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Starbucks Marketing Strategy
 
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For English 201 and Marketing 250
Views: 7128 Amy Vicic
Starbucks Product Strategy
 
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Uploaded with Free Video Converter from Freemake http://www.freemake.com/free_video_converter/
Views: 509 tong0501
Starbucks Marketing Mix Analysis
 
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UBC COMM 465
Views: 110334 Amna Awan
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 146727 365 Careers
Starbucks Marketing
 
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Starbucks marketing Video by Travis, James, and Leighton
Views: 341844 James Molnar
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 48263 TVChoiceFilms
The Globalization of Starbucks
 
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This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 119430 MaryEBryant
Starbucks marketing strategy
 
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Handong Global University International Business Class 2016, Prof. Abraham Lee Video project: company report Team members: Doosan Baek (20900328), Taehyeong Kim (21300209), Sijbren Spek (21620064), Anhelina Talkachova (21620080)
Views: 1760 김태형학부생
Starbucks Distribution Strategies  | Marketing 121 | Jepoy's Angels
 
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Revolving on the marketing logistics and distribution strategy of Starbucks. This video was intended for educational and informative purposes only. No copyright and infringement intended.
Views: 105 Charisma Pastor
Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 19200 Soma Datta
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1396717 Evan Carmichael
Starbucks Products?
 
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Starbucks Products?
Views: 1481 News 5 Cleveland
Starbucks Expands Into Branded Products Beyond Coffee
 
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April 28 (Bloomberg) -- Bloomberg's Nejra Cehic reports on Starbucks Corp.'s expansion beyond its coffee business as the company opens new stores in central London.
Views: 1861 Bloomberg
What SEO Agencies can Learn from Starbucks about Premium Pricing
 
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Have you ever noticed how sitting in a Starbucks makes you feel? This is no coincidence and it is a big part of the brand's success! In this video, I'll tell you all about brand experience based on an example we all know: Starbucks and Dunkin' Donuts. They both sell pretty much the same product, except Starbucks has figured out how to solve a frustration in the market and demand a premium price for resolving it. The business is set up to provide an experience, and that is what they are selling. Not just their product. How did they take a commodity like coffee and design a business that consistently delivers exceptional returns. How can you apply some of these lessons to your own business? (Especially SEO and Marketing Agencies) Find out by watching this video and hit that subscribe button to stay up to date on all things SEO. ------------------------------------------------------ Here at SEO Cheat Guides we have a passion for making things simple. We don't want you to spend your time performing repetitive tasks, endlessly researching untested techniques or generally working too hard. Instead, we want to cut through all the mundane day-to-day tasks and have you bring your SEO business to the next level. All the while you'll be doing less work than you ever thought possible. Our mission is to simplify the delivery of SEO services so you can be, more successful, more profitable and have more fun! It's time to get your business working for you! Are you ready to take your SEO business to the next level? Get access to tons of free step-by-step guides by clicking here: http://www.seocheatguides.com/ You can also join our SEO Cheat Guides Facebook Group for TONS of additional resources and engage with our ever-growing and great community! https://www.facebook.com/groups/seoch...
Who Copied Starbucks Brand Strategy?
 
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In my marketing and brand career, watched Starbucks carefully crafted into an amazing brand without any real marketing for the first 20 years of its existence. But the real strategy was to get people to "come back" knowing the power of growth was in repeat purchases. I worked with another brand in their early days and we had the same brand philosophy. Get people to come back. Watch the video to see the brand.
Views: 193 Bernie Schroeder
Starbucks Marketing Secrets
 
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http://obviouschoicemarketing.com/blog/ Learning and applying these 5 marketing secrets from Starbucks can help your small business marketing to get noticed, to be read, and to inspire action.
Views: 6590 VideoMarketingMlps
The Marketing Strategy That's Driving VW's Growth
 
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Tim Mahoney explains the product and brand innovations that are boosting Volkswagen's sales.
Views: 6952 Forbes
Five Design Tricks Starbucks Uses to Seduce You
 
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May 14 (Bloomberg) --- Your neighborhood Starbucks gives off a laid back vibe, but that vibe is the result of countless hours of store testing and tweaking by highly paid designers. Bloomberg's Sam Grobart takes us inside an average Starbucks to break down five ways in which this coffee chain is controlling you subconsciously. (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 58385 Bloomberg
Starbucks ' case study
 
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Views: 10745 eggwu8525
Strategy Starbucks Presentation
 
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bux2 Intro
Views: 810 goodmac911
Starbucks Retail Branding & Packaging Strategy
 
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Starbucks are a mega force in the coffee world, having well over 11,500 shops worldwide. Their logo has become cemented into the modern high street- with multiple shops readily available in major cities such as London, Paris and New York. Although Starbucks clearly are the biggest grossing company in the restaurant sector of the coffee industry, they were missing a huge market in retail. With brands such as Nescafe and Kenco having the edge over Starbucks with their standard filtered coffee stacking the shelves of Tesco, Morrsions, Asda and Lidl. Starbucks decided to branch out to compete with these companies. Although they seeked help in doing so. That’s when they began their work with London’s famous Pearlfisher branding agency. Pearlfisher have previously worked with a number of easily recognisable and everyday brands, including the likes of Havana Club, Jim Beam, Cadbury and Innocent among more. What do the brands have in common on Pearlfishers roster? They are all trusted and therefor have become leaders in their market. In order to retrieve this trust you have to form a relationship with the customer over a period of time. For example Coca Cola are a company who have managed to gain a huge level of trust that they are in fact the company with the best Cola product in the world. They have done this by major investment into advertisements and celebrity endorsement. Even coming up with the idea of incorporating Santa Claus into their advertising, which stimulates the idea that Coca Cola is a trusted family brand. Having this sort of development into the image of the company will help them in sales opportunities, e.g. if an individual was told to pick up fizzy drinks when at the supermarket, when deciding what product to choose, it’s highly likely that the individual will gravitate towards Coca Cola, due to the trust that they see in the brand; “Millions of people can’t be wrong.” As you can see in the slideshow, Pearlfisher have chosen easy on the eye colours, nothing too bold to give Starbucks a classy natural look on the shelves. Opting to dedicate all your products to these particular colour pallets will over time give Starbucks a recognisable appearance to customers and leads – Due to the development and exposure of the Starbucks logo, Pearlfisher have decided to make the logo on the products stand out bold. To have an extended look at the ongoing work Pearlfisher has done for Starbucks, go to http://www.pearlfisher.com/work/starbucks/
Views: 439 Cara Persey
Starbucks Promotional Video
 
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Introduction to Marketing - Starbucks Public Relations Promotional Video
Views: 68638 Shawna Hildebrandt
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 264130 ThoughtCatalyst
Marketing Strategies - Starbucks Genius Example
 
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Marketing strategies with the example of Starbucks, and how they’re selling the experience, and thus able to earn more profits by disconnecting their product, from the price. For more tips check out: http://www.danmoskeluniversity.com/ Watch more marketing tips and hear about Donald Trump’s big brassy ones: http://youtu.be/r0eiSJKXRws Watch more about scripting fascination like Chris Rock: http://youtu.be/WPV6BcJkBCw Grab a copy of Dan Moskel's books at Amazon, iTunes, BarnesandNoble.com including Online Marketing: The Shark Attack, and in audio book: http://www.audible.com/pd/Business/Online-Marketing-Audiobook/B00MEPASRE/ Subscribe to our YouTube Channel: http://www.youtube.com/user/dmoskel Connect with us on Google+: https://plus.google.com/+Danmoskeluniversity/posts Facebook: https://www.facebook.com/danmoskelpage Twitter: https://twitter.com/DanMoskel
Views: 594 Dan Moskel
Starbucks pricing Strategy
 
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Markting603
Views: 936 Linyan Wu
Starbucks Strategies
 
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Starbucks Business Strategies
Views: 94 Maddie Schoemann
A Behind the Scenes Look at Starbucks Global Supply Chain
 
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With responsibilities that include more than 70,000 outbound deliveries a week to Starbucks retail stores, distribution channels and outlets worldwide, keeping Starbucks products flowing from suppliers to customers is, needless to say, a complex exercise -- but we're able to do so with a world-class Global Supply Chain organization that manages its activities through four functions: Plan, Source, Make and Deliver.
Views: 140663 Starbucks Coffee
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 108636 Paxton/Patterson
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 109700 Brian G Johnson TV
Starbucks, Amazon Examples of Companies that Understand the Customer
 
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Starbucks (SBUX) and Amazon (AMZN) are two examples of innovative companies that understand customer focus, according to John Sculley, the former CEO of Apple (AAPL) and Pepsi (PEP), and the author of the business book 'Moonshot!' Sculley said while Starbucks had great initial success, after the founder stepped back, the company lost its focus. But with the return of Howard Schultz, the company was able to transform itself. ‘He fixed the customer experience,’ said Sculley. ‘He improved the quality of the experience in those stores, he expanded some products and he eliminated some other products. He trained the people, the baristas better.' Sculled added, ‘it's always about the customer experience. And it's such a simple idea, but it's not always the simplest things to be able to actually implement.’ Sculley also says Microsoft (MSFT) is 'one of the most interesting public companies in the world today.’ He says most people don't give former CEO Steve Ballmer enough credit for what he did for Microsoft on the business side, even though the company still missed out on mobile. But Sculley said Microsoft’s new CEO, Satya Nadella, is quickly making decisions that Microsoft never would have made in the past, and it is ‘remarkable how rapidly Microsoft is changing.’ Subscribe to TheStreetTV on YouTube: http://t.st/TheStreetTV For more content from TheStreet visit: http://thestreet.com Check out all our videos: http://youtube.com/user/TheStreetTV Follow TheStreet on Twitter: http://twitter.com/thestreet Like TheStreet on Facebook: http://facebook.com/TheStreet Follow TheStreet on LinkedIn: http://linkedin.com/company/theStreet Follow TheStreet on Google+: http://plus.google.com/+TheStreet
Starbucks Expands Business Strategy Into Your Home
 
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Starbucks adds to product line with Verismo. Plus, kids and money, and the real cost of college degree.
Views: 555 Robert Black
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 38202 365 Careers
The Ansoff Matrix
 
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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 110211 Gavin Brockis
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 437337 Victor Holman
How Starbuck's Made a Comeback!  A Case Study for Entrepreneurs
 
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Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Starbuck's Case Study for Entrepreneurs- The Biz Doc, Tom Ellsworth dives into case study #1 with a lesson on the importance of replication. This lesson is derived from one of America's favorite coffee shops; Starbucks. Grab your notebook, take notes and join the conversation as Valuetainment brings you a new way of teaching entrepreneurship with these case studies. Please comment and share to help educate entrepreneurs from all over the world. About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and veteran entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software development, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Connect with Tom: https://www.linkedin.com/in/thomasellsworth Valuetainment- The Best Channel for Entrepreneurs
Views: 75115 Valuetainment
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 18886 365 Careers
The Marketing Mix: Place/Distribution Strategy
 
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This short video was made for a school project (with iMovie & GhostReader) in response to the question: "Do marketing strategies make us buy things?" The focus of the clip is on the 'place/distribution' element of the marketing mix used by businesses to persuade consumers to buy their products. HSC Business Studies ***** LEGAL DISCLAIMER: Regarding Copyright Law Any video from our channel may or may not at any time contain in full or in part, a series or multiple series of derivative works which are LEGAL under FAIR USE LAW. The "Fair Use" Provisions outlined in Title 17, Chapter 01 Article 107 of the US Copyright Law states the following: Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, INCLUDING SUCH USE BY REPRODUCTION IN COPIES or phonorecords or BY ANY OTHER MEANS specified by that section, for purposes such as criticism, comment, NEWS REPORTING, TEACHING (including multiple copies for CLASSROOM USE), scholarship, or research, is NOT an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: (1) the PURPOSE and CHARACTER of the use, including whether such use is of a commercial nature or is for NON-PROFIT educational purposes; (2) the NATURE of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) THE EFFECT OF THE USE UPON THE POTENTIAL MARKET FOR OR VALUE OF THE COPYRIGHTED WORK. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. SYNOPSIS: DMCA Takedowns are HARASSMENT when initiated by a copyright holder for the purpose of using their copyright to infringe upon the Constitutional Rights of others (see also: Bill of Rights, US Constitution) by way of malicious attacks and are in direct violation of Fair Use Law. It makes clear that there are no laws against file sharing, uploading, downloading, redistribution, derivative works, etcetera and the list goes on. There are only laws against using said works in such a way that would do harm to the copyright holders character or profits; as more clearly outlined in the entirety of TITLE 17, CHAPTER 1 — SUBJECT MATTER AND SCOPE OF COPYRIGHT: Articles 101 through 122. In Short: THIS VIDEO DOES NOT INFRINGE UPON ANYONES COPYRIGHT!
Views: 31138 Chris Gray
starbucks management strategy
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 284 shaziey1
Starbucks Introduction
 
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Introduction video that I created for my class case study presentation on Starbucks strategy
Views: 239 Kazim Das
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 61096 365 Careers
Has Starbucks Coffee Stock Paid Off?
 
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There have been some bumps in the road, but investing in Howard Schultz and Starbucks stock over the long run has been a smart bet. Picking individual stocks can be a hard investment strategy. That's why the popularity of broad-based mutual funds and ETFs have boomed. But sometimes, selecting stocks on business fundamentals, leadership and mission, can really pay off, especially if you stick with them over the long term. If you made the long bet on Starbucks, that's exactly what happened. It's not a technology stock that invented a new way of doing business. It's just a coffee company with a product people love. And investors have been handsomely rewarded. If you invested when the company had it's IPO in 1992 — when it already had 165 stores across the Western states — you would have seen a compounded annual growth rate of more than 22 percent a year (that's about double the total return for the S&P 500 over the same period). Even after Starbucks became a household name — as when the company was mentioned in "Austin Powers: The Spy Who Shagged Me" in 1999 — gains have been strong. Since "Number Two" suggested that Dr. Evil invest in Starbucks, the stock has returned 15 percent a year. That's despite some serious bumps in the road. The company's stock lost more than 75 percent of its value from 2006 until the end of 2008, after it overexpanded and ran into competition from McDonald's, which burst into the coffee business. But if you held your nose, or even bought more during those years, you would have been successful. Howard Schultz returned to run Starbucks in 2008 and got the company back on track. He cut costs by closing hundreds of locations, revamped the technology in stores, overhauled its supply chain and refocused on coffee. Today, the company has more than 28,000 stores worldwide. Now, Schultz has retired from the company, and the stock has seen underwhelming performance over the last three years even as the rest of the market has boomed. It's unclear if the company can continue such growth. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #Starbucks #TheLongBet How Starbucks Coffee Stock Has Paid Off
Views: 27897 CNBC
INTERNATIONAL MARKETING STARBUCKS
 
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Starbucks CSR
Views: 221 Gerardo Molina
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 700165 London Business Forum
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 9390 365 Careers
Client Presentation-Starbucks
 
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Marketing Mix for Starbucks SLW
Views: 39 nychamp1102

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