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Search results “Brand loyalty marketing” for the 2008
Brand Loyalty
 
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Short Slide Show on: Consumer Behavior What is Brand Loyalty Brand Positioning
Views: 11863 ibranz
Building Brand Loyal Customers
 
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How do businesses make rural lifestylers loyal customers? Craig Elbert, the Marketing Strategy Manger for Hallmark Cards had some ideas for the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference. He talked about when markets change from traditional ag customers to rural lifestyle customers new strategies are needed to build long-term loyalty.
Views: 193 Paulsen
Brand Loyalty
 
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snowmobiling brand loyalty
Views: 766 paugur
Loyalty Programs
 
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Hotel loyalty programs are growing. These club memberships have grown by almost 12% and are having more of an influence on hotel-brand selection. Members of hotel loyalty programs are almost twice as likely to return to a hotel compared to nonmembers.
Views: 715 Ken Rutkowski
How Brands Work Today
 
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John Farquhar, President of Wild Mouse on News show talks about brands, consumers, advertising and how consumers take in media today.
Views: 248 johnmouse1
Lifetime value of a customer
 
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Jack daly presents the "client for life" concept, featuring Continuity Programs BCL programs of customer loyalty outsourced service.
Views: 12765 Raz Chorev
Pharmaceutical Marketing (Part 1 of 2)
 
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Professor Capon speaks with Robert Essner, Chairman and CEO (rtd.), Wyeth. See also http://www.axcesscapon.com
Views: 7189 Noel Capon
Customer Relationship Management, Call-Centres, Direct Marketing (CRM), Older Consumers - Speaker
 
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http://www.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients / customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and failure to target older consumers. Impact of ageing on labour force, immigration and demographic challenges in UK, Germany and the rest of the EU. Caring for older customers. Blindness to customer needs. Examples of institutional blindness, and failure to understand customers needs. Product placement and product positioning / brand presence in homes. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Future of logistics and supply chain management. Future of national post offices and postal service monopolies. DHL, Fedex and UPS global competition for just-in-time courier services. Growth of air freight, alternative delivery services. Deregulation of delivery services. Distribution and supplies of components, raw materials and finished products. Package and parcel RFID tracking technologies and RFID controversy. Road, rail, air and shipping comparative costs. Inflation and outsourcing. Overnight delivery and same day delivery services -- growing demand. Pharmacies and garages lead way. Integration of EPOS data. Planning security of supplies and risk management. Online tracking and tracing of products. Integration into global supply chain, suppliers, manufacturers, wholesalers, warehouses, retail. How technology reduce costs in distribution. Last mile. Home delivery, office and factory delivery. Video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Logistics, supply chain, management, wholesale, retail, transportation, distribution, supplies, freight, courier, tracking, dhl, deutsche post, fedex, ups, manufacturing, post offices, monopoly, integration, software, data. Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies.
Marketing, direct marketing, social media, online, mobile and multichannel marketing keynote
 
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http://www.globalchange.com Customer relationship management. Direct marketing, social media, viral marketing, social networking, facebook marketing, twotter marketing methods, multichannel marketing,mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. Waste of resources, paper, energy, time. Future of paper, future of brochures and future of books. Why paper works. Personal bandwidth of human eye. Sales literature is still important. Capacity of human ear and human eye. Speed of data acquisition. Brain processing speed. Power of scanning text. Slow reading speed on computer screens. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Logistics, supply chain, management, wholesale, retail, transportation, distribution, supplies, freight, courier, tracking, dhl, deutsche post, fedex, ups, manufacturing, post offices, monopoly, integration, software, data. logistics supply chain management wholesale retail transportation distribution supplies freight courier tracking dhl
What's the Big Idea about Customer Loyalty?
 
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Phil Sorentino , at Humor Consultants, talks about creating customer loyalty. Are you doing all you can? Distributed by Tubemogul.
Views: 4543 VizMedia2
the best brand names
 
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koolest brand names
Views: 762 koolwheels
Schakolad Chocolate Factory brand loyalty Testimonial
 
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Testimonial by Schakolad Chocolate Factory franchise owners on how easy it is to get customers to come back and purchase Schakolad chocolates.
Views: 930 schakoladhq
Positioning | Campaigns '08: Brands, Messages, Marketing Lessons
 
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If the Candidates are brands, how well are they positioned in the marketplace? David Berkowitz (360i, marketersstudio.com), Christina Kerley ("CK") (ck-blog.com), Alan Wolk (www.toadstoolblog.com), and Michael Leis (trellist.com, @mleis) talk about the Obama and McCain campaigns' positioning as brands as we enter the 2008 presidential election.
Views: 931 panelcast
Gratitude Effect - Building consumer loyalty
 
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Learn what the gratitude effect is, where it originated, and how Powered has implemented it into its social commerce programs.
Views: 473 poweredwebmaster
Trustbanners - Test subject results
 
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Trustbanners are a new type of advertising which guarentees brand loyalty amongst consumers http://www.trustbanners.com
Views: 3220 AmnesiaGroup
Earning Customer Loyalty
 
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Deborah Chaddock Brown talks about development customer relationships. Are you filling customer orders or serving customer needs?
Branding & Identity
 
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http://www.vebdesigns.com/branding-identity.php HAVE YOU DEVELOPED BRAND EQUITY OR BRAND LOYALTY?
Views: 3692 jasmyntyra
Michelle Griffin - Customer Loyalty Segment 6
 
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Segment 6 in the Economies of Change Series. Brought to you by Center for Economies of Change and Michelle M. Griffin - www.centereoc.com
Views: 689 Michelle Griffin
Brand Entrepreneur, Marketing Ideas - Part 4
 
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marketing ideas,
Views: 332 benangel77
Community Analytics at Online Marketing Summit
 
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Myra Norton, CEO of Community Analytics, will be presenting at the Online Marketing Summit in San Diego, February 21-23. An overview of her session: In a world where information is increasingly available and abundant, we rely on personal relationships to filter that information, form opinions and make decisions. Myra Norton will provide a data-driven approach to uncovering the existing relationships of trust and advice-seeking among your audience. This keynote address will reveal that engaging with customers where they are is a more effective way of building brand loyalty and increasing market share. Marketers know that customers are in control; however, we have struggled to find a viable business process for realizing and monetizing this type of authentic engagement. Norton will set the stage with tools and approaches to build a measurable business process that fills this void, informing powerful and accountable engagement strategies.
Views: 248 CommunityAnalytics
PumpBucks Marketing System for C Store Owners
 
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PumpBucks is a brand new marketing system for the convenience store industry. How do you play? Watch the attached video and find out. PumpBucks is designed to drive additional customers to your stores, grow loyalty among your customers, and boost in-store sales. Visit www.pumpbucks.com to get more information.
Views: 465 rldorr
Senso for brands
 
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Advanced tool for brand owners Fast changes in market requirements and trends are making tracking of consumer behaviour a challenging task. SENSO provides realtime analyses of consumer behaviour for brand owners, and they are able to create targeted marketing for correct segments. Check out all of our SENSO videos in YouTube and for further information, please visit http://www.sensosolutions.com/
Views: 182 RDNMediaMaterial
Trust is the most important thing you sell - consumer trends, sales, brand and marketing speaker
 
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http://www.globalchange.com Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.
Branding Identity
 
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http://www.vebdesigns.com/branding-identity.php HAVE YOU DEVELOPED BRAND EQUITY OR BRAND LOYALTY?
Views: 57 jasmyntyra
Customer focus and call-centre disasters.  Customer relationship, retention and recruitment.  Customer loyalty and service.  Management training video - conference keynote speaker
 
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http://www.globalchange.com Call-centre disasters and why customer relationship management is often destroyed by robot answering machines. Reality check. Keeping customer focus. Customer relations. Building customer loyalty and improving customer retention programmes with better customer satisfaction scores. What clients want is better service and after sales support. Industry and manufacturing customer loyalty. Retail and online customers need better staff training. Win customers and improve market share with simple leadership strategies focussed on customer needs. Conference keynote speaker and Futurist Dr Patrick Dixon.
Media executives' dying company loyalty
 
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According to the Aquent Orange Book 2009 - 2009, local marketing, media and communications executives in Singapore do not like staying with their company for more than two years. Should employers be worried? And what can they do about retention rates? Steven Pang, Asia regional director for Aquent weighs in.
Views: 402 HumanResourcesMag
Marketing Brands - Why should you Brand Yourself?
 
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http://www.EasyNetworkMarketingLeads.com Branding plays a very important role in the success of an individual or business. Discover why branding yourself is far more successful than product branding in the long run. How does Personal Branding create more income?
Views: 580 nbcartoon1
Which one is your favorite brand[[Your Choice]]
 
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lol i was bored i wanted to make it
Views: 130 yeseniaandjessica
What is a Brand Really Worth?
 
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Professor Andrew Ainslie and student Garrett Sonnier suggest ways of measuring subjective attributes of brands. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School of Management http://www.anderson.ucla.edu/x17273.xml
Views: 2878 UCLA
Product, Brand, Experience - Nike & Sony
 
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Product, Brand, Experience - Nike & Sony Marty Homlish, Global Chief Marketing Officer, SAP The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology. Category: Science & Technology
Youtube Geyser 1st VideoTraffic Marketing Solution
 
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http://youtubegeyser.com/ YouTube is an example of how social networking and connecting with people work today. It is a social networking style where people from around the planet put videos online. Sure, a lot of it is boring and even amateurish, but there's quite a bit of good, relevant information that every enterprising entrepreneur would benefit from watching. YouTube is a great way to test your ideas. In the past, you had to spend quite a bit of money on expensive testing systems. But today, you can use services like YouTube to perform those same types of tests much more quickly and cost-effectively than ever before. YouTube has the potential of being an integral part of any small business marketing. How to Use YouTube for Marketing Here are some ways you can use YouTube to attract new customers. This is one of the best ways to build relationship marketing for your company. I've been using it diligently for more than a year now and have seen solid business results (more sales!). I've also gained some knowledge that can help you in your marketing. Here are a few tips: * Talk about topics that are relevant to your market. This might be something highly specific to an important group of people (like your customers). Make sure you provide them with information that they don't already know. Don't just give a book report full of stuff everyone has already heard. Make it unique. Tell your stories. Be creative and innovative in your approach. * Make it fun (or even funny). We like to laugh. The best communicators are those that weave fun and laughter into their message where appropriate. This will help attract loyal followers to your YouTube channel. * Use good production quality in your video. A poorly shot video can detract from a powerful message. You don't have to compete with Steven Spielberg in your video production, but make it professional. The biggest concern should be your audio presentation. Use a camcorder with an external microphone. This will raise the quality of both your sound and your video. * Select key words for your target audience. When you upload your video to YouTube, focus on the natural keywords that are part of your video message. Concentrate on terms that would help people locate your video when they conduct a search for a specific need. * Check comments to learn what people are saying. This is good feedback, however don't rely on it extensively. Sometimes the remarks are of little relevance or are posted by some anonymous hack who isn't and never will be your customer. Focus on relevant comments from those who are likely to be your customers. TERRY BROCK Terry L. Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days using the right rules and tools. He can be reached at 407-363-0505, by email: [email protected] or through his website: terrybrock.com. What is new media? Also referred to as Web 2.0, online media or digital media, new media is a way to more efficiently communicate with others, as well as to cultivate and expand existing relationships. Through the use of online services, new media is a way to communicate globally while at the same time speaking to people on a very personal level--because in many cases, they have chosen to receive your message. And, it is unpredictable. Because popularity is at the whim of the consumer, it can be hard to foresee what they may, or may not, find compelling. More important than what new media is, is what new media is not. As both a bank marketer and a successful podcaster, one of the most common misconceptions that I run into is that new media is "free and easy." While it's true that many of the tools and sites new media professionals utilize are free (for example, Facebook and MySpace don't charge anything to set up an account), these tools require investment in time and resources to use effectively. It can take many hours each week to manage a presence on Facebook, and an investment of both time and money is required to write, produce, record, mix and distribute a podcast. As broadband penetration grows, and consumer appetite for on-demand entertainment swells, video-sharing sites such as YouTube are taking off. In December, when it formally launched, users watched 3 million videos daily. Now, it's about 40 million. ... about search engine optimization brand positioning strategy brand strategy consulting campaign optimization go to market strategies market research marketing marketing advertising strategy marketing optimization software mobile traffic search engine marketers search engine optimization analysis seo optimization traffic advertising traffic promotions website optimization website search engine marketing website traffic http://loople.info/justin-timberlake-sexyback-best-video-clip/index.php
Views: 36602 Kenet brown
IIR Interview - Vanessa Stoykov on brand management
 
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Vanessa Stoykov, CEO of Evolution Media, talks about brand building, positioning, and long-term brand loyalty for the investment management industry. She will be speaking at the Branding and MarComms for Financial Services Conference on 26-28 February at Swissotel Sydney. For further information on this conference, please visit http://www.iir.com.au/branding.
Views: 1596 iiraustralia
Definition of Brand Awareness and Social Media by George Wright
 
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VP of Marketing of Blendtec, George Wright talks about the definition of brand awareness and viral marketing. Find the story behind Will it Blend YouTube campaign.
Views: 2560 BiztechDay
The Loyal Customers of Copperfield's Books
 
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A thanks goes out to all of Copperfield's Books customers. We appreciate you for all of your continued business through the years. This video shows people what our customers like about Copperfield's.
Views: 883 copperfieldsbooks
Online Communities Change the World - multichannel marketing and digital consumers - Speaker
 
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http://www.globalchange.com Impact of social networking and social media on marketing strategy and brand development. YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.
IKEA, Cult Branding Done Right
 
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Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the "merchant mind" takes over and the focus becomes on the next transaction instead of building a long-term relationship with your customer. When executives first hear about the notion of building a Cult Brand, they often wonder, "Can we really do it? Can our brand achieve "cult" status? And if so, what would that look like?" The answer, of course, is, "Yes, you can." To see what a Cult Brand looks like, watch this brief video of an IKEA store grand opening.
Down Trading
 
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Once shopoholics customers these days are thinking trice before swiping their cards and that makes for fickle brand loyalty.
Views: 85 utvinews
{Network Marketing Training Series 4} Do Not Throw Traditional, High Touch Network Marketing Out Of the Window
 
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click here http://www.worldsponsoringacademy.com If you are thinking that you do not need to interact with people, because you are taking your network marketing business online,then you are heading to some serious trouble. I am a firm believer of leveraging technology to make my life easy and also recognise that we are dealing with human on the other end.Learn how to use internet technology to generate leads and high touch bonding to build relationship,to build a successful network marketing. Multi-level marketing - Wikipedia, the free encyclopedia 7 May 2008 Multi-level marketing (MLM), also known as Network Marketing, is a business- distribution model that allows a parent company to market its MLM in Singapore Secret Network Marketing Strategy | Evaluate Learn my network marketing strategy for mlm in Singapore, find out which are the top network marketing companies you should join. Multi-level marketing - Wikipedia, the free encyclopedia 7 May 2008 Multi-level marketing (MLM), also known as Network Marketing, is a business- distribution model that allows a parent company to market its MLM: Ex-Multi Level Marketing says, "I don't want to be a legal ... MLM - former Multi Level Marketing agent exposes the dirty side of these get- rich-quick schemes. Online Network Marketing - Henrik Lundin's Blog Tips, tricks and strategies on how to build your online network marketing business. Can a Network Marketing Business REALLY Be Run Exclusively Online? bit as hard in an online network marketing business as you will .... Fortunately , however, network marketing online offers one other Technology Solutions by High Touch High Touch provides technology solutions including software and hardware services, Web/Internet solutions and Network Security Services. Brand Autopsy: Customer Loyalty? Think High-Touch and Not High-Tech As a part-time cynical marketer, I have ridiculed nearly every customer loyalty program that I have seen. I turn a super critical eye to customer loyalty ... Science Made Fun High Touch High Tech has been fueling the imaginations of children everywhere, since 1994, by providing FUN, interactive, hands-on science and nature Science Made Fun, Bay Area High Touch High Tech brings fun, hands-on science experiences for elementary ... High Touch High Tech programs are not "shows;" the children get hands-on
Views: 472 Kwong Meng Ngoh
The Loyal Consumer
 
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Personal Appealing Convincing www.thisispropaganda.com
Views: 363 Thisispropaganda
Loyalty Programs Key to Surviving Economic Downturn
 
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Mark Lacek, Partner, Denali Marketing, discusses importance of loyalty programs in a down market. (Video: Denali Marketing)
Views: 475 BusinessWire
BCF- Boom Your Brand
 
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:15 agency intro film.
Views: 396 BoomYourBrand
PumpBucks Demonstration
 
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PumpBucks is a brand new marketing system for the convenience store industry. How do you play? Watch the attached video and find out. PumpBucks is designed to drive additional customers to your stores, grow loyalty among your customers, and boost in-store sales. Visit www.pumpbucks.com to get more information.
Views: 304 rldorr
Synovate's Debra Hall discusses Loyalty Programs
 
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Synovate is the world's most curious market research company. New Zealand Executive Director (Research) Debra Hall discusses loyalty programs on TVNZ 7's news hour.
Views: 665 NZjdodd
Panorama - A brand's social ecosystem
 
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Looking to incorporate social with Web 2.0 functionality into your marketing programs? Learn how Powered's Panorama platform offers a comprehensive solution to address all of your needs.
Views: 92 poweredwebmaster
Customer Test
 
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Customer Test
Views: 55 jfeldhahn
Brand Engagement = Social Media + Storytelling
 
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The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how? In this video podcast, Marketing Voices\' Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences\' engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand\'s voice to your audiences, and bring those audiences back to your brand?
Views: 3342 PodTechTest
Do You WASTE Time Branding?
 
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As I sit being tortured by my kids at California Adventure, I start to ponder the significance of the Disney brand name (and that fact that I own everything under the sun with this brand name on it, no matter what it is). The power of branding is extraordinary, but as beginning online marketers, some of us over- and under-focus on our own online business efforts. Spending too much time initially branding, trademarking and registering your business or name is only delaying the true importance of making money. Meanwhile, the future and growth of your business may rely on your name or brand. This is social marketing at its finest. This does not happen overnight, but preparing for it at the beginning will make the transition into FOCUSING on your brand much easier down the road (when Branding is critical for the development of your company).
Views: 137 Matthew Bredel
J Sandifer & Emilie Sommer - Brand Envy
 
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Check out the Podcast here: http://blog.pictage.com Pictage photographers J Sandifer & Emilie Sommer explain how to build a strong brand that inspires loyalty and trust in your current clients and provides a level of familiarity and comfort to help to draw in potential customers. Your brand should increase your prominence in the marketplace and be consistent across your communications.
Views: 492 PictageTV
The Perils of Gotcha Marketing
 
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Are marketers increasigly tricking their customers in order to make quick profits? And in the process damaging their brand reputation? If this is a trend what does it mean for advertising agencies?
Views: 14 Mike Carlton
Build Your Client Base With Rewards
 
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http://www.apexnyonline.com Build Your Business Brand by Offering Rewards to Your Clients For Their Loyalty!
Views: 117 rewardslocation

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