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Videos uploaded by user “Fractal Analytics”
Marketing Mix Modeling
 
01:18
This videos explains the basic concept of Marketing Mix Modeling with an easy to understand example.
Views: 7968 Fractal Analytics
DPSM - Distribution, Pricing, Shelving and Merchandising
 
01:58
This video explains what is DPSM and how its fruitful assessment can help in achieving a competitive advantage.
Views: 2177 Fractal Analytics
4 Vs of Big Data
 
01:38
This video helps to understand the different components that define Big Data and the importance of each component.
Views: 2333 Fractal Analytics
Nash Equilibrium and Prisoner's Dilemma
 
02:14
This video helps in understanding two important concepts of Competitive Pricing Strategies through a simple example
Views: 3094 Fractal Analytics
Price Analytics
 
01:51
In this video, Shreyas Bhindwale - Senior Analyst at Fractal Analytics talks about how analytics can help organisations make better pricing decisions
Views: 1114 Fractal Analytics
Magic to Mundane: Delivering the promise of AI @ scale
 
16:05
In the keynote session at CAB 2018, Srikanth Velamakanni (Co-Founder, Group Chief Executive & Executive Vice-Chairman at Fractal Analytics) talks about how every problem today is an AI problem, and how a combination of AI, Engineering and Design is required to solve it at scale.
Views: 987 Fractal Analytics
Transforming healthcare through big data and analytics
 
05:05
In this video, Rachit Dhir- Vice President, Global Consulting, Insurance and Healthcare gives an overview of the US healthcare industry and the factors that drive high healthcare costs in the country. He also highlights how leading Payers & Providers across the globe are leveraging analytics to achieve better health outcomes at a lower cost.
Views: 2703 Fractal Analytics
Numeric Distribution and Weighted Distribution
 
01:22
In this video, Deepika Nayak - Senior Analyst, Fractal Analytics, explains the concept of Numeric Distribution and Weighted Distribution and their importance as a part of company strategies.
Views: 6039 Fractal Analytics
RFM Analysis
 
02:05
This video helps in determining the value of customers on the basis of recency, frequency and monetary value of the purchase made by them.
Views: 3840 Fractal Analytics
Fractal Analytics- Corporate Overview
 
03:04
Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning. We are the most global analytics provider in the world serving Fortune 500 companies in CPG, financial services, insurance, retail, technology and pharma in over 150 countries. We have offices in San Mateo, New Jersey, London, Singapore, Mumbai, Gurgaon and Dubai.
Views: 5540 Fractal Analytics
Multiplicative Marketing Mix Modeling
 
01:32
The accuracy of Marketing Mix depends on the choice of regression. Linear regression has been the choice among business analyst for its ease of use, understandability and interpretability of results. Recently, multiplicative log-linear statistical approach is being used to represent the business more accurately. In this paper, we aim to simplify the business interpretations of the statistical analysis for marketing teams in business & analytics.
Views: 2561 Fractal Analytics
Post Campaign Analysis
 
01:52
In this video, Brijesh Vora - Analytics Lead at Fractal Analytics explains the concept of Post Campaign Analysis and its benefits.
Views: 533 Fractal Analytics
What makes Fractal Analytics a great place to work?
 
05:36
Be a part of data and analytics revolution. Fortune 500 companies partner with Fractal to build breakthrough analytic solutions, set-up analytical centers of excellence, and create a culture of data driven decisioning. If you have passion for analytics and passion to solve client problem, talk to us.
Views: 21760 Fractal Analytics
How to predict claims estimation accurately?
 
02:05
In this video, Nitin Jain, Director - Analytics Capabilities & Solutions, shares how predictive analytics is a better approach for accurate estimation at claim level and how it helps in increasing efficiency of claims operations.
Views: 688 Fractal Analytics
Fractalites share what brings them joy at work
 
03:14
Fractal Analytics is a global provider of predictive analytics and decision sciences to Fortune 500 companies in CPG, financial services, insurance, retail, technology and pharma in over 150 countries. In this video, Fractalites share their experience of working with the company and how the work culture makes Fractal a great place to work.
Views: 1534 Fractal Analytics
Competitive Benchmarking
 
01:09
This video explains the methodology to formulate a competitive growth strategy by identifying key areas of improvement and the best approach in that direction.
Views: 523 Fractal Analytics
Client Engagement at Fractal Analytics
 
03:18
Fortune 500 companies partner with Fractal to build breakthrough analytics solutions, set up analytical centers of excellence, and create a culture of data driven decisioning.
Views: 5166 Fractal Analytics
Digital Wallets and role of Advanced Analytics
 
01:49
This video talks about how smart phones are turning into digital wallets and the role of advanced analytics to leverage the rich digital data to enhance consumer experience
Views: 520 Fractal Analytics
Bengaluru Office Inauguration
 
01:15
Watch the video of our new Bengaluru office.
Views: 2493 Fractal Analytics
Share of Wallet
 
01:08
This video explains the concept of "Share of Wallet" in CPG industry and how companies use it to grow their business
Views: 885 Fractal Analytics
Women's Day at Fractal Analytics
 
02:08
Hear from our female employees on how they feel empowered at Fractal.
Views: 966 Fractal Analytics
Types of Data - CPG Industry
 
01:53
In this video, Moiz Shujaee - Analyst at Fractal Analytics helps to understand the various sources from which data can be gathered.
Views: 1291 Fractal Analytics
Collections and Recovery Management
 
01:37
In this video, Anvi Vora - Senior Consultant at Fractal Analytics explains, what is meant by collections and recovery management in financial services and understand the steps involved in the process.
Views: 619 Fractal Analytics
Segmentation by Clustering in retail
 
01:30
In this video, Sumadhura Sen - Business Analyst at Fractal Analytics explains why and how to target the best profitable customers in a retail environment.
Views: 824 Fractal Analytics
Assortment Optimization
 
01:06
This videos explains what Assortment Optimization is and how it can be used to increase your sales based on historical data, demographic information and consumer behavioral patterns.
Views: 1155 Fractal Analytics
Culture at Fractal Analytics
 
02:40
In this video, Rajeswari Aradhyula- Chief People Officer, Human Capital explains how Fractal is bulding itself to be the world's most respected analytics company.
Views: 1741 Fractal Analytics
Marketing forecasting for a single and accurate version of truth
 
03:25
In this video, Frank Racioppi - Vice President, Global Client Development, Consumer goods and Retail, explains the different types of forecasting methods used at Fractal which have multiple benefits in terms of saving time and efforts to produce reasonably accurate forecasts compared to the traditional solutions
Views: 308 Fractal Analytics
Customer Segmentation for Brand Loyalty
 
01:16
See how segmentation can help to identify potentially profitable customers to make the loyalty program a success.
Views: 1752 Fractal Analytics
Trade Promotion Optimization
 
01:28
This video shows how a CPG manufacturer can maximize its sales by optimizing its spend on different promotional activities.
Views: 429 Fractal Analytics
Institutionalizing Experimentation with Trial Run
 
03:37
In her previous video, Neha discussed why experimentation is extremely important for businesses today and the three main challenges that businesses face in terms of institutionalizing it. In this video, she explains how we at Fractal Analytics enable our clients to overcome these challenges through Trial Run - a cloud based platform that enables design and analysis of a high volume of experiments.
Views: 470 Fractal Analytics
Cross Media
 
01:40
This video talks about the different types of media used for promotion and the use of cross media measurement to quantify the direct and indirect impact of these media on the sales of a product.
Views: 537 Fractal Analytics
Type I Type II Error
 
01:02
In this video, Tomal Biswas - Analytics Lead at Fractal Analytics helps understand how in the most accurate of hypothesis tests inherent errors can compromise reliability
Views: 2511 Fractal Analytics
Visual Story telling - Part 2
 
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In this video, Nehal Ukani - Analytics Lead at Fractal Analytics explains how "Simplify" is the basic principle in visualization, but are our visuals always simple?
Views: 186 Fractal Analytics
Recommendation Systems
 
02:01
See how different recommender systems are used for hyper personalization of recommendations in various business scenarios.
Views: 620 Fractal Analytics
Behavioral Targeting
 
01:13
This video helps to understand customer targeting in e-commerce based on their social behavior
Views: 293 Fractal Analytics
Cross - Sell and Up - Sell
 
01:16
See how historical data can be useful for personalised cross selling and up selling, thereby creating a win - win situation for a customer as well the retailer
Views: 2464 Fractal Analytics
Fireside chat: Transforming Digital Customer Experience at Scale
 
24:53
Digital transformation is a key C-suite topic at most Fortune 100 organizations. In this fireside chat, Vivek Sharma shares his experience and offer his thoughts on the importance of data and AI in driving this change.
Views: 819 Fractal Analytics
Big Data Analytics Summit'14 features Srikanth Velamakanni on ET Now
 
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Business World Big Data Analytics Summit 2014, India Srikanth Velamakanni as session moderator: Are we ready to win & serve global clients on big data and its relevance in today's times.
Views: 949 Fractal Analytics
Fractal Analytics shares benefits of Big Data analytics on Fox Business News
 
04:35
Successful companies know analytics is the key to harness the power of Big Data to turn customers into fans and drive more profitable decisions. Companies want to understand consumer behavior more completely so they can build products that customers' love. To decode this behavior, companies are turning to experienced analytics companies to help them transform their data into insights that drive customer and shareholder value.
Views: 2814 Fractal Analytics
Role of Balanced Score Card
 
01:55
In this video, Deepika Kadam - Analyst at Fractal Analytics explains how strategy is broken down into objectives which define what needs to be done in each aspect (perspective) of the business.
Views: 1560 Fractal Analytics
Supply Chain Analytics
 
01:23
In this video, Ekta Gogri - Senior Consultant at Fractal Analytics helps Understand about outbound logistics dynamics of CPG company
Views: 1046 Fractal Analytics
Downsizing Strategy
 
01:12
In this video, Swati Shriyan - Business Analyst at Fractal Analytics explains what is product downsizing strategy and how it is used by manufacturers.
Views: 1407 Fractal Analytics
Hypothesis Testing
 
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In this video, Chandralekha Singh, Senior Analyst at Fractal Analytics, talks about how to conduct a hypothesis testing and its applications in the different industries.
Views: 181 Fractal Analytics
Fractal CAB 2017 - Non-conscious design for behavioral change - Biju Dominic-Anurag Vaish
 
30:54
Presented at Fractal Analytics' 5th Annual Client Advisory Board 2017 by Biju Dominic - Co-founder and CEO - Final Mile Consulting and Anurag Vaish - Co-founder - Final Mile Consulting. New knowledge from Cognitive Neuroscience, Behavioral Economics and Design is fundamentally changing our ability to change human behavior. The understanding that human decision making is primarily a non-conscious process, driven by emotions and heuristics, has led to new research and design tools to explain and influence human behavior. Non-Conscious Design seeks to develop subtle interventions based on deep understanding of the role of emotions, heuristics and context on decision making to shape human behavior. These design interventions have been highly impactful in influencing human behavior for Financial Services, Health Care & Safety, and other industries. Key takeaways * Learn how non-conscious processes influence buyer emotions and behaviors * Gain practical insights from examples of non-conscious design interventions * Understand how to design interventions that drive behaviors
Views: 361 Fractal Analytics
Significance of P-Value
 
02:10
In this video, Animesh Kumar Verma - Senior Analyst, Fractal Analytics, helps in understanding the concept of P-value and its application in statistical techniques such as Hypothesis Testing.
Views: 2162 Fractal Analytics
POS Data
 
01:51
In this video, Tariq Munshi - Analyst Lead at Fractal Analytics explains how to Leverage Point of Sales Data Analytics to drive informed decision making for CPG and Retails Clients
Views: 262 Fractal Analytics
Principal Component Analysis
 
01:12
In this video, Manika Temani - Business Analyst at Fractal Analytics explains what is principal component analysis and the role it plays in exploratory data analysis.
Views: 583 Fractal Analytics
Learn how Fractal Analytics enabled Franklin Templeton to yield 26% incremental sales
 
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Jennifer​ Ball - SVP, Global Marketing and Insights at Franklin Templeton Investments shares how ​Advisor Genomics (powered by Fractal Analytics’ Customer Genomics ​solution​)​ enabled them to yield 26% lift in sales by generating 1300 incremental leads. Their work with Fractal ​earned Franklin Templeton Investments to coveted ANA​ ​Genius Award​ for ​Excellence in Marketing Analytics​.
Views: 462 Fractal Analytics
Making reliable marketing decisions through experimentation
 
04:00
In this video, Neha Singh - Director, Integrated Marketing Effectiveness explains how experimentation helps businesses to make quicker decisions without elaborate planning by collecting recent consumer response data at a much smaller investment. Once the experiment succeeds, they can commit to a high investment full-scale rollout with greater confidence about their initiatives based on actual results.
Views: 304 Fractal Analytics