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Search results “Brand loyalty marketing” for the 2013
How to create loyal customers
 
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Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today's customers want to feel valued and listened to; they want personalised experiences that aren't provided to every customer. Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
Views: 105912 Salmat
Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro
 
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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 61761 TEDx Talks
Jackie Huba - Expert on Customer Loyalty and Word of Mouth Marketing
 
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Jackie Huba's work has been called "the word-of-mouth-gospel" by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before. Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base. A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba's work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age. Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the "ten most influential online marketers" by Invesp Consulting. http://www.speakers.ca/speakers/jackie-huba/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Jackie Huba as a keynote speaker for your next event by contacting: [email protected]
Views: 9797 Speakers' Spotlight
Using Experiential Marketing to Improve Brand Loyalty in Consumers
 
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Experiential marketing, when used to its true potential, is the most powerful tool available to build long-term brand loyalty in consumers. Watch this video and take the first steps to finding out how...
Views: 1989 iD
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1182 NRHA tv
A search for loyalty: John Story at TEDxTAMU
 
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How do companies promote their brand and keep customers coming back for more? Dr. John Story explores the ways in which businesses are able to inspire loyalty among their customers in his insightful Talk at TEDxTAMU. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 10461 TEDx Talks
Customer Loyalty Marketing Services for Small Business
 
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Implementing an effective Customer Loyalty Marketing program within your Small Business will provide a better return on investment, within a shorter period of time, at the lowest cost and least financial risk, than any other small business marketing strategy. http://leadloyalty.biz/customer-loyalty-program/
New Era of Marketing & Data: Integrating loyalty marketing and strategy with big data analytics
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Vince Timpano, President and CEO of Canada at Aimia, gave a keynote address about integrating big picture loyalty marketing vision and strategy with big data analytics on the first day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 410 Vaughn Highfield
Using Content to Build Brand Loyalty & Consumer Trust
 
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Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight explained at Digital EDGEucation how to build this consumer-brand relationship through a good content strategy: http://www.4psmarketing.com/blog/using-content-to-build-brand-loyalty-consumer-trust/
Views: 292 4Ps Marketing
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 21106 Graeme Newell
The Secrets of Successful Wine, Spirits & Beer Marketing...
 
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Luxury/Premium alcohol brands are using touch-points to connect with the affluent market. Using branded merchandise, loyalty programs, sponsorships, event marketing and co-branding partnerships. Contact us for more information about bringing your brand to life...
Views: 4092 Branding Bespoke
Mobile Marketing Houston - Mobile Customer Loyalty Programs Houston
 
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http://www.HoustonMobileSites.com - Need a Houston Mobile Marketing Expert to help implement a Customer Loyalty Program for your business? Fantastic Ways To Avoid Your Customers Hitting Delete With Mobile Marketing Mobile marketing has been proven to be a great way to reach out to a lot of niche customers for your services and products. Just about everyone owns some sort of mobile device today. You need to build a solid database. Do not just add loads of numbers when you are constructing a mobile marketing database.It is important to ask them for permission before you begin. You can do this through the web or by having the individual text you using a code. Your printed advertisements should include QR codes for your tech-friendly customers. This will make it simple for people with smart phones to access your site and any special offers you may have. Put them on every printed marketing item, including fliers, catalogs, and even your own business card. Mobile marketing comes down to the place to be overly wordy. Mobile websites do not have that large of a display to work with as you do with a computer, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing copy needs to be concise advertising. Watch your competition to see what techniques they use for their mobile marketing to get an edge on them. You need to stand out from the competition. Avoid sending texts to consumers in the day.Even though a person may like what you have to offer, no matter what the message says. Try out as many mobile devices to learn what your consumers will need to do. The most successful mobile marketing strategies implement changes gradually.You should operate this approach for your company.Use all resources that you have access to. It pays to have your own dedicated short code. It may cost more up-front, but it gives you better brand protection. It can also provides a bit of legal coverage. You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input. If you plan to create an app for your company, make sure it is easy to use and relevant to your business. A/B testing can be a great starting place when developing a mobile landing page. You then can use this information to select the one that works best. If you decide to incorporate SMS messaging as part of your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Because SMS is inherently linked with the notification systems of mobile devices, it can have disastrous results if abused or used inappropriately. It can feel intrusive. This is a great way to build up your brand. Mobile marketing should focus on retaining existing customers you already have.Your existing customers are already interested in your product will be more likely to sign up for text messages or email updates than new ones. Mobile marketing used for new consumers is often considered to be spamming. Give them the choice of using phone numbers as opposed to links, and make sure any pages your links take them to look good on a mobile device. Many people deal with email on their phones and smaller devices these days, so emails should be mobile friendly. QR codes are a great way to provide interactive content to your brand. You can use these codes to pass on various discounts to your business.They are easily used as well as simple to capture via a cellphone and easy to use. QR codes make it easier to market your products to your customers easily and quickly with relevant information. Sending offers out too often is annoying and will turn some of your customers off. The highest results come from once a few times a month. Your customer should feel like they are missing on a great deal if he doesn't act now.If you've trained them to expect a lot of offers in a short time, they'll just put off their purchase. The future of mobile marketing shows mobile devices will continue to be in demand. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Best of luck to you! Contact us for more details about how we can help setup and implement a Mobile VIP Club or other Customer Loyalty Program for your business today. 1Source SEO Houston 16311 W Interstate 45 Service Rd. Houston, TX 77090 281-547-0939 https://www.youtube.com/watch?v=itaq8VOcI-M Subscribe: www.youtube.com/1sourceseo https://plus.google.com/+1sourceseo Twitter Page: https://twitter.com/FergusonRobert Facebook Fan Page: https://www.facebook.com/1SourceSEO LinkedIn: www.linkedin.com/in/robertfergusonseo Pinterest: https://www.pinterest.com/robertferguson/
Drive Customer Satisfaction and Loyalty
 
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Not everyone in the business knows how to create a customer experience that delivers on the brand promise, which can be detrimental to customer service and customer loyalty. This video discusses the key areas where organizations must focus efforts to ensure everyone -- from the top executive to the front-line employee - is delivering on the brand promise and an exceptional customer experience. This video sets up our white paper: https://programs.rootlearning.com/go/ROOTLEARNING/CustomerFirstCulture
Views: 1546 Root Inc
Marketing Plan Strategy: How to Build the Ultimate Macho Brand
 
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http://602communications.com. Learn the branding and marketing tactics behind some of the world's most masculine brands. See how brands win loyalty by challenging customers to step up. Building a Marketing Plan Strategy and brand for macho masculine men.
Views: 904 Graeme Newell
The Truth About Customer Loyalty
 
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Is customer loyalty dead? In this Tampa Bay keynote address, global customer service expert Shaun Belding dispels the myths about customer loyalty, and highlights the three things companies have to do to earn it. For more information, visit www.beldinggroup.com
Views: 4170 Shaun Belding
Brand Loyalty VM 2013
 
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Views: 74 sehor92
Wordpress for Beginners: Customer Loyalty and Marketing Explained
 
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http://lifeskillstrainingonline.com/2013/wordpress-site-layout Customer Loyalty: 12 Ways to Achieve Repeat Visitors at Your Wordpress Blog This is a Wordpress for Beginners tutorial, designed to explain ways of attaining REPEAT visitors to your Wordpress blog - i.e., 12 methods to encourage customer loyalty and TRUST. You see, trust is a very important factor. You want your visitor to feel at ease, and know where he is at ALL times - so you would want to brand every single page. And there are other things - such as a "Trust seal" which will put your visitors' minds at ease. What other tricks, or techniques, can you do? Well, you'll have to head over to my wordpress site to have marketing explained to you further... Just visit the LINK Under this video:
Customer Loyalty - Automotive
 
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Customer Loyalty - Automotive Project
Views: 137 zerokira yamato
Video Application for ICLP Loyalty Marketing Internship
 
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This is a video application for the ICLP Loyalty Marketing Internship
Views: 126 Matthew Bunting
Amazon CEO: Focus on customer is key
 
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Amazon CEO Jeff Bezos says the key to success for Amazon and The Washington Post is putting their customers first.
Views: 90331 CNN
Relationship Marketing Experiences - Customer Loyalty
 
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Group Vlog of our relationship experiences with some of the brands that we purchase from
Views: 161 Matthew Herbert
How to create a customer loyalty programme - data analytics
 
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12 Hour MBA in Loyalty Get up to speed with the fundamentals of customer loyalty marketing in just 12 hours with this online training course The 12 Hour MBA in Loyalty is an introductory-level online training course designed to bridge knowledge gaps. It is most useful to those new to customer loyalty marketing and those needing a big-picture refresher. Explore real-world lessons they don't teach you on the job, from the comfort of your desk. In just 12 hours, you will: - Look at the history of customer loyalty and the main business models - Learn how to create and maintain an effective customer loyalty programme - Drive incremental revenues and profit - Find out how technology and social networks are influencing consumer behaviour - Discover how to harness the power of consumer data and use it to maintain strong and mutually beneficial customer relationships - Learn how to create a data-driven business and what data to collect, as well as looking at data protection - Consider how customer loyalty will develop in the next five years - Find out how to future-proof your programme For more information: http://www.terrapinntraining.com/training/12-Hour-MBA-in-Loyalty
Views: 158 TerrapinnTraining
T2MT - Customer loyalty
 
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Check out "Tae's 2 Minute Tips" as he gives vital information for business. Build your brand and increase your bottom line with these simple steps and watch your customer base grow to the next level. What is Customer Loyalty? Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty. You build loyalty by... - keeping touch with customers using email marketing, thank you cards and more. - treating your team well so they treat your customers well. - showing that you care and remembering what they like and don't like. - You build it by rewarding them for choosing you over your competitors. - You build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful. In short, you build customer loyalty by treating people how they want to be treated. Does your marketing plan include strategies and tactics for customer loyalty & customer retention? http://worldclasskuts.com
Views: 996 IamTaetheBarber
Customer Loyalty and Retention With Video Marketing and Dallas Video Production
 
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http://www.dallasmediaproduction.com Dallas Video Marketing Service, Video Production Service for Businesses like medical, legal, manufacturing and educational. Video Marketing for business can be a real headache for the Small Business Owner. If you looking for new business then video is you ticket. At Dallas Media Production we operate with YOU in mind. All of our equipment is paid for so that means you don't have to pay me to rent cameras, lighting or studios for thousands of extra dollars per 1/2 day. We interview our clients with their most critical need in mind; reaching THEIR audience and getting engagement. Below are a few tips to help you along the way. There are really only three basic elements a Business Owner needs to understand when incorporating a video marketing plan. It's basic but the order needs to be followed with scrutiny. http://www.dallasmediaproduction.com The three most critical elements for success are: -Brand Management -Lead Generation -Customer Loyalty or Retention Customer Loyalty is when your customers will voluntarily come back and do business with you again. A repeat customer lowers your cost of new customer acquisition significantly and that means more revenue. Also, you can provide customer loyalty programs from within your video marketing campaign to further entice repeat business and viral sharing. See more about customer loyalty here: http://youtu.be/ZBVjoGqOK-4 We can also help with your Social Media integration with our newest technology... the IVOlution of video which makes it super easy for your clients to follow your company, get directions, print coupons, you name it! Video Marketing Video Marketing Dallas Social Media Marketing For more info go to: http://www.dallasmediaproduction.com
Views: 62 Cliff Diseker
How to Increase Customer Loyalty and Retention in 90 Days or Less
 
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Discover a loyalty program that will increase customer loyalty and retention in a short amount of time, usually 90 days or less. This video reveals why customer loyalty and brand loyalty are more important than ever, and why failing to implement a rewards program is just like transferring your current and future wealth to your competitors. But here's the best part: implementing a customer loyalty program is easy, and we'll lay it out for you step by step in a free webinar you can register for here. It's 100% rock solid training you can put to use in your business immediately. http://www.CustomerLoyaltyExperts.com Recent reports indicate that 65% of customers say they would recommend a business because of it's rewards program. 46% said they would visit a business more often because of it's rewards program. 73% want a universal loyalty solution for their favorite places of business. If you aren't doing exactly what we describe in this video and webinar, there is a good chance you are missing out on tons of sales from your existing customer base, and spending way too much on advertising. Click here to register for this free webinar. http://www.CustomerLoyaltyExperts.com By the end of this free webinar, you will know exactly how to implement a rewards program and stop transferring your wealth to your competitors. You'll know the: - Definition of Retention - The Benefits of Loyalty Cards - Which Customer Loyalty Programs work and which ones don't - Easy to Use Customer Loyalty Software Most importantly, by the end of the webinar, you know how to keep your customers coming back to you for good! Click here to register: http://www.CustomerLoyaltyExperts.com
Views: 2405 CustomerLoyaltyExprt
What is the biggest driver of emotional brand loyalty for consumers? Europe's Customer Festival 2013
 
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We asked attendees at Europe's Customer Festival: What is the biggest driver of emotional brand loyalty for consumers? Europe's Customer Festival brings together all aspects of the customer journey; from product search and evaluation to purchase and onto repurchase. Organisations wanting to be truly customer centric have a mountain of disciplines to tackle and plethora of options within them. Europe's Customer Festival short cuts this process for them. Visit the website: http://www.terrapinn.com/conference/customer-festival/ Read our blog: http://blogs.terrapinn.com/total-customer/ Follow us on Twitter: https://twitter.com/customerss Join us on LinkedIn: http://www.linkedin.com/groups/Total-Customer-Loyalty-marketing-CRM-3888662
Views: 106 Vaughn Highfield
Loyalty marketing trends: Chris Jacobs talks loyalty
 
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Chris Jacobs shares his experience and reveals new trends in loyalty marketing in this talk with Michael Leander. With very significant experience in customer loyalty programs and customer rewards programmes, Chris Jacobs is one of the leading experts in the field. He has been personally involved in more than 80 loyalty programmes including Boots, Barclaycard, BP, Vodafone and Nectar) You can contact Chris here: LinkedIn http://www.linkedin.com/in/chrisjacobsuk Website for Business Assyst http://www.businessassyst.com/ This video was filmed in Sofia, Bulgaria where both Chris Jacobs and Michael Leander were speakers at the Customer Loyalty Marketing Conference. Chris and Michael have also judged the European Loyalty Awards, which is an annual award honoring the best loyalty and rewards programs from Europe and the Middle East. More info here http://theloyaltyawards.com/ You can learn more about Michael Leander here http://www.michaelleander.me
Views: 686 Michael Leander
Building customer experience into your loyalty strategy
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Aimee Munsell, Director of Smarter Marketing at IBM, presented a case study on implementing smarter marketing strategies to improve customer relationships and drive loyalty on the first day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 196 Vaughn Highfield
Customer Loyalty Reward - Case Study
 
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http://www.easypromosapp.com Reward Customer Loyalty with a plan of action that allows you to build Social Proof and grow your sales. Would you like to reward consumers of your products? Would you like to encourage your customers to become fans of your Facebook page? Would you like to organize a prize draw for a closed group of users? With the aim of helping you give recognition to those users who are loyal to your brand, we offer 'Redeem your code' type promotions. These enable you to develop promotional activities aimed exclusively at your customers or at a specific public. In this post we explain how this type of promotion works and we also give you some ideas about carrying out promotions exclusively for your customers on your Facebook page. 'Redeem your code' promotions are aimed at consumers of your brand and products. The objectives behind creating a promotion of this type can be the following: Rewarding your customers. One way to loyalize consumers is to give them an incentive each time they buy or consume your products. 'Redeem your code' promotions offer you a fast and easy way to organize a prize draw on your Facebook page for all users who have bought one of your products. Make your customers into fans. You have a Facebook page, which you check and update daily, providing special offers and quality content to your fans. Nonetheless, many of your customers and clients don't yet follow you on Facebook. 'Redeem your code' promotions enable you to attract new clients to your Facebook page, and these can then easily become fans by clicking on the 'Like' button. Create a prize draw for a closed group of users. We all like to feel special and part of a group. If you manage a private club you can offer promotions and discounts exclusively to one particular set of users or to a chosen audience.
Views: 605 easypromosapp
How to use Social Media to Drive Customer Loyalty Programs
 
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With the explosion of social media, there has never been a better time than now for bars and restaurants to get on board with a customer loyalty program. Check out this video to learn how! Visit http://www.buzztimebusiness.com/smarts/ for more smart ideas!
Views: 1280 BuzztimeBusiness
Loyalty programs: Advancing loyalty programs with the evolution of e-commerce
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Katherine Dimopoulos, Head of Marketing and Brand Experience for SCENE LP, presented a case study on advancing your loylaty program with the evolution of the e-commerce customer on the first day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 411 Vaughn Highfield
Bill Hanifin, AIMIA - retooling loyalty marketing in a digital economy at Loyalty World USA
 
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In Loyalty World USA 2012, Bill Hanifin, Managing Director of Hanifin Loyalty and Consulting Practice Leader from Aimia, presented " Retooling loyalty marketing in a digital economy" The 3rd annual Loyalty World USA unites leading marketing executives from the world's most innovative retail brands to discuss the latest customer engagement strategies for securing continuous customer loyalty. For more information on the 2013 conference, visit our website: www.terrapinn.com/loyaltyusa
Views: 447 Vaughn Highfield
How branding contributes to customer loyalty: Customers in a Lean Startup world
 
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Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty. Ryan Hops, Chief Product Officer for WallStreetSurvivor.com presented a case study on how to not antagonize your customers in a Lean Startup World on the second day of Loyalty World Canada 2013. Visit our website: bit.ly/1a78s3u Subscribe! bit.ly/1cdtuCs Read our blog: bit.ly/SxhYJ5 Follow us on Twitter: bit.ly/1bx1cDE Join our LinkedIn group: linkd.in/K9SBpe
Views: 106 Vaughn Highfield
Customer Loyalty & Retention
 
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As a small business owner, you probably already know that customers are the bread and butter of your business; it simply will not survive without them. But how valuable is a "loyal, repeat" customer to your business? Have you taken time to really think about that? Successful companies all over the world recognize the importance of getting "new" customers. However, many of them almost ignore methods that help them keep their "existing" customers coming back to them on a long-term basis. This is either because they don't know how to get them to come back or they don't take the time and necessary actions to make it happen. Either way, in order to take control of your local market, your business must place some emphasis on building customer loyalty. If you stop to think about it, repeat business is much easier and less expensive to get than brand new business. In just about any industry that exists, it is easier to get a customer whom has already purchased from you to purchase again... than it is to get a cold prospect to buy from you. Wouldn't you agree? This is why focusing on efforts that will keep your current customers happy and satisfied is one of the most profitable investments you can make for your business. If your customers become dissatisfied or turned off to your business for any reason, they will quickly move on to one of your competitors. Once that happens, it may be extremely hard to get them back. In addition to that, you should also start using marketing tools and techniques available to you that naturally produce loyal customers as well as repeat sales. So why is customer loyalty and retention such a big deal these days? Well, it's always been a big deal actually. However, this topic is broader these days and is becoming more complex by the minute. Customer loyalty and retention is about much more than points, discount cards, miles, and rewards; it is also about the processes, strategies, and ideas you use to build relationships with your customers. Today, technology has changed the way companies interact with consumers. This interaction involves a much deeper level of engagement, which their customers have come to expect. Customer engagement is the journey that leads to customer loyalty, which is the destination. In other words, deep customer relationship-building is the new way to keep them coming back for more.
Views: 4760 Mick Young
Addressing Complaints Can Strengthen Brand Loyalty (Digital Friday/Process)
 
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https://www.onceadaymarketin.com How well do you handle customer complaints? Jim Glover, That Branding Guy, discusses how handling customer disputes the right way can strengthen your brand in his Once a Day Marketing video advice. Quick Glimpse: Customer service is a chance to create favorable impressions and build customer loyalty.
From transactional to emotional: Evolving customer loyalty strategies- Martin Smith, Neolane
 
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The fundamental shift of power from brand to consumer is now directly influencing the evolution of loyalty programmes. In order for loyalty programmes to transform from generic "earn-and-burn" ("transactional") to an interactive, personalised and differentiated ("emotional") model, the traditional strategies need to be transformed. For customers to be loyal to brands, brands must first be loyal to customers - suprising and delighting them with relevant, personalised experienced. Find the latest marketing and ecommerce insight at www.TFMAinsight.com
5 ways Target uses social to drive brand loyalty, Part 2
 
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Good social management can lead to amazing results. Here's how one of the world's largest retail brands is using it to score big points with consumers. Target's online magazine "A Bullseye View" In addition to traditional social media management, a strong content strategy is also a cornerstone of Target's success. It's online magazine "A Bullseye View" is a lifestyle publication that focuses on improving the wellbeing and enriching the lives of its customers. The publication also introduces items that can be purchased from Target to accomplish the variety of home improvements, recipes, and fitness tips it provides. It also gives readers a unique behind the scenes look at Target's most exciting partnerships, events, and innovations. Social is used to push out this content, mixing two marketing strategies for achieving higher brand awareness and loyalty. For the full article go to http://www.imediaconnection.com/content/35459.asp
Views: 342 iMedia Connection
Small-Business-Marketing - Appreciation Marketing For Small Business Creates Customer Loyalty
 
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htttp://www.gordonvanwechel.com - has a wealth of marketing information for small business owners and network marketers. Learn how Send Out Cards can automate Appreciation Marketing for you.
Views: 56 Gordon Van Wechel
How to Increase Customer Loyalty and Referrals
 
17:04
Social media platforms such as Facebook, LinkedIn, Twitter, and blogs are most effective when they serve as an extension of (and not a replacement for) the strong personal connections that you and your employees form with customers. In this 17-minute presentation, Patrick Galvin provides ideas for increasing customer loyalty by connecting with customers in ways that will keep them coming back and referring others. Specifically, he'll discuss how to: • Create "wow" experiences that customers will want to repeat • Follow up after the sale to keep customer enthusiasm alive • Show appreciation in sincere and memorable ways • Ask for and get referrals while strengthening existing customer relationships • Choose the right social media platforms to build meaningful connections For more information about Patrick and his speaking programs, please visit http://patrickgalvin.com.
Views: 8310 Patrick Galvin
18 ways to Build Customer Loyalty like a boss
 
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https://www.clientheartbeat.com - Ross from Client Heartbeat takes you through 18 ways you can build customer loyalty and start retaining more customers.
Views: 2974 HeartbeatMondays
DBG Loyalty - Solutions
 
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DBG is starting fresh in Q3 2013 ! With new leadership, new ideas and a fresh design, the company is poised to re-define the loyalty market. DBG is a leading pioneer in consumer loyalty and rewards marketing. With a proven track record of consumer engagement, we have been designing, developing and managing complex loyalty and rewards programs for more than a decade. By listening to the needs of customers and learning from the experience of managing some of the world's largest consumer loyalty programs, we have gained expertise and trust in this now booming industry. DBG is also well-known as an industry leader in adhering to regulatory compliance for Financial Service Institutions (FSIs). DBG meets or exceeds requirements for PCI-DSS (Payment Card Industry Data Security Standards) and SSAE-16 (Statement on Standards for Attestation Engagements) which gives clients confidence to handle billions of credit and debit transactions and customer account data in any type of online consumer program. We host and maintaining the best-in-class loyalty solutions that increase revenue, build brand awareness and create customer interaction with additional marketing initiatives. Engage your customers and differentiate your brand with DBG's innovative and highly versatile loyalty systems platform. ----------------------------------------­----------------------------------------­----------------------------------------­------- For more info visit www.dbg.com. ----------------------------------------­----------------------------------------­----------------------------------------­------- Why DBG? Our solutions are comprehensive and turnkey which helps to build and maintain a long term consumer relationship.
Views: 228 DBG Loyalty
Aspirational Brands: Using Negative Marketing & Negative Branding
 
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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt. Some of the world's most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how a little contempt can make your brand downright irresistible. It's an age-old question of emotional branding: do you do negative branding or positive branding to push your product? Negative marketing and positive marketing are two seemingly opposing approaches that have been used in emotional marketing for decades, but is negative advertising really a useful tool? How Emotional Branding Cuts Through the Clutter Emotional branding's strength is that it allows brands to cut through the clutter that dominates the marketing world. Emotional branding does not look at a product and say, "How can I push the cool features of this product?" Instead, it says "How do the customers of this brand want to feel about themselves?" In this way, emotional branding and emotional marketing can connect with the customer on a much deeper level than other types of branding. This applies for negative branding and positive branding equally, with emotional marketing being a strong tool to push a brand home. Emotional Marketing and How to Choose the Right Marketing It's often not easy to decide what sort of marketing is right for your brand. Emotional branding is useless if it is not paired with the correct customers for the situation. The key here is to find out what your customers really want in their own lives and dreams, not what you have. Emotional marketing is all about transitioning from a focus on features to a focus on attitude. You take the attitude that your customers already have, and show that you are a representative of those same attitudes. Negative Marketing vs. Positive Marketing So how do you decide if you should use the carrot or the stick when motivating customers to buy? Negative marketing is a powerful motivator for some customers, and is a tool that should be used if deemed appropriate. Normally, the groups that are most motivated by the power of negative branding are those that are high powered and successful. These are the people that are constantly looking forward and upward, and can take a little smacking around. Negative Advertising for Aspirational Brands The best place for negative advertising is without question in an aspirational brand. Aspirational brands differ from normal brands because they are not brands that appeal to everyone. Emotional branding uses aspiration brands to only target a certain group, whether it be high-powered businessmen or tough athletes. These are the brands that push you to be good enough to even buy their brands, not the other way around. Negative Branding or Positive Branding? While negative branding is great for aspirational brands, sometimes it's better to use honey than vinegar in your marketing. The most important aspect of negative branding is that it cannot be used in the wrong sense. If your customers are not the type to take well to being abused a little, they're certainly not going to respond well to being taunted by your advertising. So let's recap • Emotional branding cuts through the clutter by identifying what lies deep within the hearts and minds of the customer. It then uses these desires to position a brand around an identity that the customer already identifies with. • Negative marketing is something that is best reserved for those who are high-powered and are ok with taking a bit of abuse from their brands. Don't just start taunting your customers without a game plan • Aspirational brands take to negative advertising like a fish to water. The customer has to prove that she is tough enough to buy the product, not the other way around.
Views: 3998 Graeme Newell
DBG Loyalty - The New Face of Loyalty
 
01:02
DBG is starting fresh in Q3 2013 ! With new leadership, new ideas and a fresh design, the company is poised to re-define the loyalty market. DBG is a leading pioneer in consumer loyalty and rewards marketing. With a proven track record of consumer engagement, we have been designing, developing and managing complex loyalty and rewards programs for more than a decade. By listening to the needs of customers and learning from the experience of managing some of the world's largest consumer loyalty programs, we have gained expertise and trust in this now booming industry. DBG is also well-known as an industry leader in adhering to regulatory compliance for Financial Service Institutions (FSIs). DBG meets or exceeds requirements for PCI-DSS (Payment Card Industry Data Security Standards) and SSAE-16 (Statement on Standards for Attestation Engagements) which gives clients confidence to handle billions of credit and debit transactions and customer account data in any type of online consumer program. We host and maintaining the best-in-class loyalty solutions that increase revenue, build brand awareness and create customer interaction with additional marketing initiatives. Engage your customers and differentiate your brand with DBG's innovative and highly versatile loyalty systems platform. ----------------------------------------­----------------------------------------­----------------------------------------­------- For more info visit www.dbg.com. ----------------------------------------­----------------------------------------­----------------------------------------­------- Why DBG? Our solutions are comprehensive and turnkey which helps to build and maintain a long term consumer relationship.
Views: 107 DBG Loyalty
Brand Loyalty 2 (Xbox One vs PS4) - A Dose of Buckley
 
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The Console Wars are beginning again, which means it's time for Microsoft and Sony fanboys to fight it out on the battlegrounds of the Internet, the forums, message boards and comments sections, to see who is really more brainwashed.
Views: 399004 ADoseofBuckley
Casino Gaming Loyalty Programs
 
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Chuck Morse of Unregular Radio interviews All Star Incentive Marketing's Gary Galonek about today's Casino Gaming Loyalty Programs.
What We Do: Power Travel & Loyalty Solutions
 
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Switchfly clients has a proven track record of revenue growth from using our innovative travel commerce and loyalty redemption solutions. Travel. It's the largest e-commerce category and the most popular option for loyalty program redemptions. Customer satisfaction, however, is not as easy as that all-inclusive vacation. Switchfly's white-label Travel and Loyalty redemption solutions enable you to provide your customers with the best travel and loyalty redemption experience possible. Built on a flexible cloud-based platform, Switchfly enables you to offer travel products that match your brand and are tailored to your customers' needs. For example, you are entering the travel market and have a unique vacation offer for your customers. Switchfly is a trusted technology partner for travel e-commerce. When the time is right, clients can scale out their Travel offerings with: • A branded vacation path • Dynamic packaging with bundled savings • Multiple hotel inventory sources • Where customers can purchase travel with cash and earn points • Premium 3rd party content • Car and activity cross-sell You can also drive your loyalty program business with Switchfly's complete 1:1 Loyalty features. communicate personally or by member tier. Empower your customers to use Frequent Flyer Points or Miles for all Travel Products, or on any flight. And offer dynamic points pricing based on cash price. Hotel loyalty programs can even allow members to redeem points for flights. Whether on a desktop, tablet or, smart phone, your customers can: • Reserve air, hotel and other activities, • Purchase flights with points and cash with inventory from major GDS • Customers can even engage with your brand through social media You can create a personalized customer experience with A/B testing, loyalty rules, filters, languages, and special occasions. Switchfly's multi-dimension marketing drives traffic to your site with partner promotions, exclusive deals, and local commerce. Flexibility is built-in. Find out more at switchfly.com
Views: 2885 Switchfly, Inc.
SAP Customer Loyalty Mobile App
 
02:48
With the SAP Customer Loyalty app, retail and consumer products companies can engage consumers like never before. Boost customer loyalty, drive transaction volume, and benefit from higher promotional conversion rates via this comprehensive app that can be customized to match a company's unique brand identity.
Views: 3650 SAPEnterpriseMobile

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