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Videos uploaded by user “The HUMAN Brand”
How Did You Discover Warmth & Competence?
 
02:05
Susan T. Fiske
Views: 5260 The HUMAN Brand
Building Customer Loyalty in the Digital Age
 
29:55
Chris Malone shares insights and stories from his award-winning book, The HUMAN Brand, at the iMedia Brand Summit in San Diego, CA on September 9, 2014.
Views: 2401 The HUMAN Brand
The Secret to Starbucks Success
 
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Chris Malone discusses Starbucks' ability to use warmth and competence to recruit, manage and motivate hourly employees at the iMedia Brand Summit on September 9, 2014.
Views: 1408 The HUMAN Brand
The HUMAN Brand: How We Relate to People, Products & Companies
 
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This keynote address was delivered at Brand Manage Camp at the MGM Grand Hotel in Las Vegas on September 19, 2014, sharing insights and stories from the award-winning book, The HUMAN Brand
Views: 1136 The HUMAN Brand
Warmth & Competence in the Workplace
 
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Chris Malone explains the dynamics of Warmth & Competence in the Workplace to Andrew Clancy, Editor of the Executive Insights series.
Views: 698 The HUMAN Brand
What Brought the Two of You Together?
 
02:37
Chris Malone & Susan T. Fiske
Views: 511 The HUMAN Brand
Two Dimensions of Human Trust
 
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Chris Malone explains the two dimensions of human trust to Andrew Clancy, Editor of the Executive Insights series.
Views: 404 The HUMAN Brand
Why Should Someone Read This Book?
 
01:39
Chris Malone & Susan T. Fiske
Views: 444 The HUMAN Brand
Inspiring Customer Experiences in the Digital Age
 
25:57
Chris Malone shares insights and stories from his award-winning book, The HUMAN Brand, at the International Congress on Customer Experience in Madrid, Spain on October 6th, 2015.
Views: 947 The HUMAN Brand
Dr. Susan Fiske and Chris Malone- The HUMAN Brand
 
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Why do you like Coke and not Pepsi? Honda and not Toyota? Why do we make the choices we do? Ranked as the top marketing book of 2013 by Examiner.com, "The HUMAN Brand: How We Relate to People, Products, and Companies," by Susan Fiske, the Eugene Higgins Professor of Psychology and Professor of Psychology and Public Affairs at the Woodrow Wilson School, and Chris Malone, consultant and founder of Fidelum Partners, investigates the personal choices we make and our loyalties towards companies in the digital age. Fiske and Malone present a public talk titled, "Policy Implications of The HUMAN Brand: How We Relate to People, Products, and Companies," on Wednesday, March 26, 2014, in Bowl 016, Robertson Hall, on the Princeton University campus.
Views: 251 The HUMAN Brand
How Domino's Built a Remarkably HUMAN Brand
 
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The true story of Domino's remarkable growth and customer loyalty since early 2010.
Views: 67 The HUMAN Brand
Panera Bread Brand Shows Humanity
 
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A heartwarming story of warmth, competence and clam chowder! For more stories like this, check out: http://www.fidelum.com/success_stories_articles/
Views: 224 The HUMAN Brand
The Power of Hershey's Philanthropy
 
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How the little known act of Hershey's founder over 100 years ago is still powering customer and employee loyalty today.
Views: 77 The HUMAN Brand
The Best and Worst of Customer Loyalty, CNBC Street Signs
 
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Chris Malone, co-author of The HUMAN Brand, discusses the companies and brands that had the best and worst customer loyalty of 2013 with Brian Sullivan and Amanda Drury on Street Signs at CNBC.
Views: 43 The HUMAN Brand
What is the Relationship Renaissance?
 
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Chris Malone
Views: 731 The HUMAN Brand
Chris Malone Speaking Preview Video
 
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Drawing on his experience as an accomplished sales and marketing leader at some of the world’s most successful companies, Chris Malone has a unique ability to enlighten, entertain and inspire audiences with powerful customer loyalty insights, success stories and ideas that will change the way you see the world around you.
Views: 75 The HUMAN Brand
Trump Impact on Stocks, CNBC Squawk Box
 
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Chris Malone, Managing Partner of Fidelum Partners and co-author of The HUMAN Brand, discusses the companies most and least vulnerable to angry tweets from President-Elect Donald Trump with Michelle Caruso-Cabrera and Andrew Ross Sorkin on CNBC's Squawk Box. December 12, 2016
Views: 217 The HUMAN Brand
How Did Your Career Journey Begin?
 
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Chris Malone and Susan T. Fiske
Views: 255 The HUMAN Brand
What Drives Donald Trump's Tweets, Yahoo! Finance
 
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Chris Malone, Managing Partner of Fidelum Partners and co-author of The HUMAN Brand, discusses the underlying psychology that drives President-Elect Donald Trump to criticize or court certain companies with Rick Newman at Yahoo! Finance. December 16, 2016
Views: 131 The HUMAN Brand
The Blind Spot of Faceless Monoliths
 
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How companies and brands inadvertently do things that drive their customers away every day.
Views: 20 The HUMAN Brand
Surgery Center Delivers Healthcare With Heart
 
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How doctors in Bismarck, ND are changing the way patients and family members receive care
Views: 17 The HUMAN Brand
Have Consumers Become Numb to Recalls? Bloomberg TV
 
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Chris Malone, managing partner at Fidelum Partners, discusses the impact of product recalls on a company’s business, focusing on how General Motors and Target differ in how they've been impacted by recent negative news. He speaks on Bloomberg Television’s “Market Makers.”
Views: 13 The HUMAN Brand
What Should GM Say to Congress About Ignition Recalls? CNBC Worldwide Exchange
 
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Chris Malone joins host Ross Westgate on CNBC's Worldwide Exchange to discuss what GM CEO Mary Barra should say and do in today's Congressional hearings about recent ignition recalls.
Views: 31 The HUMAN Brand
American Standard: Making a Difference One Flush at a Time
 
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How American Standard turned around its business and generated remarkable customer and employee loyalty.
Views: 43 The HUMAN Brand