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Search results “Brand loyalty marketing” for the 2013
Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro
 
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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 70740 TEDx Talks
How to create loyal customers
 
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Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today's customers want to feel valued and listened to; they want personalised experiences that aren't provided to every customer. Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
Views: 115430 Salmat
Using Experiential Marketing to Improve Brand Loyalty in Consumers
 
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Experiential marketing, when used to its true potential, is the most powerful tool available to build long-term brand loyalty in consumers. Watch this video and take the first steps to finding out how...
Views: 2167 iD
Jackie Huba - Expert on Customer Loyalty and Word of Mouth Marketing
 
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Jackie Huba's work has been called "the word-of-mouth-gospel" by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before. Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base. A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba's work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age. Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the "ten most influential online marketers" by Invesp Consulting. http://www.speakers.ca/speakers/jackie-huba/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Jackie Huba as a keynote speaker for your next event by contacting: [email protected]
Views: 10499 Speakers' Spotlight
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1222 NRHA tv
Amazon CEO: Focus on customer is key
 
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Amazon CEO Jeff Bezos says the key to success for Amazon and The Washington Post is putting their customers first.
Views: 103400 CNN
What is the biggest driver of emotional brand loyalty for consumers? Europe's Customer Festival 2013
 
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We asked attendees at Europe's Customer Festival: What is the biggest driver of emotional brand loyalty for consumers? Europe's Customer Festival brings together all aspects of the customer journey; from product search and evaluation to purchase and onto repurchase. Organisations wanting to be truly customer centric have a mountain of disciplines to tackle and plethora of options within them. Europe's Customer Festival short cuts this process for them. Visit the website: http://www.terrapinn.com/conference/customer-festival/ Read our blog: http://blogs.terrapinn.com/total-customer/ Follow us on Twitter: https://twitter.com/customerss Join us on LinkedIn: http://www.linkedin.com/groups/Total-Customer-Loyalty-marketing-CRM-3888662
Views: 108 Vaughn Highfield
Loyalty programs: Leveraging a coalition to best fit customers' needs
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Andy Wright, President of the AIR MILES Reward Program, and Tim Pellerin, Vice President of Marketing and Merchandising for the Nova Scotia Liquor Corporation, presented a case study on how to properly leverage a coalition to bets fit your customers' needs on the first day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 581 Vaughn Highfield
How to use Social Media to Drive Customer Loyalty Programs
 
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With the explosion of social media, there has never been a better time than now for bars and restaurants to get on board with a customer loyalty program. Check out this video to learn how! Visit http://www.buzztimebusiness.com/smarts/ for more smart ideas!
Views: 1371 BuzztimeBusiness
Addressing Complaints Can Strengthen Brand Loyalty (Digital Friday/Process)
 
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https://www.onceadaymarketin.com How well do you handle customer complaints? Jim Glover, That Branding Guy, discusses how handling customer disputes the right way can strengthen your brand in his Once a Day Marketing video advice. Quick Glimpse: Customer service is a chance to create favorable impressions and build customer loyalty.
Top Strategies for Customer Retention
 
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It costs five to 10 times more to acquire a new customer than to retain an existing one. If that's the case, customer retention must be as high of a priority for your business as lead generation is. To keep customers satisfied with your business, understanding the value of customer communication is vital. Know how best to speak with your customers, address their concerns and issues, and understand what they need before they ask. Watch today's Daily Brown Bag to learn how important customer retention is, and how you can ensure you're doing everything you can to keep your customers satisfied with your business and services. To see and share the full infographic, visit: http://hubshout.com/?Top-Strategies-for-Customer-Retention-[VIDEO-&-INFOGRAPHIC]&AID=1049 For more videos like this, visit: http://hubshout.com/?p=Blogs_List
NEN Webinar# 70 How to Build Brand Loyalty
 
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Growing Businesses come across the problem of brand loyalty from their customers. Developing an image, building a strong relationship with the customers and retaining their loyalty is a rigorous task a business owner has to undertake over and over again. Today whether its B2B or B2C market consumers are always are on a lookout for more and better options. With better technology and increasing competitiveness in the market organizations are emphasizing on creating emotional attachments the consumers and strongly believe the only way out of this issue is to be leaders in the market and generate strong brand loyalty. The most difficult aspect of building a brand loyalty is to retain the existing customer, attracting new customers and building a long-term loyalty with the right kind of customers. The webinar is going to deal with such problems entrepreneurs are facing in this market scenario.
Views: 245 Eclub India
The Truth About Customer Loyalty
 
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Is customer loyalty dead? In this Tampa Bay keynote address, global customer service expert Shaun Belding dispels the myths about customer loyalty, and highlights the three things companies have to do to earn it. For more information, visit www.beldinggroup.com
Views: 4422 Shaun Belding
Relationship Marketing Experiences - Customer Loyalty
 
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Group Vlog of our relationship experiences with some of the brands that we purchase from
Views: 165 Matthew Herbert
Using Content to Build Brand Loyalty & Consumer Trust
 
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Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight explained at Digital EDGEucation how to build this consumer-brand relationship through a good content strategy: http://www.4psmarketing.com/blog/using-content-to-build-brand-loyalty-consumer-trust/
Views: 297 4Ps Marketing
How branding contributes to customer loyalty: Customers in a Lean Startup world
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Ryan Hops, Chief Product Officer for WallStreetSurvivor.com presented a case study on how to not antagonize your customers in a Lean Startup World on the second day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 107 Vaughn Highfield
Wordpress for Beginners: Customer Loyalty and Marketing Explained
 
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http://lifeskillstrainingonline.com/2013/wordpress-site-layout Customer Loyalty: 12 Ways to Achieve Repeat Visitors at Your Wordpress Blog This is a Wordpress for Beginners tutorial, designed to explain ways of attaining REPEAT visitors to your Wordpress blog - i.e., 12 methods to encourage customer loyalty and TRUST. You see, trust is a very important factor. You want your visitor to feel at ease, and know where he is at ALL times - so you would want to brand every single page. And there are other things - such as a "Trust seal" which will put your visitors' minds at ease. What other tricks, or techniques, can you do? Well, you'll have to head over to my wordpress site to have marketing explained to you further... Just visit the LINK Under this video:
Customer Loyalty Marketing Services for Small Business
 
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Implementing an effective Customer Loyalty Marketing program within your Small Business will provide a better return on investment, within a shorter period of time, at the lowest cost and least financial risk, than any other small business marketing strategy. http://leadloyalty.biz/customer-loyalty-program/
Mobile Apps & Loyalty Programs For Retail Brands
 
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Mobile App Designed for Retail Brands & Enterprises by Generous App - http://www.generousapp.com/solutions/loyalty-programs.html Currently used by top Fortune 500 brands to drive repeat sales. If you have built a loyal clientele, engage them with a mobile store allowing customers to conveniently shop and pay securely with mobile payments facilitated by Visa, Mastercard, Discover, Amerincan Express & Pay Pal. Powered with loyalty programs & mobile coupons, your custom mobile app is designed to drive more sales for your retail brand or business. Made available on Apple iOS, Android & Windows (HTML 5). Optimized for all smartphones & tablets.
Views: 4351 GenerousApp
Customer Loyalty is decreasing
 
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Customer loyalty is decreasing, but are you surprised? I'm not!
Views: 1095 Steven Van Belleghem
What Is A Customer Loyalty
 
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Customer loyalty is about attracting right clients. Rezoop mobile loyalty programs and frequent buyers card is FREE for ALL BUSINESSES. Smart Punch Cards!
Views: 304 rezoop
A search for loyalty: John Story at TEDxTAMU
 
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How do companies promote their brand and keep customers coming back for more? Dr. John Story explores the ways in which businesses are able to inspire loyalty among their customers in his insightful Talk at TEDxTAMU. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12064 TEDx Talks
The New In Store Rewards Customer Loyalty Program
 
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https://in-store-rewards.com - Generate with ease new business with the NEW In Store Rewards customer loyalty program. In Store Rewards is a fully automated text message based customer loyalty program that enables business owners that primarily rely on walk-in-customers to build their SMS contact lists on the fly and reward their loyal customers at the same time. Secure your FREE Trial Account now!
Views: 1656 Easy Mobile Homepage
Loyalty programs: Advancing loyalty programs with the evolution of e-commerce
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Katherine Dimopoulos, Head of Marketing and Brand Experience for SCENE LP, presented a case study on advancing your loylaty program with the evolution of the e-commerce customer on the first day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 441 Vaughn Highfield
T2MT - Customer loyalty
 
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Check out "Tae's 2 Minute Tips" as he gives vital information for business. Build your brand and increase your bottom line with these simple steps and watch your customer base grow to the next level. What is Customer Loyalty? Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty. You build loyalty by... - keeping touch with customers using email marketing, thank you cards and more. - treating your team well so they treat your customers well. - showing that you care and remembering what they like and don't like. - You build it by rewarding them for choosing you over your competitors. - You build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful. In short, you build customer loyalty by treating people how they want to be treated. Does your marketing plan include strategies and tactics for customer loyalty & customer retention? http://worldclasskuts.com
Views: 1003 IamTaetheBarber
Small-Business-Marketing - Appreciation Marketing For Small Business Creates Customer Loyalty
 
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htttp://www.gordonvanwechel.com - has a wealth of marketing information for small business owners and network marketers. Learn how Send Out Cards can automate Appreciation Marketing for you.
Views: 58 Gordon Van Wechel
From transactional to emotional: Evolving customer loyalty strategies- Martin Smith, Neolane
 
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The fundamental shift of power from brand to consumer is now directly influencing the evolution of loyalty programmes. In order for loyalty programmes to transform from generic "earn-and-burn" ("transactional") to an interactive, personalised and differentiated ("emotional") model, the traditional strategies need to be transformed. For customers to be loyal to brands, brands must first be loyal to customers - suprising and delighting them with relevant, personalised experienced. Find the latest marketing and ecommerce insight at www.TFMAinsight.com
How to Increase Customer Loyalty and Retention in 90 Days or Less
 
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Discover a loyalty program that will increase customer loyalty and retention in a short amount of time, usually 90 days or less. This video reveals why customer loyalty and brand loyalty are more important than ever, and why failing to implement a rewards program is just like transferring your current and future wealth to your competitors. But here's the best part: implementing a customer loyalty program is easy, and we'll lay it out for you step by step in a free webinar you can register for here. It's 100% rock solid training you can put to use in your business immediately. http://www.CustomerLoyaltyExperts.com Recent reports indicate that 65% of customers say they would recommend a business because of it's rewards program. 46% said they would visit a business more often because of it's rewards program. 73% want a universal loyalty solution for their favorite places of business. If you aren't doing exactly what we describe in this video and webinar, there is a good chance you are missing out on tons of sales from your existing customer base, and spending way too much on advertising. Click here to register for this free webinar. http://www.CustomerLoyaltyExperts.com By the end of this free webinar, you will know exactly how to implement a rewards program and stop transferring your wealth to your competitors. You'll know the: - Definition of Retention - The Benefits of Loyalty Cards - Which Customer Loyalty Programs work and which ones don't - Easy to Use Customer Loyalty Software Most importantly, by the end of the webinar, you know how to keep your customers coming back to you for good! Click here to register: http://www.CustomerLoyaltyExperts.com
Views: 2450 CustomerLoyaltyExprt
Educate Your Customers to Build Customer Loyalty
 
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http://smallbusinessmarketingmastery.com.au/educate-your-customers-to-build-customer-loyalty/ - Liza Choa shares these simple video ideas on how to educate the customers to build customer loyalty. For more marketing information and ideas, visit http://smallbusinessmarketingmastery.com.au/ We would like to thank Radhika of Chaska Indian Restaurant Neutral Bay for participating in this episode. To find out more about Chaska Indian Restaurant Neutral Bay, please visit: http://chaska.net.au/
Loyalty marketing trends: Chris Jacobs talks loyalty
 
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Chris Jacobs shares his experience and reveals new trends in loyalty marketing in this talk with Michael Leander. With very significant experience in customer loyalty programs and customer rewards programmes, Chris Jacobs is one of the leading experts in the field. He has been personally involved in more than 80 loyalty programmes including Boots, Barclaycard, BP, Vodafone and Nectar) You can contact Chris here: LinkedIn http://www.linkedin.com/in/chrisjacobsuk Website for Business Assyst http://www.businessassyst.com/ This video was filmed in Sofia, Bulgaria where both Chris Jacobs and Michael Leander were speakers at the Customer Loyalty Marketing Conference. Chris and Michael have also judged the European Loyalty Awards, which is an annual award honoring the best loyalty and rewards programs from Europe and the Middle East. More info here http://theloyaltyawards.com/ You can learn more about Michael Leander here http://www.michaelleander.me
Views: 704 Michael Leander
New Era of Marketing & Data: Integrating loyalty marketing and strategy with big data analytics
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Vince Timpano, President and CEO of Canada at Aimia, gave a keynote address about integrating big picture loyalty marketing vision and strategy with big data analytics on the first day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 420 Vaughn Highfield
Mobile Marketing Houston - Mobile Customer Loyalty Programs Houston
 
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http://www.HoustonMobileSites.com - Need a Houston Mobile Marketing Expert to help implement a Customer Loyalty Program for your business? Fantastic Ways To Avoid Your Customers Hitting Delete With Mobile Marketing Mobile marketing has been proven to be a great way to reach out to a lot of niche customers for your services and products. Just about everyone owns some sort of mobile device today. You need to build a solid database. Do not just add loads of numbers when you are constructing a mobile marketing database.It is important to ask them for permission before you begin. You can do this through the web or by having the individual text you using a code. Your printed advertisements should include QR codes for your tech-friendly customers. This will make it simple for people with smart phones to access your site and any special offers you may have. Put them on every printed marketing item, including fliers, catalogs, and even your own business card. Mobile marketing comes down to the place to be overly wordy. Mobile websites do not have that large of a display to work with as you do with a computer, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing copy needs to be concise advertising. Watch your competition to see what techniques they use for their mobile marketing to get an edge on them. You need to stand out from the competition. Avoid sending texts to consumers in the day.Even though a person may like what you have to offer, no matter what the message says. Try out as many mobile devices to learn what your consumers will need to do. The most successful mobile marketing strategies implement changes gradually.You should operate this approach for your company.Use all resources that you have access to. It pays to have your own dedicated short code. It may cost more up-front, but it gives you better brand protection. It can also provides a bit of legal coverage. You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input. If you plan to create an app for your company, make sure it is easy to use and relevant to your business. A/B testing can be a great starting place when developing a mobile landing page. You then can use this information to select the one that works best. If you decide to incorporate SMS messaging as part of your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Because SMS is inherently linked with the notification systems of mobile devices, it can have disastrous results if abused or used inappropriately. It can feel intrusive. This is a great way to build up your brand. Mobile marketing should focus on retaining existing customers you already have.Your existing customers are already interested in your product will be more likely to sign up for text messages or email updates than new ones. Mobile marketing used for new consumers is often considered to be spamming. Give them the choice of using phone numbers as opposed to links, and make sure any pages your links take them to look good on a mobile device. Many people deal with email on their phones and smaller devices these days, so emails should be mobile friendly. QR codes are a great way to provide interactive content to your brand. You can use these codes to pass on various discounts to your business.They are easily used as well as simple to capture via a cellphone and easy to use. QR codes make it easier to market your products to your customers easily and quickly with relevant information. Sending offers out too often is annoying and will turn some of your customers off. The highest results come from once a few times a month. Your customer should feel like they are missing on a great deal if he doesn't act now.If you've trained them to expect a lot of offers in a short time, they'll just put off their purchase. The future of mobile marketing shows mobile devices will continue to be in demand. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Best of luck to you! Contact us for more details about how we can help setup and implement a Mobile VIP Club or other Customer Loyalty Program for your business today. 1Source SEO Houston 16311 W Interstate 45 Service Rd. Houston, TX 77090 281-547-0939 https://www.youtube.com/watch?v=itaq8VOcI-M Subscribe: www.youtube.com/1sourceseo https://plus.google.com/+1sourceseo Twitter Page: https://twitter.com/FergusonRobert Facebook Fan Page: https://www.facebook.com/1SourceSEO LinkedIn: www.linkedin.com/in/robertfergusonseo Pinterest: https://www.pinterest.com/robertferguson/
How to create a customer loyalty programme - profitable relationships
 
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12 Hour MBA in Loyalty Get up to speed with the fundamentals of customer loyalty marketing in just 12 hours with this online training course The 12 Hour MBA in Loyalty is an introductory-level online training course designed to bridge knowledge gaps. It is most useful to those new to customer loyalty marketing and those needing a big-picture refresher. Explore real-world lessons they don't teach you on the job, from the comfort of your desk. In just 12 hours, you will: - Look at the history of customer loyalty and the main business models - Learn how to create and maintain an effective customer loyalty programme - Drive incremental revenues and profit - Find out how technology and social networks are influencing consumer behaviour - Discover how to harness the power of consumer data and use it to maintain strong and mutually beneficial customer relationships - Learn how to create a data-driven business and what data to collect, as well as looking at data protection - Consider how customer loyalty will develop in the next five years - Find out how to future-proof your programme For more information: http://www.terrapinntraining.com/training/12-Hour-MBA-in-Loyalty
Views: 244 TerrapinnTraining
Customer Loyalty & Retention
 
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As a small business owner, you probably already know that customers are the bread and butter of your business; it simply will not survive without them. But how valuable is a "loyal, repeat" customer to your business? Have you taken time to really think about that? Successful companies all over the world recognize the importance of getting "new" customers. However, many of them almost ignore methods that help them keep their "existing" customers coming back to them on a long-term basis. This is either because they don't know how to get them to come back or they don't take the time and necessary actions to make it happen. Either way, in order to take control of your local market, your business must place some emphasis on building customer loyalty. If you stop to think about it, repeat business is much easier and less expensive to get than brand new business. In just about any industry that exists, it is easier to get a customer whom has already purchased from you to purchase again... than it is to get a cold prospect to buy from you. Wouldn't you agree? This is why focusing on efforts that will keep your current customers happy and satisfied is one of the most profitable investments you can make for your business. If your customers become dissatisfied or turned off to your business for any reason, they will quickly move on to one of your competitors. Once that happens, it may be extremely hard to get them back. In addition to that, you should also start using marketing tools and techniques available to you that naturally produce loyal customers as well as repeat sales. So why is customer loyalty and retention such a big deal these days? Well, it's always been a big deal actually. However, this topic is broader these days and is becoming more complex by the minute. Customer loyalty and retention is about much more than points, discount cards, miles, and rewards; it is also about the processes, strategies, and ideas you use to build relationships with your customers. Today, technology has changed the way companies interact with consumers. This interaction involves a much deeper level of engagement, which their customers have come to expect. Customer engagement is the journey that leads to customer loyalty, which is the destination. In other words, deep customer relationship-building is the new way to keep them coming back for more.
Views: 4937 Mick Young
Loyalty Program Tutorial - MobileVIP Marketing
 
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www.mobilevipmarketing.com Loyalty programs are a great tool to drive customers back to your business and to make them feel appreciated.
Views: 18 MobileVIPMarketing
Boosting customer loyalty initiatives with predictive analytics
 
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Listen to this presentation by Jean-Paul Isson, VP BI & Predictive Analytics Monster Worldwide on 'Boosting customer loyalty initiatives with predictive analytics' Loyalty World USA unites leading marketing executives from the world's most innovative brands to discuss the latest customer engagement strategies for securing loyalty. For more information on the 2013 event, visit our website www.terrapinn.com/loyaltyusa
Views: 326 Vaughn Highfield
Bill Hanifin, AIMIA - retooling loyalty marketing in a digital economy at Loyalty World USA
 
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In Loyalty World USA 2012, Bill Hanifin, Managing Director of Hanifin Loyalty and Consulting Practice Leader from Aimia, presented " Retooling loyalty marketing in a digital economy" The 3rd annual Loyalty World USA unites leading marketing executives from the world's most innovative retail brands to discuss the latest customer engagement strategies for securing continuous customer loyalty. For more information on the 2013 conference, visit our website: www.terrapinn.com/loyaltyusa
Views: 448 Vaughn Highfield
How To Build A Brand | Customer Loyalty | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Find out how to get the best customer loyalty as you build your brand. Find out more on our website or become a fan at facebook.com/BrandExpertTips. Today's daily branding tip has come about because it is Mothers Day today and I got to thinking about what really nice things I can do for my Mum to make her day even more special. It made me think about what special things you can do to make your customers day more special too. Check out this video to hear a couple of tips on what you could do to improve your personal and client relationships, increase your customer loyalty and enhance your relationships. For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Email marketing to secure customer loyalty
 
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http://www.marconmarketinggroup.com Email has changed our lives and the way we do business. Everything from business proposals to funny jokes from a friend. Email is an integral part of our lives. When turn on your computer or laptop it is one of the first things you do. And with the explosion of mobile devices, most people carry their email everywhere. Did you know that 35% of business professionals check email on a mobile device? As a business owner it has become a critical tool. But how can you leverage this to increase your business? The simple answer is email marketing. You can now target specific customers in your database based on each of their interest Get real time reports Send Coupons Integrate with Social Media Did you know that 44% of email recipients made at least one purchase last year from promotional email? Stay in touch with your customers. Build relationship and drive more sales with email marketing. It's a fast, simple and cost effective way to communicate with your customers and increase business. Get in touch with us today to see how we can help your business succeed. Call or click today 866-962-3939 Marconmarketinggroup.com http://youtu.be/MxcUlmCarRY
The Customer Show - Big Data, loyalty, eCommerce, engage, retail, banks, payments
 
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http://www.customershow.com.au The Customer Show brings together six annual conferences and exhibitions to form one, combined event focusing on customer experience for leaders and managers in retail, banking & finance, cards & payments, big data, advertising & marketing and loyalty, as well as the providers of technology and services to these sectors Today's consumer has vastly different and more sophisticated expectations of product, service, value and environment; making customer experience more important than ever. One of the greatest challenges that businesses are dealing with is how to understand, engage, retain and win new customers. The customer experience is changing as consumers adapt and become more connected. Customers have moved to the digital world en masse, and companies haven't kept up. This digital revolution has created a new "path to purchase" for consumers. Emerging technology, new players, disruptive strategies and changes in consumer behaviour are changing the retail and payments landscape and how to enhance customer experience. Retail and banking executives are increasingly viewing Big Data and analytics as the secret weapon they need to succeed in a highly competitive market and better understand their customers, operations and supply chains. Consumers are interested in personalisation and innovative interactions with brands. Customer loyalty and customer experience is paramount because the customer is empowered when it comes to making a choice about how and when to interact with a brand. Connected customer experiences are being delivered online, in store and on the go with screen media, mobile apps and more but they must become seamless and consistent across all channels. What each of these developments has in common is how technology is being used to connect with the consumer to extend and enhance a tangible branded shopping or customer experience. So far the industry has only dipped its toe in the water with the risk of many companies being left behind. Right now, companies need to innovate and reinvent themselves with new digital technologies to create better relationships with their customers or risk being left behind by their competitors who are investing. Deep digital engagement is the future. The Customer Show looks at how you can create a truly customer-centric business and better customer experience. The conference, seminars and exhibition will cover all the hot topics and technologies such as the overlapping issues of Multi-Channel Retail, Payments, Big Data, Loyalty, Customer engagement, Path to Purchase, Fulfilment and Digital technology. The event will showcase companies with solutions and strategies designed to optimise every element of the connected customer journey (pre-commerce/commerce/ post commerce) on the "path to purchase". It's a one stop shop for building the customer centric business and improving on the customer experience. It includes three conferences covering all aspects of the connected consumer journey and how to enhance and create an effective customer experience including: Cards & Payments The 19th Annual Cards & Payments is Australasia's leading conference and EXPO for retail banks and financial institutions, retailers, Telco's, transit and government focusing on payment innovation and solutions. Future Retail Recognised as Australia's pre-eminent conference in the retail calendar, over the last seven years Future Retail (Formerly Retail World) has brought together the industry's most influential business leaders and decision makers to challenge current thinking, unveil the latest innovations and shape the direction of retail and customer experience. Customer Engagement Customer Engagement is where senior marketing executives come to better understand, engage and retain their customers through the adoption and implementation of innovative customer strategies and solutions. This is the only event that covers the entire customer journey, focusing on enhancing customer experience. The Customer Show has been formatted in a new style that allows attendees to tailor their content and that ensures sponsors, not only meet, but actually engage with, as many relevant attendees as possible. For more information please visit http://www.customershow.com.au Or join the conversation on twitter @customershow (http://www.twitter.com/customershow).
Views: 1838 The Customer Show
Customer Loyalty and Retention With Video Marketing and Dallas Video Production
 
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http://www.dallasmediaproduction.com Dallas Video Marketing Service, Video Production Service for Businesses like medical, legal, manufacturing and educational. Video Marketing for business can be a real headache for the Small Business Owner. If you looking for new business then video is you ticket. At Dallas Media Production we operate with YOU in mind. All of our equipment is paid for so that means you don't have to pay me to rent cameras, lighting or studios for thousands of extra dollars per 1/2 day. We interview our clients with their most critical need in mind; reaching THEIR audience and getting engagement. Below are a few tips to help you along the way. There are really only three basic elements a Business Owner needs to understand when incorporating a video marketing plan. It's basic but the order needs to be followed with scrutiny. http://www.dallasmediaproduction.com The three most critical elements for success are: -Brand Management -Lead Generation -Customer Loyalty or Retention Customer Loyalty is when your customers will voluntarily come back and do business with you again. A repeat customer lowers your cost of new customer acquisition significantly and that means more revenue. Also, you can provide customer loyalty programs from within your video marketing campaign to further entice repeat business and viral sharing. See more about customer loyalty here: http://youtu.be/ZBVjoGqOK-4 We can also help with your Social Media integration with our newest technology... the IVOlution of video which makes it super easy for your clients to follow your company, get directions, print coupons, you name it! Video Marketing Video Marketing Dallas Social Media Marketing For more info go to: http://www.dallasmediaproduction.com
Views: 66 Cliff Diseker
How do I increase my brand loyalty?
 
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Interested in what we do here at Ajax Union? In our "Ask An Expert" Series we answer your frequently asked questions about SEO, PPC, and Marketing! Today, Michael Andronico (one of our Agency Bloggers) gives a few tips on how to increase brand loyalty! Mike is a journalism graduate from the Bronx, NY with a passion for writing, music, and good times. When he's not creating great content for our clients, he can be found writing songs and playing Street Fighter. A devout nerd, Mike runs a gaming blog and YouTube show titled Fight Your Rival. He also loves cats. A lot. If you have a question for our tireless team of experts comment below (we have yet to be stumped)! Ajax Union is more than just a marketing company -- we are also your business development team. The experts at Ajax Union know how to evaluate every aspect of your business' strengths and weaknesses and develop a detailed action plan to help you meet every single one of your business goals.
Views: 60 Ajax Union
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 23218 Graeme Newell
5 ways Target uses social to drive brand loyalty, Part 2
 
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Good social management can lead to amazing results. Here's how one of the world's largest retail brands is using it to score big points with consumers. Target's online magazine "A Bullseye View" In addition to traditional social media management, a strong content strategy is also a cornerstone of Target's success. It's online magazine "A Bullseye View" is a lifestyle publication that focuses on improving the wellbeing and enriching the lives of its customers. The publication also introduces items that can be purchased from Target to accomplish the variety of home improvements, recipes, and fitness tips it provides. It also gives readers a unique behind the scenes look at Target's most exciting partnerships, events, and innovations. Social is used to push out this content, mixing two marketing strategies for achieving higher brand awareness and loyalty. For the full article go to http://www.imediaconnection.com/content/35459.asp
Views: 361 iMedia Connection
Customer Loyalty - An AWESOME Simple Customer Retention Strategy For WAHMs
 
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http://workathomemumsnetwork.com/home Customer Loyalty - A Simple Customer Retention Strategy For WAHMs will walk you through a very simple technique you can use in your WAHM business TODAY that will ensure customer loyalty, customer retention and customer satisfaction. Learn from Kim Constable the entrepreneurial mother of WAHMs whose customer loyalty strategies are second to none and who will teach you how to build relationships that are paramount to guaranteeing customer loyalty and customer retention.
Views: 1853 KIM CONSTABLE
Customer Loyalty Program
 
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It can cost up to 5 times MORE money to acquire new customers... Keep your customers happy and returning often by using a loyalty program. No coupons to print.
Views: 28 Karen Stavert
Brand Loyalty
 
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Views: 26 TBGWorldWide
Video Application for ICLP Loyalty Marketing Internship
 
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This is a video application for the ICLP Loyalty Marketing Internship
Views: 127 Matthew Bunting
Brand Loyalty 2 (Xbox One vs PS4) - A Dose of Buckley
 
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The Console Wars are beginning again, which means it's time for Microsoft and Sony fanboys to fight it out on the battlegrounds of the Internet, the forums, message boards and comments sections, to see who is really more brainwashed.
Views: 402464 ADoseofBuckley