Search results “Brand loyalty marketing” for the 2014
Brand loyalty, Brand relationship and Brand equity
In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.
Bond Brand Loyalty | Who We Are
Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 4160 Bond Brand Loyalty
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3537008 Apple
Everything starts with loyalty - Customer Loyalty Management
Loyalty is the basis of interpersonal relationships built on positive emotions. Find out how to create strong loyalty linkage between customers and company. http://www.comarch.com/trade-and-services/loyalty-marketing/loyalty-management/ Any questions? Read our FAQ: http://www.comarch.com/trade-and-services/loyalty-marketing/faq-loyalty-marketing/ Transcript Everything starts with loyalty. Loyalty is the basis of interpersonal relationships built on positive emotions. There is a connection between loyalty, correct communication and understanding of each other’s needs. Loyalty is emotions. It also has a huge business potential. People are linked with their favorite places, companies and brands but customers have different needs. There are various ways to communicate with them and draw them into a conversation. Utilize innovative Comarch tools, which help establish loyalty; bring real benefits, and measurable results – both to your company and your clients. We create solutions as mobile as your customers. We focus on tools, which allow you to have multichannel communication with clients. We reach out to your customers on many levels, using different channels not only during the actual transaction but also before and after to create a unique customer experience. We use the power of emotions, engagement, and rivalry. That is why our loyalty programs are so attractive to users. We care about your comfort by offering you comprehensive solutions, which are easy to implement and develop. They are perfectly matched, intuitive to use. They grant you an easy access to valuable information about your clients – thit is our recipe for your success. What possibilities are we talking about? Success contains an array of elements that build long-term loyalty. One of them is the use of high-tech. Discover the possibilities of beacon technology. Placing them in a shop or any other place enables you to communicate with your clients’ smartphones via microlocalization. Knowing their precise location, it can send them a personalized notification about a special offer, a discount or show a map with a route to a promoted item. The possibilities of using beacons are practically unlimited! Beacons are the new dimension of client communication. Flexible, mobile, personalized, maximally suited to the receiver’s needs. Beacons, just like all other Comarch solutions are created with customers in mind. Their engagement and activities in combination with our tools create the new meaning of loyalty. Comarch. The new dimension of loyalty.
Bond Brand Loyalty | What We Do
Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers through a complete combination of services including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centered around a signature human science approach to brand loyalty. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com.
Views: 4210 Bond Brand Loyalty
Loyalty Ladder
This video investigates the importance of the loyalty ladder to branding and Customer Relationship Marketing (CRM) in marketing.
Views: 3847 Tim Friesner
Loyalty marketing
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video
Views: 99 Audiopedia
Brand Loyalty webinar
eWorkshop Description: How healthy is your brand? Find out by spending time with Melinda Harris, President and Founder of Go West Design Group and Jerry Rackley, Demand Metric Chief Analyst. During this workshop, Melinda will share her checklist, "12 Signs Your Brand Needs Help", providing practical insights you can use to make your brand stronger, more visible and work harder on your behalf. This free eWorkshop is for all marketing and branding professionals, particularly those who: Have difficulty articulating their brand value Are challenged to differentiate their brand Are not consistently representing their brand About the Instructor: Melinda Harris, President and Principal of Go West Design Group Inc., a company she founded in 1997. She helps her clients realize and leverage the full power and influence of their brands, by crafting communications that influence behavior, loyalty and sales. - See more at: http://www.demandmetric.com/content/eworkshop-12-signs-your-brand-needs-help#sthash.2dEsZo3S.dpuf
Views: 18 Demand Metric
Building Brand Loyalty - #VirginWow
Top entrepreneurs at the Virgin Startup #VirginWow event discuss how to build a brand that keeps customers coming back for more. To find out how Virgin Startup can help get your business off the ground, visit www.virignstartup.org today - and get started.
Views: 4088 Virgin StartUp
Customer Loyalty Programs
customer loyalty programs can be used for any business call 321-710-7008 to get started. Customer Loyalty Programs customer loyalty programs for small business customer loyalty software customer loyalty cards customer loyalty marketing brand loyalty programs customer retention programs consumer loyalty programs customer loyalty programs in retail http://youtu.be/oKtgdBUcSWc
Views: 66 seoforbusiness
5 Underused Customer Loyalty Strategies
Every entrepreneur knows how invaluable word of mouth is. But who’s going to spread the love if you don’t have customer loyalty? Ensuring repeat business is an often overlooked and under-appreciated task of chaotic small business owners. But when it comes to increasing sales, customer loyalty is a must. And since we’re fighting this battle of chaos vs. focus together, I thought I’d share my Five Underused Customer Loyalty Strategies. Because you can never be too busy for your MVCs. _____ FREE STUFF — http://davecrenshaw.com LINKEDIN — https://www.linkedin.com/in/davecrenshaw/ FACEBOOK — https://www.facebook.com/DaveCrenshawAuthor/ TWITTER — https://twitter.com/davecrenshaw
Views: 5680 Dave Crenshaw
Analysis for customer segmentation and loyalty marketing | Animated
To be able to survive and compete the competition in this modern era, we must have the ability to grab and sustain the market. One of the key success factors is to know how to segment your customer based on their needs and wants, then make them loyal to your product and service. This video shows you how :) Courtesy of Manthansystem.com
Understanding the Loyalty Acquisition Model
By http://judopay.com | http://hub.judopay.com So you've developed an app for your brand. What should your marketing effort focus on? Should you spend the time and money on getting a massive amount of downloads, or should you put those resources into building loyalty so your customers will keep coming back to spend more via your app? In this judoWall video, our VP of Sales & Marketing, Parker Crockford, discusses the quantity vs. quality dilemma of marketing an app, and also provides some insight into what you need to do to keep your app users loyal, which leads to a higher ROI. About: Judo Payments is Europe's only mobile first card payments company for apps and mobile web. Take payments on any mobile device in a fast, secure and simple way and create a successful mobile story
Views: 1091 Judopay
Brand Loyalty
When I was editing this, at the part where I talk to my phone in the video, my phone kept lighting up in real life. #firstworldproblems #humblebrag
Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care
http://blog.euromonitor.com/ Investigating consumer's brand loyalty provides insight on how a company can tailor offerings to the needs of specific buyers. For example, Euromonitor International's recent survey on apparel, beauty and grooming found that in facial care, 50 percent of consumers stick to one trusted brand but in nail polish 55 percent of consumers switch between brands on a regular basis. Looking at a brand's market performance highlights these results. For example in 2008-2013, skin care brand L'Oréal Paris expanded its market value share by 50 basis points while L'Oréal's Maybelline line remained flat over the same period.
Customer Loyalty in Tucson - AdBuzz Marketing Customer Loyalty Program
AdBuzz Marketing I Customer Loyalty Program has hit Tucson, AZ. http://www.adbuzzmarketing.com Create Customer Loyalty for Business Growth Are you making the mistake of spending a lot of both money and energy trying to get “new” customers? Are you ignoring retention efforts to keep your “existing” customers coming back? Our Customer Loyalty Program is an easy-to-use digital kiosk display. The kiosk provides your customers with an engaging way to join your mobile vip club, check-in and earn points, connect with your social media, and redeem coupons. Your Customer Loyalty Kiosk is incorporated with a fully automated Text Message and/or Email Message system that enables you as a business owner to capture leads into a recurring marketing funnel. NO APPS TO DOWNLOAD NO CARDS TO CARRY & LOSE NO HASSLE - EASY FOR CUSTOMERS As simple as: Customer touches to activate Enters Mobile number to "check in" Confirmation message displayed instantly Lets get your business buzzing! Contact Us For a FREE 30 Minute, No-Obligation Strategy Session: http://adbuzzmarketing.com/free-strategy-session/ Visit our website for more info: http://www.adbuzzmarketing.com http://www.adbuzzmarketing.com/customer-loyalty-program Share this Customer Loyalty Program Video: https://www.youtube.com/watch?v=vK3TKwE2o2A Follow Us: http://www.facebook.com/adbuzzmarketing http://www.linkedin.com/in/adbuzzmarketing Subscribe To My Channel and Get More Great Info: http://www.youtube.com/subscription_center?add_user=adbuzzmarketing http://youtu.be/vK3TKwE2o2A AdBuzz Marketing Customer Loyalty Programs in Tucson, AZ
Views: 121 Susanna Islas
Reputation Marketing and Brand Loyalty in a Fragmented Market
http://reputationbar.com/ Reputation marketing and brand loyalty go hand in hand. Today, 39 percent of consumers say they're willing to pay a premium for innovative products and 43 percent say they've spent more on products and services from socially responsible companies. So it is plain to see, that you have to put effort to innovation & responsibility towards your customers and your environment. This is the way to stay successful in today's world.
Views: 52 ReputationBar.com
Brand Loyalty: Building Better Brand Relationships - Professor Hambrick Talks With Agency Spotter
Customer Loyalty? Building Better Brand RelationshipsProfessor Hambrick Talks With Agency Spotter This talk takes a deeper look at brand loyalty and how marketers now more than ever should be building better brand relationship models. Are we too obsessed with brand loyalty? What do consumers really want from their relationship with brands? Is your brand treating your customers like they are in a marriage when all they really want is a fling? How can marketers build a better loyalty relationship model? Patricia Hambrick is the founder of The Hambrick Group and a Professor of Marketing at Boston University. An expert in relationship marketing, she has worked with many brands and agencies including Reebok, L'Oreal, Timberland, and Bose. See more here: http://co.agencyspotter.com/building-better-brand-relationships
Views: 282 Agency Spotter
Build Your Customer’s Loyalty To Your Brand
In the Age of the Customer, it’s no longer about the products, connections or even the technology that sets you apart from your competition. It’s the relationships that you build with your customers that will help you win, serve, and retain their loyalty and keep you ahead of your competition. Dive into Forrester’s research on Customer Loyalty: https://www.forrester.com/The+Customer+Loyalty+Playbook/-/E-PLA250?objectid=PLA250
Views: 360 Forrester
How To Build Brand Loyalty By Robert Dorsey
How to build brand loyalty and keep your attrition rate low. http://youtu.be/sTZy3ERD_CE attrition rate, brand loyalty, consumer loyalty, customer attrition rate, customer loyalty, customer retention, how to keep your customers, lead generation, loyalty marketing, robert dorsey
Views: 35 Robert Dorsey
Your own business app will build your customer loyalty following
http://style.cat/agentbranded Our Mobile Web App features allow businesses to launch a full mobile campaign instantly. We've simplified the process for any business in any industry to push deliver email, SMS text, coupons, discount offers and QR code marketing to their customers and prospective clients with a push of a button directly from your smartphone. http://gomobile.mmobilize.com lead generation customer retention brand building customer loyalty system
Views: 66 Emmanuel Antonio
SignalMind Loyalty Program Tutorial - Jan 2014
Learn how to create and manage mobile customer loyalty programs within the SignalMind Platform. Covers program setup, rules, member and employee enrollment, page layout tips, plus new email notification and marketing features for January 2014 release. For a shorter idea of what this module does see our "How Loyalty Programs Should Work" video.
Views: 446 SignalMind
Clyde Fessler on Harley-Davidson Customer Loyalty
Clyde Fessler, the retired Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic turnaround over the past 24 years. Fessler joined Harley-Davidson in 1977 as the Advertising and Promotions Manager, and soon was promoted to Director of Marketing Services. In that position he lead the establishment of Harley Owners Group, which now has over 500,000 members and is the largest enthusiast club in the world. Book Clyde Fessler at Speakers.com. http://www.speakers.com/Clyde-Fessler-speaker-biography
Views: 1536 Speakers.com
Lead Generation Customer Loyalty and Branding App
http://style.cat/agentbranded Our Mobile Web App features allow businesses to launch a full mobile campaign instantly. We've simplified the process for any business in any industry to push deliver email, SMS text, coupon-discount offers and QR code marketing to their customers and prospective clients with a push of a button directly from your smartphone. Get yours now... http://gomobile.mmobilize.com Lead Generation Customer Loyalty Customer Retention Branding App
Views: 147 Mobile Power
Creating Loyalty and Brand Ambassadors
http://www.wadeharman.com Learn how to build brand ambassadors in your social media marketing strategy through relationship marketing.
Views: Wade Harman
Customer Loyalty, Mobile Marketing Rewards - by Wideo.co
ubee Marketing has mobile solutions you need to run any type of mobile campaign or mobile loyalty program. You can interact directly with your customers or organization all from the mobile phone with any of our products and services. That's why, right from the get-go, we understand what is your problem and we determine how we can help you to achieve the results you want and personally assist each customer reach their target goals and revenue. ******************************************************************** Visit more user wideos at http://wideo.co/profile/224007/jacquiE Wideo on Facebook: https://www.facebook.com/MrWideo Wideo on Twitter: https://twitter.com/MrWideo Wideo on YouTube: https://www.youtube.com/mrwideoo Wideo on Google+: https://plus.google.com/112668904590333748636 Read more about us on our blog: https://blog.wideo.co ********************************************************************
Bond Brand Loyalty | Five Compelling Approaches to Brand Loyalty HD
Is your loyalty strategy stuck in a cycle of endless discounting? Join us December 4th for our webinar in partnership with Loyalty360. REGISTER NOW: http://bit.ly/1uitI3b This webinar will explore five proven approaches to driving brand loyalty, guided by Bond Brand Loyalty’s deep expertise in designing, implementing and operating customer-relevant, brand-aligned and financially viable brand loyalty solutions for many of the world’s most renowned brands. Who should attend: - Brands operating under-performing loyalty initiatives - Brands whose loyalty initiatives are overly reliant on discounts, rebates and rewards - Brands whose loyalty initiatives are tenured and tired, and lack differentiation - Brands considering implementing a loyalty initiative, and are eager to achieve differentiated and brand-appropriate solutions REGISTER NOW: http://loyalty360.org/conferences/event/is-your-loyalty-strategy-stuck-in-a-cycle-of-endless-discounting-five-compe
Views: 330 Bond Brand Loyalty
Bond Brand Loyalty | SYNAPZE Loyalty Platform
SYNAPZE is a scalable Brand Loyalty platform that allows you to engage all of your customers—those who are most deserving, most in-need, or most at-risk—with meaningful, real-time content. Designed to drive timely, ongoing and relevant engagement between brands and members, SYNAPZE is a flexible platform that is best suited for enterprise as a new loyalty platform or as a replacement to an underperforming program. Learn more at bondbrandloyalty.com/how-we-do-it
Views: 2306 Bond Brand Loyalty
Brand Loyalty On The Go!
http://www.howtohersheyapps.com Increase brand loyalty, awareness and exposure through a mobile app for your customers. Loyalty, push messaging, mobile ordering/shopping and more. Visit website for our interactive demo!
Views: 66 H2H Marketing
Bond Brand Loyalty | CEO Bob Macdonald on Bloomberg TV
Bond Brand Loyalty CEO Bob Macdonald discusses brand loyalty strategies and economics on Bloomberg Television's "Market Makers."
Views: 1058 Bond Brand Loyalty
Customer Loyalty Quick Tip#1: Brand Behavior
http://app.brainshark.com/millerheiman/vu?pi=zGbzojGB9zEJBez0 - Short overview of Brand Behavior as it applies to achieving customer loyalty
Views: 151 ImpactLearningTV
Market Pulse: E-Commerce: Creating Brand Loyalty
E-Commerce players Flipkart, Snapdeal and Amazon battling it out as well- wooing customers with massive discounts and aggressive advertising campaigns. Online players claim to have made record single day sales but can they really afford to dole out such huge discounts? To discuss this Bloomberg TV India talks to Mahesh Murthy from Seed Fund. This video is originally sourced from Bloomberg TV India, you can watch it here: http://www.btvin.com/videos/watch/9128/e-commerce:-creating-brand-loyalty
Views: 273 Bloomberg TV India
Part 1  Panel discussion on 'Is brand loyalty dying in the digital era ' at IMA, 2014
Apurva Chamaria participating in a panel discussion at Hindustan Times - Indian Marketing Awards 2014
Views: 5 Apurva Chamaria
Harley-Davidson, Behind The Scenes Brand Reel
Passion, Freedom, Independence and Community epitomize Harley Davidson Motorcycles. Find our what makes this Cult brand roar with Marketing Director Brad Jandrew. http://harley-davidson.com/en_CA/
Views: 4666 The Gathering
Flocktory -- referral marketing platform
Flocktory is a social referral marketing platform for e-commerce; that directly increases sales, brand awareness and loyalty through smart referrals across social networks. We target the most influential customers with an optimized messaging and incentive mix to engage them to recruit their friends to buy while increasing brand loyalty.
Views: 360 Flocktory
Brand Loyalty Webinar with Jean-Pierre Lacroix and Mark Johnson SD
Did you know that companies with well-established loyalty programs have a healthier bottom line?Are you looking for ways to establish or enhance your company’s loyalty program? Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more. Join Shikatani Lacroix President, Jean-Pierre Lacroix and Mark Johnson, CEO & CMO of Loyalty360, as they discuss how to implement loyalty programs effectively. In this webinar, you will learn: • The 6 Cs of loyalty, • The steps required to promote and market a loyalty program, • How to avoid making the biggest mistakes when introducing a loyalty program, • How branding can make a loyalty program more successful.
Brand Loyalty Dashboard
Your Problem: You need to define, track and report on your brand loyalty metrics. Our Solution: We created the Brand Loyalty Dashboard template to collect key brand loyalty metrics and to create visually appealing charts for your company. This dashboard contains three main elements: Retention Rate, Number of Referrals, and Repurchase Rate. The dashboard will allow you to capture these metrics and more. To generate graphs on the dashboard, you just need to enter data into the Data Input tab, which is organized by monthly and quarterly metrics. This measurement tool will provide you with a better idea of where your business stands when it comes to brand loyalty. Key Benefits: - increased credibility from defined metrics - more accountability for team members - support for budget approval - save 2 hours on formatting - easy-to-use Excel format - See more at: http://www.demandmetric.com/content/brand-loyalty-dashboard#sthash.XEZGR3tq.dpuf
Views: 192 Demand Metric
Nature of customer loyalty - Customer Loyalty (part2)
I want to share insights about my PhD thesis 'Customer loyalty to performing arts venues'. I made nine clips focusing on different topics. This video is about the nature of customer loyalty. The presentation includes topics such as affective and conative loyalty, monogamy and polygamy, differentiating customer segments from a marketing perspective and collaboration between theatres and performers. Pieter de Rooij, NHTV Breda University of Applied Sciences, The Netherlands
Views: 42 Customer Loyalty
Part 3: Panel discussion on 'Is brand loyalty dying in the digital era?' at IMA, 2014
Prema Sagar from Genesis Burson-Marsteller, Apurva Chamaria from HCL, Shantanu Bhanja from Hindustan Times, Sandeep Aurora from Intel, and Vivek Sharma from Phillips were part of the panel at the Indian Marketing Awards held at New Delhi on December 12, 2014.
Five Powerful Steps to Achieve Customer Loyalty
http://app.brainshark.com/millerheiman/vu?pi=zHZz10oii4zEJBez0 - 8-minute webinar on Customer Loyalty including "Five Powerful Steps" (included in the five Customer Loyalty Quick Tips).
Views: 230 ImpactLearningTV
How to earn brand loyalty
A short guide to understanding what a brand is and how, by making and keeping a unique brand promise, one can earn brand loyalty from a market.
Views: 83 Boardwalk
One Loyalty - Customer Loyalty & Redemption Program
"Best in class web based loyalty software with option to earn and burn loyalty points from different point of sales and redeem using our mobile burner / online catalogue" Cloud based One Loyalty Program accessible by your customer on smart phone and PC Integrates with POS / ERP Software for real-time earning and redemption data capture Hand held redemption tool "One Loyalty Burner " for merchants who require mobile redemption of loyalty points with redemption receipt printing with integrated thermal printer Redemption catalogue with products categories for different age group and choice of brand Feature rich analytics & interactive dashboard Our Loyalty Program Showcase A large part of being specialists in implementing Customer Loyalty & Redemption Programs comes from being responsive to our client's requirements and needs. Some of esteemed & successful One Loyalty Implementations
Views: 1094 arokiait
An Example of How To Increase Customer Loyalty
Alberto Cajiao talks about customer loyalty and how to increase it, by providing the example of what a restaurant he goes to, recently did. This video is part of a series titled "Your Competition and You". To see the other videos, check out this playlist: https://www.youtube.com/playlist?list=PL024-vxpnjdHRhoura9ozZxUme7ZX_kL8 Talentsquare is an ATS (Applicant Tracking System) made in Belgium. It's a cloud-based, user-friendly recruitment solution that helps big and small companies tackle occasional hirings and mass recruitment just as smoothly. With Talentsquare, you can manage your vacancies, candidates and employer branding, all in one place! For more info go to http://www.talentsquare.com/ or send us an e-mail ([email protected]).
Views: 446 Talentsquare
Part 2: Panel discussion on 'Is brand loyalty dying in the digital era?' at IMA, 2014
Prema Sagar from Genesis Burson-Marsteller, Apurva Chamaria from HCL, Shantanu Bhanja from Hindustan Times, Sandeep Aurora from Intel, and Vivek Sharma from Phillips were part of the panel at the Indian Marketing Awards held at New Delhi on December 12, 2014.
AO.com customer loyalty social media case study
Yossi Erdman, Head of Social Media at Appliances Online, talks about AO's experience of using socail media to promote brand loyalty at the Retail Bulletin's 5th Customer Loyalty Conference 2014.
Views: 131 The Retail Bulletin
Joey Reiman - Speaker and Author on Marketing and Customer Loyalty
Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is CEO & Founder of the global consultancy BrightHouse, a company whose mission is to bring greater purpose to the business world. Reiman's newest book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by News Observer as one of the top 25 books for Corporate America and follows in the tradition of his breakthrough business book, Thinking For A Living, which created a global movement celebrating the power ideas. For more information, please visit The Sweeney Agency: http://thesweeneyagency.com/speakers/Joey-Reiman
Views: 12 speakerchannel
Brighton Marketing Mobile App Loyalty Program.
http://www.redeembrighton.co.uk Redeem is the worlds most advanced mobile loyalty and local deals app. It allows retailers like yourselves to use the same technology that has until now only been available to the big brands.
Views: 721 Redeem Brighton
customer engagement / loyalty consultant
Retaining customers, customer loyalty, crm and engagement expert... dare to be different to drive profitability and engage customers / consumers. www.sarahcross.co.uk / www.uber-uk.com
Views: 1736 uberuklimited
Human touch: Customer loyalty in a digital world
When eCommerce started in the 90's, online shopping was really about independent clicking and browsing. Then came automation and personalisation with the likes of Amazon and its one-click purchasing, recommended products and overnight shipping on everything -- and eCommerce truly became a revenue engine. Today, things are changing again. It's not just about the number of clicks and convenience; it's about the potential of human touch. Can your online store make you feel special? Robert LoCascio is Founder and CEO of live digital engagement experts, LivePerson. MeetTheBoss TV's Nick Pryke isn't -- but he found out what customers really want from online.
Views: 2506 MeetTheBoss
Warning. Great reviews are killing brand loyalty.
A new marketing book called 'Absolute Value' states that reviews might be killing brand loyalty. Buzzable's Willem Sodderland reviews the book and adds his own views
Views: 91 Willem Sodderland