This video explains what is DPSM and how its fruitful assessment can help in achieving a competitive advantage.
Views: 2177 Fractal Analytics
In the keynote session at CAB 2018, Srikanth Velamakanni (Co-Founder, Group Chief Executive & Executive Vice-Chairman at Fractal Analytics) talks about how every problem today is an AI problem, and how a combination of AI, Engineering and Design is required to solve it at scale.
Views: 987 Fractal Analytics
In this video, Rachit Dhir- Vice President, Global Consulting, Insurance and Healthcare gives an overview of the US healthcare industry and the factors that drive high healthcare costs in the country. He also highlights how leading Payers & Providers across the globe are leveraging analytics to achieve better health outcomes at a lower cost.
Views: 2703 Fractal Analytics
Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning. We are the most global analytics provider in the world serving Fortune 500 companies in CPG, financial services, insurance, retail, technology and pharma in over 150 countries. We have offices in San Mateo, New Jersey, London, Singapore, Mumbai, Gurgaon and Dubai.
Views: 5540 Fractal Analytics
The accuracy of Marketing Mix depends on the choice of regression. Linear regression has been the choice among business analyst for its ease of use, understandability and interpretability of results. Recently, multiplicative log-linear statistical approach is being used to represent the business more accurately. In this paper, we aim to simplify the business interpretations of the statistical analysis for marketing teams in business & analytics.
Views: 2561 Fractal Analytics
Be a part of data and analytics revolution. Fortune 500 companies partner with Fractal to build breakthrough analytic solutions, set-up analytical centers of excellence, and create a culture of data driven decisioning. If you have passion for analytics and passion to solve client problem, talk to us.
Views: 21760 Fractal Analytics
In this video, Nitin Jain, Director - Analytics Capabilities & Solutions, shares how predictive analytics is a better approach for accurate estimation at claim level and how it helps in increasing efficiency of claims operations.
Views: 688 Fractal Analytics
Fractal Analytics is a global provider of predictive analytics and decision sciences to Fortune 500 companies in CPG, financial services, insurance, retail, technology and pharma in over 150 countries. In this video, Fractalites share their experience of working with the company and how the work culture makes Fractal a great place to work.
Views: 1534 Fractal Analytics
In this video, Frank Racioppi - Vice President, Global Client Development, Consumer goods and Retail, explains the different types of forecasting methods used at Fractal which have multiple benefits in terms of saving time and efforts to produce reasonably accurate forecasts compared to the traditional solutions
Views: 308 Fractal Analytics
In her previous video, Neha discussed why experimentation is extremely important for businesses today and the three main challenges that businesses face in terms of institutionalizing it. In this video, she explains how we at Fractal Analytics enable our clients to overcome these challenges through Trial Run - a cloud based platform that enables design and analysis of a high volume of experiments.
Views: 470 Fractal Analytics
Digital transformation is a key C-suite topic at most Fortune 100 organizations. In this fireside chat, Vivek Sharma shares his experience and offer his thoughts on the importance of data and AI in driving this change.
Views: 819 Fractal Analytics
Business World Big Data Analytics Summit 2014, India Srikanth Velamakanni as session moderator: Are we ready to win & serve global clients on big data and its relevance in today's times.
Views: 949 Fractal Analytics
Successful companies know analytics is the key to harness the power of Big Data to turn customers into fans and drive more profitable decisions. Companies want to understand consumer behavior more completely so they can build products that customers' love. To decode this behavior, companies are turning to experienced analytics companies to help them transform their data into insights that drive customer and shareholder value.
Views: 2814 Fractal Analytics
Presented at Fractal Analytics' 5th Annual Client Advisory Board 2017 by Biju Dominic - Co-founder and CEO - Final Mile Consulting and Anurag Vaish - Co-founder - Final Mile Consulting. New knowledge from Cognitive Neuroscience, Behavioral Economics and Design is fundamentally changing our ability to change human behavior. The understanding that human decision making is primarily a non-conscious process, driven by emotions and heuristics, has led to new research and design tools to explain and influence human behavior. Non-Conscious Design seeks to develop subtle interventions based on deep understanding of the role of emotions, heuristics and context on decision making to shape human behavior. These design interventions have been highly impactful in influencing human behavior for Financial Services, Health Care & Safety, and other industries. Key takeaways * Learn how non-conscious processes influence buyer emotions and behaviors * Gain practical insights from examples of non-conscious design interventions * Understand how to design interventions that drive behaviors
Views: 361 Fractal Analytics
Jennifer Ball - SVP, Global Marketing and Insights at Franklin Templeton Investments shares how Advisor Genomics (powered by Fractal Analytics’ Customer Genomics solution) enabled them to yield 26% lift in sales by generating 1300 incremental leads. Their work with Fractal earned Franklin Templeton Investments to coveted ANA Genius Award for Excellence in Marketing Analytics.
Views: 462 Fractal Analytics
In this video, Neha Singh - Director, Integrated Marketing Effectiveness explains how experimentation helps businesses to make quicker decisions without elaborate planning by collecting recent consumer response data at a much smaller investment. Once the experiment succeeds, they can commit to a high investment full-scale rollout with greater confidence about their initiatives based on actual results.
Views: 304 Fractal Analytics