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Videos uploaded by user “Once A Day Marketing”
Branding: Recognition vs Recall (Smart Monday/Positioning)
 
03:02
https://www.facebook.com/onceadaymarketing Recognition vs recall. Two key things to think about. Jim Glover, That Branding Guy, defines the two and how they relate in his Once a Day Marketing video advice. Quick Glimpse: Be sure you don't end up in the branding graveyard.
Views: 2699 Once A Day Marketing
7Ps of Marketing: Physical Evidence (Smart Monday/Physical Evidence)
 
04:12
http://www.onceadaymarketing.com What do your customers see when they look at your company and your products? Jim Glover, That Branding Guy, defines physical evidence, another "P" of the 7Ps of Marketing in his Once a Day Marketing video tip. Quick Glimpse: We help you discover the coffee stains of your company and products.
Views: 3563 Once A Day Marketing
5 Steps of Consumer Adoption (Smart Monday/Process)
 
02:27
https://www.facebook.com/onceadaymarketing Are you helping your customers to buy your product? Jim Glover, That Branding Guy, looks at the Philip Kotler's 5 steps of consumer adoption in his Once a Day Marketing video advice. Quick Glimpse: It helps that the brand has been in existence for 91 years.
Views: 2840 Once A Day Marketing
5 Marketing Philosophies Defined (Smart Monday/Process)
 
02:43
https://www.facebook.com/onceadaymarketing Here are 5 marketing philosophies to consider. Jim Glover, That Branding Guy, revisits marketing guru Philip Kotler's 5 marketing concepts in his Once a Day Marketing video advice. Quick Glimpse: Which concept best fits your product?
Views: 4061 Once A Day Marketing
What Makes a Good Ad (Smart Monday/Process)
 
02:30
http://www.onceadaymarketing.com Do you know what components make up a good ad? Jim Glover, That Branding Guy, looks at the 40/40/20 rule of audience, offer and creative in his Once a Day Marketing video advice. Quick Glimpse: A good ad has to do a lot more than look pretty.
Views: 3255 Once A Day Marketing
The 7Ps of Marketing Defined (Smart Monday/Process)
 
06:00
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. Have a clear understanding of the "7Ps of Marketing?" Jim Glover, That Branding Guy, provides a quick look at each of the 7Ps in his Once a Day Marketing video blog. Quick Glimpse: We'll use the 7Ps for analysis and developing strategy and action plans in the future.
Views: 2693 Once A Day Marketing
Strategy: Developing Private-Label Brands (Strategic Tuesday/Product)
 
02:40
https://www.facebook.com/onceadaymarketing Have you considered developing private-label brands? Jim Glover, That Branding Guy, defines private-label brands and how they might benefit you in his Once a Day Marketing video advice. Quick Glimpse: If you are distributing directly to your customers then you might want to consider private-label brands.
Views: 2028 Once A Day Marketing
7Ps of Marketing: People (Smart Monday/People)
 
04:25
http://www.onceadaymarketing.com Today we talk about people, another "P" of the "7Ps of Marketing." Jim Glover, That Branding Guy, looks at people and the right people can enhance your brand in his Once a Day Marketing video blog. Quick Glimpse: The people in your organization are your brand ambassadors.
Understanding Your Core Competency (Strategic Tuesday/Process)
 
03:16
https://www.facebook.com/onceadaymarketing Do you know your core competency? Jim Glover, That Branding Guy, defines core competency and how you can use it to differentiate in his Once a Day Marketing video advice. Quick Glimpse: We share Once a Day Marketing's core competency.
Views: 2138 Once A Day Marketing
Brand Relevance and Resonance (Smart Monday/Positioning)
 
03:40
https://www.facebook.com/onceadaymarketing Brand awareness isn't enough. Jim Glover, That Branding Guy, defines brand relevance and resonance in his Once a Day Marketing video advice. Quick Glimpse: This is how to strengthen your brand.
Describe Your Brand in 7 Words of Less (Strategic Tuesday/Positioning)
 
02:42
https://www.facebook.com/onceadaymarketing Can you describe your brand quickly? Jim Glover, That Branding Guy, recommends you think about describing your brand in seven words or less in his Once a Day Marketing video advice. Quick Glimpse: It's harder than you think.
Selecting an Advertising Agency (Recon Thursday/Process)
 
03:26
http://www.onceadaymarketing.com Is it time to seek an advertising agency? Jim Glover, That Branding Guy, looks at the factors you should take into consideration when you select an advertising agency in his Once a Day Marketing video advice. Quick Glimpse: Make sure they can provide metrics on their performance.
Views: 1279 Once A Day Marketing
Making a Successful PR Pitch: Part 1 (Action Wednesday/Promotion)
 
03:14
http://www.onceadaymarketing,com 10 Tips to a Successful PR pitch. Jim Glover, That Branding Guy, looks at what makes a successful publicity pitch in his Once a Day Marketing video advice. Quick Glimpse: Tips 1 - 5 today.
Views: 1197 Once A Day Marketing
7Ps of Marketing: Price (Smart Monday/Price)
 
05:26
https://www.facebook.com/onceadaymarketing Once a Day Marketing, where business takes shape. Today we talk about price, another "P" of the "7Ps of Marketing." Jim Glover, That Branding Guy, continues defining the 7Ps in his a Day Marketing video blog. Quick Glimpse: Price is the only one of the 7Ps that drives revenue.
Brand Image is Everything (Smart Monday/Positioning)
 
03:11
https://www.facebook.com/onceadaymarketing What brand image are you creating in the minds of your customers? Jim Glover, That Branding Guy, compares brand image with brand identity in his Once a Day Marketing video advice. Quick Glimpse: The goal is to align the image with the identity.
7Ps of Marketing: Process (Smart Monday/Process)
 
02:37
https://www.facebook.com/onceadaymarketing Having a very defined process is key to the success of your branding and marketing. Jim Glover, That Branding Guy, defines process, another "P" of the 7Ps of Marketing in his Once a Day Marketing video tip. Quick Glimpse: Process is all about getting things done.
Cooperative Marketing: Sharing the Load (Recon Thursday/Promotion)
 
04:35
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. Have you identified potential cooperative marketing partners? Jim Glover, That Branding Guy, defines cooperative marketing and why it makes sense in his Recon Thursday, Once a Day Marketing branding and marketing tip. Quick glimpse: Nike and Apple are very good at this.
Defining Brand Stature: Esteem and Knowledge (Smart Monday/Positioning)
 
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https://www.facebook.com/onceadaymarketing How's your brand stature Jim Glover, That Branding Guy, looks at esteem and knowledge in determining brand stature in his Once a Day Marketing video advice. Quick Glimpse: There are specific strategies to follow depending on how your rate.
Product Strategy: Meeting Customer Needs (Strategic Tuesday/Product)
 
06:29
https://www.onceadaymarketing.conm Once a Day Marketing, where business takes shape. Are you meeting customer needs with the products you are offering? Jim Glover, That Branding Guy, looks at product growth strategies in his Once a Day Marketing video blog. Quick Glimpse: We use the Asnoff Product/Market Matrix as our guide.
7Ps of Marketing: Place (Smart Monday/Place)
 
05:16
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. Today we talk about place, another "P" of the "7Ps of Marketing." Jim Glover, That Branding Guy, looks at place and how distribution is changing in his Once a Day Marketing video blog. Quick Glimpse: We look at the evolution of place from the caveman days to Apple Computer today.
Marketing Rule of 27: A Must for Success (Strategic Tuesday/Process)
 
02:23
http://www.onceadaymarketing,com Heard of the Marketing Rule of 27? Jim Glover, That Branding Guy, highlights this important rule to follow in his Once a Day Marketing video advice. Quick Glimpse: This will enhance the effectiveness of your advertising.
Strategic Brand Analysis: Competitor Recon (Recon Thursday/Process)
 
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http://www.onceadaymarketing.com Part 2 in our series of Strategic Brand Analysis. Jim Glover, That Branding Guy, continues looking at David Aaker's model and performing competitor analysis in his Once a Day Marketing video advice. Quick Glimpse: Determining ways to defend against your competitors.
Making Existing Customers Count (Strategic Tuesday/Process)
 
06:23
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. Are you thinking about how entice your existing customers to purchase more frequently and to buy more product? Jim Glover, That Branding Guy, talks about developing strategy to do just that. Quick Glimpse: We use the 80/20 rules and process with the "7Ps of Marketing."
Developing Your Internal Marketing Process (Strategic Tuesday/Process)
 
03:38
https://www.facebook.com/onceadaymarketing Internal process is all about developing strategy and action plans that work. Jim Glover, That Branding Guy, delves into creating your internal process in his Once a Day Marketing video tip. Quick Glimpse: Process is all about things you have control over and can get done.
Brand Building: Reach Frequency and Consistency (Smart Monday/Promotion)
 
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http://www.onceadaymarketing,com Reach, Frequency and Consistency. Jim Glover, That Branding Guy, looks at these three important words related to successful brand builidng in his Once a Day Marketing video advice. Quick Glimpse: You have to make sure you are addressing all three words to build your brand.
7Ps of Marketing: Product (Smart Monday/Product)
 
06:11
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. Today we talk about Product, the first "P" of the "7Ps of Marketing." Jim Glover, That Branding Guy, dives a little deeper into what a product is all about in his Once a Day Marketing video blog. Quick Glimpse: We discuss Kotler's Three Levels of Products.
Views: 1000 Once A Day Marketing
The Product Life Cycle and Your Marketing (Smart Monday/Product)
 
02:55
http://www.onceadaymarketing.com Do you know your product life cycle? Jim Glover, That Branding Guy, reviews the classic product life cycle model and how it impacts your marketing in his Once a Day Marketing video advice. Quick Glimpse: This supports your long-term marketing planning
Defining Brand Strength: Differentiation and Relevance (Smart Monday/Positioning)
 
03:07
https://www.facebook.com/onceadaymarketing How strong is your brand? Jim Glover, That Branding Guy, defines brand strength using differentiation and relevance in his Once a Day Marketing video advice. Quick Glimpse: Disney has a strong brand; Porsche not as strong.
Preselling Solutions to Your Customers (Action Wednesday/Positioning)
 
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http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. How good are you at preselling solutions to your customers? Jim Glover, That Branding Guy, talks about being proactive and providing clients with product ideas in his Action Wednesday, Once a Day Marketing branding and marketing tip. Quick Glimpse: The answer is always no if you don't ask.
The Early History of Marketing (Smart Monday/Promotion)
 
02:35
http://www.onceadaymarketing.com Did you know you are making marketing history? Jim Glover, That Branding Guy, provides a brief look at the early days of marketing in his Once a Day Marketing video advice. Quick Glimpse: Your marketing efforts and contributing to the history of marketing as well.
SWOT Your Competition (Recon Thursday/Process)
 
02:42
http://www.onceadaymarketing.com SWOT works on the competition as well. Jim Glover, That Branding Guy, discusses why it's important to take a SWOT look at your competitors his Once a Day Marketing video advice. Quick Glimpse: You can use the 7Ps of Marketing here too.
SWOT: Strengths, Weaknesses, Opportunities and Threats (Recon Thursday/Process)
 
05:14
http://www.onceadaymarketing.com Have you performed a SWOT analysis recently? Jim Glover, That Branding Guy, talks about how SWOT is a powerful tool for helping to reach your goals in his Recon Thursday, Once a Day Marketing branding and marketing tip. Quick glimpse: Strengths, Weaknesses, Opportunities and Threats.
Impact of Long-Term Blogging (Digital Friday/Process)
 
02:39
http://www.onceadaymarketing.com How does blogging impact traffic flow? Jim Glover, That Branding Guy, reviews a recent Hubspot study on the impact of inbound marketing in his Once a Day Marketing video advice. Quick Glimpse: Bottom line...blogging is good for traffic and lead flow.
Inbound Marketing: The Fly Fishing Analogy (Digital Friday/Promotion)
 
04:28
http://www.onceadaymarketing.com Jim Glover, That Branding Guy, uses fly fishing as an analogy to explain inbound marketing in his Once a Day Marketing branding and marketing video blog. Quick glimpse: The "lure" of inbound marketing is explained.
Buzz: Creating Customer Anticipation (Smart Monday/Promotion)
 
02:38
http://www.onceadaymarketing.com Got your buzz going? Jim Glover, That Branding Guy, defines buzz and creating customer anticipation before production release in his Once a Day Marketing video advice. Quick Glimpse: Apple is the best at this.
5 Factors of a Great Marketing Team (Action Wednesday/People)
 
02:43
http://www.onceadaymarketing.com Do you have a great marketing team? Jim Glover, That Branding Guy, looks at 5 factors you need to build a super team in his Once a Day Marketing video advice. Quick Glimpse: Trust, conflict, commitment, accountability and attention to results are key. These points originate from Patrick Lencioni's book 5 Dysfunctional of a Team.
You Can Brand Anything (Smart Monday/Process)
 
03:11
https://www.facebook.com/onceadaymarketing Almost anything can be branded. Jim Glover, That Branding Guy, encourages you to brand your company and products in his Once a Day Marketing video advice. Quick Glimpse: Even toilet paper can be branded.
Shaping Your Brand's Personality
 
02:10
http://www.onceadaymarketing.com What personality does your brand have? Jim Glover, That Branding Guy, discusses how to shape your brand's personality in his Once a Day Marketing video advice. Quick Glimpse: Brand personalities are like people personalities.
Building Customer Loyalty Programs (Strategic Tuesday/Promotion)
 
02:38
http://www.onceadaymarketing.com Are you taking care of your loyal customers? Jim Glover, That Branding Guy, looks at ways to develop loyalty programs to show your customers that you appreciate their repeat business in his Once a Day Marketing video advice. Quick Glimpse: Loyal customers deserve your full attention.
7Ps of Marketing: Promotion (Smart Monday/Promotion)
 
05:35
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. Today we talk about promotion, another "P" of the "7Ps of Marketing." Jim Glover, That Branding Guy, chats about what makes good promotion in his a Day Marketing video blog. Quick Glimpse: I wonder if we'll see a giant logo on the moon some day.
Aligning with Brand Lovers (Strategic Tuesday/Promotion)
 
02:27
http://www.onceadaymarketing.com Are you aligning with brand lovers? Jim Glover, That Branding Guy, discusses strategy to build brand stature by advertising and promoting with other brands with loyal brand followers in his Once a Day Marketing video advice. Quick Glimpse: Creates goodwill for your brand with another brand.
Selecting Your Branding Consultant (Recon Thursday/Process)
 
02:56
http://www.onceadaymarketing.com Is it time to select a branding consultant? Jim Glover, That Branding Guy, provides guidance in selecting a branding consultant in his Once a Day Marketing video advice. Quick Glimpse: It all starts with rapport.
LinkedIn Notifications: Great New Networking Tool (Digital Friday/People)
 
02:23
https://www.facebook.com/onceadaymarketing Are you using LinkedIn's Notifications? Jim Glover, That Branding Guy, highlights this great new networkign tool from LinkeIn in his Once a Day Marketing video advice. Quick Glimpse: Real-time notifcations to respond to people taking actions with your updates.
Targeting Multitasking Digital Customers (Digital Friday/Promotion)
 
03:06
http://www.onceadaymarketing,com Are you thinking about capturing multitaskers? Jim Glover, That Branding Guy, highlights what MTV is doing to make advertiser Pepsi happy in his Once a Day Marketing video advice. Quick Glimpse: Simultaneous ads on MTV TV show, website and MTV mobile app.
Plan the Work. Work the Plan. (Strategic Tuesday/Process)
 
04:27
http://www.onceadaymarketing.com Once a Day Marketing, where business takes shape. It's important to plan and implement to reach your business destination? Jim Glover, That Branding Guy, talks about developing an action plan and carrying it out in his Once a Day Marketing video blog. Quick Glimpse: In this video blog we outsmart Yogi Berra.
7Ps of Marketing: Strengthening Your Weakest Component (Strategic Tuesday/Process)
 
02:06
https://www.facebook.com/onceadaymarketing Are you paying attention to all the 7Ps of Marketing? Jim Glover, That Branding Guy, discusses the importance of building up your weakest "Ps" in his Once a Day Marketing video advice. Quick Glimpse: All the components work together to build the strength of your brand.
Is Your Brand Unique, Compelling, & Believable?
 
02:04
http://www.onceadaymarketing.com Is your brand unique, compelling & believable? Jim Glover, That Branding Guy, discusses the importance of these three attributes in shaping a brand in his Once a Day Marketing video advice. Quick Glimpse: We look at a real-life shoe company in Victoria, British Columbia.
Understanding Your Customer Mix (Recon Thursday/Process)
 
02:41
http://www.onceadaymarketing.com How well do you know your customers? James Glover, That Branding Guy, discusses how important it is for successful planning to really understand all about your customers in his Once a Day Marketing video advice. Quick Glimpse: Which customers are the quickest path to profitability?
Overt Benefit: Finding That One Thing (Strategic Tuesday/Positioning)
 
03:46
https://www.facebook.com/onceadaymarketing Do you know the overt benefit of your product or service? Jim Glover, That Branding Guy, discusses Doug Hall's concept of overt benefit in his Once a Day Marketing video advice. Quick Glimpse: We also look at the movie "City Slickers" and that "one thing."
Creating Your Marketing Action Plan (Action Wednesday/Process)
 
03:23
http://www.onceadaymarketing.com Have you built your marketing action plan? James Glover, That Branding Guy, describes the elements of good marketing action plan (MAP) in his Once a Day Marketing video advice. Quick Glimpse: Build your action plan today!

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