Search results “Brand loyalty marketing” for the 2014
Everything starts with loyalty - Customer Loyalty Management
Loyalty is the basis of interpersonal relationships built on positive emotions. Find out how to create strong loyalty linkage between customers and company. http://www.comarch.com/trade-and-services/loyalty-marketing/loyalty-management/ Any questions? Read our FAQ: http://www.comarch.com/trade-and-services/loyalty-marketing/faq-loyalty-marketing/ Transcript Everything starts with loyalty. Loyalty is the basis of interpersonal relationships built on positive emotions. There is a connection between loyalty, correct communication and understanding of each other’s needs. Loyalty is emotions. It also has a huge business potential. People are linked with their favorite places, companies and brands but customers have different needs. There are various ways to communicate with them and draw them into a conversation. Utilize innovative Comarch tools, which help establish loyalty; bring real benefits, and measurable results – both to your company and your clients. We create solutions as mobile as your customers. We focus on tools, which allow you to have multichannel communication with clients. We reach out to your customers on many levels, using different channels not only during the actual transaction but also before and after to create a unique customer experience. We use the power of emotions, engagement, and rivalry. That is why our loyalty programs are so attractive to users. We care about your comfort by offering you comprehensive solutions, which are easy to implement and develop. They are perfectly matched, intuitive to use. They grant you an easy access to valuable information about your clients – thit is our recipe for your success. What possibilities are we talking about? Success contains an array of elements that build long-term loyalty. One of them is the use of high-tech. Discover the possibilities of beacon technology. Placing them in a shop or any other place enables you to communicate with your clients’ smartphones via microlocalization. Knowing their precise location, it can send them a personalized notification about a special offer, a discount or show a map with a route to a promoted item. The possibilities of using beacons are practically unlimited! Beacons are the new dimension of client communication. Flexible, mobile, personalized, maximally suited to the receiver’s needs. Beacons, just like all other Comarch solutions are created with customers in mind. Their engagement and activities in combination with our tools create the new meaning of loyalty. Comarch. The new dimension of loyalty.
Views: 22793 Comarch Services
Loyalty Ladder
This video investigates the importance of the loyalty ladder to branding and Customer Relationship Marketing (CRM) in marketing.
Views: 3270 Tim Friesner
Bond Brand Loyalty | Who We Are
Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 3881 Bond Brand Loyalty
Brand loyalty, Brand relationship and Brand equity
In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.
Bond Brand Loyalty | What We Do
Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers through a complete combination of services including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centered around a signature human science approach to brand loyalty. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com.
Views: 4102 Bond Brand Loyalty
Loyalty marketing
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video
Views: 92 Audiopedia
Brand Loyalty webinar
eWorkshop Description: How healthy is your brand? Find out by spending time with Melinda Harris, President and Founder of Go West Design Group and Jerry Rackley, Demand Metric Chief Analyst. During this workshop, Melinda will share her checklist, "12 Signs Your Brand Needs Help", providing practical insights you can use to make your brand stronger, more visible and work harder on your behalf. This free eWorkshop is for all marketing and branding professionals, particularly those who: Have difficulty articulating their brand value Are challenged to differentiate their brand Are not consistently representing their brand About the Instructor: Melinda Harris, President and Principal of Go West Design Group Inc., a company she founded in 1997. She helps her clients realize and leverage the full power and influence of their brands, by crafting communications that influence behavior, loyalty and sales. - See more at: http://www.demandmetric.com/content/eworkshop-12-signs-your-brand-needs-help#sthash.2dEsZo3S.dpuf
Views: 15 Demand Metric
Create True Customer Loyalty 10 Rules
Create True Customer Loyalty: 10 Rules: 1. Make relationships your priority. Customers immediately sense if you're using them (and the relationship) to work your own agenda. Put the relationship first and treat it as more important than making the sale. Your customers will sense you've got their best interests at heart. 2. Get curious about people. People are drawn to those who show a true interest in them. Honest (but non-intrusive) curiosity helps you understand how you can better help your customers, while giving you the opportunity to learn new things and make new connections. 3. Be consistent and reliable. People only offer loyalty to those whom they trust. Customers decide whether to trust you based upon your day-to-day behavior . If it's unpredictable, they'll shy away. If it's consistent over time, they'll know you can be counted on. 4. Let yourself be vulnerable. 5. Keep an open mind. 6. Be willing to recommend competitors. 7. Have real conversations. 8. Be a professional. 9. Cultivate fearless integrity. 10. Decide to make selling more fun. Be Happier 10 Things to Stop Doing Right Now : https://www.youtube.com/watch?v=iYhgo4ThDMg&feature=c4-overview&list=UUDNIVF7Pgh8BDfBM6Dsu2wQ
Bond Brand Loyalty | Five Compelling Approaches to Brand Loyalty HD
Is your loyalty strategy stuck in a cycle of endless discounting? Join us December 4th for our webinar in partnership with Loyalty360. REGISTER NOW: http://bit.ly/1uitI3b This webinar will explore five proven approaches to driving brand loyalty, guided by Bond Brand Loyalty’s deep expertise in designing, implementing and operating customer-relevant, brand-aligned and financially viable brand loyalty solutions for many of the world’s most renowned brands. Who should attend: - Brands operating under-performing loyalty initiatives - Brands whose loyalty initiatives are overly reliant on discounts, rebates and rewards - Brands whose loyalty initiatives are tenured and tired, and lack differentiation - Brands considering implementing a loyalty initiative, and are eager to achieve differentiated and brand-appropriate solutions REGISTER NOW: http://loyalty360.org/conferences/event/is-your-loyalty-strategy-stuck-in-a-cycle-of-endless-discounting-five-compe
Views: 315 Bond Brand Loyalty
Brand Loyalty Among U.S. Hispanic Consumers
What are the brand purchasing behaviors of U.S Hispanic consumers? -- and how do they compare to non Hispanics? Download our free and complete study to find out: http://www.thinknowresearch.com/blog/brand-loyalty-among-us-hispanic-consumers/
Views: 189 ThinkNow
Creating Loyalty and Brand Ambassadors
http://www.wadeharman.com Learn how to build brand ambassadors in your social media marketing strategy through relationship marketing.
Views: Wade Harman
Building Brand Loyalty - #VirginWow
Top entrepreneurs at the Virgin Startup #VirginWow event discuss how to build a brand that keeps customers coming back for more. To find out how Virgin Startup can help get your business off the ground, visit www.virignstartup.org today - and get started.
Views: 4064 Virgin StartUp
How To Build Brand Loyalty By Robert Dorsey
How to build brand loyalty and keep your attrition rate low. http://youtu.be/sTZy3ERD_CE attrition rate, brand loyalty, consumer loyalty, customer attrition rate, customer loyalty, customer retention, how to keep your customers, lead generation, loyalty marketing, robert dorsey
Views: 36 Robert Dorsey
LEADING IN LOCAL: SMB Digital Marketing - The Holy Grail: SMB Customer Loyalty
KEYNOTE: Seth Priebatsch, CEO, LevelUp You want vision? LevelUp CEO (and SXSW keynoter) Seth Priebatsch says SMBs can use transaction marketing to win more customers and get more revenue out of each one. In the same way that Facebook Connect provides a powerful platform and authentication framework for social data, LevelUp -- with over 1M users and 5,000 merchant locations -- aims to be that platform for transactional data. Priebatsch will fill us in.
Reputation Marketing and Brand Loyalty in a Fragmented Market
http://reputationbar.com/ Reputation marketing and brand loyalty go hand in hand. Today, 39 percent of consumers say they're willing to pay a premium for innovative products and 43 percent say they've spent more on products and services from socially responsible companies. So it is plain to see, that you have to put effort to innovation & responsibility towards your customers and your environment. This is the way to stay successful in today's world.
Views: 51 ReputationBar.com
Customer Loyalty Programs
customer loyalty programs can be used for any business call 321-710-7008 to get started. Customer Loyalty Programs customer loyalty programs for small business customer loyalty software customer loyalty cards customer loyalty marketing brand loyalty programs customer retention programs consumer loyalty programs customer loyalty programs in retail http://youtu.be/oKtgdBUcSWc
Views: 64 seoforbusiness
Build Your Customer’s Loyalty To Your Brand
In the Age of the Customer, it’s no longer about the products, connections or even the technology that sets you apart from your competition. It’s the relationships that you build with your customers that will help you win, serve, and retain their loyalty and keep you ahead of your competition. Dive into Forrester’s research on Customer Loyalty: https://www.forrester.com/The+Customer+Loyalty+Playbook/-/E-PLA250?objectid=PLA250
Views: 356 Forrester
The Loyalty Marketing Webinar
Dealers who successfully implement a comprehensive loyalty marketing program and reward system will increase customer retention, strengthen the relationship with shoppers and create top of mind awareness for future purchases. Oh, and they stand to make HUGE PROFITS too! For instance: A dealership in snowy Minnesota sold an additional 250 units in the month of January! And a dealer group earned an additional $4.6 million in the service drive in 1 year! WHAT CAN A POWERFUL LOYALTY MARKETING PROGRAM DO FOR YOUR DEALERSHIP? There’s really only one way to find out! In this incredible 1 hour webinar, JD Rucker will discuss how across the country, in both big and small markets, organizations are cleaning up with their loyalty marketing programs. You will learn what “customer loyalty” really is and why some dealerships have truly loyal customers while others just have coupon shoppers. Furthermore, he will share best practices, innovative ideas and actionable strategies that will set you up with a comprehensive loyalty marketing program sure to bring swift and dramatic results to your dealership. If you are ready to learn how to effectively create a loyalty marketing program and successfully launch it in your own store, then you can’t afford to miss The Loyalty Marketing Webinar! PRESENTER: JD Rucker spent a decade on the retail side of the car business before coming over to the vendor side in 2007. Since then, he has been a leader in the development of automotive social media strategies, taking on the “mad scientist” role of applying techniques from other industries to become effective methodologies for car dealers. In 2013, he founded Dealer Authority, an automotive social media firm dedicated to focusing on quality rather than quantity for his clients’ digital marketing presence. He is an avid writer, contributor, blogger and traveler and he can be reached at [email protected]
Views: 94 Ali Amirrezvani
Aggressive Marketing Won't Win Customer Loyalty
Our experts explain what businesses often don't understand about customer retention. Read more at: http://www.entrepreneur.com/video/239919 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 1157 Entrepreneur
Lead Generation Customer Loyalty and Branding App
http://style.cat/agentbranded Our Mobile Web App features allow businesses to launch a full mobile campaign instantly. We've simplified the process for any business in any industry to push deliver email, SMS text, coupon-discount offers and QR code marketing to their customers and prospective clients with a push of a button directly from your smartphone. Get yours now... http://gomobile.mmobilize.com Lead Generation Customer Loyalty Customer Retention Branding App
Views: 138 Mobile Power
Bond Brand Loyalty | SYNAPZE Loyalty Platform
SYNAPZE is a scalable Brand Loyalty platform that allows you to engage all of your customers—those who are most deserving, most in-need, or most at-risk—with meaningful, real-time content. Designed to drive timely, ongoing and relevant engagement between brands and members, SYNAPZE is a flexible platform that is best suited for enterprise as a new loyalty platform or as a replacement to an underperforming program. Learn more at bondbrandloyalty.com/how-we-do-it
Views: 2195 Bond Brand Loyalty
Customer Loyalty in Tucson - AdBuzz Marketing Customer Loyalty Program
AdBuzz Marketing I Customer Loyalty Program has hit Tucson, AZ. http://www.adbuzzmarketing.com Create Customer Loyalty for Business Growth Are you making the mistake of spending a lot of both money and energy trying to get “new” customers? Are you ignoring retention efforts to keep your “existing” customers coming back? Our Customer Loyalty Program is an easy-to-use digital kiosk display. The kiosk provides your customers with an engaging way to join your mobile vip club, check-in and earn points, connect with your social media, and redeem coupons. Your Customer Loyalty Kiosk is incorporated with a fully automated Text Message and/or Email Message system that enables you as a business owner to capture leads into a recurring marketing funnel. NO APPS TO DOWNLOAD NO CARDS TO CARRY & LOSE NO HASSLE - EASY FOR CUSTOMERS As simple as: Customer touches to activate Enters Mobile number to "check in" Confirmation message displayed instantly Lets get your business buzzing! Contact Us For a FREE 30 Minute, No-Obligation Strategy Session: http://adbuzzmarketing.com/free-strategy-session/ Visit our website for more info: http://www.adbuzzmarketing.com http://www.adbuzzmarketing.com/customer-loyalty-program Share this Customer Loyalty Program Video: https://www.youtube.com/watch?v=vK3TKwE2o2A Follow Us: http://www.facebook.com/adbuzzmarketing http://www.linkedin.com/in/adbuzzmarketing Subscribe To My Channel and Get More Great Info: http://www.youtube.com/subscription_center?add_user=adbuzzmarketing http://youtu.be/vK3TKwE2o2A AdBuzz Marketing Customer Loyalty Programs in Tucson, AZ
Views: 118 Susanna Islas
Bond Brand Loyalty | CEO Bob Macdonald on Bloomberg TV
Bond Brand Loyalty CEO Bob Macdonald discusses brand loyalty strategies and economics on Bloomberg Television's "Market Makers."
Views: 936 Bond Brand Loyalty
Understanding the Loyalty Acquisition Model
By http://judopay.com | http://hub.judopay.com So you've developed an app for your brand. What should your marketing effort focus on? Should you spend the time and money on getting a massive amount of downloads, or should you put those resources into building loyalty so your customers will keep coming back to spend more via your app? In this judoWall video, our VP of Sales & Marketing, Parker Crockford, discusses the quantity vs. quality dilemma of marketing an app, and also provides some insight into what you need to do to keep your app users loyal, which leads to a higher ROI. About: Judo Payments is Europe's only mobile first card payments company for apps and mobile web. Take payments on any mobile device in a fast, secure and simple way and create a successful mobile story
Views: 1023 Judopay
Brand Loyalty: Building Better Brand Relationships - Professor Hambrick Talks With Agency Spotter
Customer Loyalty? Building Better Brand RelationshipsProfessor Hambrick Talks With Agency Spotter This talk takes a deeper look at brand loyalty and how marketers now more than ever should be building better brand relationship models. Are we too obsessed with brand loyalty? What do consumers really want from their relationship with brands? Is your brand treating your customers like they are in a marriage when all they really want is a fling? How can marketers build a better loyalty relationship model? Patricia Hambrick is the founder of The Hambrick Group and a Professor of Marketing at Boston University. An expert in relationship marketing, she has worked with many brands and agencies including Reebok, L'Oreal, Timberland, and Bose. See more here: http://co.agencyspotter.com/building-better-brand-relationships
Views: 243 Agency Spotter
Clyde Fessler on Harley-Davidson Customer Loyalty
Clyde Fessler, the retired Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic turnaround over the past 24 years. Fessler joined Harley-Davidson in 1977 as the Advertising and Promotions Manager, and soon was promoted to Director of Marketing Services. In that position he lead the establishment of Harley Owners Group, which now has over 500,000 members and is the largest enthusiast club in the world. Book Clyde Fessler at Speakers.com. http://www.speakers.com/Clyde-Fessler-speaker-biography
Views: 1479 Speakers.com
Kabbage Webinar: How to Build a Killer Customer Loyalty Program
As a small business owner, you understand the importance of brand loyalty. Customers that are loyal to your brand are more likely to make recurring purchases at your business. They're also more likely to recommend your business to their friends, family and coworkers, which in turn increases the likelihood of sales. In this webinar, Kabbage will cover everything you need to know to build a customer loyalty program for your small business vertical, including dos & don'ts, tools, mobile customer loyalty apps, measurement, and more. Accessing small business funding shouldn't be complicated or time-consuming, so Kabbage developed a simple way to get up to $150,000 in minutes. Kabbage looks at your business performance — not just a credit score — to let you know right away how much funding you can access. To learn more about Kabbage visit our website - https://www.kabbage.com/ Like us on Facebook: https://www.facebook.com/KabbageInc/ Follow us on Instagram: https://www.instagram.com/kabbageinc/ Follow us on Twitter: https://twitter.com/KabbageInc Follow us on LinkedIn: https://www.linkedin.com/company/kabbage-inc
Views: 6576 Kabbage Inc.
Customer Loyalty Quick Tip#1: Brand Behavior
http://app.brainshark.com/millerheiman/vu?pi=zGbzojGB9zEJBez0 - Short overview of Brand Behavior as it applies to achieving customer loyalty
Views: 149 ImpactLearningTV
Customer Loyalty, Mobile Marketing Rewards - by Wideo.co
ubee Marketing has mobile solutions you need to run any type of mobile campaign or mobile loyalty program. You can interact directly with your customers or organization all from the mobile phone with any of our products and services. That's why, right from the get-go, we understand what is your problem and we determine how we can help you to achieve the results you want and personally assist each customer reach their target goals and revenue. ******************************************************************** Visit more user wideos at http://wideo.co/profile/224007/jacquiE Wideo on Facebook: https://www.facebook.com/MrWideo Wideo on Twitter: https://twitter.com/MrWideo Wideo on YouTube: https://www.youtube.com/mrwideoo Wideo on Google+: https://plus.google.com/112668904590333748636 Read more about us on our blog: https://blog.wideo.co ********************************************************************
Table Games & Creating Brand Loyalty
CEO Robert Saucier discusses the Galaxy Gaming brand
Views: 54 GalaxyGamingLV
Turning your customers into ''fans'' Connecting with your social customers to enhance brand loyalty
Moderator: David Rosen, Head of Strategy, Analytics and Consumer Insights, TIBCO Nanne Bos, Head of Global Branding, ING Bank Ard Bossema, Head of Shopper Marketing, Digital and eCommerce, Grolsch Karlijn Vogel-Meijer, Social Media Manager, KLM Sabrina Naouri, Online Marketing Manager, Telfort Netherlands Customer Festival 2014
Views: 87 Vaughn Highfield
Joey Reiman - Speaker and Author on Marketing and Customer Loyalty
Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is CEO & Founder of the global consultancy BrightHouse, a company whose mission is to bring greater purpose to the business world. Reiman's newest book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by News Observer as one of the top 25 books for Corporate America and follows in the tradition of his breakthrough business book, Thinking For A Living, which created a global movement celebrating the power ideas. For more information, please visit The Sweeney Agency: http://thesweeneyagency.com/speakers/Joey-Reiman
Views: 10 speakerchannel
Improving Customer Visits and Brand Loyalty
John Weller of FloorForce instructs a class on how to drastically improve your site's traffic and brand loyalty by utilize internet marketing.
Views: 53 FloorForce
Video Marketing | Dallas Video Production and YouTube Marketing
http://www.dallasmediaproduction.com Dallas Video Marketing Service, Video Production Service for Businesses like medical, legal, manufacturing and educational. Video Marketing for business can be a real headache for the Small Business Owner. At Dallas Media Production we operate with YOU in mind. All of our equipment is owned and we are pros with cameras, lighting, audio and full scale production. We interview our clients with their most critical need in mind; reaching THEIR audience and getting engagement. Below are a few tips to help you along the way. There are really only three basic elements a Business Owner needs to understand when incorporating a video marketing plan. It's basic but the order needs to be followed with scrutiny. The three most critical elements for success are: -Brand Management -Lead Generation -Customer Loyalty or Retention Brand Management is almost synonymous with brand recognition. This is getting your brand or your name or insignia out in the public eye as much as possible. A couple of great examples of brand recognition are McDonald's and Nike. We recognize both of them at a simple glance of the arches or swoosh. See more about Brand Management here: http://youtu.be/OdSc4QYyQDA Lead Generation is critical and must be steadily bring in new contacts and building relations in Social Media. Video Marketing for Business will be most effective when cross referenced among many different Social Media sites. This will create the most exposure. See more about Lead Generation here: http://youtu.be/xw51QGHmhl8 Customer Loyalty is when your customers will voluntarily come back and do business with you again. A repeat customer lowers your cost of new customer acquisition significantly and that means more revenue. Also, you can provide customer loyalty programs from within your video marketing campaign to further entice repeat business and viral sharing. See more here: http://youtu.be/6whNp9tdRHY These three basic elements of video marketing can help you make more money, save more money and increase your brand awareness when used effectively and with great timing. Dallas Media Production is your best choice for personal service and professional productions. We can also help with your Social Media integration with our newest technology... the IVOlution of video which makes it super easy for your clients to follow your company, get directions, print coupons, you name it! Video Marketing Video Marketing Dallas Social Media Marketing For more info go to: http://www.dallasmediaproduction.com
Views: 265 Cliff Diseker
The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loyalty
Maritz partnered with evolve24 to conduct a first-of-its-kind social intelligence study of the U.S. loyalty landscape, providing intriguing and revealing loyalty insights from the world's largest focus group -- the American consumer. The study analyzes consumer conversations across the digital social grid (Facebook, Twitter, blogs, forums, social news outlets) to find out what really drives brand loyalty.
Views: 223 evolve24
Brand Loyalty Dashboard
Your Problem: You need to define, track and report on your brand loyalty metrics. Our Solution: We created the Brand Loyalty Dashboard template to collect key brand loyalty metrics and to create visually appealing charts for your company. This dashboard contains three main elements: Retention Rate, Number of Referrals, and Repurchase Rate. The dashboard will allow you to capture these metrics and more. To generate graphs on the dashboard, you just need to enter data into the Data Input tab, which is organized by monthly and quarterly metrics. This measurement tool will provide you with a better idea of where your business stands when it comes to brand loyalty. Key Benefits: - increased credibility from defined metrics - more accountability for team members - support for budget approval - save 2 hours on formatting - easy-to-use Excel format - See more at: http://www.demandmetric.com/content/brand-loyalty-dashboard#sthash.XEZGR3tq.dpuf
Views: 171 Demand Metric
Jumeirah Group : 3 steps to provoke emotional loyalty
3 steps to provoke emotional loyalty By Ayman Al Deik, Group Director of Brand Loyalty and Partnership, Jumeirah Group. Hosted by Tarik Qahawish, Digital and Marketing Director, AIMIA.
Views: 389 Vaughn Highfield
Pivotal Contact B2B Loyalty & Reward Program Client Testimonial
Pivotal Contact used a combination of data management and comprehensive analytics for this Fortune 1000 brand's B2B loyalty and reward program. The result? Targeted communications, a better brand experience, and higher customer engagement.
Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care
http://blog.euromonitor.com/ Investigating consumer's brand loyalty provides insight on how a company can tailor offerings to the needs of specific buyers. For example, Euromonitor International's recent survey on apparel, beauty and grooming found that in facial care, 50 percent of consumers stick to one trusted brand but in nail polish 55 percent of consumers switch between brands on a regular basis. Looking at a brand's market performance highlights these results. For example in 2008-2013, skin care brand L'Oréal Paris expanded its market value share by 50 basis points while L'Oréal's Maybelline line remained flat over the same period.
Warning. Great reviews are killing brand loyalty.
A new marketing book called 'Absolute Value' states that reviews might be killing brand loyalty. Buzzable's Willem Sodderland reviews the book and adds his own views
Views: 90 Willem Sodderland
Global Vox Populi - Customer Loyalty Research Company
http://globalvoxpopuli.com : Global Vox Populi is a leading Market Research Company in India, Indonesia, UAE, Malaysia, China, Singapore, Philippines, Australia, Vietnam, Hong Kong, South Korea, Turkey, Thailand, Japan, Taiwan, Qatar, Oman, Bangladesh, Sri Lanka, Kuwait, Iran, Egypt, Saudi Arabia, Bahrain, Colombia, UK, Germany, Spain, France, Italy, USA and Russia. We are experienced providers of: Automotive Market Research, Life Science Market Research, Chemical Market Research, Construction Market Research, Consumer Goods Market Research, Engineering Market Research, Food and Beverage Market Research, Healthcare Market Research, Hospital Market Research, Hospitality Market Research, Entertainment Market Research, Medical Devices Market Research, Metals and Mining Market Research, Oil and Gas Market Research, Pharmaceutical Market Research, Retail Market Research, Telecommunication Market Research. Website: http://globalvoxpopuli.com Email: [email protected]
Views: 4066 GlobalVoxPopuli
CMS MARKETING, Restaurant & Retail Rewards: Loyalty Marketing Package
An All Inclusive Loyalty Rewards (Frequent Diner/Shopper) Program. Includes Offering Customer Rewards, Gift Cards, Build Database, Automated Emails/Offers for holidays including Birthday & Anniversary, Manual Email Suite, Customer Login to check balance, transactions, and update profile, Text Marketing, Text and online Customer signup options (No More paper forms for you to enter, customers do everything), and Much Much more ALL FROM ONE INTEGRATED SYSTEM FOR ONE LOW MONTHLY FLAT FEE. www.cmsmarketingstrategies.com
Brand Loyalty Webinar with Jean-Pierre Lacroix and Mark Johnson SD
Did you know that companies with well-established loyalty programs have a healthier bottom line?Are you looking for ways to establish or enhance your company’s loyalty program? Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more. Join Shikatani Lacroix President, Jean-Pierre Lacroix and Mark Johnson, CEO & CMO of Loyalty360, as they discuss how to implement loyalty programs effectively. In this webinar, you will learn: • The 6 Cs of loyalty, • The steps required to promote and market a loyalty program, • How to avoid making the biggest mistakes when introducing a loyalty program, • How branding can make a loyalty program more successful.
Keewee: All-in-one Loyalty Marketing Solution
App Name: Keewee (iOS and Android) Year of Launch: January 2014 Description: - A one-stop mobile loyalty and rewards solution - Loyalty: Collect stamps or points upon purchase for exciting rewards - Engagement: Get entertained with variable mini games and unlock surprises - Social: Send gifts or share rewards to delight your loved ones - Payment: Make a payment in a snap securely and reliably - Presence: Receive personalized greetings once you are nearby
Views: 4731 CherrypicksGroup
Explaining customer loyalty - Customer Loyalty (part7)
I want to share insights about my PhD thesis 'Customer loyalty to performing arts venues'. I made nine clips focusing on different topics. This video is about explaining customer loyalty. The presentation includes topics such satisfaction with marketing mix elements (performance, programming, secondary product, price), current social influences and past cultural socialisation. A customer loyalty framework is provided. Pieter de Rooij, NHTV Breda University of Applied Sciences, The Netherlands
Views: 54 Customer Loyalty
Under The Radar E-mail Marketing That Dramatically Increases Trust & Customer Loyalty
http://barrestaurantsuccess.com/u... Hello and welcome back for another episode of Bar Owner TV. Today I’m going to go over how to engage with your customers through and build a stronger relationship with them using e-mail, while still promoting your business, but doing it under the radar. I’m also going to provide you with a template of a e-mail that you can use within your own business. So lets gets started! July 1st is considered to be international joke day and it’s the perfect day to engage with customers and build up the relationship. What you could to do that is you could send out a E-mail to your list of customers with a subject line saying “First Name, This Is Hilarious!” Now before I go on, I want you put yourself in your customer’s shoes for a minute. They see a personalized e-mail with their first name saying “This Is Hilarious” Most people who have a sense of humor and know you, are going to open this.. Then within the e-mail you tell them it’s international joke day and you found a funny joke online that you thought they’d like. What you don’t want to do is say “Hey everyone I found this joke online and I wanted to share this with everyone” This sounds as if you sent this email to your entire list and of course you did, but you want your emails to be very personal, as if you ONLY sent this to this one person because it builds a better relationship. So why go out of your way to spend 15 minutes writing this e-mail to your list? Because you should always stay in consistent communication with your list and this builds trust and credibility with your customers. You’re actually sending them something where you are NOT asking for money! What do you think every other bar restaurant owner does with their e-mail? Promotes, promotes, promotes. Well do you know what this will do to your e-mail list and credibility? It will get customers to NOT want to open up your e-mails because they know all you care about is their credit card in which, this kills your credibility, and they look at you as a marketing pest. What you can easily do to still promote within a e-mail that is created to build relationship is you can use a simple PS. line. Such as “PS. Don’t forget this Thursday we have “x” or PS. I’m not sure you know about “x” but just wanted to give you a quick update.” Then from here you tell them about whatever it is you want to remind them about. Down below you’ll find a link to the e-mail template that you can use with your list on International Joke Day. Download it, read it, use it, and see what kind of responses you get from it. When you start writing e-mails that focus on the customer rather then your cash register, you’ll start receiving “Thank you emails”. When customers start engaging with you, thanking you, making positive comments about your marketing, this is when you know your building a stronger, more loyal following. That’s my quick lesson for today. Please reply below with your comments or questions below and always remember that the lifetime value of a customer is what you should be thinking about, not a one or two time sale. To keep that life time value going, you MUST build relationships and engage with your customers on a personal level within your marketing. And don’t forget: In my new LRVO bar marketing and promotional formula video series and report, I get into more detail about how to get new customers in your doors, how to create offers that make you unbeatable in your market, how Facebook advertising is your most lucrative marketing media, and how to put all this into action so you start making more money. Go to www.BarOwnerProfits.com and get instant access to my Free report and 6 part video series that will help you take your business to the next level and bring you more new paying customers with very little risk on your marketing dollars.
Views: 272 Nick Fosberg

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