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Coca-Cola (UK) Superbrands TV Brand Video - Longer Version
 
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Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV for all the latest brand videos: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ---------- Superbrands pays tribute to the world's most exceptional and valuable brands. These outstanding brands are analyzed and researched by international panels of experts — professionals who possess in-depth of knowledge of business, branding, marketing, research, communications and media. These Superbrands Councils then select the brands which have distinguished themselves through market dominance, goodwill, and exceptional customer loyalty. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. The brand values of Coca-Cola have stood the test of time, conveying optimism, happiness, togetherness and authenticity. Coca-Cola aims to bring people together with an uplifting promise of better times and possibilities. These values make Coca-Cola as relevant and appealing to people today as it has always been, and ensure Coca-Cola's status as a Superbrand. Superbrands: The most respected universal seal of enduring excellence.
Views: 40051 Superbrands TV
Coca-Cola Happiness Machine
 
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A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next? Find out 10 things you didn't know about happiness: http://CokeURL.com/yv52
Views: 9054566 Coca-Cola
Macroforces and Business Values Branding - Tom LaForge, Coca Cola
 
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There are a variety of macroforces impacting society and culture, as Tom LaForge of Coca Cola explains in this interview with SLM's Mario Vellandi. Listen in as he discusses how business values are changing, and why society's affinity for brands that positively contribute to social & environmental change is a relatively new and rapidly growing cultural trend. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Views: 524 SustainableBrands
CocaCola Brand Culture
 
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MCOM292C Video Assignment
Views: 582 Christina Choucair
Coke Creating Brand Value With Right Content
 
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In Part 2 of our interview with Leonardo O'Grady, the ASEAN Integrated Marketing and Communications Director at Coca-Cola, we talk about the brand as a world leader, and the opportunities and challenges of communicating to their customers on the global stage. http://www.digitalmarket.asia *This is a production in partnership with Click2View For more information, visit the website at http://www.click2view.asia
Views: 1076 DigitalMarketAsia
VIDEO: This is how you get a job at Coca-Cola
 
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One of the world's top 10 private employers, Coca-Cola employs about 130,000 people world-wide Coca-Cola employees have a variety of supply chain and corporate business functions You should reinforce the brand's values such as leadership, passion, integrity and accountability Analyze your strengths and style to see if you think you'd be a good match for a particular position Consider the company's mission and values, and decide if you'd like to work for Coke Glassdoor ranks Coke's interview process as a
The First Ever "One Brand" Coca Cola Advertising
 
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Coca-Cola has unveiled the workings of its ‘One Brand’ marking the first ever time the company will market its entire range in the one global campaign. Uniting Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under a single banner, the strategy will look to tap “universal storytelling and everyday moments” under the ‘Taste the Feeling’ tagline, claimed the business.
Views: 12328 Liveology
Coca-Cola Brand Recognition Advertisement
 
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One of the best animation videos of Cocacola.
Views: 1910 WorldsGreatestBrands
Coca-Cola and Pepsi - Mission, Vision and Values
 
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Word by word comparison of Coca-Cola's and Pepsi's Mission, Vision and Values statements.
Views: 2910 Sami Salkosuo
Brand Values
 
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Views: 34 rosmaoil
Apple bumps Coca-Cola to become world's top brand
 
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For the first time in its 13-year history, Interbrand has a new leader of its annual study of the most valuable brand names: Apple. The iPhone maker bumped Coca-Cola, which had led the study since it began in 2000, with a brand value that Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business and consumer consciousness, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker's $79.2 billion value.
Views: 156 fairfest
Coca Cola Taught Me [Branding Tip]
 
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http://www.peppergrain.com Coca Cola made brand publishing a part of its identity by transforming its main site into a digital magazine -- a place to showcase brand values through lifestyle content. "Leadership refuses to call it a corporate website anymore," said Jay Moye, senior writer and editor for Journey. "It's a media platform." Journey is a mix of Coke-focused content, food articles, cultural pieces, music, and more. Coca Cola's digital magazine attracts an average of 1.1 million visitors each month who help determine the direction of the publication. So what can we learn from Coca Cola? Branding Tip: Look beyond traditional marketing and tell great stories without pushing messages.
Views: 89 PepperGrainMedia
Brand Experience Designers - Coca-Cola
 
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Şehrin Tadına Bak
Inside Coca-Cola North America’s Venturing & Emerging Brands Unit
 
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Learn how the entrepreneurial team known as VEB finds, funds and builds emerging beverage brands to ensure Coca-Cola has the pipeline today to win tomorrow.
Views: 6569 The Coca-Cola Co.
Coca Cola's Consistent Positioning
 
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www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations. Coca Cola's European Marketing Director, George Bradt, highlights the importance of crystal clear positioning which subsequently drives the integration of ads, sales promotions into consistent clarity around the brand and its values which, in turn creates the magic of the brand. © PR Smith 1994 from the classic Marketing CDs series.
Views: 2399 PRSmith1000
Richest Company Comparison
 
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An animated comparison of the richest companies in the world. Some of the biggest brands and corporations that influences our every day lives! - how rich & successful are they, how much are these corporations such as Google, Apple & Alibaba worth? Which are the biggest and most successful companies in the world? Which companies you should invest in? Also includes the Top 50 most valuable companies globally. Note: 1) A green block represent USD $1 Billion dollars, or 10 Million $100 dollar notes compacted together, which would form a cube about 2m (6.7ft) long. 2) Values are based on Market Capitalization, taken from stock exchanges from 6th to 10th March 2018. Market Capitalization fluctuates tremendously hence the valuation may change by the time you watch this video. 3) Only Public Listed Companies with a valuation exceeding 1 billion USD, and are popular with most worldwide consumers are listed. Music Used: Kevin Macload - Mystery Sax List of featured companies: Huawei, Del Monte, Acer, Mattel, Marks & Spencer, Harley Davison, Xerox, Pearson, Mazda, ITV, Yamaha, Prada, Hasbro, Tiffany & Co, Gap, Viacom, Dell, Sharp, Expedia, Clorox, LG, Motorola, Carlsberg, Toshiba, Rolls Royce, United Airlines, Hershey, Snapchat, Swatch, Tesco, Kellogg, H&M, Porsche, Autodesk, Royal Caribbean, Ferrari, Renault, Bridgestone, Arcelor Mittal, Nokia, Panasonic, Delta Airlines, Volvo, Electronic Arts, Target, Hewlett Packard, Audi, Etisalat, Ford, Singtel, Mitsubishi, eBay, Nissan, Adidas, Credit Suisse, Canon, Marriott, Estee Lauder, General Motors, T-Mobile, Monsanto, Tesla, Activision Blizzard, Hermes, Heineken, Colgate, Nintendo, Honda, Sony, FedEx, Yahoo, 21 Century Fox, BMW Group, Vale, Time Warner, Starbucks, Costco Wholesale, American Express, Saudi Basic Industries, Reliance Industries, Tata Consultancy Services, Salesforce, Caterpillar, Inditex, PayPal, BASF, Airbus, Lockheed Martin, Volkswagen, AIA Group, Goldman Sachs, Accenture, Union Pacific, Nike, Adobe, Texas Instruments, BHP Billiton, McDonalds, General Electric, L'Oreal, Naspers, BP, Netflix, 3M, Kweichow Moutai, Nvidia, IBM, LVMH, Unilever, PepsiCo, Walt Disney, Dow Du Pont, Philip Morris, Comcast, Anheuser-Busch InBev, AbbVie, Coca Cola, Mastercard, HSBC, Citigroup, Verizon, Novartis, Procter & Gamble, Ping An Insurance, Agricultural Bank of China, Boeing, Roche Holding, Toyota, Home Depot, Cisco, Oracle, Pfizer, Chevron, UnitedHealth Group, Taiwan Semiconductor, AT&T, Petro China, Bank of China, China Mobile, Intel, Nestle, Walmart, China Construction Bank, Shell, Visa, Wells Fargo, Exxon Mobil, Samsung, Bank of America, Johnson & Johnson, ICBC, JP Morgan Chase, Alibaba, Berkshire Hathaway, Facebook, Tencent, Microsoft, Amazon, Google, Apple.
Views: 5855840 Reigarw Comparisons
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1442646 NorwichBSchool
The Importance of Brand Values
 
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Lack of brand values leads to lost sales. Brand values are at the heart of successful branding. Angelo Ponzi of https://www.strategicmarketintelligence.com/ explains in this video. Subscribe! https://www.youtube.com/user/enpforums Find us online at: Website: http://www.enpinstitute.com/ LinkedIn: https://www.linkedin.com/company/executive-next-practices-institute Twitter: https://twitter.com/enpforums
Views: 66 enpforums
Top 10 Valuable Brand in the world 2017
 
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In order to Brand Value, this is the top 10 valuable brand in the world in 2017 10. Samsung 9. Mcdonald 8. Toyota 7. Disney 6. Amazon 5. Coca-Cola 4. Facebook 3. Microsoft 2. Google 1. Apple
Views: 63 Top 10 World
Coca-Cola: How To Be The Most Valued Brand 125 Years In
 
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The Coca-Cola brand has endured for over a century as a recognized leader in 206 countries (that's everywhere).The technology revolution is enabling Coca-Cola to better understand its consumers, better adapt its messaging, and therefore be more relevant and increase its levels of preference everywhere it goes. In this session, Cristina Bondolowski will go through concrete examples of how her team is making this happen for brand Coca-Cola.
Views: 2604 Forrester
Boomers   Forever-Young Core Value + Coca Cola TV spot
 
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In this clip from his pioneering PBS television series AMERICA'S GENERATIONS WITH CHUCK UNDERWOOD, Chuck explains how a Coca Cola TV commercial perfectly captures one of the Baby Boomers' powerful Core Values: "Forever Young". Underwood consults and trains American business in generational marketplace and workforce strategies. The DVD's of his 4 PBS shows - about the Boomers, GenX, Millennials, and Silents - and his comprehensive book are available at: www.genimperative.com/17.html
Views: 482 chuck underwood
The Marketing Series III: The Power Of The Brand
 
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http://www.tvchoice.uk.com - The Marketing Series III: The Power Of The Brand - 28 mins All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over £100 million. Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success? SURVIVORS: John Lewis is a good example of how brands can survive - it's a question of keeping true to their core values. But as companies getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola. THE BIG LIE? Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad. DVD EXTRAS include items on the future of marketing, customer service, and the importance of quality. Also - psychologist Oliver James on how to protect your mind from marketing. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 311 TVChoiceFilms
Coca-Cola - Open Up. It's Ramadan Case Study
 
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In the Middle East, developing content that is powerful enough to inspire behavioural change is uncommon for most brands. Companies often spend hundreds of thousands of dollars behind Branded Content that often appears self-serving with no lasting benefit. Despite the abundance of Arab influencers - strategic, engaging or ethical influencer programs are rare. Bloggers often paid to collaborate with brands, leading to staged content that is not authentic. With the Coca-Cola #OpenUp Campaign, the agency wanted to work with leading influencers to co-create stories that not only integrated the brand’s core values into the content seamlessly, but stories that featured real-life tensions and issues faced by Arabs - which no other brand in the region was addressing. They performed in-depth exploration of influencers and found two people that fit perfectly. Following the initial highly-personalized outreach, they attained their trust in the ability to tell their stories authentically. As a result, they were willing to partner with us without payment (typical charge is $100,000 minimum). In exchange, these influencers not only physically let us into their homes and willingly promoted the campaign on their own Social channels, but more importantly, they allowed Coca-Cola candid access to their personal family lives.
Coca-Cola Amatil : Employer Brand Web Site by eBrands
 
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Video overview of the cokecareers.com.au careers web site for Coca-Cola Amatil, designed by eBrands Sydney. A digital expression of the new CCA employee value proposition.
Views: 1013 eBrandsAU
10 Famous Logos With Hidden Messages
 
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Try out ThePremium Network for free https://goo.gl/g9iS19 Subscribe: https://goo.gl/cv6b96 ----------------------------------------------------------------------------------------- Every company has its unique way of showcasing their mission and values and most do this through their logos. Logos like McDonald’s, Nike, Audi, Mercedes-Benz, Apple, and Coca-Cola are some of the most famous logos out there. But do you know the 10 famous companies that hold some of the best hidden messages in their logos? Let’s start with Apple and their famous bitten apple logo. Did you know that there are no official explanations of what the logo represents? However, Apple fans did come up with several hidden meanings! Nike’s slogan “just do it” is just as recognizable as their unique swoosh. Did you know it’s not actually a checkmark? It shows a motion of an athlete and represents speed and power! Wait until you hear about the designer who made the logo! McDonald’s hidden message is a lot more subliminal than some of the others. The designer behind the logo wanted to make sure the users get a Freudian experience! You’ll be surprised when you hear exactly what this logo is supposed to represent. Do you know the connection between Coca-Cola and Denmark? The happiest country in the world took advantage of Coca-Cola’s hidden message when the company never knew it had one in the first place! It’s not only a happy country, it’s also very creative! Find out the famous logos with hidden messages by companies like McDonald’s, Nike, Audi, Mercedes-Benz, Apple, Coca-Cola, MyFonts, Museum of London, Northwest Airlines, and others! Don’t forget to give the video a thumbs up and subscribe to our channel! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheThingscom/ ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.thethings.com/
Views: 1550741 TheThings
Brand Journalism that Builds the Business
 
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Visit https://www.comnetwork.org/ for more. A few years ago, the term “brand newsroom” may have sounded like an oxymoron. But in today’s media environment, organizations of all scopes and sizes would do well to find new ways to connect with audiences and simply be heard. Coca-Cola did just that, launching Journey, a content platform that creates human-centric content that reinforces the company’s values, business, and brand. Considering 1.7 BILLION servings of Coke products are consumed every single day, they must be doing something right. Coca-Cola’s Jenny Wilburn and Doug Busk join us for this webinar to discuss how they integrated journalistic practices into their strategic communications to transform the company’s corporate website into a storytelling engine to deliver content that makes a difference. You’ll learn: How a brand newsroom can help you engage with existing audiences and reach new ones What building a brand newsroom at your org could look like How internal comms can complement other channels How to identify metrics that matter How joining conversations, even with detractors or critics, can amplify your brand A proactive and engaging brand strategy will help your organization tell deeper stories, connect with a wider audience, establish new dialogues, and shape narratives across any channel. --------------------------------------------------------------------------------------------------------------------------------------------------- The Communications Network hosts webinars on a wide variety of important topics, which you have continued access to in our archives. Explore the full list of past and upcoming learning events on our website https://www.comnetwork.org/events/ The Communications Network is a collegial, peer-driven community of foundation and nonprofit communications professionals who share ideas, evidence, and lessons about how smart communications improve lives. Through meetings and events, publications, social outreach, and an online community, we elevate the role of communications across the social sector. We help our members build relationships, skills, and confidence to navigate a shifting information landscape and to be a voice for change that benefits both individuals and society. Subscribe to our bimonthly newsletter: https://bit.ly/2wIVJKQ
Views: 20 ComNetwork
Top 10 Indian Celebrities And Their Brand Values List 2017!
 
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Top 10 Indian Celebrities And Their Brand Values List 2017! 10. Amitabh Bachchan Being the most famous megastar, The ‘Angry Young Man‘ of Bollywood, Mr. Amitabh Bachchan has endorsed so many brands like Dr. Fixit, Cadbury, Navratna Oil, Parker Pen and many more. His endorsement list is quite large and he’s one of the most valuable superstar. Brand Value : $26.4 Million USD Former Captain of Indian Cricket Team, Mr. Mahendra Singh Dhoni is so cool in every field. He has always represented his country and made his country proud by his achievements in cricketing field. As a valuable cricketer his brand value is also higher. M.S. Dhoni has endorsed so many brands like Aircel, Siyaram Suits, TVS Star City etc. Brand Value: $31.1 Million USD 8. Hrithik Roshan A versatile actor and dancer, Mr. Hrithik Roshan has played many roles in his acting careers. Being the most valued actor, Mr. Roshan has also endorsed so many brands like Coca Cola, Liberty Shoes, Sony Ericsson Mobiles etc. Brand Value: $34.1 Million USD 7. Ranveer Singh Fun-Loaded superstar, Mr. Ranveer Singh is very energetic and also a darling for brand endorsements. He has endorsed brands like Colgate, Makemytrip, Chings, Set Wet, Vivo, Jack & Jones etc. Brand Value: $35.7 Million USD 6. Ranbir Kapoor Mr. Ranbir Kapoor started his acting career with Saawariya and gave us memorable movies like Yeh Jawani Hai Deewani and Rockstar. He has endorsed brand like Philips LED, Docomo, Pepsi, Nissan etc. Brand Value: $36.6 Million USD 5. Priyanka Chopra One of the most successful actress in Bollywood Industries also works in Hollywood Industries and a lovely singer, Ms Priyanka Chopra has won so many hearts. She was crowned Miss World 2000 and she endorses brands like Samsung, Dabur Amla Hair Oil, Nikon Camera Ad etc. Brand Value: $44.9 Million USD 4. Salman Khan And the Khan with a most eligible bachelor tag, Mr. Salman Khan has garnered so many loves and grabbed so many fans with his style and fashion. This popular celeb is always in demand in TV Commercial. He endorses brands like Thumbs Up, Revital, Relaxo etc. Brand Value: $58.3 Million USD 3. Deepika Padukone Queen of Bollywood, we can say. Ms. Deepika Padukone started her filmy career with Bollywood Baadshah, Mr. Shah Rukh Khan in Om Shanti Om and gave us soulful and meaningfull movies like Raamleela, Bajirao Mastani etc. She endorses brands like Tissot, Yamaha, Kingfisher etc. Brand Value: $86.1 Million $USD 2. Virat Kohli Indian Cricket Captain, Mr. Virat Kohli has achieved so may things for his country. His aggression is his best style. Virat Kohli is a top Indian Batsman and also won several cricketing awards. He endorses brands like Manyavar, Puma, Fair And Lovely etc. Brand Value: $92.5 Million $USD 1. Shah Rukh Khan Topping the celebrity list in terms of endorsements. In 2013, The Indian edition of Forbes named him “Shah Rukh Inc” and declared him India’s Biggest Brand. King Khan, Shah Rukh Khan has the maximum endorsements such as Tag Heuer, Airtel, Videocon, Emami, Hyundai, Pepsodent, Dish TV, BigBasket etc. Brand Value: $131.2 Million $USD Source - http://www.bollywoodgalaxy.net/blog/top-10-indian-celebrities-and-their-brand-values-list-2017/ -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- More Videos :► -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- I am hereby declare that all Images use to make this video is from Google Search www.google.com . I use Google Advanced Search to collect those images, usage rights: "free to use, share or modify .
Views: 7843 Best 10List
Coca-Cola Zero
 
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We conceptualised, directed and developed the 2010 night visuals package for 5 brands of the Coca-Cola Company - a set of visuals to be displayed throughout Spain during sponsored night events. This set is based on Coca-Cola Zero's key brand values: innovation, connection, confidence with a techy treatment. Music: Chromeo 'Tenderoni' http://myspace.com/chromeo Music is used for presentation purposes only. Final product has no music as it is displayed during events with live music. View Project http://binalogue.com/2010/07/coca-cola-zero/ Follow us https://www.instagram.com/binaloguest... https://www.behance.net/binalogue https://www.facebook.com/binalogue https://twitter.com/binalogue ©2010 Binalogue http://binalogue.com
Views: 1719 Binalogue SL
How Coca Cola uses Images and Sounds to project Brand Personality & Lifestyle. Museum Atlanta - 3
 
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How Coca Cola uses Images and Sounds to project Brand Personality & Lifestyle. Museum Atlanta - 3 TilTul http://TilTul.com Links You Want To Remember CIMG8080.AVI
Views: 3744 MultiBrowsers
Coca-Cola - Coke & Meals 2012. Directed by Asim Raza (The Vision Factory)
 
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Director: Asim Raza Company: The Vision Factory Duration: 35 Sec. Client: Coca-Cola Beverages Pakistan Ltd. Brand: Coca-Cola Agency: Soho Email: [email protected] Website: http://thevisionfactory.com.pk
Views: 6672 The Vision Factory
How Coca-Cola Is Tapping into Your Brain
 
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At the launch of Coca-Cola’s new global marketing strategy in Dubai, Adlip caught up with Sharon Keith, Marketing Director, Coca-Cola SA, to find out how the brand is connecting with consumers – both literally and figuratively. According to Keith, the company has been relying on a ‘range of different research techniques’ to measure its advertising and marketing mix over the years. Interestingly, many of these techniques are underpinned by neuroscience… “We’re able to track which elements of a piece of advertising material are engaging and which are less engaging…so we can tell which are the bits that make you sit up straighter and notice what you’re watching, and what you tune out from,” says Keith. “This helps with editing, as we can then cut from the commercial those elements which are distracting or uninteresting - and dial up the areas that are more compelling…” Keith notes that in SA, various campaigns have done really well by using a more conventional technique called Link (executed by market research agency Millward Brown). With regards to the new global marketing strategy and tagline, she says that the tagline has ‘evolved over the years’. “We’ve tried to find words that are both evocative and sticky…and remind you of the brand,” she explains. “It’s been designed to cover both the product truth and brand values, but it might not translate literally around the world, so we’ve asked [countries] to translate it conceptually.”
Views: 293 Adlip Channel
Coca Cola : optimism Communication in China
 
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As you can see in this Ads... Coca Cola positionates the Brand as a positive & Optimism Do you think it is a Good Advertising ? More information about Communication in China http://marketingtochina.com/communication-agency-specialized-china/ Advertising / communication Agency in China http://cosmeticschinaagency.com/advertising-cosmetics-agency-china/
Views: 504 Advertising China
NTU NBS AB0501 - Persian Leopard: Green Value Creation and Tribal Brands
 
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This video showcases the green values created by Coca-cola as well as some challenges they face in going green. This video is meant for educational purposes only. We do not own the some of the materials and/or names used in this video. No copyright infringement intended. Enjoy the video and do like and share ! Thank you!
Views: 524 Persianleopard13
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2512524 Rene Brokop
Company Culture
 
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Views: 127 Shak & Lalla Vlogs
Apple upsets Coca Cola to be most valuable brand
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Apple upsets Coca Cola to be most valuable brand For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 87 ET NOW
Hypocrisy: All They Want is Money
 
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I just get a little ticked off when Coca Cola or Dove or any other big company pretends to care about something besides making lots of money. They don't care...they only attempt to adopt your values in order to get you to buy things. Brands are lame, corporations have no conscience, this is just how it is. HERE ARE A LOT OF LINKS TO NERDFIGHTASTIC THINGS: Shirts and Stuff: http://dftba.com/artist/30/Vlogbrothers Hank's Music: http://dftba.com/artist/15/Hank-Green John's Books: http://amzn.to/j3LYqo ====================== Hank's Twitter: http://www.twitter.com/hankgreen Hank's Facebook: http://www.facebook.com/hankimon Hank's tumblr: http://edwardspoonhands.tumblr.com John's Twitter: http://www.twitter.com/realjohngreen John's Facebook: http://www.facebook.com/johngreenfans John's tumblr: http://fishingboatproceeds.tumblr.com ====================== Other Channels Crash Course: http://www.youtube.com/crashcourse SciShow: http://www.youtube.com/scishow Gaming: http://www.youtube.com/hankgames VidCon: http://www.youtube.com/vidcon Hank's Channel: http://www.youtube.com/hankschannel Truth or Fail: http://www.youtube.com/truthorfail ====================== Nerdfighteria http://effyeahnerdfighters.com/ http://effyeahnerdfighters.com/nftumblrs http://reddit.com/r/nerdfighters http://nerdfighteria.info/ A Bunny (\(\ ( - -) ((') (')
Views: 1514237 vlogbrothers
Branding: What is a brand?
 
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** Download THE HUMAN GUIDE TO BRANDING: http://thehumanguide.com/ *** What is a brand? What is branding? What's the difference? When I ask business people what they think a brand is nine out of ten usually get it wrong. Over the years, the word “brand” has been has been used to describe all kinds of things that it’s not. So today, I want to bring clarity as to what this term really means and empower you to build a better brand for yourself, your company, your product or service. I’m Richard Ensley, brand consultant and founder of Priest & King. Today, I want to clear the fog on the definition of brand and branding. Now these words get used pretty loosely these days — so much so, that most intelligent business folks can get a bit confused So let’s first eliminate a few common misconceptions. A brand is not a logo — it is not a product. It is not a company — it is not marketing — or design. It is not packaging — is not colors — mascots or slogans. Now, I can tell you that a majority of the companies That I’ve worked with believed these elements were the brand — To be fair — they were partially right. These are products of a brand — but the brand is much deeper — Much more interactive — and much more human than these elements. So what is a brand? Well I have found that many experts and agencies define “brand” In their own unique ways — it seems split between two different school’s of thought. Many experts believe a “brand” is a combination of everything a company or service says and does — and the way they communicate it, express it or visualize it — while other experts believe a brand is simply what the audience believes about the company — Their experiences and perceptions of that product or service. I subscribe to both of these theories. At Priest & King, we believe that a brand is a story and a promise combined with actionable core values, beliefs, identity, behavior and personality to create a strong narrative. We also believe that the audiences perceptions, emotions and experiences of a company highly impact that brand’s story. So what about brandING? If your brand is a combination of your beliefs, values and personality — combined with your audiences perceptions and experiences of you — then brandING is simply the act of managing those perceptions and experiences — in a consistent manner. For example: Coca-Cola is one of the most recognizable brands in the world. When I say the brand name, the branding automatically triggers. A variety of sights, tastes and sounds right? You can hear the bubbles, see the red can with white script letters, you may have even just gotten thirsty. Many of you think of fun times growing up or other positive experiences as well. So the branding has triggered the brand — the name, the look, the sound — has tapped into your subconscious experiences and positive or negative perceptions of the product. Did you know that at the root of every marketing campaign that coke produces is their core value “To inspire moments of optimism and happiness”? Their imagery is typically filled with smiles and people in situations where they are happy and having fun. Even their packaging says ENJOY coca-cola. This is branding — shaping the customer’s perceptions and experiences through consistently every commercial, ad campaign, and user experience. Make sense? So what’s the role of the logo? Or their colors? Or their unique bottle shape? These elements simply identify the company — they are basically flags that trigger your perceptions of the brand. Now — you may be looking at your brand or the marketing you are doing and you be saying to yourself — yeah but that’s Coke — they're massive — they're a billion dollar company! — How could I make my brand effective like that? Well — the truth is — I work with businesses all of the time who are developing amazing brands — to stand out in their markets. Not only is it important to have effective branding — you don’t have a choice in today’s business climate — there is more competition than ever before — how are you going to stand out? Would you like more expert advice on branding your business? I’ve recently written my first book. It’s called THE HUMAN GUIDE TO BRANDING. Today, I’m making it available — FOR FREE! This book is filled with helpful keys that will educate you and empower you to build a strong, lasting brand. To receive your free copy visit http://thehumanguide.com Music: "We Sing" by Grande Baliad. Produced by Steve Dresser. https://grandebaliad.com/
Views: 132 Branding For Humans
We First Brand Leadership Series:  Tom LaForge, The Coca-Cola Company
 
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We First sits down with Tom LaForge, Global Director of Human & Cultural Insights at The Coca-Cola Company, to discuss how brand story shapes brand leadership and how today's biggest corporations have the chance to drive large-scale social change.
Views: 687 WeFirstTV
An Introduction to Branded Content -  Ep. 1 "What is Branded Content?"
 
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Is it possible that the Internet will outrun TV in the race for being our primary source of entertainment and information? Perhaps this has already happened? Can quality online content build a relationship between consumer and brand? The answer to all of those questions is “Yes!” More and more companies are investing in building communities of followers around their YouTube channels and Facebook pages. This has increased the need for compelling content to regularly engage those followers and ultimately turn them into customers. This film is a short introduction to what we do at Virtual Brain – namely, content marketing, also known as ‘branded content’, or even more specifically, BRANDED VIDEO CONTENT. It’s an important marketing tool that has radically changed the communication strategies of companies like Lego, Coca Cola, Puma, Red Bull and Mazda, and is consistently gaining new advocates. These brands think of their customers like television stations about their viewers, i.e. putting their audience’s needs first. Through social media channels, they regularly deliver video content that inspires, educates, entertains, and answers questions important to consumers. Most importantly, this content is consistent with those brands’ values. Virtual Brain is a creative agency that works with brands in creating custom branded content, as well as in building loyal viewership for media channels like YouTube and other social platforms. Let us help tell your story!
Views: 4713 Virtual Brain
"Coke it's me" by Daniele Basso for The Coca-Cola Company
 
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"Thirst-quenching as ice, a precious mirroring diamond surrounds Contour with eternity. The iconic Coca-Cola bottle made of more than 200 recycled aluminum cans... Twists and turns, lights and shadows move around disclosing the many faces of reality. It is the Coca-Cola World that comes to life with all of us reflecting in it. Passion, happiness and enthusiasm flooding the Earth with smiles! 100 years of history. Everywhere in the world. United as parts of the same Mankind. “Coke It’s Me” is Coca-Cola’s tangible THANK-YOU from Italy to the entire world, made real by the sustainable art of an Italian artist. Thank you to everybody for our success and your warm affection. To all of us that everyday choose it and virtually are Coca-Cola." (Daniele Basso, May 2015) "Coke Its Me" It’s the sculpture commissioned by The Coca Cola Company for 100 years of the famous Contour Bottle. The Italian artist and designer Daniele Basso was selected by the legendary brand The Coca Cola Company to celebrate 100 years of the world’s most famous bottle. As of 1 May 2015, his sculpture "Coke it's me!", made of 100% recyclable steel and recycled cans, will be presented and displayed in the Coca-Cola Pavilion at Expo Milano. In the artist’s unmistakable style with plenty of twists and turns, fully polished and assembled by hand and studied to last in time, this 1.75m tall sculpture has been conceived and realized to celebrate the centennial of the Contour Bottle, a global icon of happiness and friendship, concurrently with Expo Milano, the prestigious universal event. Indeed, Coca-Cola is sold in 240 out of 242 existing countries, which means that you can drink it almost everywhere in the world. After Warhol, Hopper, Kaufman, Raushemberg, Johns, Linchtstein and other world famous pop artists, now Daniele Basso gives his interpretation of this iconic bottle, and fully confirms the vocation of this object, likely the most famous object on earth, to be a piece of real art. At Atlanta headquarters, in the beating heart of the international giant, the managers were captivated by the artistic production and design quality of Daniele Basso, and have welcome the ethical attention to man and nature that clearly appears in all his works. His professionalism and production perfectly reflect the innovative and experimental attitude of the Coca-Cola brand, committed today more than ever to the theme of sustainability, for a better future of our planet. This message goes hand in hand with the experimental nature of Basso’s works that investigate the increasingly elusive links of Art, Craftsmanship, Design and Fashion in the quest of new ethical boundaries in industrial production and in creativity as a profession. The Coca Cola Company decided to entrust the Italian artist with the task of attesting the importance of the extraordinary longevity of the most iconic object in modern life, as it not only deeply marked people’s imagination and culture, but has proved an essential brand awareness factor for Coca-Cola, the world’s most popular drink. "I feel proud and honored, says the artists, and virtually share these feelings, accompanied with a strong sense of responsibility, with all that drink Coca-Cola daily. Everybody, looking at their faces reflected in the mirror surfaces of "Coke it's me", can feel like playing a role in this global success, and a testimonial of the values of happiness, joy and cooperation that Coca-Cola expresses... Not only a taste actually, but also universal values that while going global, made all of us citizens of the world! Parts of one mankind... a message of friendship and unity... Even more appealing today when we are experimenting divisions and wars!" "Coke It's Me" , concludes Daniele Basso, Is a huge thank-you of Coca-Cola to everybody for the success obtained and the affection received. The celebration launched at Expo Milano will spread beyond Italian borders and virtually hug the whole world!".
Views: 45 GlocalDesign
CocaCola 4/5
 
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Coca-Cola is one of the most iconic brands of both the 20th and 21st centuries. Promoting itself as the drink of freedom, choice and US patriotism, the company's feel-good factor is recognised worldwide and reflected in its enormous profits. But behind this carefully crafted image exists a company accused of environmental damage, human rights violations and questionable business practices. Political activist and journalist Mark Thomas travels to South America, India and the US to investigate the way in which Coca-Cola and its suppliers operate and the extent to which they upholds moral and ethical obligations. Thomas, a long-term critic of Coca-Cola's more controversial practices, finds disturbing evidence which undermines its effervescent image as a force for good and which has prompted a global consumer backlash.
Views: 1313 Result0
Coffee with a CMO: Tim Kopp (ExactTarget, Coca-Cola, P&G)
 
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Subscribe: https://goo.gl/2pRvjN Go behind the scenes with this CMO interview of Tim Kopp, who grew ExactTarget 10x to a 400M business. Tim is the General Partner and Managing Director of Hyde Park Venture Partners. Before that he was the CMO of ExactTarget for over 6 years, leading a global team of nearly 300 marketers. He's also led marketing teams at Procter & Gamble and Coca-Cola. Some of the topics Tim digs into: - How to hire in a city where there’s no one to hire - The most important lessons from scaling a company 10x - What it takes to move up from manager to VP of Marketing Want more ‘fly on the wall’ conversations with the greatest minds in marketing? We’ve got you covered. Head to (https://www.drift.com/coffee/) to see the CMO interviews we're releasing next AND to subscribe to the series. Join the thousands of marketers that never miss an episode of Coffee With A CMO. ___ Stay connected with Drift: Twitter: https://twitter.com/Drift Instagram: https://www.instagram.com/heydrift/ Snapchat: Drift_HQ Facebook: https://www.facebook.com/driftcom/ LinkedIn: https://www.linkedin.com/company/driftt/ Blog: https://blog.drift.com/
Views: 825 Drift
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 35808 Thinkr Marketing
What Is The PH Level Of Coca Cola?
 
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The ph scale measures how acidic or basic a substance is. Ph values of common drinks robert bthe ph beverages in the unitedstates american dental how acidic is coke? Youtube. 5) in improving the absorption of. Cola affects digestion flatulence cures. And 3 for most of the soft drinks, including pepsi 27 oct 2014 ph value mazza limca coca cola thumbs up pespi mountain dew 22 sep 2013 coke is valuable brand in history, world's very acidic, it's only one point higher on scale than 9 feb 2016 dr terri winn explains that has a 2. My goal in this project was to find the ph of soda and see what caused it change. Googleusercontent search. Effects of an acidic beverage (coca cola) on absorption. Acidic levels in different sodas ph of soft drinks acidity some common beverages acids popular erode tooth enamel live sciencedrinks destroy teeth. The acid levels in soda. Shelton, dds magd sheltondentistry ph values common drinks url? Q webcache. Cola affects digestion flatulence cures ph values of common drinks robert b. Short of drinking undiluted vinegar, cola is about the most acidic thing you can buy to drink. 50 provide a tartness and tangy taste that helps to balance the sweetness of sugar present (ph 2. Least enamel dissolution was red bull, gatorade, coca cola, and diet coke when the ph of a drink or food drops below 4. This acid is stronger than the phosphoric or carbonic found in cola products 15 aug 2003 ramesh said that according to study, ph value of fanta 3. Is commonly cited for the most popular brand name cola) acidic coke product classic, which has a ph of 2. The jvv verified these results through its own tests and found that the acidity varied between 2. 37), coca cola cherry (ph 2. 20 practical uses for coca cola proof that coke does not belong coke has a ph rating one point higher than battery acid! here ph scale) of common drinks the kids' dentist. Tv articles acidic levels in different sodas url? Q webcache. 387 (the ph scale ranges from 0 to 14 for most liquids, the ph scale measures the acidity or alkalinity of a solution with pure water in the geographical areas of the u. Ph value of mazza ph limca coca cola valu. This is extremely 1 feb 2012 they are the initial acidity (ph) and titratable (ta). Phosphoric acid is an approved food grade that added to coca cola 21 oct 2014 so, was it a can of cola, or bottle cola? We have determine whether the recipient has effect on ph value in order reduce objectives goals. 5 (testing seems to come up with results ranging from 2. The ph level of soda is approximately 2. Is coca cola as acidic my teacher says? Askscience reddit. What is the ph level of coke? Colas are highly acidic study times india. 5, and pepsi is the only soft drink that is more acidic than nation's favorite drink acidic levels in different sodas. Colas like coke and pepsi are highly acidic. And canada known simply as coca cola. It ranges from 0 a ph less than 7 is acidic and greater basic. Hfcs, also know as the average acidity
Views: 112 Don't Question Me
Richard Reed: Innocent Drinks co-founder, on sustainability and strategy
 
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To access more free podcasts and CR business intelligence sign up to our free weekly eBrief @ http://bit.ly/hQHzsI Toby Webb meets Innocent Drinks' Co-Founder Richard Reed and discusses the founding of Innocent Drinks, Coca Cola, making a loss, sticking to their core values and more. To get the last 4 minutes of this podcast go here: http://bit.ly/h6fOHo
Views: 1231 Ethical Corporation
Respect, integrity, trust - how to instil these values in your business
 
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Dr Mark K. Smith, founder and CEO, ContactEngine, explains the values he instils in his business that fosters respect, integrity and trust in his workforce - while still growing the brand. This interview is part of our Founders' Stories series.
Views: 2059 Hot Topics

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