This keynote address was delivered at Brand Manage Camp at the MGM Grand Hotel in Las Vegas on September 19, 2014, sharing insights and stories from the award-winning book, The HUMAN Brand
Views: 1136 The HUMAN Brand
Why do you like Coke and not Pepsi? Honda and not Toyota? Why do we make the choices we do? Ranked as the top marketing book of 2013 by Examiner.com, "The HUMAN Brand: How We Relate to People, Products, and Companies," by Susan Fiske, the Eugene Higgins Professor of Psychology and Professor of Psychology and Public Affairs at the Woodrow Wilson School, and Chris Malone, consultant and founder of Fidelum Partners, investigates the personal choices we make and our loyalties towards companies in the digital age. Fiske and Malone present a public talk titled, "Policy Implications of The HUMAN Brand: How We Relate to People, Products, and Companies," on Wednesday, March 26, 2014, in Bowl 016, Robertson Hall, on the Princeton University campus.
Views: 251 The HUMAN Brand
Chris Malone, co-author of The HUMAN Brand, discusses the companies and brands that had the best and worst customer loyalty of 2013 with Brian Sullivan and Amanda Drury on Street Signs at CNBC.
Views: 43 The HUMAN Brand
Drawing on his experience as an accomplished sales and marketing leader at some of the world’s most successful companies, Chris Malone has a unique ability to enlighten, entertain and inspire audiences with powerful customer loyalty insights, success stories and ideas that will change the way you see the world around you.
Views: 75 The HUMAN Brand
Chris Malone, Managing Partner of Fidelum Partners and co-author of The HUMAN Brand, discusses the companies most and least vulnerable to angry tweets from President-Elect Donald Trump with Michelle Caruso-Cabrera and Andrew Ross Sorkin on CNBC's Squawk Box. December 12, 2016
Views: 217 The HUMAN Brand
Chris Malone, Managing Partner of Fidelum Partners and co-author of The HUMAN Brand, discusses the underlying psychology that drives President-Elect Donald Trump to criticize or court certain companies with Rick Newman at Yahoo! Finance. December 16, 2016
Views: 131 The HUMAN Brand
Chris Malone, managing partner at Fidelum Partners, discusses the impact of product recalls on a company’s business, focusing on how General Motors and Target differ in how they've been impacted by recent negative news. He speaks on Bloomberg Television’s “Market Makers.”
Views: 13 The HUMAN Brand
Chris Malone joins host Ross Westgate on CNBC's Worldwide Exchange to discuss what GM CEO Mary Barra should say and do in today's Congressional hearings about recent ignition recalls.
Views: 31 The HUMAN Brand
How American Standard turned around its business and generated remarkable customer and employee loyalty.
Views: 43 The HUMAN Brand