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Top 5 Sneaker Technology Gimmicks
So many sneaker technologies have come and gone, but a few stick out like a sore thumb, lets discuss in this video.
These are just some suggestions for sneaker technology gimmicks that have failed, if you have suggestions for others, leave a comment!
A runner up worth mentioning is the Puma RS (computer sneaker) it looks terrible.
5 - Dada Supreme Spinners
Release Year - around 2001
Made Famous By Latrell Sprewell.
They featured a spinning "rim" inside of the sneaker
Obviously looked.. interesting, didnt enhance any game or make you cooler.
Rumored to be coming back in 2018… I don’t think the consumers will really react, since that spinning wheel phase has passed. (to think I almost bought some of those.)
4 - $280 Nike LeBron X P.S. Elite Plus
Release year - 2012
Im not talking about the Lebron X Elite as a gimmick, altho the elite price point didn't motivate consumers to buy these and they resell for 1/3 the retail currently.
The Nike Plus technology that 1 pair came with had connectivity to a Nike App that was supposed to revolutionize personalized metrics with sneakers.
They contain Nike's special "+" sensors, these kicks – much like Nike's Hyperdunk+ basketball shoes they track how high you jump, how fast you run, and the overall amount energy you expend in a game.
Nike sometimes overextends its boundaries of a performance company into the tech space, this was one of those examples, it was not utilized by the consumers, and when it was, the accuracy was questionable, similar to the once popular fuel band.
3- Enko - Suspension shoes
Retail is $372 for a pair, and these suspension running shoes are engineered for runners exclusively. It features an interchangeable shock absorber spring, a walking / running mode, and interchangeable studs. Imagine running through mud in these? What about rain, how much do they weigh? While I can’t call this a complete failure because I haven’t tried these shoes and I don’t run, from my perspective, the sheer amount of hardware that these hold make this shoe an expired technology before it gets a public run. The indiegogo campaign raised $77k, but serious runners don’t look twice at these things.
2 - Aasics Kayano 16
Is this for real? A sneaker that adapts to menstrual cycle for Women?!
The trainers - available in white, gold and black - capitalize on research showing that changes in levels of oestrogen affect flexibility and the height of the foot's arch.
When oestrogen is high, and a woman is at her most fertile, the arch drops. Later in the month, when she is menstruating, levels of the hormone are low but her arch is raised. For women the Space Trusstic was altered to accommodate for a lowered arch height, and give the plantar fascia sufficient space to develop tension and assist windlass mechanics. The Gender Specific Space Trusstic provides the female foot with the right levels of support and flexibility as it moves through the gait cycle.
Am I crazy for thinking this is a really terrible idea for a sneaker?
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1 - Adidas Megalizer
Sneakers you create music with your feet? Yeah, Adidas tried to do that. What I don’t understand is usually dancers feel the rhythm, they don’t created it. This project was doomed from the beginning, and never actually ended up releasing.
To create the system, called "the Megalizer", they used two force sensors for each shoe -- one in the heel and one in the toe -- along with a wireless transmitter (Xbee) in each shoe to capture the pressure applied to the sensors. A USB dongle containing the XBee receiver chip connected to the computer received the signals from the Xbee emitter chips.
They developed two separate programs to operate the musical shoes -- one to process the receivers' inputs and an Adobe AIR application that interprets the signals, and chooses and plays the sounds. The system let the wearers control the sounds (volume, sensitivity of the shoe and the sound effect) that play when heels and toes are tapped on the ground.