Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News.
Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers.
A longtime resident of Menlo Park, Robbie has developed strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders.
Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College, and is an active volunteer with both institutions.
Baxter talks about how many companies confuse loyalty with inertia and she provides examples of why it is so important for organizations to continually evolve and improve products and services.
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