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Search results “Brand loyalty marketing” for the 2011
Building Customer Loyalty Through Strong Emotional Marketing
 
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http://602communications.com. Want to build a power emotional marketing connection with your customers? Emotional Marketing expert Graeme Newell shows you how putting your product feature aside and appealing to the ego of the customer is your best bet for a powerful customer connection. See more Emotional Marketing videos at 602communications.com.
Views: 3765 Graeme Newell
Loyalty Marketing - Brand Loyalty Life Cycle
 
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Brand Loyalty Life Cycle By Nazimudeen Saleem
Views: 400 Dhananjaya Bandara
Tips for Creating Brand Loyalty Using Social Media
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/100911749 Julie Spira is a Netiquette Expert & CEO of Social Media and More (http://socialmediamore.com/). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 354 docstocTV
The [brand] connected consumer | Tiffany White | TEDxUIUC
 
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Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children. http://www.business.illinois.edu/facultyprofile/faculty_profile.aspx?ID=135 This talk was recorded at TEDxUIUC 2011 (02/19/11), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. http://www.tedxuiuc.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) http://www.ted.com
Views: 14658 TEDx Talks
Brand Loyalty - The Pulse on Marketing
 
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GfK Custom Research recently did a survey that found younger automobile buyers to be less loyal when it came to car brands.The Inside Marketing crew breaks down why this might be and how marketers can address the younger audience. Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live every Wednesday at 9 a.m. Eastern Time only on The Pulse Network. And to see full episodes of past shows: http://tpn.thepulsenetwork.com/marketing/the-pulse-on-marketing/ Join the conversation on our social channels Twitter - https://twitter.com/#!/tpndigitalmktg Facebook - https://www.facebook.com/TPNDigitalMarketing
Views: 201 TPNDigitalMarketing
Loyalty Marketing By Nazimudeen Saleem
 
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In this book the author takes a different view about customer loyalty altogether and considers it as a 'product' for exchange. This means it requires us to commoditize the concept of brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.
Views: 240 Dhananjaya Bandara
The 4 Levels of Branding...Brand Awareness is Lowest
 
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http://www.iBrandBoost.com Laura Wilson form iBrand Boost discusses the four levels of branding. Brand awareness is lowest on the scale, brand loyalty is second, what are the other two?! Get you free social media and online branding kit form http://www.iBrandBoost.com now
Views: 2900 iBrand Boost
Loyalty Marketing - Q and A
 
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Managing Brand Loyalty and Customer Retention a book by Nazimudeen Saleem
Views: 127 Dhananjaya Bandara
How To Gain Customer Loyalty by OPEN Forum
 
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For more info, please visit: http://www.openforum.com/yourbusinesstv Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, business strategist Carol Roth, and Divya Gugnani, CEO of "Send the Trend," a website dedicated to fashion accessories, share some ways you can connect with your customer base and increase their loyalty to your business.
Views: 448 American Express
Brand Equity
 
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Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com
Views: 34976 B2Bwhiteboard
Marketing Minute - No. 7: Loyalty Marketing
 
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What is loyalty marketing all about? Nathan K. Walters is a Senior Marketing Strategist and Penn State MBA Alumnus. Nathan specializes within the areas of strategy analysis and development, channel marketing, brand/product management, loyalty marketing and business development.
Views: 1146 Nathan Walters
Brand Loyalty
 
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(2010SS) Effective Communication (801SS) -Brand Loyalty Presentation 2011 by CK
Views: 86 90kauser
SERVICE: Customer Loyalty
 
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Tom Peters says to forget the complex data analysis (such as least squares fits), and concentrate on the customer. You'll be amazed at the possible payoff. _____ Learn more about Tom Peters at https://tompeters.com/ Sign up for Tom Peters Times or Tom Peters’ Weekly Quotes at https://tompeters.com/contact/subscribe/ Follow Tom on Twitter at https://twitter.com/tom_peters
Views: 7024 Tom Peters
3 principles of customer loyalty
 
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A short video highlighting 3 core principles of cusotmer loyalty
Views: 47 Tony Gattari
How Emotional Marketing Turns Customers into Passionate Brand Advocates
 
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See more Emotional Marketing videos at http://602communications.com. Emotional Marketing expert Graeme Newell shows you how for some of the world's most powerful brands create a strong emotional attachment for their product by appealing to the values and passions of the customer and not the the features of the product.
Views: 24574 Graeme Newell
7 Key Strategies to Earn Customer Loyalty
 
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http://www.seosearchengineconsultants.com Everywhere you go online they tell you that you must have a list to succeed. That's true but it doesn't go far enough until you understand exactly what makes subscribers eager to pay for your products, success will remain subtle. To find out more visit: http://www.seosearchengineconsultants.com
Views: 167 Stuart Bazga
Brand Loyalty
 
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Special Video Topic: Brand Loyalty Amy Hamilton, Katrina McCann Mark 201 Sect. 104
Views: 30 SharkFingerPdctns
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
 
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REFUEL, RECHARGE & REENERGIZE YOUR ORGANIZATION The most powerful form of marketing -- word of mouth -- is within the walls of ever company. It's called loyalty, and successful leaders know its value. Drawing on more than 25 years as an expert in the field, author Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty. Durkin's book, The Loyalty Factor outlines the five essential steps to building the Loyalty Factor process, shows CEOs and mid-level managers how they can make or break a loyalty initiative, and provides a guide for managing in times of large-scale change or crisis. The Loyalty Factor features case studies from some of American's most admired companies -- including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods. Packed with proven methods for translating allegiance into bottom line results, this timely and practical book shows the power of loyalty in action!
Views: 150 Dianne Durkin
Brand Loyalty   Once use Mac you never go back
 
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Is Brand Loyalty a myth?
Views: 91 benteo117
Brand Loyalty
 
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Special Topic Video: Brand Loyalty Amy Hamilton, Katrina McCann MARK 201 Sect 104
Views: 54 SharkFingerPdctns
How to build brand loyalty - James Averdieck
 
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Get free digital marketing advice at our dedicated site for SMEs http://ow.ly/9fozJ Building brand loyalty is important for any business. James Averdieck, Founder and MC of Gu Chocolate Puds, shares his tips.
Views: 6130 Yell Business
Boost Customer Loyalty by Creating an Emotional Connection | Carmen Sognonvi
 
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http://carmensognonvi.com Create an emotional connection to your biz. If you want to boost customer loyalty and retention in your business, you need to create an emotional connection with your customers. In this video, local business expert Carmen Sognonvi shows you how Baskin-Robbins leveraged a recent promotion to do just that, and how you can apply the same strategy in your own business. Want to run a successful local business? Check out Carmen Sognonvi's video blog. It's jam-packed with tips on local business and local marketing for small business owners. Get Free Local Business Tips: http://www.carmensognonvi.com/newsletter Subscribe to YouTube Channel: http://www.carmensognonvi.com/y Like on Facebook: http://www.carmensognonvi.com/f Follow On Twitter: http://www.carmensognonvi.com/t Add On Google+: http://www.carmensognonvi.com/g Tags: "local business" "local marketing" "carmen sognonvi" "small business" "customer loyalty" "emotional connection"
Views: 2099 Carmen Sognonvi
Increase Brand Loyalty IBM
 
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Drive Revenue, Increase Brand Loyalty and Improve Customer satisfaction with IBM Customer Experience Suit- Chetan Yardi, IBM
Views: 106 bitflippers
brand loyalty
 
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Views: 38 TBGWorldWide
How FarmVille Games the Customer Loyalty System
 
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Complete Premium video at: http://fora.tv/conference/l2_facebook_indepth Video game marketing expert Gabe Zichermann outlines how Zynga turned the concept of customer loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Of the promotion, which awarded in-game credits of no actual value for real-world Slurpee purchases, Zichermann states simply: "Money comes in, money never goes out." ----- Gamification: The Secrets of Facebook Games GABE ZICHERMANN Author, Game-Based Marketing Everywhere Commerce: Facebook & Beyond NITA ROLLINS Futurist, Resource Interactive Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
Views: 1971 FORA.tv
Marketing Tip o'the Day... Customer Loyalty
 
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Nobody won the prize this week. You can win next week by referring your friends and getting them to subscribe. According to Marketing Speaker Jim Ackerman your most important and effective marketing tool should be your customer service. In today's economy, Jim says it's not enough to have average or adequate customer service. With the choices people have today, yours had better be OUTSTANDING!
Small Business Loyalty | Building Customer Loyalty | SME strategy
 
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http://www.uber-uk.com/uber-loyal-essential/ We've created uber loyal: essential, a licensed online toolkit to kick start the loyalty strategy in small businesses and franchises. Our experience over the years across many sectors b2b and b2c has enabled us to produce this easy to use small business solution that will increase revenue at an affordable price. Our latest innovation, uber loyal: essential will; • delight your customers and keep them coming back - make them feel special! • attract new customers • reward & excite your employees • increase revenue uber loyal: essential is a licensed downloadable exclusive toolkit which can be applied practically to create your own successful loyalty programme. uber are the UK's leading loyalty experts and we work with international brands but small businesses can now benefit from our extensive knowledge with a big brand style loyalty programme that suits a small business budget perfectly. For more information... http://www.uber-uk.com/uber-loyal-essential/
Views: 591 uberuklimited
Building Brand Loyalty through People
 
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Social networking has opened new doors.
Views: 42 Barry Holzbach
Find creative ways to build customer loyalty (Brand New Money #12)
 
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Businesses sometimes miss the obvious when it comes to building customer loyalty. And the obvious is often found in the unconventional. Too many companies follow the traditional route of VIP programs for repeat customers without considering more creative methods that don't just bring in more business, but make the companies stand out in the marketplace. And being different doesn't mean spending a lot of money. In fact, finding unique ways to keep customers wanting more can cost little to nothing. To learn more, visit www.brandextract.com.
Views: 130 BrandExtract
Customer Loyalty Programs Video-Incentive Solutions-Global Tour
 
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http://www.incentivesolutions.com/customerloyalty.php Incentive Solutions specializes in Customer Loyalty and Channel Partner Incentive Programs. A channel loyalty and incentive program that gets distribution partners engaged can help build relationships with distributors, resellers and dealers, retain customers and acquire new ones and increase market share and "share of wallet"
Views: 308 incentivator7
How to build brand loyalty
 
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Building brand loyalty is important for any business. James Averdieck, founder of Gu Chocolate Puds, shares his tips on how businesses can succeed.
Views: 206 Yell
Promoting Loyalty by Lojaali Interactive
 
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We have simple and effective tools for building loyalty and driving sales. Lojaali Interactive is a loyalty marketing partner for brands and agencies that want to build loyalty among consumers, customers, and channel partners. Our customers are very good at identifying their best customers, finding more good customers and increasing the amount of people who recommend their brand.
Views: 329 LojaaliInteractive
Three Tips on Maintaining Customer Loyalty in a Recession
 
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Maintaining customer loyalty during recessions is extremely vital since your business will be suffering anyway. Make sure to take extra steps to keep your loyal customers. Do not neglect the loyal ones while you try to draw in new customers. You will need to find a balance between marketing to potential clients and keeping your loyal customers satisfied.
Views: 99 Melissa Evans
Brian Parsley: Sales, Customer Loyalty, and Employee Retention Expert, Keynote Speaker
 
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As a speaker and consultant, Brian Parsley guides business leaders to increase sales performance, solidify customer loyalty and build profits. Brian teaches time-tested business strategies and customer loyalty programs across all industry sectors including financial services, technology, retail, healthcare, manufacturing, and professional services. Brian Parsley's speaking engagements and workshops take him around the world and into companies that are devoted to achieving unparalleled results. Along with being the president of WeSkill (his own organizational training, behavior development and educational design firm) Brian Parsley is a recurring guest on FOX News, a management consultant for several Fortune 500 thought leaders and the author of InspHired, which gives leaders the tools and steps to hire extraordinary individuals who produce results and remain loyal. Brian Parsley has received numerous awards for professional excellence and is listed in Business Journal's "Top 40 executives under 40." Brian speaks internationally to a wide range of companies, organizations and professional associations. Brian Parsley is a Certified Professional Behavior Analyst and a Human Capital Strategist who trains companies on sales, customer loyalty and employee retention. Pulling from his experience as Chairman of the national online recruitment site, USAhire.com, and his extensive background in the temporary staffing business, Brian Parsley knows what it takes to create environments that increase revenue while keeping employees and customers loyal. Brian Parsley's seminars provide real-world insights into the connection between employee behavior and bottom-line results. He travels the country educating managers and employees on the importance of sales, customer loyalty, and employee retention - and how it affects their organizations. Some of Brian's past clients include: BMW, Fidelity & Trust Bank, Snelling Personnel, John Deere, Blockbuster, and many more. To bring the expertise of Brian Parsley to your organization, contact BigSpeak Speakers Bureau. http://www.bigspeak.com/brian-parsley.html For information about BigSpeak, https://www.bigspeak.com/
ShopText Mobile Marketing and SMS Loyalty- Overview
 
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ShopText is the leader in mobile shopper marketing and loyalty. Our SaaS mobile platform enables brands and retailers to engage consumers from any ad with a simple text message and creates a new opt-in direct-to-consumer channel. Consumers can easily request a coupon, rebate, free sample or enter a sweepstakes without having to go online or call a 1-800 number. ShopText integrates directly with any CRM database, fulfillment center, order management, POS or loyalty card platform. Every ShopText-enabled ad response and completion is measured in real-time so retailers and brands can immediately determine their offline media ROI. ShopText works across all major U.S. mobile networks. For a 2 minute video overview of ShopText, text GOMOBILE to 467467 (msg&data rates apply). Brands, retailers and agencies can go mobile by calling 203-803-4310, emailing [email protected] or visiting www.shoptext.com.
Views: 2749 shoptext
Brand Loyalty Through Aftermarket Service Support
 
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A topic presented by Mark Saxonberg of Toyota Motor Sales USA, Inc. at the NASTF 2011 Spring General Meeting
Views: 98 Scott Brown
Michael Leander talks to Peter Winther about Loyalty marketing
 
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Loyalty marketing and customer experience. That is the content of the talk between loyalty marketing expert Peter Winther from Winholistic and Michael Leander in this video. If you want to... http://www.marketingtelly.com
Views: 46 Michael Leander
Loyalty Marketing
 
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Views: 221 Reto Wettstein
Build Customer Loyalty With GetOne Rewards
 
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Start building true loyalty with GetOne Rewards, the application that turns new customers into repeat customers and helps you build long term revenue.
Views: 317 GetOneRewards
Mandarin Oriental Hotel - Winning Customer Loyalty via Personalization
 
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How Mandarin Hotel Implements Its Unique Customer Loyalty Strategy An international luxury hotel chain with award-winning customer service built its personalized approach on top of a mountain of clean, actionable data. But it's how the data is collected, shared and turned into a customer experience to meets each guests' needs that makes it so noteworthy. Learn about the CIO's technology tactics and challenges to make it happen. See the case study @ www.bizintelligence.tv
Views: 5942 MicrosoftBI
Strategic Hotels Focuses on Creating Customer Loyalty
 
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http://www.reit.com Laurence Geller, president and CEO of Strategic Hotels and Resorts Inc. (NYSE: BEE), spoke with REIT.com during REITWeek 2011: NAREIT's Investor Forum about loyalty in the hotel sector and the company's decision to not focus solely on acquisitions. Geller said loyalty in the hotel sector is key to being successful, and he intends to focus on further increasing the profitability of the company's current assets. He pointed out that the cost of "acquiring" a new guest can run as high as 14 percent. "Clearly, if you can keep loyalty with your guests you don't have to seek new acquisitions and can save a lot of money," Geller said. He also added that while he thinks there will be increased acquisition activity in the lodging industry, Strategic Hotels has a very distinct niche and "we don't want to waste it and overburden our balance sheet in any way by going for an asset that we don't have a unique edge for." "What we look for is opportunism that keeps us leverage neutral or we'll look for something that we have a synergetic benefit in doing, but just to chase acquisitions is not necessary," Geller said. The company also has focused on reorganizing management positions and upgrading their properties, which has allowed them to outperform their competition, according to Geller. "As the market has gone down, we outperformed our competition," Geller said. "We had newer hotels, we lost less rooms and we were increasing our market share penetration against our competitors who deferred capital expenditure," Geller said. By Matt Bechard
Views: 706 Nareit1
Nescafe
 
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Multimedia Marketing - Brand Loyalty
Views: 12 Jessie Kong
Loyalty Marketing Return On Investment Training - From QpINs.com
 
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Determining how to calculate ROI or Return On Investment for a clients loyalty marketing program is on of the crucial aspects to a clients results. By driving meaningful, impactful results that are measurable, you are sure to see success!
Views: 1011 QpINs
Building Customer Loyalty
 
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Your customers are your biggest assets. If you want to find more ways to get customers, keep them and get them to come back, check out this article: http://photography-business-tips.com/2011/07/19/the-power-of-customer-loyalty/ Enjoy, Roy Barker
Views: 5967 profphot
How To Build Customer Loyalty by OPEN Forum
 
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For more info, please visit: http://www.openforum.com Are you looking to build customer loyalty? In this segment, Business Insider's Henry Blodget talks with Zappos' CEO Tony Hsieh about how providing great customer service is the key to building customer loyalty and long-term company success.
Views: 793 American Express
Socially responsible and Cost Effective B2B marketing
 
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http://www.leadincentive.com LeadIncentive lets companies invest marketing money directly in their satisfied customers. This sparks a friendly, "helping" eco-system. With LeadIncentive, companies reward their customers and increase customer loyalty, generate new demand, and create the beautiful option of contributing to charity. LeadIncentive is all about cost-effective marketing, relevancy and helping one another. Companies seek prospective new customers; their best customers, serving as their Ambassadors, identify those new prospects. The need for expensive, broadly-targeted marketing campaigns is reduced, and new solid, high quality relations are established. Ambassadors refer products and services they like to contacts in their network, who in turn are happy for the referral from someone they know and trust: they learn about a new product they may not have known about, and they know it has worked for a friend. Everyone has the option of contributing their incentive fee to charity. This is a vital part of the LeadIncentive reward system.
Views: 1002 leadincentive
Professor Americus Reed on Marketing, Brands and the Creativity of Business
 
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Americus Reed is an associate professor of marketing at the Wharton School, University of Pennsylvania. He is the marketing department's only identity theorist, which means that he researches the role consumers' self concepts play in guiding buying decisions. He spoke with [email protected] High School about marketing, brands and how his skill at playing classical guitar and drums grooves well with the patterns of business.
Views: 4632 KnowledgeAtWharton
Social Media Marketing For Your Business - Become The Revolution
 
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http://www.AdvanceInnovation.com Social Media has revolutionized the way Businesses are starting to engage and communicate value to their customers online. Social Media is now the #1 Online activity on the web and its value to increase customer reach has been capturing more and more businesses to utilize social media to engage and connect with customers, all while building Brand Loyalty. With Social Media Users to reach 1 BILLION by the year 2012, denying your business the marketing value and effectiveness of social media can prove to be fatal. With an effective Social Media Marketing Strategy Key features valuable to your growth through a successful social media campaign are: - Increase Website Traffic - Brand Recognition - Increase Ad Exposure - Increase Customer Reach - Help Build Brand Loyalty Social Media Branding Pays Off - Become The Revolution visit us at http://www.advanceinnovations.com or join our SOCIAL NETWORKS at: Facebook - http://www.facebook.com/AdvanceInnovations Twitter - http://twitter.com/#!/AIMS_Marketing LinkedIn - http://www.linkedin.com/in/chriscmoreno Please Contact Us Today If You Would Like To Know How AIMS Interactive Can Help You Grow Your Business.
Views: 352 AdvanceInnovations
Marketing Minute - No. 6: Brand Strategy
 
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What are the essentials of a great brand strategy? Nathan K. Walters is a Senior Marketing Strategist and Penn State MBA Alumnus. Nathan specializes within the areas of strategy analysis and development, channel marketing, brand/product management, loyalty marketing and business development.
Views: 1246 Nathan Walters