Why do we see what we do? What helps our brains perceive the world around us? What makes something poorly designed? Gestalt psychology helps us with all these questions and can be applied to anything from a website to a well designed logo.
Views: 324774 HubSpot
The creator of Bitcoin goes by the name Satoshi Nakamoto and he currently owns just under one million bitcoin, which at its recent peak was worth about $19.4 billion dollars. That would make him Forbes’ 44th richest person in the world. But there’s just one problem - no one knows who this person is. Satoshi Nakamoto is a pseudonym and his or her identity has remained a mystery for an entire decade. The creator could be a man, a woman, or even a whole group of people. But no one knows, and that’s important. Unlike every other current banking system in the world, no one owns Bitcoin. When you sign up for a Bank of America credit card, you have to trust that bank and all of its employees to keep your information safe, and to not lend your money out to other users. In return, they have to trust you to make your payments on time. Bitcoin is different. Bitcoin is based on cryptographic proof, not trust. There’s no bank, teller, president, or CEO to answer to. Nakamoto being nonexistent only helps bitcoin’s success as a genuine peer to peer network. On top of that, the inventor of Bitcoin has avoided adverse legal consequences by remaining anonymous, at least a partial reason for the currency's success. In 1998, Bernard von NotHaus was charged with violating federal law for his form of currency called "Liberty Dollars.” In 2007, one of the first digital currencies, E-Gold, was shut down on grounds of money laundering. Others have pointed to Bitcoin code as an inscrutable execution that nears perfection, citing the anonymity because he or she is “the most paranoid, painstaking coder in the world.” But for now, the identity remains a mystery, and experts in cryptocurrency say for the success of Bitcoin’s future, it’s important that the creator remain completely nonexistent. Matt Green, a cryptocurrency professor at Johns Hopkins University, says Nakamoto has the power to tank the currency if he wants to. He says to think of bitcoin as rare baseball cards. “They're valuable because they're rare. If somebody could dump hundreds or thousands of Mickey Mantle trading cards, rare ones, onto the market, they wouldn't be worth so much anymore." If Nakamoto ever sold his or her bitcoin, he or she would flood the market, cause the price of bitcoin to tank, and potentially collapse their own creation overnight.
Views: 1356249 HubSpot
People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility. Learn more about the future of content strategy: http://hubs.ly/H07XZSs0 “Somerville restaurant” — It wasn’t long ago that you’d type some broken search term like this into Google. Now of course, you simply ask “Where should I go for dinner?” That’s because you assume search engines are smart enough to recognize intent. But does your SEO strategy reflect this changing search behavior? Meet the topic cluster model: An SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility. Consider how the average website grows. You start with a homepage, product pages, and a blog. You decide to target a keyword, but learn there are more than 1,000 long-tail variations of that term, meaning you're stuck writing post after post to capture the search traffic. And in the end, your site becomes repetitive, bloated, and disorganized. In the topic cluster model, each grouping covers a single topic. You have one larger piece of content — we’ll call this the pillar — that broadly outlines the topic, and a defined group of cluster content focused on specific long-tail keywords. The pillar links to each cluster page, while the cluster links back to the pillar — each time with the same hyperlinked keyword. That way, when one page performs well, the entire topic cluster gets a boost. It’s all about helping web crawlers make connections. Topic clusters signal to Google that there’s a semantic relationship between the content — and more importantly — that you’re a trusted authority on the topic, worthy of a top spot. seo, blogging, content strategy, search engine optimization, future of seo, future of content, future of content marketing, future of content strategy, topic clusters, what are topic clusters, pillar cluster, seo 2017, content strategy 2017, topic clustering, site architecture, information architecture, rank on Google, how to rank on Google, topic modeling, content strategy for the web, blogging 2017, blog organization, blogging tips, blogging ideas, content marketing, seo for blogging, seo for bloggers, increase website traffic, increase traffic, semantic content models, semantic seo
Views: 259332 HubSpot
What is AI? What is machine learning and how does it work? You’ve probably heard the buzz. The age of artificial intelligence has arrived. But that doesn’t mean it's easy to wrap your mind around. For the full story on the rise of artificial intelligence, check out The Robot Revolution: http://hubs.ly/H0630650 Let’s break down the basics of artificial intelligence, bots, and machine learning. Besides, there's nothing that will impact marketing more in the next five to ten years than artificial intelligence. Learn what the coming revolution means for your day-to-day work, your business, and ultimately, your customers. Every day, a large portion of the population is at the mercy of a rising technology, yet few actually understand what it is. Artificial intelligence. You know, HAL 9000 and Marvin the Paranoid Android? Thanks to books and movies, each generation has formed its own fantasy of a world ruled -- or at least served -- by robots. We’ve been conditioned to expect flying cars that steer clear of traffic and robotic maids whipping up our weekday dinner. But if the age of AI is here, why don’t our lives look more like the Jetsons? Well, for starters, that’s a cartoon. And really, if you’ve ever browsed Netflix movie suggestions or told Alexa to order a pizza, you’re probably interacting with artificial intelligence more than you realize. And that’s kind of the point. AI is designed so you don’t realize there’s a computer calling the shots. But that also makes understanding what AI is -- and what it’s not -- a little complicated. In basic terms, AI is a broad area of computer science that makes machines seem like they have human intelligence. So it’s not only programming a computer to drive a car by obeying traffic signals, but it’s when that program also learns to exhibit signs of human-like road rage. As intimidating as it may seem, this technology isn’t new. Actually, for the past half-a-century, it’s been an idea ahead of its time. The term “artificial intelligence” was first coined back in 1956 by Dartmouth professor John McCarthy. He called together a group of computer scientists and mathematicians to see if machines could learn like a young child does, using trial and error to develop formal reasoning. The project proposal says they’ll figure out how to make machines “use language, form abstractions and concepts, solve kinds of problems now reserved for humans, and improve themselves.” That was more than 60 years ago. Since then, AI has remained for the most part in university classrooms and super secret labs … But that’s changing. Like all exponential curves, it’s hard to tell when a line that’s slowly ticking upwards is going to skyrocket. But during the past few years, a couple of factors have led to AI becoming the next “big” thing: First, huge amounts of data are being created every minute. In fact, 90% of the world’s data has been generated in the past two years. And now thanks to advances in processing speeds, computers can actually make sense of all this information more quickly. Because of this, tech giants and venture capitalists have bought into AI and are infusing the market with cash and new applications. Very soon, AI will become a little less artificial, and a lot more intelligent. Now the question is: Should you brace yourself for yet another Terminator movie, live on your city streets? Not exactly. In fact, stop thinking of robots. When it comes to AI, a robot is nothing more than the shell concealing what’s actually used to power the technology. That means AI can manifest itself in many different ways. Let’s break down the options… First, you have your bots. They’re text-based and incredibly powerful, but they have limitations. Ask a weather bot for the forecast, and it will tell you it’s partly cloudy with a high of 57. But ask that same bot what time it is in Tokyo, and it’ll get a little confused. That’s because the bot’s creator only programmed it to give you the weather by pulling from a specific data source. Natural language processing makes these bots a bit more sophisticated. When you ask Siri or Cortana where the closest gas station is, it’s really just translating your voice into text, feeding it to a search engine, and reading the answer back in human syntax. So in other words, you don’t have to speak in code. Machine intelligence, artificial intelligence, machine learning, the rise of artificial intelligence, artificial intelligence tutorial, future of work 2020, what is artificial intelligence and why is it important, machine learning tutorial
Views: 505301 HubSpot
Learn more about the software in a demo: http://hub.am/1oI8nL0 The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform. HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together. CRM Align sales and marketing and stay organized with ease. Marketing Grow your traffic and convert more visitors into customers. Sales Skyrocket productivity and close more leads with less work. HubSpot CRM gives you the power to manage all of your contacts and deals without messy spreadsheets or overcomplicated features. But it's also the glue that connects our sales and marketing tools to give you incredible insight into every customer and complete control over your entire funnel. Connect with Gmail or Outlook, and you can send emails, book meetings, or place calls from right inside the CRM, and log activity automatically as it happens. Sync up HubSpot Marketing, and you'll be able to see which content leads are consuming and understand where they are in the buyer's journey. The HubSpot Marketing Platform enables you to create, automate, measure, and optimize all of your online marketing in one place. Create search-friendly blog posts, build landing pages without IT, trigger automated email campaigns and workflows, and personalize every experience with dynamic content that changes with a customer's context. With HubSpot Marketing, all of this isn't just possible — it's easy. You hate busywork and guesswork, so we made sales less work. HubSpot Sales gives you a full suite of tools to scale up your sales without adding to your workload. Put prospecting on autopilot, create and test email templates, know the instant a lead opens your email, and follow up when you're already on their mind. Every activity is logged automatically, and every deal can be monitored at a glance. Welcome to the friendlier side of sales. GENERATE LEADS, CLOSE DEALS & MANAGE YOUR PIPELINE WITH THE HUBSPOT GROWTH STACK.
Views: 255628 HubSpot
Most people treat strategy like it's to-do list. And that's how businesses find themselves executing on too many competing priorities. Learn more on how to create a strategy on ThinkGrowth.org: https://hubs.ly/H09RNnF0. Or read more from Steve Blank on startups at steveblank.com. *** As the VP of marketing, I had it all figured out. I could execute on any marketing plan sales handed to me - no matter how complex. So when my CEO called me into his office to discuss our strategy for the next 18 months, I was ready to get started on the next big thing. He outlined two complex plans, and asked, “Can you pull off both?” I reassured him, “Yeah, of course we can do that!” He paused for long, agonizing minute, and then the yelling began: “Executing both of these strategies would put us out of business. You don’t have a clue about what the purpose of marketing is because all you’re doing is executing a series of tasks like they’re like a big to-do list.” “You’re dangerous as the head of marketing.” While the case can be made that my CEO was a jerk, he did challenge me: I was doing a lot of marketing “things” but why was I doing them? The truth is … most companies don’t have a strategy. They view strategy as a set of performance metrics and goals. But strategy doesn’t just define what you do ... it’s as much about what you don’t do. According to Richard Rumelt, a strategy requires three key elements: First .. A diagnosis that defines the challenge. It’s a realistic understanding of the current state of the business and market. Second... A guiding policy for dealing with the challenge. A policy directs action while also ruling out other approaches. And third … it’s a set of coherent actions to accomplish the policy. This is how you overcome the complexity and conflict that plagues most companies. So, let's say an ecommerce company finds that its monthly sales are falling. They decide to focus on improving the average cart price. They make a plan to set a dollar threshold for free shipping and add a related items module to product pages. While simple, the example defines the problem, clarifies direction, and outlines the key action. Marketing’s role is to help accomplish the strategy -- to come up with tactical executions and test hypotheses. But the strategy is the north star -- it’s the foundation for building a plan that is both focused and achievable. Inspired by Strategy Is Not a To-Do List by Steve Blank on ThinkGrowth.org.
Views: 76976 HubSpot
Learn how to boost posts on Facebook, the right way. Then continue on to our comprehensive guide to Facebook marketing to create loyal fans and grow your business: http://hubs.ly/H06VmKz0 If you have a Facebook Business Page, you’ve probably seen the little blue button suggesting you “boost” a post … Don’t touch it. I know, you’re tempted. With that button, Facebook allows you to advertise content with just two clicks. And considering how confusing Facebook advertising can be, it may seem like a quick win. But I promise, it’s not the best use of your money. Instead, promote your posts in the Ad Manager. It may take a few extra minutes, but it’ll give you more control over who sees your ad and the cost effectiveness of your spend. Go to the drop down menu in the top right corner of your Page and look for “Create Ads.” First, pick the objective of your campaign. This should depend on the ideal action you want people to take when they see your post. If you promote a blog post, for instance, optimize for traffic. Pick the location, age group, and gender you want to advertise to. Use “detailed targeting” to specify Pages they’ve liked, interests, or even what company they work for -- a great idea for B2B advertisers. Then, set your budget, whether that’s a daily budget or a maximum spend for the ad. Finally, flip over to the “use existing post” tab. There you can choose a post you’ve already published, place your order, and you’re done. Word to the wise, not every post is worth your money. Look to the “Posts” tab in “Page Insights” to see which are already receiving above average engagement from your fans -- those are great candidates to boost with your budget. As you get the hang of Facebook advertising, you’ll start to understand which content works well for paid. Plan the featured images for those posts ahead of time. You won’t be able to promote any that have more than 20% text. I know, Facebook is making it harder and harder for Pages to have their content seen in the News Feed. Don’t be discouraged and definitely don’t let Facebook tempt you with that boost button. Promote your posts the right way and always keep your goal in mind. Facebook advertising, boost Facebook posts, how to advertise on Facebook, Facebook Marketing, social media, social media advertising, how to boost a post on facebook 2016, how to boost my post on facebook, how to boost a post
Views: 100676 HubSpot
Organic reach for Facebook business Pages is dropping. Learn how the algorithm works, and then check out our comprehensive guide to Facebook marketing: http://hubs.ly/H06VmKz0 Organic reach for Facebook Business Pages is plummeting. In fact, some people say by more than 50%. So, how do you make sure that the content you share on Facebook is actually seen? There are thousands of factors that determine how the News Feed ranks content, but overall, Facebook’s goal has always been the same: Connect people to the stories they want to be connected to. That means prioritizing posts from family, friends, and news organizations over content from brands. To claim your spot on the News Feed among the 60 million other businesses marketing on Facebook, you have to understand two things: one, how the News Feed ranks content, and two, where Facebook is heading as a business, not simply a social network. When Facebook ranks content, really, it’s looking at four things: who posted it, how people engaged with it, what kind of post it is, and when it was posted. The more engagement a post gets, the more it -- and your future posts -- are seen in the News Feed. Remember, less is more. For brands, reach actually drops with each additional post, especially if you post more than three times a day. Be selective about what you post and how often. You’ve also got to avoid clickbait. Facebook tracks the amount of time people spend reading an article and watching a video and decreases its visibility if people immediately bounce from it or scroll past. Facebook is looking more and more like a video platform every day and the algorithm reflects that. The News Feed prioritizes Facebook Lives in real time, and now notes how long people watch pre-produced videos, giving long videos with high completion rates an extra boost. But more than anything else, you’ve got to know your audience. The News Feed is smart enough to know the type of posts people want to see. To increase those engagement rates, try using Preferred Audience Tracking to optimize who sees your content. Jump up to “Settings” and make sure “Audience Optimization for Posts” is turned on. The next time you post, just click on the tiny target and choose interests relevant to your content. If your organic reach is dropping, don’t be surprised. Instead, know your audience and post quality content they want to engage with. Definitely consider promoting posts with ad spend, but know there are ways to make the algorithm work for you and your business. Facebook marketing, Facebook advertising, social media marketing, social media, Facebook algorithm, how does the Facebook algorithm work, hack the Facebook algorithm, boost Facebook posts
Views: 72221 HubSpot
Multi-channel attribution modeling is complicated. But without it, you won't know what marketing activities are actually leading to higher ROI and better results. Learn more: https://hubs.ly/H09rQFs0 *** Sure, you might know what landing page a customer converted on ... but what about all the social posts, content, and site pages that also influenced their decision to buy? All these interactions should change how you allocate resources so you can maximize ROI. But this complex buyer’s journey makes your job harder. And it means you need a more sophisticated way to measure what channels and assets are creating sales opportunities.That’s why marketers are relying on attribution modeling. Attribution modeling is a set of rules for assigning credit to the various touchpoints in the conversion path. It helps marketers understand trends in how prospects move through the path to purchase. There are a couple different attribution models out there, and depending on the product you sell and the length of your buying cycle, one might make more sense than the other. Let’s go over a few of the most common types: First-touch attribution is where 100% of the credit is assigned to the page that originally drove a visitor to your site. This model does overemphasize top-of-the-funnel marketing efforts, but it’s an easy way to know what exactly is attracting people to your brand. Last-touch attribution singles out the first touchpoint of the most recent visit. So if a visitor views a blog post, clicks a CTA, and converts on a landing page, the blog post will receive the credit. The last interaction model gives credit to the touchpoint where a conversion directly occurred. Use this to determine the effectiveness of your landing pages. The first and last interaction model gives equal credit to the first and last touchpoints. A simple decay attribution model assigns a weighted percentage of the credit to the most recent touchpoints. Use this if your buying cycle is short as it assumes that the assets a prospect interacted with closer to the time of sale are most important in the purchase decision. The linear attribution model gives equal credit to every interaction during the buyer’s journey. So an in-person event is given the same weight as a click on a banner ad. Multi-channel attribution modeling can be complex, but you won’t truly know if you’re spending your time and resources on the right marketing activities without it.
Views: 16662 HubSpot
There is a fallacy out there that to grow, you have to be ruthless. That you have to solve for your bottom line above all else — even, at times — at the expense of your customers. We know there is a better way to grow. A way to grow better. Learn more: https://hubs.ly/H0dGmFx0 *** From a young age, we’re told to grow. Relatives comment on it, doctors track it, and parents encourage it. But once we’re older, we begin to obsess over it. Somewhere along the way, growth becomes our ultimate goal. Our only goal. Something to be achieved at any cost. So we compromise our values, we mislead, we put our customers at risk. We trade trust for a payout and choose what’s easy instead of what’s right. The world says you must be cold, cruel, and cutthroat to succeed. We disagree. Here at HubSpot, we believe it’s not enough for businesses to grow. They need to grow better. But what exactly does that mean? Growing better is remembering you’re helping people with unique needs and dreams. It’s letting them interact with you on their terms — not yours. Growing better is adding value before seeking a reward. It’s more than what you sell; it's whether those you sell to succeed. Growing better is placing long-term relationships ahead of short-term gains. It’s staying true to your values and making the right decisions — even when they’re not the easy ones. Growing better is succeeding with a soul. At HubSpot, we’ve made it our mission to create a platform and community that help you do just that. Because when our customers succeed, we do too. Grow better with HubSpot.
Views: 131804 HubSpot
Bounce rate is one of the most important indicators of the health of your website and the effectiveness of your marketing. Learn why your bounce rate might be too high or too low and how to improve it: https://hubs.ly/H09m-Dc0 *** Most website metrics are easy to understand … that is until you get to bounce rate. But this metric, while less clear, is one of the most important indicators of the health of your site and the effectiveness of your marketing. It’s not enough to attract people to your website. You need to attract the right people and keep them there -- and that’s where bounce rate comes in. Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages. So for example: Someone views your product page and then immediately exits. So a low bounce rate -- below 40% -- is actually a good thing! It means visitors are viewing multiple pages per session and reading more and more of your content. A high bounce rate -- above 60% for content sites -- is when you need to be concerned. These percentages may be different for your site. Honestly, there are a bunch of different reasons your bounce rate could be high. And to uncover the culprit, you'll need to channel your inner Sherlock Holmes. Open your analytics platform of choice, whether it's HubSpot or Google, and we'll figure out exactly why people aren’t sticking around. Start your investigation by running Google’s PageSpeed test. Reducing your page load time will improve the experience for mobile visitors trying to access your site. On that note, make sure the design is optimized for mobile, and it’s easy to find information -- no pinching or zooming necessary. And if you have pop-up ads and auto-play music or videos, get rid of them. This type of disruption only encourages people to hit the “back” button. Next, review your bounce rate per traffic source to see if people visiting via email, a referral site, paid, or another channel are more or less likely to view multiple pages. If the bounce rate from social looks high, consider if the messaging actually matches the content you’re driving visitors to. If visitors from organic search are bouncing at high rates, consider if your title tags and descriptions are misleading. Then, look at your top-viewed site pages and blog posts. A contact page with a high bounce rate makes sense. But if a landing page’s rate is in the same range, you need to get to work optimizing it for conversions. You can also also reduce bounce rate by improving the user experience and design of your site. Add a related content module to your blog and improve interlinking between posts. Review your main navigation and footer. Make it easy for visitors to find the most important information about your products or services and to keep clicking. Clean, professional design is a signal of trust. Finally, consider the needs and concerns of your target audience. Does your site’s messaging and architecture clearly address their questions? Do you have clear conversion paths that lead people to more targeted content? Consider A/B testing copy and imagery to find what makes visitors click to additional content. By reducing your bounce rate, you’ll improve the user experience -- making people want to stick around and learn all about your brand.
Views: 16808 HubSpot
Here at HubSpot, we have made a lot of case study videos. These videos are great tools for showing that our products work and they have proven themselves invaluable for our sales reps to help them close deals. A case study video is the perfect way to show your potential customers that your product actually works for real people like them and also allows them to picture themselves having the same success. But how do you build an effective story for a case study video? Today I’m gonna give you insights on how we build our customer stories using an on-camera interview and then share with you a questionnaire that will help you interview to get the answers you need to tell your product’s story. Questionnaire: https://hubs.ly/H09tDC-0
Views: 56269 HubSpot
After you share your first marketing video there are a lot of things that you can measure, but which analytics are the best indicators of whether the message you are trying to send is being heard? If you're trying to use video to push your sales and marketing teams forward, you need to spend your time measuring these 3 metrics. Who watches your video and how long they watched (Engagement - Awareness) Who Rewatches your video (Consideration) And Click through rate (Action)
Views: 109946 HubSpot
HubSpot's Chief Revenue Officer Mark Roberge covers some of the details you should consider when outlining your sales process and how to do it the Inbound way.
Views: 13470 HubSpot
Brainstorming. What used to be a fairly niche idea that was used in a few select fields has become outrageously mainstream in every kind of corporation, school and meeting that has “planning” in the invite. But as it’s increased in popularity, it’s decreased in meaning and there are some important things about brainstorming that deeply alter its effectiveness.
Views: 173896 HubSpot
Discover bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less! Be BOLD. Be There. Catch the INBOUND Bold Talks live in Boston Sept 8-11, 2015 during the INBOUND conference. For more information and to register, go to http://inbound.com. For slides and to learn more about this talk, see: http://www.inbound.com/blog/phil-black-bold-talks
Views: 11477 HubSpot
If your customers don’t fit one mold, why should your sales team? Diverse teams close more deals and grow better businesses. The new type of sales leader hires team members from a variety of backgrounds that don’t always fit the traditional mold of what a salesperson should be. Learn how to attract, hire, and retain a diverse team: https://hubs.ly/H0gX1740
Views: 67632 HubSpot
Is everyone in your company on the same page? Our 2017 State of Inbound business data revealed that there is a serious divide between executives and employees in most companies. Learn how a growing corporate chasm could prevent you from growing your business: http://hubs.ly/H07xhFC0 corporate communication, communication strategy, business data, business stats, state of inbound, state of business, executive isolation, corporate chasm, business growth, leadership divide, management, executives
Views: 131796 HubSpot
What is a featured snippet? And more importantly, how do you get your content to appear in one? Matthew Barby, HubSpot's SEO expert, explains how to rank for Google's quick answer box. Learn more: https://hubs.ly/H09-wpT0 In the past, getting the number one position in search results was the ultimate goal for ambitious marketers. But Google has reset the starting point. And now position zero -- known as a featured snippet -- is the one with the authority. So, what is a featured snippet? “A featured snippet is often or historically known as a quick answer box.” That’s Matthew Barby, HubSpot’s Director of Acquisition and resident SEO expert. “Featured snippets have impacted SEO quite a lot over the past couple of years. A lot more people are either, one, going through and just getting the result directly without ever leaving the search results which can mean less traffic, and number two, of the clicks that actually come through from search results, a much higher proportion of them go to the result that actually ranks within in the featured snippet. So, for any of you that were ranking in position two, three, four, and five, you’re going to be seeing way less traffic than you were before there was a featured snippet.” So let’s talk about what featured snippets actually look like: “I would tend to break them down primarily into three different types. So the first one that you’ve got is the paragraph. This usually comes with definitions or even just with single word queries. The second one is the list based featured snippet. This is usually in response to a how-to based query and it will usually be a numbered list, maybe four or five steps and listed out directly within the snippet. The third and final most popular featured snippet is the table. And this is usually showing different data points." “Outside of these three, what we tend to see is that Google publishes a lot more videos within these featured snippets, we’ve seen even direct bookings forms happening in particular within like the hotel and travel space, and on top of this, we’re seeing a lot more image-based snippets." It’s becoming more and more important to optimize your content for these answer boxes. One study found that nearly 30% of queries now include featured snippets. But it’s not just about clicks. These snippets feed voice search responses, and comScore predicts that half of all searches will be performed by voice by 2020. Now, some of you ROI-driven marketers might be concerned about losing out on traffic and conversions. “We’ve seen that shorter queries especially like one word definitions in particular tend to steal quite a lot of the traffic. This is primarily because people are looking for a definition and when they’re given that definition, they don’t need to go through to the site." "On the other hand, with more question-based queries where someone’s looking for a more detailed answer, they’ll end up getting a much larger proportion of the overall traffic coming through from a featured snippet result than if they were ranking number one within that search results page.” To optimize your content for featured snippets and future proof your SEO, follow a few best practices: “The first thing I would do is, I would search for the query you’re going to try to rank for and see what Google is already showing. Are they showing a paragraph featured snippet? Are they showing a list? Are they showing a table?" "Depending on what you see, you’re going to want to cater the content within your webpage to be geared towards ranking for that specific type." You’ll also need your content to rank on page one. According to one study, 70% of featured snippets are pulled from sites in positions two through ten. Format your content using clean code. Place the query in a H2 or H3 tag and include the answer directly below this heading. Answers should be enclosed in paragraph tags and be between 54 and 58 words long. List and table information should be also formatted with the proper tags. When writing a post, signal that an answer is expected by including priming phrases such as “here are”, “follow these steps,” or “start with”. “Try to get this content as close to the top of the page as possible. And once you’ve done that, publish and track and measure it over the next few days. If you don’t see any results instantly, keep checking back and then you can make small iterations." "The most important thing here is to track the different types of content that Google is pulling in and then align your content directly to that." Google is optimizing for the experience of users who don’t want to spend time clicking and searching to find the information they need. “One key theme here is that Google wants to keep you within Google.” google, rank, ranking, featured snippet, seo, google quick answer box, search engine optimization
Views: 14266 HubSpot
It's a rare and precious thing to have a colleague who knows how to give praise and criticism in a way that's challenging and caring at the same time. It doesn't have to be as rare as it is, though. Radical candor can be learned. Kim Scott will explain a simple tool that will help you say what you really think in a way that helps you build stronger relationships at work.
Views: 56867 HubSpot
Please see our recent "What is HubSpot?" here: https://youtu.be/hP34oHx68g0 Transform your marketing into something people love. Attract scores of high-quality leads with blogs, social media and search. Nurture sales prospects with the right content at the right time. Optimize your marketing strategy for inbound, request a free assessment: http://hubs.ly/y03KyY0
Views: 59273 HubSpot
At HubSpot, we're changing the way companies worldwide market and sell. But we're also rethinking the workplace entirely by an innovative approach to culture focused heavily on transparency and employee autonomy. We offer flexible work hours, unlimited vacation, tuition reimbursement, and a culture so unique that our Culture Code went viral (you can check it out yourself at culturecode.com). Simply put, we are a growth company, and we invest heavily in hiring remarkable people and giving them the autonomy to be awesome. Learn more or apply to join our team at http://hubspot.com/jobs
Views: 33150 HubSpot
The Pencil and the Keyboard: How The Way You Write Changes the Way You Think Discover bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less! Be BOLD. Be There. Catch the INBOUND Bold Talks live in Boston Sept 8-11, 2015 during the INBOUND conference. For more information and to register, go to http://inbound.com. For slides and to learn more about this talk, see: http://www.inbound.com/blog/clive-thompson-bold-talks
Views: 15915 HubSpot
Are you finding it difficult to keep up with all of the Facebook and Instagram algorithm updates? You aren't the only one. Tune in to hear how you can best optimize your content and increase engagement. Check out our blog to learn more: https://hubs.ly/H0bpH920 Remember the last time you logged into Facebook and saw a recipe you just had to share? How about when you discovered that photographer on Instagram? Now what if I told you you didn’t actually discover those things and that your social feeds, like billions of others, are being controlled by a secretive piece of code called an algorithm. Algorithms can build or crush your business and shape the way you view the world. And while only a chosen few know the formulation behind these algorithms, we do have a general idea of what makes them tick. Facebook’s algorithm has existed since the news feed first launched in 2006. But it wasn’t until Facebook introduced the “like” button, that it was able to measure the algorithm’s success. Posts with more likes were shown to more people. But the early algorithm was seriously flawed -- it rewarded content that was easy to like, but it hid posts that evoked more complicated reactions. Instagram originally displayed content in chronological order. But soon after Facebook bought the app, they rolled out an algorithm that curated users’ feeds based on factors like post time and type, time spent viewing the post, engagement, and more. Since the early days of algorithms, engineers have added layers of complexity based on hundreds of new criteria. It’s true that posts with large numbers of likes, comments, and shares are still shown to more people, but those metrics are no longer enough to reach a large audience. So as algorithms evolve, how can marketers keep up? While there isn’t a foolproof formula, there are some things you can do to get noticed. Posts from family and friends will always have the top priority, followed by posts that are informative or entertaining. So, post noteworthy news -- Facebook calls it a newsfeed for a reason. As businesses have been struggling to keep up engagement, media outlets are thriving. The platform prioritizes timely content that educates rather than promotes. Try incorporating relevant, trending topics and hashtags into posts, but only if it’s genuine. Facebook values “authentic communication.” Pages that post spam will find their content pushed to the bottom of news feeds or hidden completely. Try experimenting with video and live content on both Facebook and Instagram. Because the platforms want to increase the amount of time people spend on their sites, they are rewarding video posts by showing them more frequently. If your posts still aren’t receiving enough organic reach, you might need to pay to play. Running ads is easy and will help put your content in front of people who are more likely to engage. But before you spend your money, see if it’s worth your time. Boosting works best when your audience is genuinely interested in the organic post. Finally, post consistently. The more frequently people engage with your posts and stories, the more likely they are to show up feeds in the future. Like it or not, algorithms are here to stay, but that doesn’t have to be a bad thing. By following these tips and paying attention to the algorithm updates, your posts can rise to the top of any feed.
Views: 8614 HubSpot
Today, over 20,000 customers in more than 90 countries use HubSpot’s all-in-one growth stack of marketing & sales software to transform the way they connect with customers. This end to end demo walks through HubSpot's tools in entirety. Want a personalized tour? Visit hubspot.com/demo. marketing analytics
Views: 138039 HubSpot
Why do you need SSL? Google Chrome now alerts visitors what your site is not secure if you collect any information without a SSL certificate -- even an email address. Check to see if your website is secure: https://www.hubspot.com/ssl-checker If you visited a website, and this warning appeared, would you continue shopping for that super-deluxe, veggie-pulverizing blender? Probably not. And you wouldn’t be the only one — 82% of your peers would also hit the close button. Consumers are demanding more protection from brands due to recent high-profile hacks and data breaches. But how do you protect your customers and gain their trust? With something called an SSL certificate. SSL means that when you visit a site, an encrypted link is created between the web server and your browser. Think of it like this: Say you deposited cash into an ATM. While the cash is in transit to your bank, robbers intercept the van. With SSL, the route between the ATM and the bank is completely secure, making sure hackers can’t get access your data. In the past, you only needed SSL if your business accepted credit cards or other sensitive details. Google Chrome now alerts visitors that your site is “Not Secure” if you accept any information at all -- even an email address. And if that isn’t enough … having SSL is a factor in Google’s search ranking algorithm. Worried that your business isn’t protected? Check to see if your site’s URL begins with http or https. The “s” means you’re secure. And it’s simple to add SSL to your site. You can purchase various types of certificates via your domain provider or a company like Let’s Encrypt. At HubSpot, we think security shouldn’t be a luxury. It’s good for customers and good for growth. That’s why a standard SSL certificate is included at no cost for all Marketing Hub customers. Visit https://www.hubspot.com/ssl-checker to start protecting your customer relationships.
Views: 181020 HubSpot
Introducing HubSpot Content Strategy. A brand-new tool that helps you focus on topics, and not just keywords. This new focus works the way people are searching for your business, and modern search engines read your content. Jump in and start creating topic-based content, just like Ken, in this video today www.hubspot.com/products/marketing/content-strategy
Views: 7805 HubSpot
#INBOUND http://inbound.com HOW TO BE A WRITING GOD - BETH DUNN Great writing is like the weather: Everybody wants to be a better writer, but nobody wants to do anything about it. Well, put down your umbrella and turn your face to the sun, because it's time to change all that. There IS a secret to becoming a better writer. Jerry Seinfeld knew it. Emily Dickinson knew it, too. And after spending just 12 minutes of your own wild, precious life in one tastefully appointed conference room, so will you.
Views: 11091 HubSpot
Looking to get more out of your email marketing efforts? Learn how to make better email decisions and boost your conversion rates in this 5-part video series: http://hubs.ly/y03g5d0
Views: 6366 HubSpot
What can marketers learn from Chance the Rapper? The best marketing isn't marketing - it's a great product. Learn how he made millions giving his music away for free instead of signing with a label. ----------- Marketers could learn a thing or two from Chance the Rapper. He brought home a 33 million dollar paycheck making music this year. Without selling a single album. The 24-year-old got his start by posting his music for free to YouTube and SoundCloud. He says by not charging for his music, he could build a more authentic fan-base that had unlimited access to listen to and share his music. He makes his money from concert tours, sponsorships, and selling his merchandise like the “3” hat he’s always wearing, which is so popular it’s backordered for three weeks. His business plan is pretty similar to a freemium model. He creates a free product, his music, and builds up love and advocacy for it, and then creates enough fan loyalty to buy his concert tickets, rep his merchandise and purchase the products he sponsors. By passing up a record deal, he also gave up all of the marketing and promotion that comes with one. But Chance realized something a lot of marketers don’t - if you build a good enough product, it can pretty much sell itself. In an interview with Vanity Fair, he defended this model saying, "I honestly believe if you put effort into something and you execute properly, you don’t necessarily have to go through the traditional ways.” And, he was right. His latest mixtape, Coloring Book, has become world-renowned, topping Billboard charts and winning over critics and awards. It’s currently reaching just under 1 billion streams on Spotify alone. And that doesn’t include his collaborations with Kanye West, Alicia Keys, Macklemore, and Skrillex. He was honored at the White House by former President Barack Obama for his charitable work with Chicago City Schools, and recently told the Chicago Tribune, “I have a bigger voice than Donald Trump.” Not too bad for a kid who hands out his mixtapes for free.
Views: 5818 HubSpot
Check out our newer videos on our channel! About Us: https://youtu.be/oi0JZQECqg0 2016 Demo: https://youtu.be/8vzgpIkPX_E What if someone took all the hassle out of marketing? HubSpot's all-in-one marketing software brings your whole marketing world together in one powerful, integrated system. Optimize your marketing strategy for inbound in a free assessment - http://hub.am/1oKXtWx. For more see our 2016 software demo at https://www.youtube.com/watch?v=8vzgpIkPX_E Want a personalized tour? Visit hubspot.com/demo
Views: 481740 HubSpot
Brian Halligan shares how the idea of inbound marketing first emerged and led to the creation of HubSpot. Four years later, HubSpot is one of the fastest SaaS company in history, with more than 180 employees and 3500 customers.
Views: 6629 HubSpot
Transform your sales process with the all-in-one toolset that helps you sell in a modern way. HubSpot Sales works seamlessly between your CRM and inbox to surface interested new prospects and useful details that help you sell in a relevant, personal way. hubspot crm, hubspot sales, hubspot sales pro, hubspot sales crm
Views: 33912 HubSpot
Learn how to make high-quality videos for social media with your iPhone in just a few easy steps. Read more in our blog post here: https://blog.hubspot.com/marketing/make-iphone-video ---------------------------------------------------------------------------------------------------------------- If you want to get started creating video content, but you think you don’t have the tools to do it -- think again. You probably already have a video camera in your pocket -- your iPhone! You can easily film a high-quality video with your smartphone -- there are just a few simple steps to get your iPhone ready. Your iPhone has a great camera, but a few more touches will make your video look like it was filmed by a Hollywood crew. Use a tripod to keep your camera steady. Next, turn off any unflattering overhead lights, and light your video from a few different angles. If possible, film in a room with natural light to give your subjects a nice glow. Film with a microphone to minimize any ambient background noise that could be distracting. You can use a big mic setup, or you can use a smaller mic that plugs into your iPhone’s headphone jack. Film your video horizontally so your video will auto-adjust on bigger screens. Don’t use your iPhone’s zoom feature -- it’ll just make your videos blurry. Instead, move your tripod closer to what you’re filming. Lock your camera’s exposure to prevent it from going out of focus by holding your finger on the screen until a yellow box and “AE/AF Lock” appears. You’re done filming, so it’s time to edit. You can use a software as easy as iMovie to edit your video, add a soundtrack and subtitles, and more. That’s a wrap! Now you’re ready to go! We’ll back with tips for video editing soon!
Views: 51339 HubSpot
Want to learn more about emotional intelligence and how it can lead to a successful career? Take our quiz to determine your own EQ score and receive strategies to improve it: https://hubs.ly/H09W3WD0 Career growth. We all want it. Whether that’s a new role, responsibilities, or management opportunities, you know the skills you need to acquire to reach the next rung. But what if skills aren’t enough? Consider this: People are changing their careers more than ever; some say as much as five to seven times in a lifetime. And with the rise of artificial intelligence and other technologies, the hard skills you’re racing to learn might just become obsolete. But there’s something else to focus on ... Emotional intelligence. It’s the ability to have a deep awareness of your own emotions — and the emotions of others — and use this information to guide your thinking and actions. Research shows a person’s emotional quotient (or EQ) can be a more effective indicator of potential success than their IQ. Not to mention all the other studies that show a correlation between EQ and qualities like leadership potential, employability, health, happiness, and even success with relationships. Thanks to research from psychologist Daniel Goleman, there are five categories of emotional intelligence: Self-awareness, the ability to understand your effect on others, play to your strengths, and admit your weaknesses. Self-management, being able to control your impulses and avoid acting rashly. Motivation, having the innate passion to challenge yourself and remain optimistic when the going gets tough. Empathy, not just listening to those around you, but really trying to understand their point of view. And social communication, the ability to manage relationships and productively express your emotions. It’s obvious these are all great attributes to have, but what do they have to do with career growth? While new skills may only translate from one position to the next, emotional intelligence transforms you for the long haul. If you’re feeling stuck in your career, consider EQ. No matter your next move, it’ll distinguish you as an effective leader.
Views: 58081 HubSpot
In 1979, IBM was making headlines by becoming one of the first large companies to allow employees to work remotely. Fast forward to 2017 — IBM tells its thousands of remote workers to relocate to an IBM office or find a new job. What caused IBM to reverse a seemingly successful policy? It was the belief that locating teams in the office would make them more productive, innovative, and agile. But the reality is that remote work is the future. 51% of workers would change jobs for a role that offered them flextime and 37% would make a move for a role that allowed them to work remotely at least part-time. By changing your attitude and management style, you can make remote work work for your team. To learn more about remote work and how to set up a teleworking policy, check out: https://hubs.ly/H0bVLYK0 remote work, teleworking, telecommute, management, remote jobs, virtual teams, work-life balance, how to manage, management style
Views: 9854 HubSpot
Leslie Odom Jr. performs "Autumn Leaves" before the open keynote of INBOUND 2016. For more INBOUND content, please visit content.inbound.com Leslie Odom, Jr. is a multifaceted performer, who recently starred as Aaron Burr in the blockbuster Broadway musical Hamilton. His work earned him a Tony Award for Best Leading Actor in a Musical. Additionally, he is a Grammy Award winner as a principal soloist on Hamilton’s Original Broadway Cast Recording, which won the 2015 award for Best Musical Theater Album.
Views: 5114 HubSpot
Are you losing out on conversions and sales due to a slow loading website? Test your site speed using Website Grader: https://hubs.ly/H09xjCv0 *** People want things fast. Speed has proven to be not only a differentiator but a way to build a business. Google gets this, and since 2010, speed has been a factor in its ranking algorithm. That’s not news. What has changed is that more people are using their mobiles devices to search, shop, and buy. So earlier this year, Google announced that it will split its search results into two indexes: one for desktop and one for mobile. And that’s why speed is once again a priority for marketers and SEOs. Eventually, Google wants to return to a single index -- but this time … rankings will be based on mobile signals and content. This supports another trend SEO experts are tracking: User behavior. In other words, how someone interacts with your site could impact rankings. Click through rates from search results, time spent on page and return rate are all important – but bounce rate and conversions are where speed really matters. So how fast is fast enough? 1… 2… Two seconds. That’s all the time you have. Doubleclick found that the average load time for mobile sites is 19 seconds with a 3g connection. That’s not nearly good enough when 53% of mobile sites are abandoned if a page takes 3 seconds or more to load. And let’s talk about the bottom line. Mobify found that for every 100 millisecond decrease in load time, customers saw a 1.1% lift in conversions. That’s an annual increase in revenue of more than $370,000. So while you might think your developer or agency has site speed covered, it’s worth diving into how to optimize for load time. Everything on your site has weight – images, files, code, scripts, and plug-ins. Images are the biggest culprit for slow load times – resize and compress them before you upload. Leverage browser caching – this is a technique where data is temporarily stored on a visitor’s computer, resulting in faster load times for repeat visitors. HTML and CSS files can tip the scales if there’s white space. This is the space between the lines of code. You can minify the files to reduce bloat. And your site should load above the fold content first – before any sidebar or navigation elements. Finally, check into AMP – a project from Google. This technology creates simple web pages that load nearly instantaneously. Getting left behind is never fun. Focus on speed to see higher conversions and higher rankings.
Views: 9230 HubSpot
A step-by-step guide on how to extract and analyze the Facebook insights you need to make better Facebook content decisions, brought to you by HubSpot. Learn more about HubSpot and get a free demo today! http://www.hubspot.com/mydemo
Views: 52681 HubSpot
The hard truth about marketing? Your customers are better at it then you. Today, it's their voice that impacts your growth. it's time to stop thinking of cusotmers as a output and put them at the center of your business. Get rid of your outdated funnel and embrace a customer driven flywheel.
Views: 3385 HubSpot
Note: it's a little more nuanced than this because the GDPR allows for other lawful reasons to use someone's personal data. Marketers have been predicting the death of email for some time now, but is it actually happening? According to HubSpot's recent Content Trends survey, younger generations aren't relying as much on email as a source of information. Learn more: https://hubs.ly/H09wHKm0 Do remember when receiving an email was exciting? When you waited patiently for those three little words: You’ve got mail! Email was once so cool that it made Meg Ryan fall in love with Tom Hanks. I know, I know you've been hearing about the death of email forever. It's not dead quite yet, but wow, marketers, we're really doing our best to kill it. Consider this. When asked what types of content they would like to see from brands, 63% of consumers over the age of 45 said they want more emails, but only 31% of millennials feel the same way. The truth is, younger generations just aren’t relying as much on email as a source of information -- and neither are Europeans. The EU’s General Data Protection Regulation, otherwise know as the GDPR, will come into full effect in May 2018 making it more difficult for companies to use personal data like email addresses. Still with me? Good ... this is something every marketer needs to hear. Companies will now be required by law to be transparent about what data they’re holding and gain individual consent before using it, giving consumers the control. You heard that right. Marketers will no longer be allowed to send emails without permission. And if they do? Companies could be fined up to 20 million euro or 4% of their total revenues. And the majority of Europeans agree with this measure. When asked, 90% of EU consumers agreed with the GDPR principles and 60% said they would opt out of receiving emails from companies. Surprised? Let me ask you a question. How many emails do you have now? And how many of those do you plan on reading? Most of them are probably headed to the trash bin. So what does this mean for marketers? First, marketers need to learn not to default to email. Consider your message and audience, then decide what channel would best help you reach your goals. Second, marketers need to get better at sending email. With the help of machine learning, marketers will soon be able to send fewer emails that are more personalized, targeted, and relevant. So before you press send, think about the person on the receiving end and maybe, just maybe, we can make customers fall in love with email again. Disclaimer: The contents of this video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.
Views: 18097 HubSpot
Learn how to make your video rank on YouTube. For a complete guide to creating, promoting, and optimizing your video content, check out our complete YouTube Marketing guide: http://hubs.ly/H07q_gn0 What’s the internet’s largest search engine? Easy, that’s Google! But do you know the second largest search engine? You might be surprised to know it’s YouTube. That’s because one third of all online activity is spent watching videos. But with that much content, it can be difficult to stand out from the pack. That’s why we compiled a few SEO tips to help make your next video an internet sensation! Search engine optimization for YouTube starts with metadata. In other words, all the little details that help your video get discovered. Imagine searching for a video. What’s the first thing you look at before deciding to click? The title! It should be clear, compelling, and concise -- and not exceed 60 characters. Do some keyword research with Google’s Keyword Planner, HubSpot, or your favorite optimization tool and include the most relevant, searched for keywords at the beginning of your title. After you’ve settled on the perfect title, move on to the description. I like to think of YouTube descriptions in two parts -- the first 100 characters and everything else. When YouTube populates your description, it will only show the first two to three lines of text -- so, use this real estate wisely to encourage engagement, especially if you have a relevant CTA. After that, add links to your social channels, video credits, and video time stamps. Including your video transcript is also smart since it’s naturally full of keywords. Next up are tags. In the Info and Settings tab, tag your video with the most popular keywords. Try to include a good mix of shorter, general keywords and specific, long-tail keywords. But remember, if you optimize your video with unrelated keywords, YouTube might delete it or suspend your account. Now let’s talk about one of the most commonly overlooked optimization techniques on YouTube -- closed captions. Captions, which are added via an SRT file, create a better viewing experience and can help broaden your video's reach. From your uploaded video, click on the "CC" button and then choose "Add new subtitles or CC". YouTube gives you a few options to add captions, but I suggest the "transcribe and auto-sync" feature. Type in your transcript and let YouTube do the hard work of timing the captions. Finally, add your video to a playlist. Playlists help organize your channel and encourage viewers to continue watching your content when a video ends. To add your video to a playlist, click on “Add to” button below the video. Remember, you can add both your own videos and another channel’s videos to your playlists. So next time you upload a video to YouTube, don’t forget to optimize. It could be the difference between 100 and 100,000 views! YouTube, YouTube SEO, how to rank on YouTube, make your YouTube video rank, YouTube search engine optimization, get more YouTube views, video marketing, YouTube views, youtube marketing
Views: 68924 HubSpot