(26 Mar 2018) LEADIN:
The world's leading modest model has been filming a campaign in Turkey.
Halima Aden is the first hijab-wearing model to appear in major mainstream fashion magazines.
Picture perfect and a trailblazer too.
Halima Aden is the first hijab-wearing model to appear in the world's biggest fashion magazine and has graced the catwalks of many designers.
And today, the Vogue model is filming scenes with other headscarf-wearing fashionistas.
The shoot is for Modanisa, a well-known modest fashion retailer.
It's a career Aden could never have dreamed of until recently.
Women in headscarves used to be a virtual unknown in mainstream fashion.
"A year and a half ago I could never pickup a magazine and flip through the pages and see somebody wearing a hijab or somebody that looks like me," she says.
"Today I am really happy to say that I have covered nine different magazines from Vogue, to Allure, to Glamour."
"I might have been the first in high fashion but I'm definitely not going be the last."
Aden was born in Kakuma, a refugee camp in Kenya, and moved to the US aged around six or seven.
She got her big break competing in the Miss Minnesota USA pageant in 2016 where she wore a burkini.
"I am happy that I am part of an industry that's really welcoming us with open arms," she says.
"I have never been put into any situation where I felt uncomfortable and people really want to get to know me, get to know my culture, get to know my faith, get to know a little bit about me."
But Aden is not the only woman putting modest fashion on the map.
Her co-stars today are fashion influencers Soha Taha and Samia el Hassani.
Taha is an Egyptian but was born and raised in the UAE.
The style blogger has a cosmetics and modest fashion collection.
She says there has always been a market for these kinds of clothes.
"It's not a trend. Modest fashion has always been there, but there's like a spotlight, a focus on modest fashion right now," she says.
After strutting her stuff for the cameras, Toha cosies up to el Hassani.
Both women harness social media to increase visibility of the clothes they champion.
El Hassani is passionate about bringing on-trend fashion to Muslim women.
"You can be fashionable wearing hijab you know, wearing the scarf, it is not like being boring and everything, you can be as hip as someone who doesn't wear a hijab, and that's what I am trying to give my followers. Like, you can do you," she says.
These three women are determined to make sure modest fashion looks just as good as the mainstream.
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