Why do people often buy the same brands over and over again?
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I'm not susceptible to brand loyalty. Being an outlier makes me less interested in trending. The bandwagon effect has no effect on me. Well, I just bought a cheap rugged phone that the mainstream US-based tech reviewers don't even bother to mention because they don't serve a monetary purpose. 🤔🤔🤔
I'm loyal to brands that last a long time. I'm more likely to buy a pair of DCs or Adidas shoes when I have the money because they last years of abusive use as apposed to brands that only last a few months.
Growing up, I drank Pepsi. Rarely Coke. But I lived in the Middle East (where Pepsi is, at least from what I perceived, a lot more popular.) and now that I am in North America, I only drink Coke. Because traveling made me realize that Pepsi and Coke taste different depending on where you are in the world.
I remember on one episode of Brain Games they talked about many options vs few options. They explained it using ice cream.
In their example, there were two ice cream shops you could pick from. One had probably around 34 flavors and the other one only had around 5. On this show, they listed the flavors that each store had for sale. They then asked the audience which store they would pick to go to, and then predicted that most people would choose the more options store. But after that, they explained this slight paradox.
All the while I sat there feeling smug because I had picked the first one because it was the only one with chocolate.
I thought this video might also discuss choosing a new kind of product when one of the items belongs to a brand the person knows already, and the other one to an unfamiliar one. A little disappointed it wasn't brought up
This is a great explanation and take on Branding. I look at quality of a business and their product or service, but most importantly is their staff. I base my entire experience off their attitude. I can't wait for kiosk to check me out so I never have to deal with crappy attitudes and not getting the right order especially at restaurants!
I never understood the Coke vs. Pepsi debate. For one, people's tastes can change over time. Plus, the two drinks, in my opinion, have their own times and places. Like, I prefer Coke when I’m at home but Pepsi at parties.
The first thing that came to mind when I saw the title was "Apple products". People are so stupidly obsessed with their products, even if they're mediocre at best (yes I said it) and overpriced. People keep throwing their money at Apple, even when their phone screens break within a year or so. It's so weird to me; I'll buy the best phone brand on the market at the time, because competition is more convincing that brand identification to me.
Why did you guys not even mention that I might be loyal to brands because I don't want to make a multivariable comparison every time I buy something complicated? For instance, I like apple because so far it has shown to be much more reliable than other brands. Off course I will be hard to convince otherwise, but that is mainly because I don't like having the same discussion over and over.
You don't know what you don't try. I am an Apple user, but never had an Apple computer until this past year. I didn't even know what all was possible until after I started using my computer with my phone and tablet etc... It is a whole new world. BUT I grew up on a PC and even in corporate jobs that is what they use most of the time. So you are stuck learning on what you have.
OMG DOMINOS PIZZA IS SO TRASH HANK HOW DARE YOU! PIZZA HUT IS ALRIGHT, BUT NEITHER OF THEM COMPARE TO THE AMAZINGNESS THAT IS PAPA JOHN'S. DOMINOS IS ACTUALLY THE WORST PIZZA I'VE EVER HAD. ALSO DUNKIN DONUTS HAS A VERY LIMITED SELECTION OF COFFEES TO CHOOSE FROM WHEREAS STARBUCKS HAS ANYTHING I COULD EVER WANT WHEN IT COMES TO. THE ENVIRONMENT AT STARBUCKS IS SO MUCH BETTER THAN DUNKIN DONUTS I SWEAR TO GOD HANK HOW DARE YOU. I NEED TO HEAR JOHN'S OPINION ON THIS.
I can honestly say that I am more loyal to target then Walmart because Walmart just sucks like for example I pre-ordered this thing and two months later still hasn’t arrived and I am forced to cancel my order and get it off Amazon instead as at this point its out and has been fo 17 days. Target is just more reliable.
That Bing vs. Google ad campaign they ran cracked me up because Bing had trouble finding what I wanted & would often bury the important stuff under unrelated junk, so ultimately Google won out every time. The search engine's accuracy has improved since then but I still think it was a dumb move on their part.
Ads are just reminders to buy a product? Guess that's why products no longer try to convince you to buy it, just make an impact to remind you to buy it.
Also explains why they are becoming so terrible (ie: puppy monkey baby)
I think TV ads are dead and there is no trackable measure. But, internet you can gauge what is working. The BIG companies will fail sooner or later. They just don't get the engagement process. People actually care because they have more information now with the Internet. they have the ability to make educated choices.
There's also the element of risk aversion. If you buy brand X and it does what you wanted it to do, you're less inclined to try other brands because they might not, and you'll have wasted money. Even for trivial amounts of money.
And, in most cases brand x is made by other brands behind the scenes. I had this happen with a product of mine. They wanted me to private label it to sell at a STEEP discount for a major retailer. Even though the change would be massive for my business it could actually hurt me in the long run because of the price cut.
I seem to be a weirdo in this regard. I can't think of a single brand that I consciously go back to time and time again. I could not tell you what brand of clothes I'm wearing at a given moment, even if my life depended on it. I have switched brand the last four times I bought a smart phone. I don't own a car, so I have no affiliations with a particular car brand. I play the guitar, but mostly play a custom guitar made by friend who is a luthier. I'm sure, that there are some brands that I'm unconsciously biased towards... but, in general I just don't seem to care about brands.
DUDE. Starbucks coffee tastes *way better* than Dunkin (which is on-par with McDonalds, all of which is WAY BETTER than 7-11). I'm not even a coffee snob, so I was surprised to learn that I can actually taste the difference. Also, Pizza Hut has better pan/deep-dish pizza, but their Gluten Free pizza tends to be contaminated, whereas Domino's Gluten Free Pizza has never given me issues. So if I could eat Gluten, I'd want Pizza Hut, but since I can't, Dominos. I can't personally comment on McDonalds vs. Burger King, but my husband says BK's grilled burgers taste way different (and better, and bigger, and has more fat). This isn't loyalty to the specific BRAND, it's just loyalty to BETTER TASTING FOOD. This is why my husband and I have "brand loyalty" - because we go somewhere expecting the yummy. If/When our "favored" brands start serving crap food, we stop being loyal.
I'm not saying these effects (described in the video) aren't real, just that they don't pertain to EVERYONE at ALL TIMES. Which is kinda how the research tends to be presented.
I try a lot of brands; and usually continue to buy only the quality ones. Some, like Campbell soup for example, has been in my life for as long as I have been alive. It is part of life, not just my choice.
I think bias is a big part of it. People want to be correct and will distort reality to make them correct. They'll invent reasons why their choices are the correct ones, then continue to apply that logic the next time they make a purchasing decision. Any change implies that their choice was somehow wrong and they're bad at making choices. People tend to think this way even when it makes no sense - which is why we see so many heated arguments over extremely subjective things like music preferences.
I grew up poor and as a result, I will try every generic before resorting to name brand. I'd rather have those 100% authentic brand name US dollars.
Oddly enough, I find I tend to dislike brand name dairy products. Kraft cheese (the real stuff, not the American slices) is chalky and bland, and Yoplait's nonfat and lowfat lines are disappointing.
It makes me wonder how much the choice-supportive bias effects people's loyalty to political parties. It's been shown that if both of your parents identify with the same party, there is a two-thirds chance that you will as well.
I find that brand loyalty gets more interesting the more complicated and expensive a product is. For instance, I am mostly loyal to Asus for computer products. But this isn't because I chose Asus and then just kept convincing myself it was the best. It's because I tried HP and Dell products before and had 1 bad experience with each of them and decided it was never worth buying another Dell or HP product. Now when I shop for anything PC related, those 2 brands are completely off the table for me, despite having had plenty of problems with my Asus products. The difference is that the Asus problems happened gradually and were more isolated. The HP and Dell problems were severe and catastrophic, causing me a lot of frustration and stress at once instead of a little frustration over many months.
So it is not only brand familiarity, but also learned aversion to specific brands, that dictates my brand loyalty.
Cola and Pepsi tastes very different where I'm from acidity and sweetness level is noticeable. Cola has a stronger kick but is less complicated, Pepsi is softer and the sweetness is more prominent. Also REAL SUGAR YASSSSSS
Switch "Pizza Hut" for "Papa John's" or whatever: Pizza Hut's crust & method of baking is very different from Dominoes', PJ's & the like. Using PH instead is like saying that "McDonald's & Arby's fries are the 'same'," instead of, maybe, "McD's & Wendy's" or whatever; seasoned curly fries are totally different from regular fries so you wouldn't say those are the 'same', would you?
When it comes to food, I have very narrow tastes, so it's not really about brand loyalty so much as flavour familiarity. I know what I like and am risk averse to try anything new.
But for other products, my rationale is generally, if it ain't broke, don't fix it. If the thing I bought works well for me, then I consider it reliable and will stick to it until it fails me or my needs expand beyond their scope. Next time I need a new phone, I will likely stick to the same brand I have now, but only if they do what I need.
I may not be typical.
because its 'tried and true'. you wouldn't want to have apprehension every time you try something new if its going to be same (quality) or not. like the brand consistently puts out something you like, why not?
baseline its how people deal with changes.
They could really confuse things by combining these tests with the ones where the decisions are made in public and everyone in the group is playing a part except for the one person who will go along with the group.
I'm loyal to a few brands:
Logitech: Because on multiple ocasions, they gave me the best experience I've ever had with RMA-ing and tech support.
Dewalt: Cordless Powertools only, I don't feel like buying different battery packs and chargers for other brands. Especially since I don't have a lot of space to store tools.
Leatherman: One two separate occasions I broke my leatherman, walking into their store, and they just handed me a new one without any questions.
I tend to just buy the best benefit/cost version of whatever I want to buy. Though I have wondered if buying off brands might be better... supporting local businesses and whatnot. Like purchasing Ma n Pa's cornflakes instead of Kellog's cornflakes.
I like Google better than Bing because Google brings up the most relevant results for me, and it has little to do with the interface. I use what just works well for me.
As to the topic on hand, I use the brands that I've discovered work best for me, and I stay loyal to them until their products change enough to just stop working well for me, and then I start the cycle all over again. Plus, I try to go generic whenever I can to save a few bucks.
'Tis a required taste.
I was a fan of Oreos and when I switched to a general brand version of Oreos it was horrible, but after a couple of days I realized it was actually enjoyable and now Oreos taste weird.
it is a bit ironic because not too long ago they were pushing for voting, and he didnt seem to say "make an informed choice before you vote or dont vote at all"https://www.youtube.com/watch?v=bOp0lpXtqN4
What about trust? Is that a factor? As in say, if you never had a bad experience with a brands product line, you return to it, trusting that the new model from them will be just as good, if not, better than the last.
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