Hello and welcome back for another episode of Bar Owner TV. Today I’m going to go over how to engage with your customers through and build a stronger relationship with them using e-mail, while still promoting your business, but doing it under the radar.
I’m also going to provide you with a template of a e-mail that you can use within your own business. So lets gets started!
July 1st is considered to be international joke day and it’s the perfect day to engage with customers and build up the relationship.
What you could to do that is you could send out a E-mail to your list of customers with a subject line saying “First Name, This Is Hilarious!”
Now before I go on, I want you put yourself in your customer’s shoes for a minute. They see a personalized e-mail with their first name saying “This Is Hilarious” Most people who have a sense of humor and know you, are going to open this..
Then within the e-mail you tell them it’s international joke day and you found a funny joke online that you thought they’d like.
What you don’t want to do is say “Hey everyone I found this joke online and I wanted to share this with everyone” This sounds as if you sent this email to your entire list and of course you did, but you want your emails to be very personal, as if you ONLY sent this to this one person because it builds a better relationship.
So why go out of your way to spend 15 minutes writing this e-mail to your list? Because you should always stay in consistent communication with your list and this builds trust and credibility with your customers. You’re actually sending them something where you are NOT asking for money!
What do you think every other bar restaurant owner does with their e-mail? Promotes, promotes, promotes. Well do you know what this will do to your e-mail list and credibility? It will get customers to NOT want to open up your e-mails because they know all you care about is their credit card in which, this kills your credibility, and they look at you as a marketing pest.
What you can easily do to still promote within a e-mail that is created to build relationship is you can use a simple PS. line. Such as “PS. Don’t forget this Thursday we have “x” or PS. I’m not sure you know about “x” but just wanted to give you a quick update.” Then from here you tell them about whatever it is you want to remind them about.
Down below you’ll find a link to the e-mail template that you can use with your list on International Joke Day. Download it, read it, use it, and see what kind of responses you get from it. When you start writing e-mails that focus on the customer rather then your cash register, you’ll start receiving “Thank you emails”. When customers start engaging with you, thanking you, making positive comments about your marketing, this is when you know your building a stronger, more loyal following.
That’s my quick lesson for today. Please reply below with your comments or questions below and always remember that the lifetime value of a customer is what you should be thinking about, not a one or two time sale. To keep that life time value going, you MUST build relationships and engage with your customers on a personal level within your marketing.
And don’t forget:
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