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Search results “Brand loyalty marketing” for the 2011
Loyalty Marketing - Brand Loyalty Life Cycle
 
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Brand Loyalty Life Cycle By Nazimudeen Saleem
Views: 398 Dhananjaya Bandara
Building Customer Loyalty Through Strong Emotional Marketing
 
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http://602communications.com. Want to build a power emotional marketing connection with your customers? Emotional Marketing expert Graeme Newell shows you how putting your product feature aside and appealing to the ego of the customer is your best bet for a powerful customer connection. See more Emotional Marketing videos at 602communications.com.
Views: 3530 Graeme Newell
Brand Loyalty - The Pulse on Marketing
 
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GfK Custom Research recently did a survey that found younger automobile buyers to be less loyal when it came to car brands.The Inside Marketing crew breaks down why this might be and how marketers can address the younger audience. Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live every Wednesday at 9 a.m. Eastern Time only on The Pulse Network. And to see full episodes of past shows: http://tpn.thepulsenetwork.com/marketing/the-pulse-on-marketing/ Join the conversation on our social channels Twitter - https://twitter.com/#!/tpndigitalmktg Facebook - https://www.facebook.com/TPNDigitalMarketing
Views: 199 TPNDigitalMarketing
Loyalty Marketing - Q and A
 
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Managing Brand Loyalty and Customer Retention a book by Nazimudeen Saleem
Views: 125 Dhananjaya Bandara
How to build brand loyalty - James Averdieck
 
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Get free digital marketing advice at our dedicated site for SMEs http://ow.ly/9fozJ Building brand loyalty is important for any business. James Averdieck, Founder and MC of Gu Chocolate Puds, shares his tips.
Views: 6006 Yell Business
Loyalty Marketing By Nazimudeen Saleem
 
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In this book the author takes a different view about customer loyalty altogether and considers it as a 'product' for exchange. This means it requires us to commoditize the concept of brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.
Views: 233 Dhananjaya Bandara
Brand Loyalty Through Aftermarket Service Support
 
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A topic presented by Mark Saxonberg of Toyota Motor Sales USA, Inc. at the NASTF 2011 Spring General Meeting
Views: 97 Scott Brown
Tips for Creating Brand Loyalty Using Social Media
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/100911749 Julie Spira is a Netiquette Expert & CEO of Social Media and More (http://socialmediamore.com/). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 318 docstocTV
How FarmVille Games the Customer Loyalty System
 
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Complete Premium video at: http://fora.tv/conference/l2_facebook_indepth Video game marketing expert Gabe Zichermann outlines how Zynga turned the concept of customer loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Of the promotion, which awarded in-game credits of no actual value for real-world Slurpee purchases, Zichermann states simply: "Money comes in, money never goes out." ----- Gamification: The Secrets of Facebook Games GABE ZICHERMANN Author, Game-Based Marketing Everywhere Commerce: Facebook & Beyond NITA ROLLINS Futurist, Resource Interactive Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
Views: 1956 FORA.tv
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
 
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REFUEL, RECHARGE & REENERGIZE YOUR ORGANIZATION The most powerful form of marketing -- word of mouth -- is within the walls of ever company. It's called loyalty, and successful leaders know its value. Drawing on more than 25 years as an expert in the field, author Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty. Durkin's book, The Loyalty Factor outlines the five essential steps to building the Loyalty Factor process, shows CEOs and mid-level managers how they can make or break a loyalty initiative, and provides a guide for managing in times of large-scale change or crisis. The Loyalty Factor features case studies from some of American's most admired companies -- including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods. Packed with proven methods for translating allegiance into bottom line results, this timely and practical book shows the power of loyalty in action!
Views: 149 Dianne Durkin
SOCIAL MEDIA:  3 reasons social media marketing drives more business than traditional marketing
 
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As the economy has slowed down, businesses of every size are integrating social media into their marketing plans to regain customers and build brand loyalty. Here are the top 3 reasons social media marketing can be more efficient. • First, It Costs Less --Traditional marketing costs money - either by buying ads, buying email lists or renting booths at trade shows. On the other hand, Social Media Marketing is mostly FREE and starts with creating content and talking about it. • Second, it's Better Targeting - Techniques like cold-calling, mass mail and email campaigns are notoriously poorly targeted. On the other hand, when your content is distributed across and discussed on social networks, it becomes more authentic because you're building a relationship. In this way, it's more likely to draw qualified customers to your site. • Third, It's an Investment, Not an Ongoing Expense - In order to maintain a position at the top of Google's paid results, you have to keep paying. However, the content you post in a blog, on a Facebook post, in a tweet, on a LinkedIn status, or even on YouTube has a permanent, organic shelf-life. Join me next time for another Social Media Moment on Getting the Dish with Donna.
Views: 345 SummaSocial
SERVICE: Customer Loyalty
 
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Tom Peters says to forget the complex data analysis (such as least squares fits), and concentrate on the customer. You'll be amazed at the possible payoff.
Views: 6836 Tom Peters
Brand Loyalty.mp4
 
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This is the presentation from Screen-O-Matic
Views: 35 David Ramos
CYA / Primetime Plaza Business and Customer Loyalty Program
 
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CYA / Primetime Plaza Business and Customer Loyalty Program CYA PRIMETIME / CYA STRATEGIES. INC will change the way EVERY LOCAL BUSINESS OWNER advertise's their businesses thoughout the United States, Canada, Mexico, and as our company expands ,...accross the World!!!
Views: 109 primetimewizardcard
Brand Loyalty   Once use Mac you never go back
 
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Is Brand Loyalty a myth?
Views: 91 benteo117
Social Media Marketing For Your Business - Become The Revolution
 
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http://www.AdvanceInnovation.com Social Media has revolutionized the way Businesses are starting to engage and communicate value to their customers online. Social Media is now the #1 Online activity on the web and its value to increase customer reach has been capturing more and more businesses to utilize social media to engage and connect with customers, all while building Brand Loyalty. With Social Media Users to reach 1 BILLION by the year 2012, denying your business the marketing value and effectiveness of social media can prove to be fatal. With an effective Social Media Marketing Strategy Key features valuable to your growth through a successful social media campaign are: - Increase Website Traffic - Brand Recognition - Increase Ad Exposure - Increase Customer Reach - Help Build Brand Loyalty Social Media Branding Pays Off - Become The Revolution visit us at http://www.advanceinnovations.com or join our SOCIAL NETWORKS at: Facebook - http://www.facebook.com/AdvanceInnovations Twitter - http://twitter.com/#!/AIMS_Marketing LinkedIn - http://www.linkedin.com/in/chriscmoreno Please Contact Us Today If You Would Like To Know How AIMS Interactive Can Help You Grow Your Business.
Views: 352 AdvanceInnovations
Marketing Minute - No. 7: Loyalty Marketing
 
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What is loyalty marketing all about? Nathan K. Walters is a Senior Marketing Strategist and Penn State MBA Alumnus. Nathan specializes within the areas of strategy analysis and development, channel marketing, brand/product management, loyalty marketing and business development.
Views: 1146 Nathan Walters
Building Brand Loyalty through People
 
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Social networking has opened new doors.
Views: 42 Barry Holzbach
Welcomemat Services-Loyalty Marketing Company
 
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Welcome Mat Services
Views: 101 Franchiseclique
Intro to Marketing: GAP Brand Audit
 
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NYU in London, Intro to Marketing Project
Views: 332 givemesumcredit7
MARKETING SMALL BUSINESSES- Dental Marketing
 
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http://TrafficEliteVault.tk The act of marketing has developed into the mainstay of marketing small businesses activities attempting to increase market share, increase brand loyalty marketing to disseminate the unique selling proposition of the agency and its offers. Marketing Small Businesses acts to promote awareness to the public, boosting clients searching, brand exposure and building company reputation. The days when the owner or manager of a business could simply dedicate part of their time to the facet of marketing businesst is gone. Specialist marketing businesses staff are required to identify possible opportunities and threats in the marketplace, adapt strategies to deal with such issues, and utilize innovative and effective advertising business techniques to achieve the goals of the business. That is why Geoffrey Awunyo of Market Financing Visions is at your disposal to get you on the 1ST page of GOOGLE and YOUTUBE.. We position ourselves as experts to help brand your agency However, the effectiveness of the marketing business efforts of the agency is only as good as the team of staff that is charged with the responsibility of conducting the marketing techniques With the emergency trends of Marketing Recruitment web technology, e-commerce, online shopping and social media marketing, financial marketing small businesses, network marketing businesses, , recruitment digital marketing, the importance of marketing business activities, while creating a defined vision and marketing strategy for the business has never been so important to the survival and success in the advanced modern competitive environment. Social media Marketing Business has leveled the playing ground between small-to-medium recruitment agencies and large conglomerations, which has several implications. For the SME agencies, the innovative marketers can utilize social media tools, such as Face book, MySpace and Twitter to engage in clever marketing Business forums where the business engages in conversation directly with potential customers and clients. Not only can effective advertising recruitment and Public Relations strategies be implemented, search engine results can be improved through a process of YouTube and Google dominating techniques, such as blog accounts, submitting articles to online content sites and indexing the urls . For the larger marketing recruitment companies, strategies must be developed that deal with smaller marketing recruitment businesses and agencies attempting to carve out niche markets which encroach into the target market or services that you offer. As well as employing traditional advertising recruitment and media activities, the overall strategy must be spread over a wider choice of mediums to react to changing customer demand and preferences for purchasing behavior and brand loyalty. It must be mentioned branding ourselves as an expert in the marketing recruiters and marketing events cannot be under estimated We ensure our team is the best and look at the benefits offered from marketing small businesses. Whether you are an existing business that requires additional marketing staff, or have identified a need to diversify or are a SME with desires to expand, the skills and knowledge of a marketing professional will be a key driver to achieve those aims. Rather than investing the monetary and time requirements needed in sourcing, interviewing and hiring staff, strong consideration should be given to reviewing a few reputable marketing business that specializes in this area http://TrafficEliteVault.tk
ShopText Mobile Marketing and SMS Loyalty- Overview
 
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ShopText is the leader in mobile shopper marketing and loyalty. Our SaaS mobile platform enables brands and retailers to engage consumers from any ad with a simple text message and creates a new opt-in direct-to-consumer channel. Consumers can easily request a coupon, rebate, free sample or enter a sweepstakes without having to go online or call a 1-800 number. ShopText integrates directly with any CRM database, fulfillment center, order management, POS or loyalty card platform. Every ShopText-enabled ad response and completion is measured in real-time so retailers and brands can immediately determine their offline media ROI. ShopText works across all major U.S. mobile networks. For a 2 minute video overview of ShopText, text GOMOBILE to 467467 (msg&data rates apply). Brands, retailers and agencies can go mobile by calling 203-803-4310, emailing [email protected] or visiting www.shoptext.com.
Views: 2747 shoptext
Michael Leander talks to Peter Winther about Loyalty marketing
 
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Loyalty marketing and customer experience. That is the content of the talk between loyalty marketing expert Peter Winther from Winholistic and Michael Leander in this video. If you want to... http://www.marketingtelly.com
Views: 45 Michael Leander
Brand Loyalty
 
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Special Topic Video: Brand Loyalty Amy Hamilton, Katrina McCann MARK 201 Sect 104
Views: 53 SharkFingerPdctns
Brand Loyalty
 
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(2010SS) Effective Communication (801SS) -Brand Loyalty Presentation 2011 by CK
Views: 82 90kauser
Brand Equity
 
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Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com
Views: 33405 B2Bwhiteboard
Congrats Marketing Introduction
 
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Congrats Marketing builds brand loyalty though positive emotional experiences. Ken Middlemiss walks through the steps that makes CongratsMarketing an effective way to grow any business. Ken also identifies the shortcomings of modern day marketing including Facebook, Twitter, Groupons, and Half-off Specials.
Views: 103 CongratsMarketing
Promoting Loyalty by Lojaali Interactive
 
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We have simple and effective tools for building loyalty and driving sales. Lojaali Interactive is a loyalty marketing partner for brands and agencies that want to build loyalty among consumers, customers, and channel partners. Our customers are very good at identifying their best customers, finding more good customers and increasing the amount of people who recommend their brand.
Views: 325 LojaaliInteractive
Brian Parsley: Sales, Customer Loyalty, and Employee Retention Expert, Keynote Speaker
 
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As a speaker and consultant, Brian Parsley guides business leaders to increase sales performance, solidify customer loyalty and build profits. Brian teaches time-tested business strategies and customer loyalty programs across all industry sectors including financial services, technology, retail, healthcare, manufacturing, and professional services. Brian Parsley's speaking engagements and workshops take him around the world and into companies that are devoted to achieving unparalleled results. Along with being the president of WeSkill (his own organizational training, behavior development and educational design firm) Brian Parsley is a recurring guest on FOX News, a management consultant for several Fortune 500 thought leaders and the author of InspHired, which gives leaders the tools and steps to hire extraordinary individuals who produce results and remain loyal. Brian Parsley has received numerous awards for professional excellence and is listed in Business Journal's "Top 40 executives under 40." Brian speaks internationally to a wide range of companies, organizations and professional associations. Brian Parsley is a Certified Professional Behavior Analyst and a Human Capital Strategist who trains companies on sales, customer loyalty and employee retention. Pulling from his experience as Chairman of the national online recruitment site, USAhire.com, and his extensive background in the temporary staffing business, Brian Parsley knows what it takes to create environments that increase revenue while keeping employees and customers loyal. Brian Parsley's seminars provide real-world insights into the connection between employee behavior and bottom-line results. He travels the country educating managers and employees on the importance of sales, customer loyalty, and employee retention - and how it affects their organizations. Some of Brian's past clients include: BMW, Fidelity & Trust Bank, Snelling Personnel, John Deere, Blockbuster, and many more. To bring the expertise of Brian Parsley to your organization, contact BigSpeak Speakers Bureau. http://www.bigspeak.com/brian-parsley.html For information about BigSpeak, https://www.bigspeak.com/
How to build brand loyalty
 
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Building brand loyalty is important for any business. James Averdieck, founder of Gu Chocolate Puds, shares his tips on how businesses can succeed.
Views: 202 Yell
Three Tips on Maintaining Customer Loyalty in a Recession
 
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Maintaining customer loyalty during recessions is extremely vital since your business will be suffering anyway. Make sure to take extra steps to keep your loyal customers. Do not neglect the loyal ones while you try to draw in new customers. You will need to find a balance between marketing to potential clients and keeping your loyal customers satisfied.
Views: 97 Melissa Evans
Loyalty Marketing Client Testimonial - Ben't Yogurt N Deli - Spokane, WA - QpINs.com
 
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It's amazing how well QpINs.com works for businesses! Sometimes a new method of attracting and retaining customers seems too good to be true and just has to be experienced. From the restaurant and food service industry featuring Ben Horwath of Ben's Yogurt N Deli from Spokane, Washington! Ben explains that in only a short time he has built a powerful database that he uses to drive traffic to both of his stores. He sends VIP customers specials, time sensitive deals that drives traffic with around a 10% response rate which drives revenue into the cash register! Ben's stores become more profitable each month with the QpINs.com mobile loyalty marketing system! Customer satisfaction has increased as well!
Views: 550 QpINs
Customer Incentive Programs for Businesses - www.AffordableIncentives.net
 
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http://www.AffordableIncentives.net is a premier loyalty company, both nationally and internationally, specializing in business incentive and retention products that will help your company increase sales, overnight! Whether your looking for a sales incentive, customer loyalty incentive, reward incentive, or other marketing incentives, we have the answer your looking for. Our high-value loyalty products are each worth hundreds of dollars, but only cost you pennies on the dollar. So regardless of whether you need to increase sales or raise much-needed funds, our diverse and expanded 2011 product line is the answer, and includes the following products: gas and grocery rebate incentives, travel incentives, savings bucks, gift card incentives,and our brand new Electronic Incentive line and much much more... Please visit us Online at http://www.AffordableIncentives.net to Learn More..... or Give us a Call at 1-800-233-9968.
How Emotional Marketing Turns Customers into Passionate Brand Advocates
 
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See more Emotional Marketing videos at http://602communications.com. Emotional Marketing expert Graeme Newell shows you how for some of the world's most powerful brands create a strong emotional attachment for their product by appealing to the values and passions of the customer and not the the features of the product.
Views: 22624 Graeme Newell
Marketing Tip o'the Day... Customer Loyalty
 
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Nobody won the prize this week. You can win next week by referring your friends and getting them to subscribe. According to Marketing Speaker Jim Ackerman your most important and effective marketing tool should be your customer service. In today's economy, Jim says it's not enough to have average or adequate customer service. With the choices people have today, yours had better be OUTSTANDING!
How Generation Y will reshape customer loyalty (English only)
 
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Born This Way: The US Millennial Loyalty Survey. This report aims to present a comprehensive view of customer loyalty expectations among the next great cohort of consumer spending in the US. Read the full study at www.aimia.com
Views: 1231 Aimia Inc
Marketing Minute - No. 6: Brand Strategy
 
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What are the essentials of a great brand strategy? Nathan K. Walters is a Senior Marketing Strategist and Penn State MBA Alumnus. Nathan specializes within the areas of strategy analysis and development, channel marketing, brand/product management, loyalty marketing and business development.
Views: 1246 Nathan Walters
Boost Customer Loyalty by Creating an Emotional Connection | Carmen Sognonvi
 
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http://carmensognonvi.com Create an emotional connection to your biz. If you want to boost customer loyalty and retention in your business, you need to create an emotional connection with your customers. In this video, local business expert Carmen Sognonvi shows you how Baskin-Robbins leveraged a recent promotion to do just that, and how you can apply the same strategy in your own business. Want to run a successful local business? Check out Carmen Sognonvi's video blog. It's jam-packed with tips on local business and local marketing for small business owners. Get Free Local Business Tips: http://www.carmensognonvi.com/newsletter Subscribe to YouTube Channel: http://www.carmensognonvi.com/y Like on Facebook: http://www.carmensognonvi.com/f Follow On Twitter: http://www.carmensognonvi.com/t Add On Google+: http://www.carmensognonvi.com/g Tags: "local business" "local marketing" "carmen sognonvi" "small business" "customer loyalty" "emotional connection"
Views: 1877 Carmen Sognonvi
Brand Loyalty
 
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Special Video Topic: Brand Loyalty Amy Hamilton, Katrina McCann Mark 201 Sect. 104
Views: 30 SharkFingerPdctns
Small Business Loyalty | Building Customer Loyalty | SME strategy
 
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http://www.uber-uk.com/uber-loyal-essential/ We've created uber loyal: essential, a licensed online toolkit to kick start the loyalty strategy in small businesses and franchises. Our experience over the years across many sectors b2b and b2c has enabled us to produce this easy to use small business solution that will increase revenue at an affordable price. Our latest innovation, uber loyal: essential will; • delight your customers and keep them coming back - make them feel special! • attract new customers • reward & excite your employees • increase revenue uber loyal: essential is a licensed downloadable exclusive toolkit which can be applied practically to create your own successful loyalty programme. uber are the UK's leading loyalty experts and we work with international brands but small businesses can now benefit from our extensive knowledge with a big brand style loyalty programme that suits a small business budget perfectly. For more information... http://www.uber-uk.com/uber-loyal-essential/
Views: 575 uberuklimited
brand loyalty
 
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Views: 41 TBGWorldWide
Professor Americus Reed on Marketing, Brands and the Creativity of Business
 
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Americus Reed is an associate professor of marketing at the Wharton School, University of Pennsylvania. He is the marketing department's only identity theorist, which means that he researches the role consumers' self concepts play in guiding buying decisions. He spoke with [email protected] High School about marketing, brands and how his skill at playing classical guitar and drums grooves well with the patterns of business.
Views: 4510 KnowledgeAtWharton
Why Your Brand Needs Consistency
 
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Reza Bavar, CEO and Founder of Kaloud, Inc. (http://www.kaloud.com) explains that consumers are notoriously picky about their favorite brands and one key to successful brand development is consistency. In this video, Reza discusses why it's important to keep your brand consistent. FOR MORE EXPERT CONTENT VISIT: http://www.docstoc.com/resources/videos Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life. http://www.docstoc.com/video/84112678/why-your-brand-needs-consistency
Views: 11121 docstocTV
The 4 Levels of Branding...Brand Awareness is Lowest
 
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http://www.iBrandBoost.com Laura Wilson form iBrand Boost discusses the four levels of branding. Brand awareness is lowest on the scale, brand loyalty is second, what are the other two?! Get you free social media and online branding kit form http://www.iBrandBoost.com now
Views: 2784 iBrand Boost
Gary Vaynerchuk Keynote: Customer Acquisition and Retention
 
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Gary Vaynerchuk gave a keynote: Why media mix matters and I think you'll find it very different than most of his others. This was from 2011, around the time of The Thank You Economy but it still holds up today. Enjoy! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork
Views: 7892 Behind the Brand
How to Calculate Customer Acquisition and Retention
 
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For more information: http://wilsonellisconsulting.com/life-cycle/customer-loyalty-toolkit.htm Keeping customers actively engaged in the buying cycle should be the top priority of every marketing manager. The first step is knowing exactly what your customers are doing from the first purchase to the last one. This video shares the top five questions you should ask about your customer acquisition and retention along with how to look at data so you can answer them.
Views: 3551 MultichannelMagic
Phil McKenzie on Why Events Matter to Brand Marketing Strategy
 
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In Chapter 12 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie walks through why events, when done well, can be transformative brand marketing tools. Events can establish trust, build relationships, strengthen loyalty, and do so in a positive way. McKenzie highlights an example of how a Mad Men Clorox ad created a meaningful connection to its audience. He then shares his experience creating a Jaguar XJ product launch event at New York's Classic Car Club. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business - http://www.fuqua.duke.edu/ . Before starting FREE DMC - http://www.afreelife.tv/ - and the Influencer Conference - http://influencer10.com/ , McKenzie worked for eight years in sales and trading at Goldman Sachs http://www2.goldmansachs.com/ View more videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
Views: 2844 Capture Your Flag

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