Search results “Brand loyalty marketing” for the 2016
Brand Loyalty
Brand Loyalty and its importance to consumer behavior.
Five Ways to Create Customer Loyalty - CX Lesson
Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 12080 Shep Hyken
Bond Brand Loyalty | Our Journey
Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, is a leader in building brand loyalty for the world’s most influential and valuable brands. We've been recognized by Forrester Research, Gartner and Loyalty 360 as a market leader, and proudly nerd-out on human experience design. Four hundred people strong, we make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic, and long-lasting relationships through our combination of core services. Learn more at bondbrandloyalty.com.
Views: 4704 Bond Brand Loyalty
Customer Loyalty Marketing Strategy For 2017
Discover how Andrea Uses her www.TheUltimateTaskManager.com to creating a marketing calendar to easily attract clients monthly to enroll in her childcare center.
Views: 1032 IOwnADaycare
Grocery Savings Tip:  How Much Does A Brand Loyalty Cost?
If you are in love with certain products, are you sure they are the only one that you could be happy with? Being loyal to brands can be very painful on your budget! Here's one very big example going on in stores this week. Get the coupons here: http://so.svrs.me/141f See all the Kroger deals: http://www.southernsavers.com/kroger
Views: 1107 Southern Savers
30 Second Marketing Tip - Building Brand Loyalty
"Strong brands live true to a consumer promise that supports how a person wants to feel about themselves when they use that product or service." https://hummingbird-creative.com/video/building-brand-loyalty/ Wendy Coulter CEO, Hummingbird Creative Group 919 854 9100
Branding: Nike & Apple Marketing Strategy
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 121381 Brian G Johnson TV
What is LOYALTY MARKETING? What does LOYALTY MARKETING mean? LOYALTY MARKETING meaning. Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
Views: 408 The Audiopedia
L.POINT Loyalty Marketing Business (VN)
L.POINT Marketing Business - Cummunication Between Partner and Customer
Building Customer Loyalty in the Digital Age
Chris Malone shares insights and stories from his award-winning book, The HUMAN Brand, at the iMedia Brand Summit in San Diego, CA on September 9, 2014.
Views: 2551 The HUMAN Brand
Build brand loyalty and customer engagement with predictive analytics
Use IBM Predictive Customer Intelligence for Retail to generate deep understanding of customers, then use that insight to inform engagement decisions. This solution aims to help retailers understand and act on data, recommending real-time actions to personalize the customer experience as a way of instilling brand loyalty and building revenue. Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata | https://www.twitter.com/IBMAnalytics https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 2039 IBM Analytics
Video Marketing Tips #1- Build Brand Loyalty & Make Money on YouTube with Your Business
5 Tips to build brand loyalty and make money on YouTube starts now. Jump start your video campaign with my best scripts, templates, and tools: http://bit.ly/VMAtoolkit ************************************ Subscribe to Davids Channel- http://bit.ly/DWYTube David Walsh is a globally recognized YouTuber and video marketing expert. In this video, Davids gonna lock it down with 5 solid tips that you have not have heard before. When it comes to brand loyalty and growing a business, you should focus a ton of energy on metrics that matter. That might one or more of the following: Clicks to website Subscribers Opt Ins Sales Leads View duration Comments Or maybe something else like brand awareness or brand recall. These are hugely important for increasing your top-of-mind status with the viewer. As you go through these 5 steps for creating brand awareness, think of your own videos and how you might be able to leverage what you learned here in your new videos. Don't Forget to subscribe! http://bit.ly/vsvlog ************************************ My Favorite Gear for Starting with Video: Wireless mic: http://amzn.to/1I9IjYd Teleprompter: http://amzn.to/1QImkuq t5i with additional gear: http://amzn.to/1QImDp4 Tripod: http://amzn.to/1QImSk9 Lighting: http://amzn.to/2cuibbO Mic / Lavalier http://amzn.to/2c8MUzf ************************************ New Content Every Week on Social Media: ************************************ Facebook LIVE every Wednesday: http://facebook.com/owenvideox Entrepreneurial Advice and Tips on Snapchat http://snapchat.com/add/owenhemsath Twitter Posts and Periscope http://twitter.com/owenhemsath
Views: 393 Owen Video
5 Tips for Building Brand Loyalty | Murphy Research
Every experience with the brand should be considered an important customer touchpoint, even market research. Rather than treating client sample like panel sample, use it to create a special experience for your customers. A great customer-focused survey will yield high-quality data in addition to making customers more enthusiastic about supporting your brand in the future. For tips on building loyalty through survey research, check out our five tips. More here: http://www.murphyresearch.com/5-tips-for-building-brand-loyalty-video/ Subscribe to our Murphy Research channels here: http://www.murphyresearch.com https://www.facebook.com/MurphyResearch https://twitter.com/MurphyResearch https://www.linkedin.com/company/murphy-research https://plus.google.com/u/0/+Murphyresearch/posts http://www.instagram.com/MurphyResearch https://vine.co/MurphyResearch
Views: 245 Murphy Research
Hitting The Streets With Engagement Marketing to Build Brand Loyalty
More exciting videos: http://www.tigriseventsinc.com/media/ to see Canada's favourite experiential marketing agency for finding event talent!
Views: 83 Serena Holmes
Captivoo - Customer Loyalty System
Captivoo is a mobile customer loyalty system based in Singapore. ----------------------------------------------------- Do you know it is 5 to 9 times more expensive to acquire new customers than to keep one? Even if you do acquire new customers, they tend to spend 67% less than existing ones. So are you paying enough attention to existing customers? No worries, that’s why Captivoo is here! Captivoo is a mobile customer loyalty system that helps you boost customer retention rate, keeping your loyal customers at your side. Our SMS based system allows customers to sign up for your program with nothing more than their mobile number. Customers will receive a personalised text to tell them about their reward points and claimable rewards. No more pesky mobile apps to download or cards to lose! In addition, our automated marketing module allows you to set reminders for customers to visit again after a specified timing! Arrange an appointment with our representative today for a free consultation today! ----------------------------------------------------- Website: captivoo.com/for-merchant Email: [email protected]
Views: 207 Captivoo Pte Ltd
Loyalty Programs and Data Analytics
What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Loyalty programs are the most common tools used by business owners to keep there customers coming back for more. In this segment, Dave discusses some insights on how to think about loyalty programs in the context of customer analytics. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data and marketing analytics in his short video sessions. You can reach him at: [email protected] www.newmarketinganalytics.com
How to Build Brand Loyalty with Partners
The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%. If such a small improvement in customer evangelism can so greatly impact your business, imagine how valuable the loyalty of your partners — your resellers, distributors and agents — could be. Being that most channel partners are supplier-agnostic, you, the supplier, must strive to foster partner loyalty to nurture and grow both your partners and your common customer base. In this 30-minute webinar, you’ll learn how to build brand loyalty with your partners through transparency, trust, and true collaboration.
Views: 207 Allbound Software
In The Pocket: How embracing social causes creates brand loyalty
This episode of our “In The Pocket” video series features Raymond Fraser, Founder, Director of Sales and Marketing of TreeSleeve. Raymond discusses how backing your brand with a social cause helps to connect with the younger generation and builds brand loyalty.
Views: 51 PitaGroup
Using Analytically-Driven Pricing to Earn Customer Loyalty
Leading retailers are frequently pushing their focus on delivering low prices, but how important are low prices to shoppers? And is it possible to earn customer loyalty through low prices? By applying advanced analytics to the challenge, it’s possible to understand where prices matter and how retailers can make intelligent pricing decisions to earn customer loyalty. In this session from the May 2016 virtual LEAD Marketing Conference, Graeme McVie, VP Business Development for Precima will share findings from market research and real-world client case studies to address: How important is price to retailers? How important is price to shoppers? How do leading retailers execute analytically driven pricing to earn customer loyalty?
Best Marketing Practices For Creating Brand Loyalty
This video gives the viewer an idea about the fast, effective but free marketing techniques which will guarantee an increase in brand loyalty from your customers. It touches on video marketing, its different types, as well as blog marketing and how these can help promote any business. Table of Contents: 00:00 - Slide 1 00:45 - Slide 2 01:12 - Slide 3 01:35 - Slide 4 01:54 - Slide 5 02:22 - Slide 6 02:41 - Slide 7 03:10 - Slide 8 03:28 - Slide 9 03:55 - Slide 10 04:15 - Slide 11 04:39 - Slide 12
Views: 28 Jeff and Andi
Brand Loyalty is a Religion
More of a broad topic here, one that applies to all competitors really, but the concept is why people fall into brand loyalty and certain parts of their mentality. Support the show! Buy some shirts! https://www.teepublic.com/user/archaois Or buy some phone cases!! http://www.redbubble.com/people/axbhi... Facebook: https://www.facebook.com/BriHardShow/ Twitch: http://www.twitch.tv/brihard Twitter: https://twitter.com/BriHardGaming Patreon: https://www.patreon.com/BriHard?ty=h Tsu: http://www.tsu.co/BriHard Tumblr: http://brihard.tumblr.com/ Games Featured: Persona 4 Golden Uncharted 4 Pikmin 3 Dark Souls Batman Arkham Knight Tales of Symphonia Sources: NYT: http://www.nytimes.com/2010/12/02/fashion/02SKINDEEP.html HBR: https://hbr.org/2012/05/three-myths-about-customer-eng Religion and Apple: http://www.cnn.com/2011/TECH/gaming.gadgets/05/19/apple.religion/ Apple Ad: https://www.youtube.com/watch?v=r3EbwSOpw_A Henri http://onlinelibrary.wiley.com/doi/10.1002/ejsp.2420010202/abstract HelpScout: http://www.helpscout.net/blog/brand-loyalty/
Views: 15766 BriHard
The truth about ensuring brand loyalty for your business
Branding expert Rita Clifton explains the one key principle behind ensuring customers remain loyal to your brand. For more business advice go to http://www.enterprisenation.com Enterprise Nation TV is supported by O2 Business http://businessblog.o2.co.uk
5 Steps to Securing Top of Mind Brand Loyalty
Reach the right people, get to know your customers so you can tailor your Digital Marketing Strategy accordingly.
Views: 2 eppiq Marketing
GILT | How To Become A Loyalty Marketing Manager
Love fashion but working in a different industry? That's fine. You can still make your break into fashion and build a career doing what you love while leveraging the skills you acquired in your previous roles. That's exactly what the loyalty marketing manager for Gilt did. Starting out in finance, she's now fully immersed in marketing. Listen to her story to get inspired. Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Looking for an online program to build your fashion knowledge? Check out the ONLY online fashion certificate in Fashion Industry Essentials taught by Parsons elite faculty, Teen Vogue editors, and industry experts. http://www.teenvogue.parsons.edu Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Let’s Stay Social! Subscribe To Our YouTube Channel Like Us on Facebook: https://www.facebook.com/BrandxEdxU/ Follow Us On LinkedIn: https://www.linkedin.com/company/bran...
Views: 252 Brand x Ed x U
Winning Consumer-Driven Brand Loyalty in an Age of “Opt-Out”
Led by millennials and high income buyers, customers are seizing control of brand relationships, using online and mobile tools to opt-out of or alter their relationships with brands. Based on his new book, The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty, in this webinar Gerald Smith will explore new ways to manage brands effectively in a digital economy. He will discuss the risks for marketers who remain grounded in traditional paradigms and “push” strategies—and he will propose a paradoxical solution: Empower customers, help them control their relationships with the brands they choose, and enable them to do the things with brands that digital empowers them to do.
Why Brand Loyalty Programmes Are Falling Flat…
[Video] Why Brand Loyalty Programmes Are Falling Flat… Jessica Hubbard, Deputy Editor; 29 February 16 Although many brands trumpet the rollout of various loyalty programmes designed to boost customer engagement, most of these initiatives are having little to no effect. This is according to a recent study conducted by Truth, a loyalty and CRM consultancy and WhyFive, an online research company. The 2016 Truth Loyalty Whitepaper revealed that 26% of economically active South Africans are using customer loyalty programmes, with more than 100 programmes on offer. However, as Amanda Cromhout, CEO of Truth, points out, the majority of these programmes lack focus in ‘execution, communication and differentiation’ – resulting in non-engagement. Interestingly, one-third of the economically active respondents surveyed do not use loyalty programmes at all. “Marketers need to take into account how factors such as age, income and gender influence how they should be building their loyalty strategies,” notes Cromhout. With regards to gender, she says that men usually dismiss loyalty programmes while women actively seek ways to leverage them. “Females really look for the benefits, and want to know that they’re being recognised [by brands],” explains Cromhout. “Whereas the male is looking for status…for example, the ‘gold status’ tier in a frequent flyer programme, which allows him to walk around with the gold tag on his bag.” Missed Opportunities Where brands are going wrong, she says, is that they’re often simply ‘taking customer details’ – and hence the permission to market to them – and not really doing anything helpful or beneficial with this information. “So the trust factor is broken,” she adds. “Brands don’t send anything relevant or personal to you, or anything that will reward your behaviour…they tend to just spam you with their marketing messages.” shutterstock_139128980 To get around this, marketers need to carefully explore customer wants and needs. “Only then will they capture their customers’ attention and build a long-lasting relationship with them beyond a once-off marketing campaign.” Cromhout points out that the Discovery Vitality programme has gotten the formula right, because it really rewards behaviour, on a weekly basis. She adds that loyalty programmes also need to be simple and straightforward – and easy for customers to understand and use. The Income Factor According to a US study conducted in 2014 by Blackhawk Engagement Solutions Inc., income is the biggest influencer of customer loyalty – even more than age, gender or geography. Cromhout says that this trend is mirrored in SA. Local research revealed that the highest users of programmes are customers who earn between R50,000 and R100,000 per month at 78%, indicating they use loyalty programmes the same or more compared to the previous year. Interestingly, as the salary increases the loyalty “non-usage” goes up from 14% (in the R50,000 – R100,000 bracket) to 21% (in the R100,000 + bracket) and reversely for the lower income groups, “non-usage” increases from 24% (in the R20,000 – R50,000 bracket) to 39% (in the under R20,000 bracket). “The research shows that as salaries increase to over R100,000 per month, customers potentially don't see any more value from loyalty programmes. Reversely, the lower income groups may not see enough benefit in participating in programmes as most of those offered in SA are based on a “spend and get” principle. With retail rewards as little as 1% of spend, your lower income customers simply won’t see any material benefits quickly enough.” She adds that this kind of data is ‘vital to tailoring programmes that count’. “For top-earners, brands have an ideal opportunity to create “money-can’t-buy” experiential rewards; meanwhile for lower income earners, brands should be looking for ways to enable faster points accumulation through activity that rewards customer activity beyond just transactional behaviour.” Beyond the Spend Critically, Cromhout insists that success should not just be about spend. “South Africa appears to be slow in adopting strategies that reward non-transactional behaviour within loyalty programmes,” she says. “With a need for differentiation within many SA programmes, rewarding for activities other than spend could be the answer for brands looking to innovate and potentially engage new customers. SA brands need to give customers the chance to earn points in different ways by going beyond just earning for transactional behaviour.” For example, brands can reward customers for social media engagement, for updating their details, referring a friend or even making bond repayments on time…
Views: 99 Adlip Channel
New Statistics on Automotive Brand Loyalty
In today's video, Force Marketing's Media & Communications Manager Amy Farley reveals new statistics on automotive brand loyalty, and how dealers can use them to their advantage. SUBSCRIBE: Fuel is Force Marketing's online video channel featuring automotive marketing tips, consumer insights, tech-enabled strategies, coverage on industry events and more. Tune in every week for new videos! Follow Force Marketing on social media: https://www.facebook.com/Forcemktg https://twitter.com/forcemarketing https://www.linkedin.com/company/force-marketing https://plus.google.com/112321324253037490870/posts http://instagram.com/forcemarketing
Views: 129 Force Marketing
Relationship Marketing ~ The Ladder of Loyalty - Kevin Stansfield
ActionCOACH Business Coach Kevin Stansfield explains how looking after your existing customers with e.g. loyalty schemes can help you to retain them for longer.
Views: 1178 ActionCOACH Solent
Best Marketing Practices For Creating Brand Loyalty
http://www.bestfamilytips.com/limitless This video gives the viewer an idea about the fast, effective but free marketing techniques which will guarantee an increase in brand loyalty from your customers. It touches on video marketing, its different types, as well as blog marketing and how these can help promote any business.
Views: 39 Chan Nguyen Vong
Brainwashing and Brand Loyalty
Marketing and advertising are powerful forces. What brands are you loyal to, and why ?
Nielsen -  Brand Loyalty
Black voices weigh in on brand loyalty.
Views: 1405 Nielsen Knows
Increasing brand loyalty
Promotional products are a great way to add value to the service you provide to your clients. They also increase brand loyalty and awareness. This is a short video that gives an overview of how your next marketing campaign could benefit from promotional merchandise.
Views: 47 drprintuk
5 Steps to Securing Top of Mind Brand Loyalty
The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans who keep on buying. Here’s a 5 step strategy to achieving better brand loyalty.
Views: 2 WSI WebSense
SUBSCRIBE: https://www.youtube.com/user/StartupGrind John is Founder & CEO of The Bouqs Company, the only flower company to deliver direct from farms around the world to your doorstep for just $40 flat, with free delivery. He's an expert contributor at several publications including Fast Company, Forbes, Mashable, Entrepreneur and more, and he mentors early stage startups at blue chip accelerators TechStars and Amplify.la. STARTUP GRIND: https://www.startupgrind.com/ GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 749 Startup Grind
Brand Loyalty
Views: 396 Enversed
Customer Loyalty 1
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Views: 1797 tmQ PH Team
Building Brand Loyalty Through Storytelling Ft. Shawn LaVana
Building Brand Loyalty Through Storytelling Ft. Shawn LaVana "Simplicity. Be human. Be emotional but keep it simple." - Shawn LaVana (Vice President of Marketing & Client Engagement and Writer for VentureFizz) This past Sunday, we interviewed Shawn LaVana, a Vice President of Marketing and Client Engagement and previously the Head of Marketing for Virgin Pulse as well as VP of Marketing for Postwire. He is also a Marketing & Tech writer for VentureFizz. Make sure to listen to this interview to learn more about Shawn's professional journey, bringing storytelling back to the forefront of marketing campaigns, and Shawn's words of wisdom! Make sure to subscribe! You can also find us on SoundCloud, iTunes, Stitcher and PlayerFM! More information about Shawn: http://www.venturefizz.com/author/shawn-lavana http://www.twitter.com/shawnlavana More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources mentioned: Branch-Out Interview with Kaite Rosa of Venturefizz: apple.co/258vKUj Branch-Out Interview with Dan Shure of Evolving SEO, Experts On The Wire & Moz apple.co/27LJeHN THE PMARCA GUIDE TO STARTUPS: bit.ly/2420JyL How to Build & Differentiate Your Startup's Marketing Messaging: bit.ly/1WJ9yyV 5 Questions to Help Analyze Your Startup’s Evolution: bit.ly/1TraRw2 #noPCshame
Views: 19 Waverley Knobs
What did you think of our Coca-Cola Event on Brand Loyalty?
In this video, Jessica Shephard from Grow Financial talks about what she loved about AMA Tampa Bay's June 2016 event titled: Love is the Answer | How Coca-Cola Builds Brand Loyalty. The speaker was Christy Amador, Sr. Communications Manager from The Coca-Cola Company. ____________________________________________________________________ Marketing professionals in Tampa Bay get together once a month for AMA Tampa Bay luncheons. Join over a hundred people each month to connect with other marketers, build your network, and learn from nationally recognized speakers. Check Out Our Future Events Here: http://www.amatampabay.org
Views: 29 AMA Tampa Bay
Webinar: Resolving 5 Tensions on the Evolution to Brand Loyalty
Presented May 2015 - Bond Brand Loyalty, in partnership with Loyalty360, shares implications derived from key learnings in the 2015 Loyalty Report. Bond’s Scott Robinson and Sean Claessen will frame the conversation on resolving the tensions marketers face today as they relate to important brand loyalty topics, including: The Loyalty Program, the New 2nd Marketing ‘P’ – loyalty as the bridge between brand promise and customer experience. Program Ratings & Rankings – which programs garner top ratings and why are they winning? Program Loyalty vs. Brand Loyalty – the program must serve the brand, not (just) the program. Beyond Mobile App’athy – realizing mobile’s role in driving loyalty to the brand, and how to avoid the pitfalls affecting others. #Informaloyalty – learning about driving loyalty outcomes from brands without explicit loyalty programs.
Views: 79 Bond Brand Loyalty
Nerium Customer Loyalty Program Explained
Prefered Customer Loyalty Program Acquire and Retain Preferred Customers with our Loyalty Program! Nerium Customer Loyalty Program Explained. Nerium is focused on providing its Brand Partners with better ways to obtain and retain Preferred Customers. In this video Chief Marketing Officer, Amber Olson Rourke, explains the new Preferred Customer Loyalty program that begins on May 1st, 2016. Follow the 90-Day Customer Onboarding Roadmap to take full advantage of these efforts! Listen to the helpful tips about the follow: Happiness Heros Team. New Customer Welcome Brochure. First 90-Day Email Campaign. 90-Day Customer Onboarding Road Map Monthly Customer Newsletter. Nerium’s Preferred Customer Loyalty Program: DETAILS: https://mindenhancementsupplement.com/new-nerium-customer-loyalty-program/ LEARN MORE: https://mindenhancementsupplement.com/ ********************************************************************** Nerium EHT® Mind Enhancement Supplement Protect and Fortify your Brain Naturally - RISK FREE 30-DAY GUARANTEE! CONTACT: BRENT & KELAND WALLACE (541) 389-9990 or (541) 728-1473 RISK FREE 30-DAY GUARANTEE ON ALL NERIUM PRODUCTS! LEARN MORE: https://mindenhancementsupplement.com/
Perqu Loyalty Concept Video
We develop and design customized Loyalty Programs for - Consumers - Channel Partners - Employees Perqu loyalty platform has the capability to manage your real and virtual loyalty card members, accumulate points, coupons and special offers as a simple configurable program with a host of value additions including interfaces on Mobile, web, social media to enable you gather real-time customer reviews, word of mouth referrals and customer feedback. Perqu is easy to manage and enables running a successful coalition marketing program and other customized programs with few basic technology integration. Perqu loyalty platform can be easily integrated with offline as well online merchants and offer scalability in managing customer engagement programs on real time basis.  Drive Instant gratification by awarding your customer right at the POS  Increase customer purchase frequency  Increase the transaction size  Boost customer retention to increase customer association with the brand for a longer span  Incentivize customer referrals and referral would help you boost your sales without any push.  Most importantly, develop a real connection and communication channel between the customer and brand. Specialties
The Influence of Brand Equity to Consumer Loyalty (Video Presentation)
A video presentation created by the researchers of Our Lady of Fatima University regarding to the topic of The Influence of Brand Equity to Consumer Loyalty. Other researchers may use the video if needed. @Copyright 2016
Views: 55 aiyah tot
Dustin Garis: Make Customer Brand Loyalty Competition-Proof
More on Dustin Garis: http://www.thelavinagency.com/speaker... Innovation speaker Dustin Garis describes how the Mr. Clean Car Wash enterprise earned customer loyalty by creating incredible brand experiences, for both kids and adults — a far more effective strategy than merely relying upon a great product.
Connect with me on Facebook here if you have any questions: https://www.facebook.com/julz26.warner In this video I discuss several interelated topics, Building Authority, Relationship Marketing, Building Trust, Brand/Customer Loyalty, Share of Mind. Please note this is one of 3 concept videos, the first being Value, and one other which will be done by Nords Swaby Brand and brand building. These three videos will form the foundation of our practical training. It is very important to understand these concepts before moving forward with practical appplication. I hope you guys get some value from this ;)
Views: 95 Mad Marketers
Ad Age 2016 Digital Conference: “Driving Brand Loyalty”
Jeremy Cornfeldt, President, US, speaks with Jackie Ramsey, Ad Director at Advertising Age, about driving brand loyalty along the consumer path to purchase.
Views: 205 iProspect
What is LOYALTY PROGRAM? What does LOYALTY PROGRAM mean? LOYALTY PROGRAM meaning. Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes. In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards relate to the loyalty business model. In the United Kingdom such a card is typically called a "loyalty card", in Canada a "rewards card" or a "points card", and in the United States either a "discount card", a "club card" or a "rewards card". Cards typically have a barcode or magstripe that can be easily scanned, some are chip cards or proximity cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access. By presenting such a card, purchasers typically earn the right either to a discount on the current purchase, or to an allotment of points that they can use for future purchases. Hence the card is the visible means of implementing a type of what economists call a two-part tariff. Application forms for cards usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research. Over time the data can reveal, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent-flyer card). One can regard loyalty programs as a form of centralized virtual currency, one with unidirectional cash flow, since reward points can be exchanged into a good or service but not back into cash. B2B (Business-to-business) loyalty programs reward businesses for their purchase of goods and services from suppliers.
Views: 551 The Audiopedia