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Building Brand Loyalty
 
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How important is it to build customer loyalty? Let's take 10 to talk about it. Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ► http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN: ► https://www.linkedin.com/company/albanese-branding-&-communications-inc- Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 05: "BUILDING BRAND LOYALTY" Host: Patrick Zajdel Featured Guest: Kelly Hribljan Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Safa El Sahani Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 1852 Thinkr Marketing
Brand Loyalty
 
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Brand Loyalty and its importance to consumer behavior.
Why Are We Loyal to Certain Brands?
 
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Why do people often buy the same brands over and over again? Hosted by: Hank Green ---------- Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow ---------- Dooblydoo thanks go to the following Patreon supporters: Kevin Bealer, Mark Terrio-Cameron, KatieMarie Magnone, Patrick Merrithew, D.A. Noe, Charles Southerland, Fatima Iqbal, Sultan Alkhulaifi, Nicholas Smith, Tim Curwick, Alexander Wadsworth, Scott Satovsky Jr, Philippe von Bergen, Bella Nash, Chris Peters, Patrick D. Ashmore, Piya Shedden, Charles George ---------- Looking for SciShow elsewhere on the internet? Facebook: http://www.facebook.com/scishow Twitter: http://www.twitter.com/scishow Tumblr: http://scishow.tumblr.com Instagram: http://instagram.com/thescishow ---------- Sources: Sources: http://www.sciencedirect.com/science/article/pii/S0148296311001020 http://onlinelibrary.wiley.com/store/10.1111/1468-5884.00177/asset/1468-5884.00177.pdf?v=1&t=j63obegg&s=e6669010c611e1d118c411881d3bd365f7ab7dda https://ejop.psychopen.eu/index.php/ejop/article/view/522/html https://www.theguardian.com/media-network/2016/mar/08/marketing-psychology-brand-message-disrupting-habits https://hbr.org/2006/06/more-isnt-always-better https://sheenaiyengar.com/wp-content/uploads/2016/08/2000-WhenChoiceIsDemotivating.pdf http://www.cell.com/neuron/fulltext/S0896-6273(04)00612-9 https://static1.squarespace.com/static/571960863c44d8e556c40f59/t/57bb683cd482e962ff7cd0a3/1471899708325/Matheretal2000.pdf http://www-bcf.usc.edu/~tellis/advertising.pdf Images: https://commons.wikimedia.org/wiki/File:Ventromedial_prefrontal_cortex.png https://commons.wikimedia.org/wiki/File:Gray739-emphasizing-hippocampus.png
Views: 109436 SciShow Psych
How to create loyal customers
 
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Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today's customers want to feel valued and listened to; they want personalised experiences that aren't provided to every customer. Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
Views: 105912 Salmat
What is Brand Loyalty?
 
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Views: 6515 David Preece
Customer Loyalty Marketing: 4 Mistakes you can easily avoid!
 
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Request a software demo of this solution for your mobile app 📱 @ https://www.pulsatehq.com/ In this episode we look at how mobile customer loyalty programs fall down, what pitfalls to avoid and how to take emotional engagement into your company and your app. In this episode, you will learn the following: 0:37 What are the main problems with mobile loyalty programs? We review how sometimes we mistake transactions for loyalty and how having customers working for loyalty which can be counterintuitive. 1:46 Where are the opportunities in customer loyalty marketing? We bring things back to basics and how personalization is very effective to build emotional loyalty. 3:04 How can you win the hearts and minds of your customers through mobile loyalty marketing? We look at the different types of customer loyalty and how they are not all created equal. 9:02 How can we entice customers to connect emotionally to our app or reach a goal? We show you techniques to help connect customers emotionally to your brand. We would love to hear your success stories on customer loyalty or if you have any successes you would like to share in the comments below on customer mobile loyalty marketing. Remember to subscribe if you want to see more great content from us here at Pulsate HQ. ====================================================== Socialize with Pulsate: Subscribe To "Pulsate™" Channel HERE: https://www.youtube.com/c/pulsatehq?sub_confirmation=1 Connect with Pulsate™ on LinkedIn HERE: https://www.linkedin.com/company/pulsate ===================================================== About Pulsate Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty. =====================================================
Views: 3036 Pulsate HQ
Build Brand Loyalty With Relationship Marketing
 
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Relationship marketing is developing customer loyalty and building long-term relationships through interaction and engagement. In this video, you'll learn about other company's strategies and steps you can take to get your relationship marketing off the ground. Video created by TAG. www.tagteam.agency. Offer may no longer be valid.
Views: 368 TAG
Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro
 
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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 61722 TEDx Talks
What is LOYALTY MARKETING? What does LOYALTY MARKETING mean? LOYALTY MARKETING meaning
 
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What is LOYALTY MARKETING? What does LOYALTY MARKETING mean? LOYALTY MARKETING meaning. Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
Views: 308 The Audiopedia
Loyalty Marketing - Brand Loyalty Life Cycle
 
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Brand Loyalty Life Cycle By Nazimudeen Saleem
Views: 398 Dhananjaya Bandara
Using Experiential Marketing to Improve Brand Loyalty in Consumers
 
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Experiential marketing, when used to its true potential, is the most powerful tool available to build long-term brand loyalty in consumers. Watch this video and take the first steps to finding out how...
Views: 1989 iD
Brand Loyalty - The Pulse on Marketing
 
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GfK Custom Research recently did a survey that found younger automobile buyers to be less loyal when it came to car brands.The Inside Marketing crew breaks down why this might be and how marketers can address the younger audience. Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live every Wednesday at 9 a.m. Eastern Time only on The Pulse Network. And to see full episodes of past shows: http://tpn.thepulsenetwork.com/marketing/the-pulse-on-marketing/ Join the conversation on our social channels Twitter - https://twitter.com/#!/tpndigitalmktg Facebook - https://www.facebook.com/TPNDigitalMarketing
Views: 199 TPNDigitalMarketing
Dalla brand loyalty al futuro del marketing | Philip Kotler
 
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In un mondo in costante mutamento, anche il settore pubblicitario subisce improvvisi e continui cambiamenti. È ancora possibile, dunque, parlare di fedeltà al marchio? In questa intervista esclusiva alla nostra testata, il guru del marketing Philip Kotler ci offre la sua opinione sul futuro del marketing e dei social media. PHILIP KOTLER MARKETING FORUM ITALY 2015 - Uno dei più importanti eventi mondiali di marketing ► http://www.pkmf-italy.com/pkmf-2015/ Inside Marketing, media partner di Philip Kotler Marketing Forum Italy 2015. SCOPRI INSIDE MARKETING ► http://www.insidemarketing.it/ Intervista di Raquel Baptista e Francesco Corvino Riprese e montaggio a cura di Pina Meriano
Views: 677 Inside Marketing
Brand Loyalty in a Digital Age
 
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Why and how companies need to establish and maintain brand loyal customers using online communication channels. View the Slides Here: http://www.slideshare.net/WideSmiler/why-how-to-establish-maintain-brand-loyalty-in-a-digital-age
Improve Brand Loyalty Through Social Media Marketing
 
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Whether you like it or not, your customers are talking about your brand on social media.As marketing and advertising has become less effective, your customers and prospects rely on reviews and their peers to determine the quality of brand.Here are the three Steps to Create Brand Loyalty.
Views: 38 SupportSocial
Brand loyalty and social media.
 
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Gone are the days when one had to spend a huge amount on making a loyal brand for customers. Social media has helped a lot to build your brand loyalty. The generation today are exposed to brands at even earlier ages with the rise of the Internet and social media marketing. These avenues of advertising and branding set a higher bar of competition as more companies look for that one thing that could push their brand to the next level. See the video to make yourself a loyal customer base using social media.
Build Your Brand Loyalty with Utility Marketing | Prohed Performance Academy | Lesson 1
 
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This video answers: What is Utility Marketing? How can it help my business? How do I get started with it? This video is a part of 5 lessons series titled 'Grow Your Brand with Advanced Marketing Tactics by Prohed Performance Academy'
Five Ways to Create Customer Loyalty - CX Lesson
 
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Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 8893 Shep Hyken
Jackie Huba - Expert on Customer Loyalty and Word of Mouth Marketing
 
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Jackie Huba's work has been called "the word-of-mouth-gospel" by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before. Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base. A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba's work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age. Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the "ten most influential online marketers" by Invesp Consulting. http://www.speakers.ca/speakers/jackie-huba/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Jackie Huba as a keynote speaker for your next event by contacting: [email protected]
Views: 9797 Speakers' Spotlight
How To Build Brand Loyalty
 
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Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1359 Koozai
Strategies for Customer Retention, Customer Loyalty, and Repeat Sales | Brian Tracy
 
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The success of any business depends heavily on the relationships it builds with its customers. In this video, I want to share some strategies for customer retention, customer loyalty, and repeat sales with you. http://bit.ly/2sh6vEX Click the link above to discover the ONE skill the very best influencers, persuaders, communicators, and salespeople all excel at, and how you can excel at it too. “Your company’s most valuable asset is how it is known to its customers.” @BrianTracy (Click to tweet: http://ctt.ec/X3h2E) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg
Views: 19020 Brian Tracy
What makes loyalty programs work for all ages? | Marketing Media Money
 
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Dave Andreadakis of Kobie Marketing tells MMM that loyalty can be generated across generations and it starts with what's in it for the customer.
Views: 187 CNBC Life
Brand Loyalty (Basic Concept) ? Urdu / Hindi
 
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This Video Give the Basic Logic & basic Concept of Brand Loyalty (Basic Concept) ? Urdu / Hindi ZPZ Education Channel Provided Very Easy & Small Size Educational & Informational Videos Subscribe Must for More New & Latest Best Videos. ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 161 ZPZ Education
Hitting The Streets With Engagement Marketing to Build Brand Loyalty
 
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More exciting videos: http://www.tigriseventsinc.com/media/ to see Canada's favourite experiential marketing agency for finding event talent!
Views: 83 Serena Holmes
Bond Brand Loyalty | Who We Are
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 3881 Bond Brand Loyalty
Salmat Marketing Report 2018 - the brand loyalty conundrum
 
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Brand advocates are key to driving loyalty. Learn more in the 2018 Salmat Marketing Report.
Views: 23689 Salmat
Everything starts with loyalty - Customer Loyalty Management
 
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Loyalty is the basis of interpersonal relationships built on positive emotions. Find out how to create strong loyalty linkage between customers and company. http://www.comarch.com/trade-and-services/loyalty-marketing/loyalty-management/ Any questions? Read our FAQ: http://www.comarch.com/trade-and-services/loyalty-marketing/faq-loyalty-marketing/ Transcript Everything starts with loyalty. Loyalty is the basis of interpersonal relationships built on positive emotions. There is a connection between loyalty, correct communication and understanding of each other’s needs. Loyalty is emotions. It also has a huge business potential. People are linked with their favorite places, companies and brands but customers have different needs. There are various ways to communicate with them and draw them into a conversation. Utilize innovative Comarch tools, which help establish loyalty; bring real benefits, and measurable results – both to your company and your clients. We create solutions as mobile as your customers. We focus on tools, which allow you to have multichannel communication with clients. We reach out to your customers on many levels, using different channels not only during the actual transaction but also before and after to create a unique customer experience. We use the power of emotions, engagement, and rivalry. That is why our loyalty programs are so attractive to users. We care about your comfort by offering you comprehensive solutions, which are easy to implement and develop. They are perfectly matched, intuitive to use. They grant you an easy access to valuable information about your clients – thit is our recipe for your success. What possibilities are we talking about? Success contains an array of elements that build long-term loyalty. One of them is the use of high-tech. Discover the possibilities of beacon technology. Placing them in a shop or any other place enables you to communicate with your clients’ smartphones via microlocalization. Knowing their precise location, it can send them a personalized notification about a special offer, a discount or show a map with a route to a promoted item. The possibilities of using beacons are practically unlimited! Beacons are the new dimension of client communication. Flexible, mobile, personalized, maximally suited to the receiver’s needs. Beacons, just like all other Comarch solutions are created with customers in mind. Their engagement and activities in combination with our tools create the new meaning of loyalty. Comarch. The new dimension of loyalty.
Views: 22793 Comarch Services
Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5)
 
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Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers? How can companies cultivate strong customer relationships? How can companies both attract and retain customers? What is database marketing?
Views: 1764 Get Knowledge
Do Loyalty Programs Really Create Loyalty? - Customer Service Lesson
 
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Go to https://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. “Structured marketing strategies.” Now, that’s an interesting way of putting it. Anything you do to get a customer to start to do business with you – and gets them to return – could fall under the concept of a marketing strategy. I’m good with that. But, when it comes to a loyalty program, that is going to drive repeat business, there are three types. One is a discount or perks program. Another is a relationship program. The third is a membership program. A discount or perks program is exactly what it sounds like. When you buy five sandwiches at a restaurant and you get the sixth one free. Or when the airlines give you a free trip or upgrade to first class based on how many miles you’ve accumulated. These programs may drive repeat business, but don’t always create loyalty. If you took the benefits away, would the customer continue to do business with you? The danger here is… Sometimes customers are loyal to your loyalty program and not your business. But, then there are other loyalty programs that offer you something quite different than what can be deemed a financial incentive to do business with them. Nike is a great example of a relationship program. When you sign up for Nike’s program, it’s about content and connection, not discounts. If you are buying running shoes and have identified yourself as a marathon runner, Nike may send you news and videos related to exactly that. You won’t receive content related to basketball. They personalize your Nike experience. Their content educates you, lets you know what new products are coming out and more. They know you, they know what you like, and they make you feel connected. Currently, Nike has over 100 million members in their “loyalty program.” The third type of program is a membership program, which can also drive repeat business and loyalty. Amazon’s Prime program is the perfect example. I love this program, and I’ve written about it before. You pay for being a member, and once you do, you get access to perks and amenities, such as Prime video content and more. However, your perks don’t get better based on how much you buy. Everyone is treated the same. You are simply part of a membership program that doubles as a loyalty program. After all, if you paid good money to be part of the program you’ll probably want to take advantage of all it has to offer. Is one type of loyalty program better than the other? I like any loyalty program as long as you recognize what you’re trying to achieve. To me, one of the best perks you can offer any customer is an amazing customer experience that makes them want to come back. Combine that with your “official” loyalty program and the discount and perks are “the icing on the cake.” This video will answer the following and much more: Is my loyalty program creating loyalty? How do I create customer loyalty? What types of loyalty programs are there? What marketing strategy creates loyalty? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXVIII, Shep Hyken)
Views: 570 Shep Hyken
The Golden Circle: Why Does Apple Command Loyalty?
 
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Complete Premium video at: http://fora.tv/conference/biztechday_ny_2010 How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential. ----- "Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim Collins With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears. Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand: * How to build, inspire and empower your team * How to build a company with true purpose that will inspire action * How to communicate your purpose, cause or belief Simon Sinek is the author of Start With Why. He teaches leaders and companies how to inspire people. Sinek is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew why they do what they do, and if everyone only did the things that inspired them, Sinek believes that this world would be an amazing place.
Views: 206578 FORA.tv
Building Brand Loyalty in 5 Steps
 
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Growing a loyal customer base should be a fundamental objective of a digital marketing strategy. Here are five steps to build into that strategy to help ensure success.
Views: 123 Andy Wooles
Brand loyalty, Brand relationship and Brand equity
 
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In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.
Loyalty Ladder
 
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This video investigates the importance of the loyalty ladder to branding and Customer Relationship Marketing (CRM) in marketing.
Views: 3270 Tim Friesner
Bond Brand Loyalty | What We Do
 
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Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers through a complete combination of services including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centered around a signature human science approach to brand loyalty. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com.
Views: 4102 Bond Brand Loyalty
Bond Brand Loyalty | Our Journey
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, is a leader in building brand loyalty for the world’s most influential and valuable brands. We've been recognized by Forrester Research, Gartner and Loyalty 360 as a market leader, and proudly nerd-out on human experience design. Four hundred people strong, we make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic, and long-lasting relationships through our combination of core services. Learn more at bondbrandloyalty.com.
Views: 4443 Bond Brand Loyalty
Building Customer Loyalty Through Strong Emotional Marketing
 
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http://602communications.com. Want to build a power emotional marketing connection with your customers? Emotional Marketing expert Graeme Newell shows you how putting your product feature aside and appealing to the ego of the customer is your best bet for a powerful customer connection. See more Emotional Marketing videos at 602communications.com.
Views: 3530 Graeme Newell
How Retailers are using Loyalty Programs to increase Per-customer Revenue by 2.4X
 
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Loyalty programs are the #1 revenue driver for retailers. Get ready to maximize customer retention in 2018 by implementing a loyalty program. 46% of Macy’s revenues come from 9% loyal customers (Wall Street Journal). 90% of ULTA Beauty’s revenues come from their loyalty program members, they have cited their loyalty program as the key strategy to combat the Amazon threat (CNBC). A small investment in customer loyalty has the potential to generate exponential returns. This webinar highlights some specific strategies you can adapt to engage your customers and create a compelling reason for them to keep buying from you. Real life case studies on how retailers have created a loyalty program to boost their repeat sales by 80% and average order value by 33%. It is a wonderful opportunity to learn the best practices and to determine whether a loyalty program can help transform your business. Watch the webinar now! Integrate your ERP, CRM, Ecommerce store, Marketplace, Shipping and POS Systems under one single platform to automate the business process: https://www.appseconnect.com/integrations/ Follow us on: Facebook: https://www.facebook.com/InSyncSolutions Twitter: https://twitter.com/Appseconnect Linkedin: https://www.linkedin.com/company/insync Instagram: https://www.instagram.com/appseconnect/ Google Plus: https://plus.google.com/+InsyncCoIn Pinterest: https://in.pinterest.com/appseconnect/
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1182 NRHA tv
Brand Loyalty
 
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Viral marketing
Views: 1355 SlashGen
Customer को Loyal कैसे बनाएँ  | Full Video | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra is giving tips on how to make the customer loyal to your products. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
5 types of customer loyalty
 
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From the Marketing Illustrated series - How our loyalty is affected by situation and attitude. A short www.winwoodhaines.co.uk film on the types of loyalty you should identify in your customer base and how this can help you in your business.
Views: 285 winwood haines
7 Tips To Increase Your Sales | Customer Loyalty | Dr Vivek Bindra
 
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In this Video, Dr Vivek Bindra talks about 7 steps through which you can make your customers loyal and increase your sales without spending any additional money. He also talks about easy steps through which your customer will come back to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
myStarbucks Rewards - Customer loyalty programme
 
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Our email communications programme for Starbucks welcomed new and existing members to a reinvigorated myStarbucks Rewards and turned a preference into a passion.
Views: 27519 KitcattNohr
Customer Segmentation for Brand Loyalty
 
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See how segmentation can help to identify potentially profitable customers to make the loyalty program a success.
Views: 1677 Fractal Analytics
Simple Postcard Marketing To Build Brand Loyalty
 
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http://www.JulieSalgado.com Julie Salgado shows you how using postcards can be a very effective tool to build brand loyalty.
Views: 279 achieveinlife
कस्टमर को वफादार बनाने के तरीके | 5 Formulas For Customer Loyalty | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra is giving 5 Formulas to make the Customer loyal. Click on following link for Net Promoter Score https://www.youtube.com/watch?v=tUdJOLoXBOg To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Customer Loyalty Incentives
 
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Do you want to turn your customers into vocal advocates? Customer loyalty programs can help! Learn more: https://hubs.ly/H09FmV-0 What Is a Customer Loyalty Program? A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. We can look to Sephora for a great example of a customer loyalty program. This popular cosmetics company uses a simple point-based system by rewarding customers with points for every dollar they spend. Shoppers can then redeem their points for free beauty products at checkout. Or there’s Amazon Prime. For a set yearly fee, Prime customers get access to free shipping, exclusive content, and more. Customer loyalty incentives help retain customers and turn them into vocal advocates.
Views: 4043 HubSpot
Customer Loyalty Marketing Strategy For 2017
 
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Discover how Andrea Uses her www.TheUltimateTaskManager.com to creating a marketing calendar to easily attract clients monthly to enroll in her childcare center.
Views: 978 IOwnADaycare

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