Looking back through our design history, the starting point for "Mazda elegance" is perhaps represented by the 1960 Mazda R360 and the 1969 Mazda Luce rotary coupe. In an age preoccupied with the notion of efficiency, the focus of these models was on creating beautiful proportions. Though the playful allure of these cars ran counter to the general trends of this period, this style was ultimately to become the origins of the "Mazda elegance" of today.
The Mazda Vision Coupe is a next-generation design vision model which showcases the "new elegance" that we have developed, drawing upon Mazda's long history of design. The name of the car-"COUPE"-gives a hint of where this special "Mazda elegance" originally came from
In this model, we have sought to create a beauty that's special to cars-with a cabin further to the back and forming a single smooth line, based on the "golden ratio" of classic coupe proportions. The silhouette creates the feel of a high-performance machine, with a hint of powerful forward momentum.
In creating the form of the body, the focus has been on stripping away everything that is unnecessary. The sense of rhythm and movement displayed by Mazda cars in recent years has been transformed into a simple three-dimensional shape that aims to embody a "less is more" aesthetic.
From the Mazda badge on the front to the badge on the back, a single powerful axis runs right through the car, evoking the look and feel of supple steel, with all the car's movements centering on this central vector. The result is a form that is extraordinarily simple yet full of a sense of latent speed: the "one motion form" that is the outstanding feature of this model. Having created a four-door coupe as our basic framework, we have invested tremendous time and care on the bodywork, especially the play of light across its surface.
The artistry of light: A new expression of vitality
Infusing life into the body of the car: this is the core concept of KODO design. But expressing this sense of vitality can be achieved in a number of different ways.
Bringing out the beauty of natural phenomena through exquisite, ever-changing patterns of light is an aesthetic that is unique to the art of Japan. A living drama is created from the dance of light and shadow as they change from moment to moment, and the Japanese are particularly attuned to these delicate transformations. This interplay of light and shade, together with the notion of "the beauty of empty space," has been incorporated into the side view of this model. The reflection of light over the surface flows linearly with the movement of the car, creating a vehicle that seems truly alive. The predominant highlight on the body shoulder is strong and sharply-styled, emphasizing a powerful physique, while softer, more elegant light patterns shimmer across the empty spaces extending over the vehicle; the combination of these two different light effects brings the Mazda Vision Coupe truly to life.
We have aimed to create an interior that allows occupants to feel safely ensconced in the cabin without any sense of confinement, creating a sense of oneness between the car and those who travel in it.
In configuring this interior, we have applied the concept of ma (literally "space"), a distinguishing feature of traditional Japanese architecture, to create an interior that maintains a feeling of connection with the outside world.
The impression is of a space that reaches ahead as the car navigates the road. The interior of the Mazda Vision Coupe, just like its exterior, has a satisfyingly deep and three-dimensional feel; its lines run smoothly from front to back, exuding a sense of speed
Jinba-ittai - Driver and car as one
At Mazda, we feel that car and driver should have a bond like that seen between a horse and its rider. This is the Jinba-ittai concept, an idea that lies at the heart of Mazda's vehicle design. Based on this vision, we have been investigating new operational methods that minimize the gap between the driver and the vehicle space-allowing the driver to operate the car intuitively, as though it were an extension of his or her own body.
In the Mazda Vision Coupe, the cockpit layout is symmetrical, with the steering center in the middle and everything else to the left and right, meaning that the driver can sense the central axis of the car at all times. The Jinba-ittai ideal of intuitive operation has also been brought into the controls. Drivers can bring up information with a quick touch of the center console, like a jockey stroking the neck of his or her horse. This and other controls seek to create a unique human-machine interface that intuitively connects car and driver.
Music source; NCM Epic Music Ender Guney