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Search results “Brand loyalty marketing” for the 2016
Brand Loyalty
 
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Brand Loyalty and its importance to consumer behavior.
Five Ways to Create Customer Loyalty - CX Lesson
 
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Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 8893 Shep Hyken
Bond Brand Loyalty | Our Journey
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, is a leader in building brand loyalty for the world’s most influential and valuable brands. We've been recognized by Forrester Research, Gartner and Loyalty 360 as a market leader, and proudly nerd-out on human experience design. Four hundred people strong, we make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic, and long-lasting relationships through our combination of core services. Learn more at bondbrandloyalty.com.
Views: 4443 Bond Brand Loyalty
New Statistics on Automotive Brand Loyalty
 
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In today's video, Force Marketing's Media & Communications Manager Amy Farley reveals new statistics on automotive brand loyalty, and how dealers can use them to their advantage. SUBSCRIBE: Fuel is Force Marketing's online video channel featuring automotive marketing tips, consumer insights, tech-enabled strategies, coverage on industry events and more. Tune in every week for new videos! Follow Force Marketing on social media: https://www.facebook.com/Forcemktg https://twitter.com/forcemarketing https://www.linkedin.com/company/force-marketing https://plus.google.com/112321324253037490870/posts http://instagram.com/forcemarketing
Views: 122 Force Marketing
Hitting The Streets With Engagement Marketing to Build Brand Loyalty
 
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More exciting videos: http://www.tigriseventsinc.com/media/ to see Canada's favourite experiential marketing agency for finding event talent!
Views: 83 Serena Holmes
What is LOYALTY MARKETING? What does LOYALTY MARKETING mean? LOYALTY MARKETING meaning
 
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What is LOYALTY MARKETING? What does LOYALTY MARKETING mean? LOYALTY MARKETING meaning. Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
Views: 308 The Audiopedia
Video Marketing Tips #1- Build Brand Loyalty & Make Money on YouTube with Your Business
 
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5 Tips to build brand loyalty and make money on YouTube starts now. Jump start your video campaign with my best scripts, templates, and tools: http://bit.ly/VMAtoolkit ************************************ Subscribe to Davids Channel- http://bit.ly/DWYTube David Walsh is a globally recognized YouTuber and video marketing expert. In this video, Davids gonna lock it down with 5 solid tips that you have not have heard before. When it comes to brand loyalty and growing a business, you should focus a ton of energy on metrics that matter. That might one or more of the following: Clicks to website Subscribers Opt Ins Sales Leads View duration Comments Or maybe something else like brand awareness or brand recall. These are hugely important for increasing your top-of-mind status with the viewer. As you go through these 5 steps for creating brand awareness, think of your own videos and how you might be able to leverage what you learned here in your new videos. Don't Forget to subscribe! http://bit.ly/vsvlog ************************************ My Favorite Gear for Starting with Video: Wireless mic: http://amzn.to/1I9IjYd Teleprompter: http://amzn.to/1QImkuq t5i with additional gear: http://amzn.to/1QImDp4 Tripod: http://amzn.to/1QImSk9 Lighting: http://amzn.to/2cuibbO Mic / Lavalier http://amzn.to/2c8MUzf ************************************ New Content Every Week on Social Media: ************************************ Facebook LIVE every Wednesday: http://facebook.com/owenvideox Entrepreneurial Advice and Tips on Snapchat http://snapchat.com/add/owenhemsath Twitter Posts and Periscope http://twitter.com/owenhemsath
Views: 391 Owen Video
Building Customer Loyalty in the Digital Age
 
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Chris Malone shares insights and stories from his award-winning book, The HUMAN Brand, at the iMedia Brand Summit in San Diego, CA on September 9, 2014.
Views: 2100 The HUMAN Brand
Build brand loyalty and customer engagement with predictive analytics
 
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Use IBM Predictive Customer Intelligence for Retail to generate deep understanding of customers, then use that insight to inform engagement decisions. This solution aims to help retailers understand and act on data, recommending real-time actions to personalize the customer experience as a way of instilling brand loyalty and building revenue. Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata | https://www.twitter.com/IBMAnalytics https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 1867 IBM Analytics
Customer Loyalty Marketing Strategy For 2017
 
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Discover how Andrea Uses her www.TheUltimateTaskManager.com to creating a marketing calendar to easily attract clients monthly to enroll in her childcare center.
Views: 978 IOwnADaycare
GILT | How To Become A Loyalty Marketing Manager
 
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Love fashion but working in a different industry? That's fine. You can still make your break into fashion and build a career doing what you love while leveraging the skills you acquired in your previous roles. That's exactly what the loyalty marketing manager for Gilt did. Starting out in finance, she's now fully immersed in marketing. Listen to her story to get inspired. Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Looking for an online program to build your fashion knowledge? Check out the ONLY online fashion certificate in Fashion Industry Essentials taught by Parsons elite faculty, Teen Vogue editors, and industry experts. http://www.teenvogue.parsons.edu Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Let’s Stay Social! Subscribe To Our YouTube Channel Like Us on Facebook: https://www.facebook.com/BrandxEdxU/ Follow Us On LinkedIn: https://www.linkedin.com/company/bran...
Views: 241 Brand x Ed x U
Grocery Savings Tip:  How Much Does A Brand Loyalty Cost?
 
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If you are in love with certain products, are you sure they are the only one that you could be happy with? Being loyal to brands can be very painful on your budget! Here's one very big example going on in stores this week. Get the coupons here: http://so.svrs.me/141f See all the Kroger deals: http://www.southernsavers.com/kroger
Views: 1080 Southern Savers
Create Brand Loyalty by Defining These 3 Dimensions of Your Brand
 
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Betsy McHugh, CEO and founder of Hurdl, offers tips on how to create brand loyalty by defining key brand elements.
Views: 102 YEC
Webinar: Resolving 5 Tensions on the Evolution to Brand Loyalty
 
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Presented May 2015 - Bond Brand Loyalty, in partnership with Loyalty360, shares implications derived from key learnings in the 2015 Loyalty Report. Bond’s Scott Robinson and Sean Claessen will frame the conversation on resolving the tensions marketers face today as they relate to important brand loyalty topics, including: The Loyalty Program, the New 2nd Marketing ‘P’ – loyalty as the bridge between brand promise and customer experience. Program Ratings & Rankings – which programs garner top ratings and why are they winning? Program Loyalty vs. Brand Loyalty – the program must serve the brand, not (just) the program. Beyond Mobile App’athy – realizing mobile’s role in driving loyalty to the brand, and how to avoid the pitfalls affecting others. #Informaloyalty – learning about driving loyalty outcomes from brands without explicit loyalty programs.
Views: 73 Bond Brand Loyalty
Brand Loyalty Project
 
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Coca Cola Brand Loyalty Project
Views: 73 Hannahkohl Almire
Winning Consumer-Driven Brand Loyalty in an Age of “Opt-Out”
 
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Led by millennials and high income buyers, customers are seizing control of brand relationships, using online and mobile tools to opt-out of or alter their relationships with brands. Based on his new book, The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty, in this webinar Gerald Smith will explore new ways to manage brands effectively in a digital economy. He will discuss the risks for marketers who remain grounded in traditional paradigms and “push” strategies—and he will propose a paradoxical solution: Empower customers, help them control their relationships with the brands they choose, and enable them to do the things with brands that digital empowers them to do.
Demonstrating the Value of Marketing
 
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Marketing is under increased pressure to demonstrate its economic value to the firm, yet performance metrics—attitudinal (e.g., brand awareness), behavioral (e.g., brand loyalty), and financial (e.g., sales revenue)—do not correlate highly with each other. Success by one metric can be a waste of resources by another. In this webinar, Dominique Hanssens (University of California, Los Angeles) and Koen Pauwels (Ozyegin University) will discuss the consequences of this ambiguity for firms, and will examine how marketers can employ data analytics to improve marketing decision making at different levels of the organization.
Brand Loyalty is a Religion
 
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More of a broad topic here, one that applies to all competitors really, but the concept is why people fall into brand loyalty and certain parts of their mentality. Support the show! Buy some shirts! https://www.teepublic.com/user/archaois Or buy some phone cases!! http://www.redbubble.com/people/axbhi... Facebook: https://www.facebook.com/BriHardShow/ Twitch: http://www.twitch.tv/brihard Twitter: https://twitter.com/BriHardGaming Patreon: https://www.patreon.com/BriHard?ty=h Tsu: http://www.tsu.co/BriHard Tumblr: http://brihard.tumblr.com/ Games Featured: Persona 4 Golden Uncharted 4 Pikmin 3 Dark Souls Batman Arkham Knight Tales of Symphonia Sources: NYT: http://www.nytimes.com/2010/12/02/fashion/02SKINDEEP.html HBR: https://hbr.org/2012/05/three-myths-about-customer-eng Religion and Apple: http://www.cnn.com/2011/TECH/gaming.gadgets/05/19/apple.religion/ Apple Ad: https://www.youtube.com/watch?v=r3EbwSOpw_A Henri http://onlinelibrary.wiley.com/doi/10.1002/ejsp.2420010202/abstract HelpScout: http://www.helpscout.net/blog/brand-loyalty/
Views: 15431 BriHard
Best Marketing Practices For Creating Brand Loyalty
 
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http://www.bestfamilytips.com/limitless This video gives the viewer an idea about the fast, effective but free marketing techniques which will guarantee an increase in brand loyalty from your customers. It touches on video marketing, its different types, as well as blog marketing and how these can help promote any business.
Views: 39 Chan Nguyen Vong
The truth about ensuring brand loyalty for your business
 
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Branding expert Rita Clifton explains the one key principle behind ensuring customers remain loyal to your brand. For more business advice go to http://www.enterprisenation.com Enterprise Nation TV is supported by O2 Business http://businessblog.o2.co.uk
Best Marketing Practices For Creating Brand Loyalty
 
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This video gives the viewer an idea about the fast, effective but free marketing techniques which will guarantee an increase in brand loyalty from your customers. It touches on video marketing, its different types, as well as blog marketing and how these can help promote any business. Table of Contents: 00:00 - Slide 1 00:45 - Slide 2 01:12 - Slide 3 01:35 - Slide 4 01:54 - Slide 5 02:22 - Slide 6 02:41 - Slide 7 03:10 - Slide 8 03:28 - Slide 9 03:55 - Slide 10 04:15 - Slide 11 04:39 - Slide 12
Views: 28 Jeff and Andi
30 Second Marketing Tip - Building Brand Loyalty
 
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"Strong brands live true to a consumer promise that supports how a person wants to feel about themselves when they use that product or service." https://hummingbird-creative.com/video/building-brand-loyalty/ Wendy Coulter CEO, Hummingbird Creative Group 919 854 9100
Episode 57: What Is Brand Equity
 
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Brand equity is the most important aspect in growing your business. Subscribe to this YouTube channel for more business, marketing and success videos! www.youtube.com/user/alexandernovicov You can follow me on Snapchat for behind the scenes and Q&A’s: @alexnovicov Instagram for inspiration: www.instagram.com/alexnovicov Twitter for instant updates: www.twitter.com/alexnovicov Facebook for blog articles and other fun staff: www.facebook.com/alexnovicovcom Alexander Novicov believes in Thinking Beyond. It starts from the way he communicates on a daily basis to the way he runs his business. Thinking Beyond is not about a Facebook post, a tweet or a snap, it's about engaging with people on a personal level. Creating emotional connection and caring for your clients. www.alexnovicov.com
Views: 1998 Alexander Novicov
Securing Brand Loyalty
 
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Get to know your customers better Prepare your story Personalize, personalize, personalize Quality and consistency Encourage Feedback
Increasing brand loyalty
 
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Promotional products are a great way to add value to the service you provide to your clients. They also increase brand loyalty and awareness. This is a short video that gives an overview of how your next marketing campaign could benefit from promotional merchandise.
Views: 41 drprintuk
Ad Age 2016 Digital Conference: “Driving Brand Loyalty”
 
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Jeremy Cornfeldt, President, US, speaks with Jackie Ramsey, Ad Director at Advertising Age, about driving brand loyalty along the consumer path to purchase.
Views: 192 iProspect
Salon & Spa Marketing - Loyalty App
 
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In the highly competitive and crowded day spa industry, effective marketing can make or break your business. Check Out This Awesome Testimonial: We help double sales at local salons and spas at www.loyaltyrewardstamp.com Attract New Customers, Increase Engagement and Track Success - All In One Place. Nation's Best Salon Facilities Choose Us. No Contracts. Responses on Day One. Grow Your Spa with Our Complete Marketing Solutions. Save Your Time. Promote & Encourage More Referrals From Your Happy Clients. Fill Last Minute Openings & Slow Days With Automated Email & Text Marketing. If you're running a hair or nail salon, how do you stand out from the crowd to earn new customers? Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by joining Loyalty Reward Stamp.
Views: 7428 Loyalty Reward Stamp
In The Pocket: How embracing social causes creates brand loyalty
 
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This episode of our “In The Pocket” video series features Raymond Fraser, Founder, Director of Sales and Marketing of TreeSleeve. Raymond discusses how backing your brand with a social cause helps to connect with the younger generation and builds brand loyalty.
Views: 45 PitaGroup
live with Andy -  Brand Loyalty
 
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in this live show Andy Discusses brand Loyalty in terms of personal tastes
Views: 640 ADRIQOS
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107408 Brian G Johnson TV
Why Brand Loyalty Programmes Are Falling Flat…
 
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[Video] Why Brand Loyalty Programmes Are Falling Flat… Jessica Hubbard, Deputy Editor; 29 February 16 Although many brands trumpet the rollout of various loyalty programmes designed to boost customer engagement, most of these initiatives are having little to no effect. This is according to a recent study conducted by Truth, a loyalty and CRM consultancy and WhyFive, an online research company. The 2016 Truth Loyalty Whitepaper revealed that 26% of economically active South Africans are using customer loyalty programmes, with more than 100 programmes on offer. However, as Amanda Cromhout, CEO of Truth, points out, the majority of these programmes lack focus in ‘execution, communication and differentiation’ – resulting in non-engagement. Interestingly, one-third of the economically active respondents surveyed do not use loyalty programmes at all. “Marketers need to take into account how factors such as age, income and gender influence how they should be building their loyalty strategies,” notes Cromhout. With regards to gender, she says that men usually dismiss loyalty programmes while women actively seek ways to leverage them. “Females really look for the benefits, and want to know that they’re being recognised [by brands],” explains Cromhout. “Whereas the male is looking for status…for example, the ‘gold status’ tier in a frequent flyer programme, which allows him to walk around with the gold tag on his bag.” Missed Opportunities Where brands are going wrong, she says, is that they’re often simply ‘taking customer details’ – and hence the permission to market to them – and not really doing anything helpful or beneficial with this information. “So the trust factor is broken,” she adds. “Brands don’t send anything relevant or personal to you, or anything that will reward your behaviour…they tend to just spam you with their marketing messages.” shutterstock_139128980 To get around this, marketers need to carefully explore customer wants and needs. “Only then will they capture their customers’ attention and build a long-lasting relationship with them beyond a once-off marketing campaign.” Cromhout points out that the Discovery Vitality programme has gotten the formula right, because it really rewards behaviour, on a weekly basis. She adds that loyalty programmes also need to be simple and straightforward – and easy for customers to understand and use. The Income Factor According to a US study conducted in 2014 by Blackhawk Engagement Solutions Inc., income is the biggest influencer of customer loyalty – even more than age, gender or geography. Cromhout says that this trend is mirrored in SA. Local research revealed that the highest users of programmes are customers who earn between R50,000 and R100,000 per month at 78%, indicating they use loyalty programmes the same or more compared to the previous year. Interestingly, as the salary increases the loyalty “non-usage” goes up from 14% (in the R50,000 – R100,000 bracket) to 21% (in the R100,000 + bracket) and reversely for the lower income groups, “non-usage” increases from 24% (in the R20,000 – R50,000 bracket) to 39% (in the under R20,000 bracket). “The research shows that as salaries increase to over R100,000 per month, customers potentially don't see any more value from loyalty programmes. Reversely, the lower income groups may not see enough benefit in participating in programmes as most of those offered in SA are based on a “spend and get” principle. With retail rewards as little as 1% of spend, your lower income customers simply won’t see any material benefits quickly enough.” She adds that this kind of data is ‘vital to tailoring programmes that count’. “For top-earners, brands have an ideal opportunity to create “money-can’t-buy” experiential rewards; meanwhile for lower income earners, brands should be looking for ways to enable faster points accumulation through activity that rewards customer activity beyond just transactional behaviour.” Beyond the Spend Critically, Cromhout insists that success should not just be about spend. “South Africa appears to be slow in adopting strategies that reward non-transactional behaviour within loyalty programmes,” she says. “With a need for differentiation within many SA programmes, rewarding for activities other than spend could be the answer for brands looking to innovate and potentially engage new customers. SA brands need to give customers the chance to earn points in different ways by going beyond just earning for transactional behaviour.” For example, brands can reward customers for social media engagement, for updating their details, referring a friend or even making bond repayments on time…
Views: 92 Adlip Channel
Brainwashing and Brand Loyalty
 
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Marketing and advertising are powerful forces. What brands are you loyal to, and why ?
Nielsen -  Brand Loyalty
 
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Black voices weigh in on brand loyalty.
Views: 1393 Nielsen Knows
Brand Loyalty - The GameOverGreggy Show Ep. 153 (Pt. 3)
 
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What are we brand loyal to? Thanks to Dollar Shave Club for sponsoring this episode. Go to http://www.dollarshaveclub.com/greggy Subscribe! http://www.youtube.com/kindafunny?sub_confirmation=1 Support us and get the shows early here! http://www.patreon.com/kindafunny Check out our store! http://www.kindafunny.com/store Follow us on Twitter! Greg - http://www.twitter.com/GameOverGreggy Colin - http://www.twitter.com/NoTaxation Tim - http://www.twitter.com/TimGettys Nick - http://www.twitter.com/Nick_Scarpino Kinda Funny - http://www.twitter.com/KindaFunnyVids Every day Greg Miller, Colin Moriarty, Tim Gettys, and Nick Scarpino talk about the biggest stories in nerd culture.
Views: 27769 Kinda Funny
Relationship Marketing ~ The Ladder of Loyalty - Kevin Stansfield
 
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ActionCOACH Business Coach Kevin Stansfield explains how looking after your existing customers with e.g. loyalty schemes can help you to retain them for longer.
Views: 980 ActionCOACH Solent
FYDEM Loyalty Marketing App
 
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Our revolutionary mobile solution transforms diners into active ambassadors of your business. They will bring in MORE CUSTOMERS for you, create visibility for you and most important they will become loyal to your brand and generate more sales. Contact us at [email protected] We will call you back and are happy to answer your questions An exclusive mobile app for your restaurants! Now you can have your own mobile app like Starbucks, McDonald and other huge restaurant chains – all for a very affordable price and WITHOUT THE HASSLE to set it up. We know what kind of app works for your venue and how to do it best! We have MORE THAN 7 YEARS OF EXPERIENCE in creating marketing, loyalty and mobile app solutions for restaurants, bars, night-clubs, tea houses and other F&B venues around the world. Our team includes professors from different universities with over 30 years of the relevant industry experience. CONNECT WITH YOUR CUSTOMERS - CREATE REPEATED SALES - SPECIALIZED FOR FOOD & BEVERAGE LEVERAGE ON YOUR DINER’S SOCIAL CIRCLE TO REACH OUT TO MORE PEOPLE Powerful friends referral program - Send tasty invites to friends and have them visit the venue in no time. Quality social media content - Encourage diners to snap photos during their visit and share them on social media. Our job is to ensure maximum outreach. Better reviews with Service Recovery Tool - Motivate customers to leave positive reviews on relevant websites like TripAdvisor, HungryGoWhere and Facebook. Rank-up and be more visible. CONNECT WITH YOUR CUSTOMERS Push notifications - A very powerful and well-accepted way to talk to your customers. Short messages system to keep your patrons informed. Watch our new video here for more information HERE Feedback chat - Now customers will have the feeling to chat with you when sending a feedback. Events announcement - Are you having a special event? Pitch your patrons and inform them about what is happening using existing flyers or pictures. CREATE REPEATED SALES Loyalty system - A mobile app will build a connection with your customers that goes beyond food and atmosphere; it builds loyalty with your patrons. Promote - Reward - Repeat. Effortless Coupons redemption - We know how busy it can get in F&B outlets, our coupon redemption is engineered to be fast and painless. Your brand design - Your app will have your complete branding, starting from the icon, name, colors, fonts and images. Drive loyalty to your brand. SPECIALIZED FOR FOOD & BEVERAGE VENUES Menus - Full-screen menus with the possibility to update them whenever you need. Table booking - Directly connected with TableDB or have reservations directly mailed to your managers. And more custom tailored functions - We will be happy to talk to you
Views: 435 FYDEM
Top 10 Vehicles with the Most Loyal Buyers || Pastimers
 
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Whether a vehicle owner purchases the same model repeatedly depends on numerous factors, including marketing and how the vehicle is portrayed compared to its nearest competitors. Brand loyalty and overall brand satisfaction also play a major role in determining whether a vehicle owner goes back to the same model. Visit our infotainment partner : http://Wirally.com Subscribe Our Channel , For More Videos : http://goo.gl/CnuhTj
5 Steps to Securing Top of Mind Brand Loyalty HD
 
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The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans who keep on buying. Here’s a 5 step strategy to achieving better brand loyalty. If you want help with increasing your brand's visibility, talk with Dave Hall at AllRevedUp Internet Solutions powered by WSI ([email protected]).
Views: 4 Dave Hall
5 Tips for Building Brand Loyalty | Murphy Research
 
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Every experience with the brand should be considered an important customer touchpoint, even market research. Rather than treating client sample like panel sample, use it to create a special experience for your customers. A great customer-focused survey will yield high-quality data in addition to making customers more enthusiastic about supporting your brand in the future. For tips on building loyalty through survey research, check out our five tips. More here: http://www.murphyresearch.com/5-tips-for-building-brand-loyalty-video/ Subscribe to our Murphy Research channels here: http://www.murphyresearch.com https://www.facebook.com/MurphyResearch https://twitter.com/MurphyResearch https://www.linkedin.com/company/murphy-research https://plus.google.com/u/0/+Murphyresearch/posts http://www.instagram.com/MurphyResearch https://vine.co/MurphyResearch
Views: 204 Murphy Research
Why Brand Love Doesn’t Really Exist
 
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In their Myth Buster series, global brand agency Brand Union explores certain myths that they believe are still prevalent in marketing today. Their first series looked at the myth of Brand Loyalty, and how it impacts marketing strategy. “When marketers go about developing their marketing strategies, they’re still labouring under some false assumptions,” explains Mathew Weiss, MD, Brand Union Cape Town. Starting with the question of ‘how do you grow your brand?’ Weiss says you either start with growing your market share (increasing the number of people that buy your brand for the first time); or you can get your existing customers to buy your brand again. “Both of these strategies are seen as equally valid, but the research shows that while penetration is something that varies significantly, loyalty or frequency of purchase doesn’t actually vary very much,” he says. “And it doesn’t really matter what category you’re in – washing powder, beer, shampoo – the research by TNS and Nielsen shows that while penetration varies significantly between the top brand in the market and the smallest brand, their respective frequencies hardly vary…” Even with beer, Weiss points out that the top brand in the market was bought at roughly the same frequency as the lower/lesser known brands. “So [brand] penetration is something that varies and is therefore something you can influence,” notes Weiss. ”Whereas purchase frequency is much harder to influence as a marketer…not impossible, but much harder.” In his view, there is currently a focus among marketers on existing customers and people who are engaged with your brand. “There’s a big trend towards this idea of creating deep commitment, deep engagement and ultimately creating ‘fans’ or brand love if you like,” says Weiss. “And all this is based on the idea that people want relationships with brands…if that were the case, then you would see high levels of loyalty – but in fact you don’t.” Essentially, he insists that the concept of ‘brand love’ is a myth, because people don’t really engage with brands in the way that marketers like to think that they do. “While research suggests that people may like a brand, it doesn’t mean that they actually want to have a relationship with the brand…” This goes for brand engagement across any platform, including social media, which as Weiss points out, has been sold to marketers as the ultimate medium for deep brand engagement.
Views: 229 Adlip Channel
Brand loyalty
 
01:47
To believe is an essential part of feeling good about oneself. Brands can fulfill the need to believe. Recognizing the emotional value of brands.
Views: 95 Alex Goslar
JOHN TABIS | HOW TO BUILD BRAND LOYALTY IN A COMMODITY MARKET | STARTUP GRIND SOCAL
 
27:21
SUBSCRIBE: https://www.youtube.com/user/StartupGrind John is Founder & CEO of The Bouqs Company, the only flower company to deliver direct from farms around the world to your doorstep for just $40 flat, with free delivery. He's an expert contributor at several publications including Fast Company, Forbes, Mashable, Entrepreneur and more, and he mentors early stage startups at blue chip accelerators TechStars and Amplify.la. STARTUP GRIND: https://www.startupgrind.com/ GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 719 Startup Grind
Customer Loyalty pro
 
02:11
Edmonton local small business marketing with branded app, loyalty/referral programs, text, e-mail marketing,, Facebook, and contests.
Views: 125 Lyle Stelmaschuk
Using Analytically-Driven Pricing to Earn Customer Loyalty
 
45:27
Leading retailers are frequently pushing their focus on delivering low prices, but how important are low prices to shoppers? And is it possible to earn customer loyalty through low prices? By applying advanced analytics to the challenge, it’s possible to understand where prices matter and how retailers can make intelligent pricing decisions to earn customer loyalty. In this session from the May 2016 virtual LEAD Marketing Conference, Graeme McVie, VP Business Development for Precima will share findings from market research and real-world client case studies to address: How important is price to retailers? How important is price to shoppers? How do leading retailers execute analytically driven pricing to earn customer loyalty?
Brands That Travel: The Evolution of Loyalty in the Travel Industry
 
22:07
In this episode of Brands That Travel, MMGY Global VP of Integrated Planning Lucas Cobb and SVP of Client Services Katie Briscoe sit down with two leaders in the hotel space to discuss the evolution of loyalty in the travel industry. The first interview features Noah Brodsky, SVP of Worldwide Loyalty at Wyndham Hotel Group. Noah provides insight on the evolution of reward programs (0:37), the impact of OTA loyalty programs (1:48), how social media marketing plays a role in loyalty (4:16), personalization for the loyal customer (6:00), Wyndham Rewards’ strategy for economy brands and luxury brands (8:10), and his definition of “loyalty” (10:53). The second interview features Josh Belkin, VP and GM of Hotels.com North America. Josh provides his view on what loyalty means to Hotels.com (11:50), the advantages of an OTA loyalty program (13:30), the relationship Hotels.com has with its brands (16:11), whether a membership-based loyalty program is viable in the travel industry (17:20), and personalization for the loyal customer (19:28). Tweet us your comments and questions using #BrandsThatTravel and tagging @MMGYGlobal.
Views: 621 MMGY Global
How to Tell Your Brand's Story
 
55:48
Learn how to craft powerful digital and physical stories for your brand with experts from Big Fish Presentations (Founder & CEO, Kenny Nguyen), ZinePak (Co-Founder, Brittany Hodak) and Likeable Local (Founder, Dave Kerpen). In a deluge of expensive ads, celebrity endorsements, and stunt marketing campaigns, it’s easy to lose sight of the power of a simple story. The right emotional appeal, however, can transform a transactional customer into a passionate fan. Tune in and learn the keys to building brand loyalty from storytelling experts themselves. Get extra credit by ordering The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience: http://www.amazon.com/The-Big-Fish-Experience-Presentations/dp/0071834923 Stay connected to our community! Subscribe- http://www.youtube.com/subscription_center?add_user=gnrlassembly GA Facebook- https://www.facebook.com/gnrlassembly GA Twitter- https://twitter.com/GA GA LinkedIn- https://www.linkedin.com/company/general-assemb-ly GA Online- https://generalassemb.ly/ At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. General Assembly offers a 10-week, part-time Digital Marketing course. The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users. Learn more here: https://generalassemb.ly/education/digital-marketing
Views: 10210 General Assembly

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