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Videos uploaded by user “National Retail Federation”
How to build a brand by Johnny Cupcakes
 
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Johnny Earle started his t-shirt company Johnny Cupcakes out of the trunk of his car at just 19 years old. The popular brand has garnered a cult following and it’s all thanks to Earle’s unparalleled thinking. Watch as he takes us behind the scenes of his Boston store and shares a few secrets to his branding success. http://nrf.com/retailacrossamerica/ma
This entrepreneur launched her retail business with $100 and a dream
 
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The overwhelming majority of retailers are small businesses. And it’s people like Kirsten Blowers Stuckey, owner of ShopRiffRaff and Charlie Southern, who use their creative ideas and determination to drive the industry. Learn more about this dreamer honored on The List of People Shaping Retail’s Future 2015: https://nrf.com/news/this-entrepreneur-launched-her-retail-business-100-and-dream
Wim Hof and Columbia Sportswear's Omni-Heat Line
 
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During a session at the Shop.org Summit, Columbia Sportswear EVP Mick McCormick debuted two videos featuring Wim Hof, a Dutch adventurer known for being able to withstand extreme cold. The company is promoting its new "Omni-Heat" line.
Unexpected jobs in retail: Product Testing at L.L.Bean
 
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Retail jobs extend beyond the cash register, and someone who knows this well is L.L.Bean Lead Laboratory Technician Tom Begley. From new product development testing to quality testing, our Retail Across America crew got an inside look at a day in the life of his unique career. For more retail stories: https://nrf.com/retailacrossamerica/ME
Kroger CEO on the evolving role of the store and retail jobs of the future
 
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Kroger Chairman and CEO Rodney McMullen speaks with CNBC’s Sara Eisen at NRF 2019: Retail's Big Show about how grocery stores and retail jobs will evolve in the future. Visit nrfbigshow.com to discover more content from the event.
Never Split the Difference – Lessons from a Former Hostage Negotiator
 
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Learn why "That's right" is better than "yes" when negotiating. Speaking at NRF PROTECT, Chris Voss outlined some key tips from his time as the FBI's lead International Kidnapping Negotiator. For more information on PROTECT Loss Prevention Conference and EXPO visit http://nrfprotect.nrf.com/.
NRF 2018 Retail's Big Show Recap
 
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NRF 2018 Retail's Big Show included hundreds of sessions, miles of EXPO, innovative technologies and excellent content. 36,500 attendees experienced NRF 2018 in person, but if you missed out watch the recap! https://nrfbigshow.nrf.com
Kate Spade & eBay: The Future of Window Shopping
 
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You've never window shopped like this before! Kate Spade and eBay have teamed up to unveil the future of sidewalk shopping. Watch the video to learn more about the innovative ideas and technology behind Kate Spade Saturday.
5 Questions with Simon Sinek
 
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After his closing Keynote at Retail's BIG Show Student Program, Sinek answered a few of our questions about being present and staying engaged, and explained why “making space” is his intention for 2017. https://nrf.com/news/simon-sinek-finding-and-cultivating-purposeful-career
Trending now with CafePress
 
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CafePress knows a thing or two about keeping up with the trends: The custom retailer gives shoppers a platform to create unique products and express themselves on the topics and trends of today. NRF went behind the scenes at the brand’s Louisville headquarters to talk with CEO Fred Durham, Director of Engineering Chris Freeman and Director of E-commerce Brandi West about the unique role customers play in their company. https://nrf.com/retailacrossamerica/ky
It’s Not all Fashion: A Different Type of Retail Design Career
 
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NRF goes behind the scenes with Macy’s Store Design team to take a deeper dive into the brains behind a beautiful in-store customer experience. Design Director Ken Lay and Interior Designer Leslie Rate draw out what a career in store design really means. NRF set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America. http://www.nrf.com/retailacrossamerica Watch all of our Ohio videos: https://nrf.com/retailacrossamerica/oh Think you know retail? Follow @this_is_retail on Instagram: http://instagram.com/this_is_retail
Creating a culture of career opportunity at REI
 
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From managing outdoor programs across the U.S. to designing the next evolution of customer experience online, here's a peek inside careers at REI.
Rugged Retail in Nevada
 
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The outdoor retail industry completes the Nevada experience. We went behind the scenes with Reno Fly Shop and High Sierra Cycling to explore how these retailers not only provide the perfect products, but also the expertise to help their customers enjoy the great outdoors in Nevada. https://nrf.com/retailacrossamerica/nv
Unexpected Jobs in Retail: Spirits buying at Total Wine and More
 
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Senior Manager Amanda Batchelet takes us inside her unique and unexpected career as a spirits buyer at Total Wine and More.
Andrijana's Story
 
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When Andrijana Vuckovic immigrated to America nine years ago, she did not speak any English. Retail took a chance on her, and she was able to launch her career as a cashier at Macy’s. Learning English along the way, Andrijana has been able to build a successful career. Today, Andrijana is a jewelry business manager leading and providing guidance for dozens of associates. Learn more about RISE Up and get involved: https://nrf.com/riseup
Why Life is good According to CEO Bert Jacobs
 
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Life is good Co-Founder and Chief Executive Optimist Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground up with a simple message -- Life is good. http://bigshow14.nrf.com/session/optimism-compassion-and-joy-how-selling-right-mindset-can-grow-your-brand
I'm Tanna Dang and This is Retail
 
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To vote for this video and more, visit www.retailmeansjobs.com/vote Clothing boutique Eden in Love in Honolulu, Hawaii uses retail as a means to help their community. Each month owner Tanna Dang partners with a local nonprofit and helps spread awareness through their shoppers. Watch the full This is Retail video submission for more of her retail story.
Retail's BIG Show 2017 Recap
 
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NRF's Annual Convention & EXPO included hundreds of sessions, miles of EXPO, innovative technologies and excellent content. 35,000 attendees experienced Retail's BIG Show in person, but if you missed out watch the recap! See more from Retail’s BIG Show 2017: http://bigshow17.nrf.com/recap
How the Magic Happens: Behind-the-Scenes at Disney Store
 
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NRF goes behind the scenes at Disney Store headquarters in California with VP of Planning and Buying Paul Watson and Design Director Nomi Vela as they share the passion and process of bringing Disney’s storytelling magic to life through the products they create for customers. NRF set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America. http://www.nrf.com/retailacrossamerica Watch all of our California videos: https://nrf.com/retailacrossamerica/ca Think you know retail? Follow @this_is_retail on Instagram: http://instagram.com/this_is_retail
NRF 2019: Retail's Big Show Recap
 
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NRF 2019: Retail's Big Show included hundreds of sessions, miles of EXPO, innovative technologies and excellent content. Close to 40,000 attendees experienced NRF 2019 in person, but if you missed out watch the recap! https://nrfbigshow.nrf.com.
Retail is Innovation
 
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STORY founder Rachel Shechtman reinvents her shop every three to six weeks to give her customers an experience they can’t get from their couch. Learn more about the retail industry: https://nrf.com/resources/future-of-retail
Company Culture at Badger Balm
 
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Retail Across America goes behind the scenes of the Badger Balm headquarters to get a look inside their next-level company culture and explore how its B Corp efforts and employee programs drive the mission and success of the brand. https://nrf.com/retailacrossamerica/nh
How IKEA drives innovation in the supply chain
 
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NRF goes inside IKEA's Tacoma distribution center as part of Retail Across America/Washington. With innovation at the forefront, IKEA has implemented multiple systems to streamline the supply chain. https://nrf.com/who-we-are/this-is-retail/retail-across-america/retail-across-america-washington
Safety and Preparedness in the 21st Century
 
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As the former Chief of Police for Washington, DC, Cathy Lanier knows how to implement new technologies under budget constraints. She shared with an audience at NRF PROTECT how technology can be an investment in your security. Don't miss NRF PROTECT 2018! http://nrfprotect.nrf.com/
Mystery Tackle Box: What I Really Do
 
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What does the CEO of an e-commerce operation do, exactly? Good question! Mystery Tackle Box, a highly innovative monthly subscription service providing fishing tackle and lures, shows us the real day-to-day life of an e-commerce boss.
Retail is Careers
 
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Nordstrom store manager Jennifer Drake started college as a pre-med student — but when she took a retail class, it was love at first sight. Find your retail career: https://nrf.com/career-center
Ethan Allen: Then and now
 
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From its humble beginnings as a furniture-making workshop to becoming the world’s leading interior design company, Ethan Allen is a pioneering force in the retail industry. CEO Farooq Kathwari takes us through the evolution of the brand and its strong ties to New England culture and community. https://nrf.com/retailacrossamerica/ct
NRF Member Spotlight: Crate and Barrel
 
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It takes creative minds, impeccable logistical coordination and talented and passionate staff to transform a Crate and Barrel store for the holidays. In the hours after closing, a team of dozens of employees transform the retail store into a holiday shoppers dream. In this 2-minute video, watch how teamwork and a unified vision for the end result drive amazing visuals and provide a top-notch in-store customer experience at Crate and Barrel.
Retail's BIG Show 2015 - Official Recap
 
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NRF's 104th Annual Convention & EXPO was January 11-14, 2015, in New York City. The event included 220,000 square feet of EXPO, 275 speakers and 125 sessions. More than 32,000 attendees participated in the retail industry's premier annual event. Don't miss Retail's BIG Show 2016, to be held on January 17 - 20 in New York City. https://nrf.com/annual16
The Future of Tech and Commerce with Dr. Michio Kaku
 
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Renowned theoretical physicist, futurist and popularizer of science, Dr. Michio Kaku explores the next 20 years of technology and commerce – and ultimately, human destiny. Dr. Kaku contemplates advancements in science providing insights on the future of society and our daily lives as consumers and businesses. Check out the Shop.org Digital Summit event recap page: http://retailsdigitalsummit.nrf.com/recap
Retail's BIG Show 2014 - Bigger Than Ever
 
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A quick look back at another recording-setting Retail's BIG Show, where more than 30,000 attendees came for unparalleled education, networking and an enormous EXPO Hall full of technologies and solutions. http://bigshow14.nrf.com/
28 Things About New Customer Acquisition That Nobody Ever Tells You
 
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Web marketing expert Amy Africa provides techniques for enhancing your paid and organic search results, everything from coupon sites and Facebook to retargeting and more. Hear a few tips from her rapid-fire session at the 2016 Digital Marketing Workshop at Retail's Digital Summit in Dallas, TX. Check out the Shop.org Digital Summit event recap page: http://retailsdigitalsummit.nrf.com/recap
Predicting the future of retail: A VC perspective
 
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Full session from the Innovation Lab Stage at NRF 2018: Retail's Big Show
My Story in Retail
 
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Claudine McKenzie has been working in the retail industry with Walmart for over 17 years. Her career path has given her the opportunity to grow from a part time sales clerk to a store manager all while obtaining her bachelors degree and working on a masters degree. Watch her exciting journey through retail unfold.
NRF 2017 BIG Show EXPO Hall Highlights
 
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NRF's 106th Annual Convention & EXPO hosted 34,500 attendees, and showcased miles of retail technology in our EXPOs and Innovation Lab. Learn more about NRF 2018, January 14-16 in NYC: http://nrfbigshow.nrf.com/
Unexpected Jobs in Retail: Meet the “Fish Guy” at Dave’s Soda & Pet City
 
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From building indoor ponds to chatting with aquarium hobbyists, Matthew Moretti‘s job at Dave’s Soda and Pet City is forever changing and no day is the same. In this video, Moretti takes us inside his unique career and shares his favorite parts about working in retail. https://nrf.com/retailacrossamerica/ma
Levi's Brand's James Curleigh: How Levi’s turned moments into momentum
 
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Levi’s Brand President James 'JC' Curleigh highlights how the 150-year-old startup continues to transform its iconic brand at NRF 2018: Retail’s Big Show. Discover more from NRF 2018: Retail's Big Show at https://nrfbigshow.nrf.com/recap
Kroger: The Wait-Time Innovators
 
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Kroger’s integration of technology in retail is a driving force in customer service and experience. Here’s a look at how the supermarket chain uses heat-sensing technology to reduce the time customers have to wait in line at checkout. NRF set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America. http://www.nrf.com/retailacrossamerica Watch all of our Ohio videos: https://nrf.com/retailacrossamerica/oh Think you know retail? Follow @this_is_retail on Instagram: http://instagram.com/this_is_retail
Alibaba and the future of retail
 
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Alibaba is synonymous with eCommerce in China and beyond. AT NRF 2018 Lee McCabe, VP & GM of North America at Alibaba Group, discussed the future of retail and Alibaba’s leading role in helping global brands and retailers tap into the massive market opportunities in China and beyond.
Retail's BIG Show 2012: A Recap
 
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Over 25,000 retail leaders attended NRF's 101st Annual Convention and EXPO in New York City for unparalleled networking and education. See what all the buzz was about.
Retail is Diversity
 
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From intern to vice president of human resources, Arlette Guthrie knows firsthand the myriad of opportunities that exist in retail for people of all backgrounds. Watch her story. Learn more about the retail industry: https://nrf.com/resources/future-of-retail
29 Questions with Zappos' Head of UX
 
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Ahead of his appearance at the Shop.org Online Merchandising Workshop, Zappos Head of UX Jason Broughton gives NRF a tour of the Zappos office while answering 29 rapid-fire questions about Zappos, site design, most annoying buzzwords and more. See Jason and learn more about Zappos culture and user experience at the Shop.org Online Merchandising Workshop, to be held July 20 to 22 in Rancho Palos Verdes, Calif. http://merch15.shop.org/
Careers Spotlight: Ace Hardware
 
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Jeremy Melnick of Gordon’s Ace Hardware never thought he’d take over the family business. But after a career in finance, Melnick came back to retail with ambition in mind. His plans for the Gordon’s franchise include doubling the number of Chicago-based stores and continuing to grow a business that his father and children can be proud of and a part of. NRF set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America. http://www.nrf.com/retailacrossamerica Watch all of our Illinois videos: https://www.nrf.com/retailacrossamerica/il Think you know retail? Follow @this_is_retail on Instagram: http://instagram.com/this_is_retail
How Southwest shows employees the LUV
 
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Southwest Airlines President Emeritus Colleen Barrett shares ways the company puts its employees first: give your employees the authority to make good decisions, embrace your corporate culture as a way of life, and don't believe the old adage that the customer is always right.
Charting the Value of ARTS
 
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From business process models to XML schemas, the Association of Retail Technology Standards is dedicated to creating an international, barrier-free technology environment to help retailers improve and build their business. http://www.nrf-arts.org/
More in store: Target invests in its guests and its future
 
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Four keys to success for the future of retail from the chairman and CEO of Target Corp., Brian Cornell. https://nrfbigshow.nrf.com
Innovation at Nordstrom: A New Look at Beauty
 
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At Nordstrom, customers drive innovation, and the retailer continues to dream up, test, and execute improvements to its customers' shopping experience. One tool at their disposal is the Customer Experience Center - a proto-type space that brings salespeople, vendors and customers to one location to share feedback and thoughts on new concepts before they're introduced in stores. Watch as Nordstrom's President of Stores Erik Nordstrom and Vice President of Customer Experience Fanya Chandler share the innovation process from idea to fruition to build a new beauty experience for its customers.
Retail CEOs share leadership tips
 
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Executives from BJ's Wholesale Club, HSN, Rent the Runway, and Tractor Supply Co discuss what skills are needed to be successful in retail and share their best career advice with over 200 students at Retail's BIG Show 2013.
Retail is Sweet
 
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For these New Hampshire sweet shops, retail is about making people happy. Whether it’s through their friendly connections with customers or the delicious products they create, Michele’s Sweet Shoppe and Granite State Candy Shoppe’s main priority is to have customers walk away from their stores with a smile on their face. https://nrf.com/retailacrossamerica/nh
Creating the supply chain of the future
 
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Your business is only as strong as your supply chain. Spencer Fung, Chief Executive Officer of Li & Fung, talks about the key to building an effective and successful digital foundation for your company. https://nrfbigshow.nrf.com