Online Exclusive Brand Stores
Here the brands create their own online brand stores. The brand’s catalog is uploaded on the website where the consumers see it which is also available in their physical stores. Here the consumers get the advantage of shopping from their trusted brands online without having to visit the physical stores.
Examples of online exclusive brand stores are HP, Samsung, Peter England, Monte Carlo etc.
there are various ecommerce websites which provide the best deals to the consumers. Such websites give the consumers various deals available on other websites or stores. For example coupondunia.in etc.
Here the consumers and sellers are provided with a platform to interact with each other. Based on this there are various websites with different models that they follow. These models are:
Business to Consumer (B2C)
This is the most common business model that usually people know about. Here the sellers of products or services, as well as the buyers of such products or services, are present on an online platform. Virtual stores give the consumers access to wider variety of products at cheaper rates. The best example for this is Amazon.in, Flipkart.com, Myntra.com, Snapdeal.com etc where the consumers can find almost anything be it books, electronic products like washing machines, USB storage devices, clothes, shoes or personal care etc.
In this model the consumer sell their products and services to businesses. The best examples for this model are the job portals.
In India websites like Monster.com, TimesJobs.com etc can be put in this category. Here the consumer, the job seeker, puts her resume on the website in order to get a job offer from employers.
The ecommerce business models are selected by the companies as per their objectives, desired results and target consumers. There can be modifications done in these business models as per the requirement of the companies.
We have seen various types of ecommerce models that are prevalent and the examples of such models in Indian context. Indian economy is growing at a very fast pace and as such the new avenues like ecommerce is here to stay and grow in India. However, there are various challenges that must be overcome in order to make ecommerce efficient in India.
How Intellectual Property relates to E-Commerce
• E-Commerce systems, search engines or other technical Internet tools is granted protection under Patents or utility models.
• Software includes the text-based HTML code which are used in websites and it is vested with a shield under Copyrights Act or patents law, depending upon national law.
• Website design is protected under copyright.
• All the website content in the form of written material, photographs, graphics, music and videos are protected under Copyrights.
• Databases can be protected by copyright or by sui generis database laws.
• Business Names, Logos, Product names, domain names and other signs posted on the website are covered under Trademarks.
• Computer generated Graphic Symbols, displays, graphic user interfaces (GUIs) & even webpages are protected under Industrial Design Law.
• Hidden Aspect of a website like (confidential graphics, source code, object code, algorithms, algorithms, programs or other technical descriptions, data flow charts, logic flow charts, user manuals, data structures and database contents) are protected under Trade Law Secrets.